Asia

MOGO Recruiting Brands with Physical Sites in India for AI-Driven Collaborative Research into Gaming, Youth and University Student Markets

Published

2 months ago

March 30, 2023

Reading Time: 4 minutes

Mobile Global Esports (MOGO) announced that the company is actively recruiting brand partners to engage in collaborative alpha market research programmes based upon MOGO’s unique user data-driven insights into the Indian collegiate esports and youth mobile gaming market. Mobile gaming is no longer just an expensive hobby for urban youth who can afford it – participation in esports has expanded beyond initial metropolitan areas into Tier 2 and Tier 3 cities in India, and new research shows that the Indian mobile gaming market is expected to exhibit a compound annual growth rate of 19.75% through 2027.

“We already know what these gamers are playing, and are building anonymized yet addressable user profiles. Now we are enhancing those profiles with the top twenty physical locations they spend time at, be it at their or a friends home, a university cafeteria, internet cafe, movie theater, fast food restaurant, retail establishment, gym, and such. We execute our aggregation of data on a 100 percent precision basis, and we are using AI to guide this precision. No misfires or misplaced clusters, we hit the same target every time, allowing partners to craft singularly appealing offerings that speak to the unique needs of the individual,” said MOGO CDO Nick Venezia.

MOGO’s modelling analyses geo-verified location data to assign interest to that user identity, allowing us to create clusters with similar preferences and buying behaviours in different regions of the country. The Company’s Point of Interest (POI) geodata ties into actual physical visits to locations, such as restaurants, retailers and entertainment venues with high levels of consumer activity.

Application of this intelligence allows MOGO to also look historically into the past to see what games users were playing and then tying that to a current job title and industry they’ve gone into post-graduation. One preliminary hypothesis is that first-person shooter fans have a proclivity to become sales professionals. MOGO’s precision data and technologies have the ability to help foster the knowledge, innovation and thought leadership that will help power India’s ascent as a market leader now and for the next 100 years.

“We’re at a very exciting inflection point in the build-out of our signal-aggregate data platform. India is an evolving consumer market, well-educated and socially connected with a growing middle class, 37+ million college students with 8+ million coming up every year and 18-24 year olds affluent enough to afford smartphones and data plans. Most companies have little visibility into their true market dynamics in India, and those that do hold it very close to the vest. We’re recruiting partners with which to provide actionable insights and paths to engagement and customized user experiences in India that benefit both our target demographic and the organizations and brands engaged – from game publishers to retailers to cell phone and consumer services providers,” said MOGO CEO Dave Pross.

“For example, when you compare India cell phone penetration at 46.5% of the country’s total 1.42 billion population, with US cell phone penetration at 81.6% of US total 338 million population, there is room for significant provisioner growth in India, especially into the expanding youth and student demographic as better phones and faster data plans become more affordable. Given our visibility into the mobile gaming market in universities and beyond, and that 91% of Indians participating in competitive video gaming do so on their mobile devices, we see significant opportunity for provisioners seeking actionable insights and paths to engagement in the mobile device and data market, as well as for enabling offerings such as financial and credit services,” Pross added.

“Our initial research into the dynamics of the university student, Gen-Z and Gen-Alpha provides demographics in India through deterministic modeling, POI (Point of Interest) geodata indexing and dwell time linked to site visit data is showing actionable paths to engaging this market through tailoring products and services to meet their true needs. Given the high level of mobile gaming in India, cross-correlating actual physical location data with game-play behavior is important to our partners in focusing their marketing efforts. For example, in areas where gamer groups are congregating to compete that also show that vegetarianism is prevalent, a restaurant food chain could offer a laser-targeted vegetarian loyalty program and we can measure its effectiveness in almost real-time,” said Venezia.

For a video game developer/publisher seeking entry or greater presence in the Indian market, insights into the preferences, behaviours, and demographics of their target audience will help identify which game attributes are most important to different age/gender/affluence levels and geographic regions and tailor their games accordingly, as well as allowing for personalization of game attributes for individual players based on their preferences and behavior patterns – like game and character content, rewards and challenges that are more likely to appeal to them. In addition, MOGO partners will be able to create predictive models to anticipate future trends, demands and preferences using user data from previous version and/or game launches, player reviews and social media conversations to optimise game attributes and improve overall player experience.

