Connect with us

Latest News

Joint CEO Letter: Driving Sustainability Through A Focus On Safer Gambling



Joint CEO Letter: Driving Sustainability Through A Focus On Safer Gambling
Reading Time: 4 minutes


In a joint letter, the CEOs* of bet365, Betsson, Entain Group, Flutter Entertainment, Kindred Group, and William Hill International have united to outline their collective ambition to foster a more sustainable online gambling sector in Europe. The letter features in EGBA’s recently published annual Sustainability Report 2021/22.

Over the past year, we have seen the gaming and betting sector’s commitment to protecting its customers come under close scrutiny from politicians and regulators across Europe. Now, more than ever, the entire sector must come together and redouble its efforts to promote safe and sustainable gambling.

Be it having a bet on the World Cup, or playing a game of poker, gambling is still one of Europe’s most popular forms of entertainment and it is enjoyed safely by many millions of adults across Europe. But we know that for some, it can lead to harm to them and their immediate social circle.

As Europe’s leading online gaming and betting companies, it is entirely in our interest to have long-term customers who enjoy a bet, do so within their means, and consider gambling for what it is – a great form of entertainment. We therefore take our responsibilities to protect our customers very seriously.

Our teams are constantly working to provide our customers with a safe and sustainable experience through the promotion of safety tools, messaging, and information to help consumers be protected and well informed about the risks of gambling.

This not only helps us to build trust with our customers as responsible and trustworthy businesses, but also with other important stakeholders in society. It is the right thing to do by our customers and the commercially sound thing to do. Safe and sustainable gambling is good for all.

Investing in a strong culture of safer gambling

We are investing heavily in the latest tools and technologies to provide our customers with the safest and most personalised experience possible. It is therefore positive and encouraging that half of our European customers – nearly 15 million of them – are now using the safer gambling tools we provide.

A fundamental part of our efforts is the use of behavioural science to help identify and intervene with customers where there are markers of harm. We are doing more to educate our customers about these behaviours and signpost the appropriate self-help tools available to them, such as helplines.

In fact, we are now communicating more than ever to our customers about safer gambling – and in an increasingly personalised way. Last year, we collectively sent 38 million communications to our customers to promote safer play, with 60% of these communications being tailored to the customer based on their own individual playing behaviour.

Through these preventative actions we aim to promote a strong culture of safer gambling across the entirety of our businesses. To embed this culture even further, we have stepped up internal trainings for employees – 80% of our 57,000 employees in Europe have now received dedicated safer gambling training – and many of our companies now link corporate remuneration to this objective.

Working towards a better understanding of problem gambling

It is a learning curve, and we strive to learn from past mistakes, implement changes when needed, and improve our efforts to protect our customers, including by contributing to improvements in research and greater understandings of problem gambling.

For example, earlier this year the EGBA published a study on how European countries monitor and report problem gambling. The study highlights the clear diversity in national approaches. It showed that many European countries still lack national surveys and there is a need to move towards a more common approach, based on evidence, best practices and markers of harm.

Going a step further to promote responsible advertising

Working towards sustainability also means taking public concern about the volume and placement of advertising seriously. Ahead of the upcoming World Cup, we took stock of our obligations as responsible advertisers, publishing the results of the first independent monitoring exercise of EGBA’s responsible advertising code, which we apply across our European operations.

The exercise found the code to be a strong baseline for responsible advertising practices and EGBA members[1] already correctly apply most of its measures, particularly on content moderation. It also identified ways to improve the code and we are now considering these.

We want to raise the bar and set a positive example for the rest of the sector – because we cannot drive change alone. We invite Europe’s other licensed operators to join us in our sustainability agenda.

At the same time, we also need regulatory frameworks that are predictable, stable, evidence based, and mindful of customer behaviour. These frameworks should benefit customers and ensure they remain within the regulated market – because this is where they are best protected against unaccountable black-market operators who offer none of the protections of the regulated industry. So that customers always receive the best protection, regulation should be designed in a way that ensures the regulated market is always more attractive to them than the black market.

Our collective ambition is to set a course towards a more sustainable online gambling sector through a focus on safer gambling and a commitment to taking meaningful action. Through this report we aim to lead by example and be transparent about our efforts and, by doing so, demonstrate that we are committed to providing sustainable entertainment for many more years to come.


Source: EGBA

Latest News

Bulletin from Kambi Group plc’s Annual General Meeting 2024



Reading Time: < 1 minute


Kambi Group plc (Company Registration Number C49768) having its registered address situated at Avenue 77 Complex, A4, Triq in-Negozju, Zone 3, Central Business District, Birkirkara, CBD3010, Malta (the “Company”) held its Annual General Meeting on 21 May 2024 at its registered office (the “Meeting”).

