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PandaScore BetBuilder goes live with Ladbrokes Australia

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PandaScore BetBuilder goes live with Ladbrokes Australia
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After launching its dedicated BetBuilder product late last year, PandaScore has now gone live with long-standing partner Ladbrokes Australia, which is part of Entain,  one of the world’s largest sports-betting and gaming groups.

Ladbrokes Australia will also leverage the French data and odds supplier’s esports-specific BetBuilder. The two parties combined to launch the product ahead of what is arguably the biggest Counter-Strike tournament of the year: the BLAST.tv Paris Major.

The innovation allows Ladbrokes Australia to offer catered, more engaging betting opportunities not only for one of the biggest betting events on the Counter-Strike calendar, but for each individual esport. PandaScore’s BetBuilder leverages the company’s game-specific models to give fans new and exciting ways to bet on their favourite matches, backed by rich and comprehensive data drawn from multiple sources.

BetBuilder will be offered to players live across the two biggest titles in esports betting – CS:GO and Dota 2. The Paris Major is a perfect occasion to roll out this feature, giving players more interesting and exciting ways to enjoy the thrill of betting on their favourite team with all of the drama and high stakes that come with a tournament of this scale.

Having already used PandaScore’s unique Player Props markets for some time, Ladbrokes Australia will combine these markets with the strength of BetBuilder – fans can factor in a specific player scoring the most kills alongside their team winning to create a betting experience that’s a game within a game.

Further, it’s been established that on average, esports bettors bet smaller amounts than traditional sports bettors, but they have a greater spread – preferring to place money on multiple individual stakes. The main motivator behind this isn’t chasing the best possible return, but because esports punters bet to enhance the entertainment experience. By placing bets on their favourite teams and players through PandaScore’s BetBuilder, players can roll their stakes on a match into a single bet, offering a greater return.

On this development, PandaScore CEO Flavien Guillocheau commented: “It’s an exciting time for esports betting. Collaborating with Ladbrokes Australia to go live with our BetBuilder product right before the Paris Major is a key step for product innovation in this industry. BetBuilder is something that the esports betting industry wants and has been eager to integrate into their esports vertical.”
“Counter-Strike fans have a fresh, engaging product to try out for the biggest CS:GO tournament of the year, and Ladbrokes Australia has another engaging product to add to the robust esports offering we have been building together for over 3 years now.”

Ladbrokes Australia Trading Director Don Forbes said:  “We’ve enjoyed a very successful working relationship with PandaScore and rolling out BetBuilder to our customers is a great next step for all parties involved.
“We’re looking forward to rolling this out for what will prove to be a very popular tournament in the Paris Major, and giving our customers an exciting new way to play moving forward.”

Australia

ACMA Blocks More Illegal Offshore Gambling Websites

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The Australian Communications and Media Authority (ACMA) has requested that Australian internet service providers (ISPs) to block more illegal offshore gambling websites, after investigations found these services to be operating in breach of the Interactive Gambling Act 2001.

The latest sites blocked include A Big Candy, Jackpoty and John Vegas Casino.

Website blocking is one of a range of enforcement options to protect Australians against illegal online gambling. Since the ACMA made its first blocking request in November 2019, 995 illegal gambling and affiliate websites have been blocked.

Over 220 illegal services have also pulled out of the Australian market since the ACMA started enforcing new illegal offshore gambling rules in 2017.

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Australia

Tabcorp Appoints Gillon McLachlan as MD & CEO

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Australian gambling services firm Tabcorp Holdings has appointed former Australian Football League (AFL) boss Gillon McLachlan as its chief executive and managing director.

The appointment comes months after former chief Adam Rytenskild resigned over allegedly using “offensive” and “inappropriate” language at the workplace and as the firm navigates a strategic transformation amid heightened competition pressures.

McLachlan was the AFL chief executive for a decade during which he contributed to significant revenue growth and oversaw its expansion.

He will join Tabcorp on Aug. 5 and assume the roles of CEO and MD upon receiving regulatory approvals, the company said. He will receive an annual fixed remuneration of AU$ 1.5 million.

“In the two years since demerger, we have significantly improved our customer offering and delivered key structural reforms in Queensland and Victoria,” Tabcorp Executive Chairman Bruce Akhurst said.

“Gill brings an added dimension of having been responsible for some of the most significant media rights deals in Australian sports history and we’re excited about the potential growth opportunities for our wagering and media business under his leadership,” Bruce Akhurst added.

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Australia

BetMakers Appoints Carl Henschke as its New Chief Financial Officer

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BetMakers Technology Group Ltd, the leading global B2B provider of technologies and services that simplify betting at critical points in wagering, announced the appointment of Mr Carl Henschke as its Chief Financial Officer (CFO), effective 1 July 2024.

Mr Henschke brings over 17 years of experience in financial services, capital markets and legal sectors to BetMakers. He began his career as a solicitor in the corporate team at Herbert Smith Freehills, and for the past decade, he has worked as an investment banker. Most recently he served as Managing Director at Canaccord Genuity, focusing on software and digital businesses, including those in the wagering and betting sector. Mr Henschke’s expertise encompasses financial planning and analysis, strategy, capital management and M&A.

BetMakers CEO Jake Henson said: “We are delighted to welcome Carl as the company’s new CFO. His extensive financial expertise and deep understanding of high growth technology companies make him an ideal fit for BetMakers. Carl’s experience will be important as we continue to refine our operational efficiencies, expand our global presence, and enhance shareholder value.”

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