“We’re able to say to a brand with 100 percent accuracy, while promulgating world-class user privacy and data security standards – that this person showed up at this point at this time, spent ‘X’ minutes playing ‘X’ game, and then went to a movie theater afterwards. From the very first ‘Intergalactic Spacewar Olympics’ Space Invaders’ Championship at Stanford University in 1972, esports has held the interest and focus of the college audience. They’re competing for a lot more than a subscription to Rolling Stone magazine now, and spending a lot more time and money. For this audience, authenticity matters – from human, creator and brand standpoints – and we aim to help our partners deliver that,” Venezia concluded.

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Asia

Meet BetConstruct at G2E Asia in Singapore

Published

1 hour ago

May 29, 2023

George Miller

Meet BetConstruct at G2E Asia in Singapore

Reading Time: < 1 minute

BetConstruct is set to turn some heads with its cutting-edge products and solutions at the upcoming G2E Asia being held May 30 – June 1, in Singapore.

G2E Asia is one of the premier events in the iGaming market for major stakeholders and players to explore the latest trends, innovations, and business opportunities in the Asian gaming sector. The event will centre around networking, knowledge sharing, and collaboration opportunities for key executives in the industry.
BetConstruct will use this medium to unveil its latest advancements in gaming technology and bring its extensive portfolio of cutting-edge products and solutions, aimed at revolutionising the gaming experience.

The main highlights of the event include the groundbreaking Fastex ecosystem with innovative ftNFT terminals and Esports-focused Sportsbook solutions. The ftNFT terminal is a state-of-the-art solution allowing visitors to buy and sell NFTs right from the spot. Additionally, with the Esports industry experiencing immense growth, BetConstruct’s sports betting solution provides operators dynamic and engaging Esports betting experience with its live streaming capabilities, real-time odds and extensive market coverage.

Visitors can also explore BetConstruct’s land-based offerings at its dedicated corner, as well as learn more about FeedConstruct products and how to implement them in their business.

BetConstruct will showcase its vast catalogue of offerings at stand B1307 in Marina Bay Sands from May 30 to June 1. All visitors are welcome to join one of the biggest iGaming events in the area and engage in the pool of possibilities.

Asia

MOGO Executes Definitive Agreement with Nils Lahr and OrionsWave to Acquire Social Challenge Engine and Platform Technology

Published

3 days ago

May 26, 2023

Alan Campbell

Reading Time: 2 minutes

Mobile Global Esports Incorporated (MOGO) (NASDAQ:MGAM), the mobile eSports and social platform company driving collegiate eSports tournaments, team development and data services in India, today announced that the company has executed the definitive agreement to acquire, implement and relaunch the social challenge technology developed by Nils Lahr and OrionsWave LLC.

“I’m thrilled about the prospect of bringing specific social stories to life,” the founder and Chief Executive Officer for OrionsWave LLC, Nils Lahr, said. “Unlike the ad-hoc nature of Instagram or the instant gratification of TikTok, our original app, which was number-one on the app store before these platforms emerged, catered to a unique category that is still unaddressed in the market. Our aim is to add more value to social connections and infuse more fun into viral calls to action. With the advancements in technology and user experience, we’re poised to bring a fresh and exciting perspective to the market.”

“Moving forward with OrionsWave’s social challenge technology provides the robust technological backbone required for building out the capabilities, value and offering of our MOGO social platform,” the Chief Executive Officer for Mobile Global Esports Incorporated, Dave Pross, said. “We’re looking forward to working closely with Nils and his team to drive gamer engagement through offering users the ability to create challenges with which to motivate player and team unity and competitiveness.”

Lahr, an esteemed American entrepreneur and computer scientist, has made significant strides in the digital media and artificial intelligence (AI) industries. As the founder and Chief Executive Officer for OrionsWave, LLC, he has guided early-stage companies to success including Orions Systems Incorporated and Synergy Sports. His tenure as Reality Chief Technology Officer at Microsoft showcased his expertise in AI scalability. Holding over eight key patents in machine learning and AI, his innovative approach led to Microsoft’s acquisition of Orions Systems Incorporated in 2020.

