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Week 19/2023 slot games releases
Here are this weeks latest slots releases compiled by European Gaming
Evoplay, invites players to solve the ancient code and reveal the rewarding artefacts in its latest instant game release, Treasures of the Gods. Taking users on an archaeological adventure deep into the jungle, Treasures of the Gods features three levels ranging from easy to hard, allowing for customisation of the game’s volatility.
Relax Gaming, is thrilled to announce the highly-anticipated launch of its latest action-packed title, Mega Heist. This captivating game offers players an exhilarating experience with the potential to land an incredible max. win of 15,000x their stake. With an RTP of 96.19%, Mega Heist is a 5×4 high-volatility slot that immerses players in a daring prison escape and heist of a lifetime as they join forces with cunning cell mates to incite a riot, break free, and embark on an audacious robbery.
NetEnt has launched its latest slot game, Taco FuryTM XXXtreme, where Chef Zombie serves questionable delicacies from a rusty food truck. Taco Wilds, Wild Explosions and XXXtreme Spins swarm the gaming grid set in a post-apocalyptic, brave new world to entertain players. An extra horizontal reel spans above the middle reels. The Wild Explosion Feature is activated when at least 1 of the 3 different Wild Explosion symbols slides onto the horizontal reel with Taco Wilds beneath.
After surviving an unnerving road trip with Chainsaw Larry in their previous Kiss My Chainsaw release, Nolimit City is masking up to revisit the darker side of the medical world. The provider is familiar with unconventional themes with mega hits such as Mental and, more recently, Serial, but nothing quite compares to the eeriness found behind the surgical curtains in their latest release, Disturbed.
Players of all budgets, experience and playing styles will have a second-to-none slots experience and the potential to win big with Treasures God, the latest game by REEVO, the multi-product B2B content and platform provider. Treasures God, released on 10 May, is a 5×3 reel, 10-payline, 95.4% RTP slot with a player favourite Hold & Win (Cash Respins) feature and In-Sync Reels at its heart. Set in the mysterious land of the Pharaohs, join a quest to uncover the hidden riches of ancient Egypt and win huge cash prizes that lay beneath the sand.
Slotmill, is proud to announce the release of their newest game, ‘Cash Pandas’. The Avalanche cluster game is set in a gritty New-York back-street alley where raccoons, affectionately referred to as “Cash Pandas”, are on the hunt for riches. The game features a 7×7 symbol grid, and players can expect to be entertained with Wilds, Giant Symbols, and power-ups during the base game.
Wizard Games is taking the Big Boss’ orders and gathering the crew for an action-packed adventure in new title La Mafia Heist. The studio’s latest release incorporates a 5×3 grid filled with features to get the adrenaline pumping, with members of the mafia appearing on the reels alongside overflowing bags of cash that act as wilds. If a Big Block Mafia symbol lands during base gameplay, it could transform into a Big Block 3×3 symbol and cover the middle reels for boosted win potential.
Dynamic slot development studio BF Games is burning up the dancefloor with their latest funky title Disco Lights™. The 5×3 game is set to get players grooving the night away with a charismatic host and his glamourous assistant to get them in the mood. Offering dazzling gameplay and immersive design, the low-volatility slot has a variable RTP and offers an unmissable bash for players.
Play’n GO steps into the ring with some aspiring luchadores in their next feature-rich video slot, Luchamigos. Bringing players into the entertaining world of Mexican wrestling, Luchamigos introduces three friends who have always dreamed of becoming Luchador champions but never had the strength to compete. But after discovering a magical chili pepper that’s provided them with the power they need, these three amigos will be able to prove this isn’t just a pipe dream – they can become the ultimate champions!
Yggdrasil, has joined forces with AceRun for a sizzling take on the iconic fruit machine in 10 Hot HOTFIRE. The five-reel title has 10 paylines and evokes memories of the classic land-based machine, with various fruit symbols filling the screen and Lucky 7s acting as the highest paying icon. Its straightforward gameplay ensures that fans of the genre can enjoy a fast-paced, immersive slot experience without any additional features or mechanics.
