365scores Acquisition for iGaming Giant Entain

British land-based and online casino and sports betting behemoth Entain has agreed a deal that will see it pay up to $160 million so as to acquire the entire issued share capital of digital sports scores and information endeavor 365scores.

Formerly known as GVC Holdings until undergoing name change in December of 2020, Entain declared that this purchase is to involve an immediate consideration of $150 million alongside ‘contingent payments’ that could total up to $10 million. The London-listed giant also pronounced that the arrangement will allow it to combine its own ‘global scale and market leading platform capabilities’ with the ‘deep expertise in data-driven sports media content’ from 365scores so as to ‘provide customers with a broader offering of interactive content and experiences’.

Established in 2004, Entain is already responsible for a large collection of United Kingdom-facing online casino and sports betting domains including Bwin .com, Ladbrokes .com, Sportingbet .com and Coral.co.uk and inked separate deals last year in order to buy Eastern European operator Olympic Entertainment Group alongside smaller Canadian enterprise Deis Limited. The company pronounced that its purchase of 365scores is moreover destined to support its ‘global strategic ambitions’ by allowing it to unlock ‘further growth opportunities’.

“365scores is one of the world’s leading scores and sports media companies, providing scores and sports information, editorial and social content, as well as sports-focused free-to-play games,” Entain said. “It has a fast-growing and highly engaged global audience of over 15 million active users and are ranked amongst the top-five scores apps worldwide.”