Lahr also co-founded Synergy Sports Technology LLC, a global leader in sports analytics, which recently had its IPO. His Emmy-award-winning work in streaming media has significantly influenced the digital transition of major corporations. Terms of the agreement were not disclosed.

Asia

Trinity Gaming India Signs Deal with Everdome to Build Web3 Adoption in India

Published

4 days ago

May 25, 2023

Alan Campbell

Reading Time: 3 minutes

Trinity Gaming India and EmChain to earmark land on virtual Mars to content creators, eSports organizations, brands and companies

Trinity Gaming India, a gaming content and marketing company with access to over 40 million gamers, has partnered with Everdome, a leading hyper-realistic metaverse giant, to build the first virtual Mars community.

The company aims to develop and accelerate the Indian gaming community to transition from Web2 to Web3. With this partnership, Trinity Gaming will activate the Indian gaming community towards the metaverse phase.

Trinity Gaming India will gain access to real estate on the virtual Mars and allocate space to content creators, eSports organizations, brands and companies. This will enable trade of the virtual assets and create more freedom in the play-to-earn (P2E), Web3, Crypto and NFT gaming sectors to boost their immersive experiences.

Trinity Gaming India has collaborated with blockchain-based firm EmChain FZE towards this partnership. As part of the deal, Trinity Gaming India and EmChain will train, mentor and provide revenue streams for approximately 40 million captive gamers and creators in the web3 and blockchain sector.

Emchain will ensure the development and mentorship of the content creators to help them pick pace with the technical framework of the global gaming community. The content creators will be able to engage with their audience on a deeper level, attach and grow their brand within a premium quality metaverse setting, leverage the upcoming marketplace as a location for any in-world transaction or simply create a virtual home.

Launched at the beginning of 2022, Everdome has swiftly built a community of over 500,000 supporters and circa 90,000+ unique wallets holding $DOME, the utility token, along with a series of digital land auctions with 98% sell-out and ten significant partnerships that concluded with an excellent trust score of 90/100.

“The Indian gaming community in the Web3 environment is expanding in leaps and bounds,” the founder and Chief Operating Officer for Trinity Gaming India, Shivam Rao (pictured), said. “This development will provide Indian gaming content creators with a first-of-its-kind opportunity. Under the aegis of Emchain and Everdome’s expertise, we at Trinity Gaming India strive to equip Indian game developers with globally-recognized technical know-how to create a truly immersive gaming experience.”

“Everdome is all about making extraordinary metaverse experiences more widely accessible,” the Chief Growth Officer for Everdome, Artur Kaczmarczyk, said. “Our partnership with Emchain and its network of content creators helps us in our mission to reach new audiences with our metaverse experience, not just in terms of a South Asian and Indian audience, but also a brand-new direct engagement with a thriving gaming community. I am delighted to join forces with Emchain as Everdome takes another step towards our goal of building a thriving, truly worldwide community of metaverse explorers.”

“Metaverse and the gaming industry are a perfect match,” the Chief Executive Officer for Emchain, Towqeer Gilkar, said. “The metaverse provides a new level of interactivity, community building and earning potential for gamers. At one go, it offers the game developers a new platform to create and release more immersive and exciting games. The future of gaming is in the metaverse and the possibilities are endless.”

In this hyper-realistic metaverse, the content creators can use their land to build virtual boot camps. These can be a replica of their existing boot camp or something with their imagination that is impossible in real life. They can have streaming rooms, play areas, lounges, display areas, an art gallery, a common area, a theatre/screening room, production studios and so on inside the boot camp. They will invite their fans/other gaming creators and create content.

Monetization will be done through:

* Ticketing to enter the metaverse

* Buying creators NFT

* Brand collaborations in virtual space

* Playing games with fans

* Watching movies in virtual space

* Content shoots in the metaverse

* Playing eSports

* Content IPs

* Fan meet-ups

Trinity Gaming India is confident about the initiative that will shoot development and acceleration to help the Indian gaming community to transition from Web2 to Web3. It will help Trinity Gaming India to activate the Indian gaming community towards the metaverse phase.