Fourteen resolutions were presented to the Meeting. Twelve ordinary resolutions (resolutions a – l) were approved:

  • Annual Report and the Financial Statements of the Company for the year ended 31 December 2023 were approved
  • Remuneration report for the year ended 31 December 2023 was approved
  • Number of Board Members 2024 was approved
  • Board Members’ fees 2024 were approved
  • Anders Ström, Patrick Clase and Marlene Forsell were re-elected as Directors
  • Kristian Nylén and Benjie Cherniak were appointed as additional new Directors
  • Anders Ström was appointed Chairman
  • Guidelines on the appointment and composition of the Nomination Committee were approved
  • Mazars Malta were re-appointed as external auditors

All two extraordinary resolutions, resolutions m and n, obtained one majority of two required in terms of Clause 135 of the Companies Act (Chapter 386 of the Laws of Malta), and in terms of Articles 48B.2(b) of the Articles of Association of the Company. To this end, an Extraordinary General Meeting is being convened within 30 days of today’s Annual General Meeting, as per proviso in same Clause and Articles, to take a fresh vote on the proposed resolutions.

The Board extends its gratitude to Lars Stugemo and Cecilia de Leeuw for their dedicated service and contributions.

By order of the Board

Sarah Fenech
Company Secretary


Continue Reading

Latest News

UK fans able to bet on OKTAGON MMA with SkyBet after betting market debut on William Hill



Reading Time: < 1 minute


UK fans are now able to get even more involved with OKTAGON MMA, after news broke that fans can bet on Europe’s leading MMA promotion with SkyBet.

Although fans can already bet in the UK via William Hill, the move to SkyBet opens up the market even further for fans wishing to get involved with the action.

OKTAGON has made significant strides to get more involved with its ever-growing UK fanbase, with the first ever show on these shores in November 2023 at the AO Arena in Manchester.

On the back of that success, OKTAGON returned twice in 2024; the first coming at the Utilita Arena in Newcastle in January, before an enthralling night at the Resorts World Arena in Birmingham in April.

OKTAGON MMA co-owner Pavol Neruda commented: “We are really pleased that our fanbase in the UK and Ireland can now engage even further with OKTAGON MMA.

“SkyBet is an extremely well-respected platform, and this exemplifies the growth of OKTAGON MMA in the UK and Ireland, a market where we have dedicated significant effort to expand, and shine a light on up-and-coming MMA talent.”

UK fans can place their first bet via SkyBet for the next OKTAGON tournament, when the organisation lands in Prague at the spectacular Fortuna Arena for OKTAGON 58 for the blockbuster rematch between Karlos Vemola and Attila Vegh in front of 27,000 fans.


Continue Reading

Latest News

BF Group Launches Enhanced Platform for Sports Betting and Casino Operators



BF Group Launches Enhanced Platform for Sports Betting and Casino Operators
Reading Time: < 1 minute


BF Group, a leading innovator in the gaming and betting industry, proudly announces the launch of the latest version of their comprehensive platform designed for sports betting and casino operators. This new iteration stands out with its cutting-edge design solutions, leveraging a headless approach to ensure seamless and modern operations.

The platform is already live with BF Group’s clients, including the leading Polish sportsbook operator, LV BET.

Marcin Doszczecko, CEO of LV BET Poland and Latvia, shared his enthusiasm: “After the initial tests, we are thrilled to be part of the pilot phase of BF Group’s new platform. We’ve observed significant improvements in operational flow and profitability. The feedback from our VIP players has been overwhelmingly positive, underscoring the platform’s quality and effectiveness.”

Wiktor Grabarczyk, CEO of BF Group, commented: “We continually develop our platforms and other products, but the improvements in this iteration are so significant that we present it as a new stage in our product evolution. We are pleased to provide our partners with an even better tool, ensuring operators and their players have a comfortable and enhanced experience with our sports betting products.”

Continue Reading
Alpha Affiliates



Launch your iGaming business swiftly and effortlessly with our comprehensive turnkey solutions

Trending (Top 7)

Get it on Google Play is a premier online platform that serves as a leading information hub for the gaming and gambling industry. This industry-centric media outlet reaches over 200,000 readers monthly, providing them with compelling content, the latest news, and deep-dive insights.

Offering comprehensive coverage on all aspects of the gaming sector, includes online and land-based gaming, betting, esports, regulatory and compliance updates, and technological advancements. Regular features encompass daily news articles, press releases, exclusive interviews, and insightful event reports.

The platform also hosts industry-relevant virtual meetups and conferences, and provides detailed reports, making it a one-stop resource for anyone seeking information about operators, suppliers, regulators, and professional services in the European gaming market. The portal's primary goal is to keep its extensive reader base updated on the latest happenings, trends, and developments within the gaming and gambling sector, with an emphasis on the European market while also covering pertinent global news. It's an indispensable resource for gaming professionals, operators, and enthusiasts alike.

Contact us: [email protected]

Editorial / PR Submissions: [email protected]

Copyright © 2015 - 2024 - European Gaming is part of HIPTHER. Registered in Romania under Proshirt SRL, Company number: 2134306, EU VAT ID: RO21343605. Office address: Blvd. 1 Decembrie 1918 nr.5, Targu Mures, Romania

We are constantly showing banners about important news regarding events and product launches. Please turn AdBlock off in order to see these areas.