Blueprint Gaming’s big, licensed slot series continues to prove incredibly popular and its latest instalment is set to continue the success with Deal or No Deal™ The Banker’s Call. The Banker keeps on giving as players are challenged to deal at the right time in a game that provides a unique twist on the smash hit TV series. Three or more of the familiar Deal or No Deal™ symbols award the Banker’s Bonus where players can choose a box to reveal one of the wins displayed on the paddles. Choose whether to Deal and bank the prize or No Deal and reject it.
Wazdan, has released Hot Slot™: 777 Coins which is the ninth title in its top-performing Hot Slot™ series. Similar to its predecessors, Hot Slot™: 777 Coins stands with simple gameplay, a retro theme and old-school symbols, but uses innovative gameplay mechanics on its 5×3 reels with 20 paylines. As always, there are plenty of opportunities for players to gain massive cash prizes. They can win well-known Mini, Minor, Major or Grand Jackpots by landing six, seven, eight or nine Cash symbols respectively, on any spin during the base game.
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PA Betting Services and Liderform forge strategic partnership to elevate racing content for Turkish audiences
PA Betting Services (PABS) are thrilled to announce a groundbreaking partnership with Liderform, the premier specialist racing form publication in Turkey. This multi-year agreement marks a significant milestone in the evolution of international racing, as Liderform integrates PABS’s pre-race stats and tipping from nine prominent racing regions into their own tipping product. The collaboration aims to enhance the quality of international racing coverage, offering Turkish audiences access to top-tier insights and analysis as they engage with racing through approved Tote partners.
With this alliance, Liderform solidifies its commitment to delivering unparalleled racing content to its customers, leveraging PABS’s expertise in pre-race analysis and tipping to augment their existing offerings. By incorporating PABS’s comprehensive data and insights, Liderform seeks to enrich the experience of Turkish racing enthusiasts and foster a deeper engagement with unparalleled insights and analysis across international racing events.
Richard Duncan, Head of Business Development & Strategic Partnerships at PABS, expressed his enthusiasm for the partnership, stating, “This partnership with Liderform presents an opportunity to promote PABS’s pre-race tipping and statistical content, which has a proven track record of success in domestic markets, to new international audiences. We couldn’t be more excited to work with Liderform to enhance their market-leading form products.”
The collaboration between Liderform and PABS represents a strategic alignment of two industry leaders, each renowned for their commitment to excellence in racing content. Murat Akyer, CEO of Liderform, emphasised the significance of the partnership, stating, “The breadth and quality of pre-race international form, stats, and tipping content made PABS the obvious choice to enhance our leading form solution. This collaboration not only enhances Liderform’s position as the leading Turkish provider of racing form solutions but also underscores our dedication to innovation and delivering value to our audience.”
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Back in Full Force! Hacksaw Gaming Makes Epic Come Back in Croatia with Hrvatska Lutrija!
We’re back breaking the boundaries of remote gaming in Croatia! This also marks the start of an exciting new partnership with Hrvatska Lutrija, the national lottery of Croatia.
Star titles Chaos Crew, Wanted Dead or a Wild, Hand of Anubis and RIP City, to name a few, are now available on Hrvatska Lutrija’s online platform (Cro Casino) as of the 16th April. Cro Casino highly values responsible gaming principles, with a focus on top customer support and social responsible gaming principles.
Hacksaw Gaming is thrilled to celebrate this new collaboration, and is adamant that Cro Casino players will be starstruck with the variety of our games, offering multiple themes, features and mechanics that showcase our innovative and dynamic approach to creating the ultimate user experience.
Marcus Cordes, Hacksaw Gaming CEO stated that he is “pleased to welcome Hrvatska Lutrija to our growing list of partners. We’re committed to growing our global presence, and being able to reach more players in Croatia with Cro Casino is just what we need to keep on track!”
Our partnership with Hrvatska Lutrija marks yet another milestone. Emphasizing responsible gaming principles, Cro Casino aligns perfectly with our commitment to providing an exceptional player experience. All that’s left to say is… “Bok” to our Croatian fans!
Industry News
The untapped potential of SEO in iGaming
With Filip Podborschi, SEO Strategist at The Unit
From our experience in SEO in igaming, there are a number of areas where we see room for improvement and common mistakes which can be rectified. Let’s take a look at these facets of SEO one by one, with our best tips for how to make sure you can maximise your search ranking and drive more volume to your website.
Keyword strategy
The first thing operators should do in this area is identify the best performing keywords that result in higher search volumes on each post. It’s pages that rank rather than websites, so you need a different search intent on each page, and that increases the list of keywords you’re ranking for.
The way to do this is by checking the search volume, and then implementing the keywords according to SEO best practices, which means having primary and secondary keywords and adjusting repetition accordingly.
The common mistake we see here is that companies don’t go into enough depth when conducting competitive analysis; especially when they’re new to the industry. Identifying what exactly your competitors are doing regarding SEO is harder than it looks, and it’s an area where marketing agencies tend to be quite lazy. They may use some tools which will show the standout competitors by algorithm, but they won’t crawl for long enough to ascertain what services they offer and provide a comparison with their client’s service. You need to find out which sites could be ranking better than you, and why.
We also see issues with the ranking of sites based on the user’s location. For example, you may have a website that ranks well in Canada, and when I as a user based in Romania search for that category, I’m not going to get the same list of results as a user who is based in Canada. The best thing to do is use a VPN to gauge how your websites are ranking and performing with your specific audience in your domestic geographical area.
SEO tags optimisation
With SEO tags, which are essentially the page title and description you see on the search engine results page, the page title has the highest ranking power. Google will first check the page title to get an idea of what the page is about and what searches it is relevant for. It will then check the H1 and the content, and it may look through the H2 as well.
A common issue here is some websites have templated SEO tags, especially for the inner pages, so it’s more of a formula within the code to generate a random structure. It is very obvious they are templated and that the operator doesn’t really care about the length.
The key thing with tags is to make sure your pages have titles that don’t exceed the ideal length. This is a big mistake if you get this wrong, and it is very important to optimise your titles. SEO tags can be optimised around keywords. Once doing so, it is very important to prioritise your main pages. If you have 10 pages as part of the main menu, then you should optimise those, before optimising the inner pages.
Identifying duplicate pages is also important, as well as making sure meta inscriptions include CTAs; those inscriptions don’t impact rankings directly, but they do impact the CTR. You have to do that without being too spammy though, so it’s advisable to avoid words like ‘sale’ or calls to “CLICK HERE NOW”.
Headings
Keywords must be implemented in headings; especially in H1s and H2s. Make sure not to overuse H2s and keep them optimised for content value.
If we structure the ranking power of the elements that are bringing results, we would optimise with the page title first, H1 second, content third and H2s fourth. It is better to have five H2s with three of them being optimised around the same search intent that is highlighted in H1, than it is to have 3/10 optimised around keywords. Too many H2s will just confuse Google about your search intent. You can have similar search intent as with H1s, and also have H3s and H4s to highlight value to the reader.
Interlinking strategy
Interlinking between pages is often missing. I’m not talking about interlinking from the main menu, as every page has the ability for you to go back, but I’m talking about interlinking within content, which Google considers to be much more important, because it cares about the relevancy. Google will consider pages with high-quality content as a higher authority page.
Our advice would be to implement anchor links on both branded and non-branded keywords. You should make sure there is an anchor link to the parent page. For example, domain.com/blog is a parent for domain.com/blog/igaming-seo.
It’s very important to have child pages linking to the parent page, passing authority to the parent page. Having that interlinked structure will pass more authority to that parent page.
To explain that in a little more detail, let’s say you have a sportsbook page with 10 more child pages that reflect a particular set of sports. Having each of those 10 pages optimised so they have some authority and linking them to the parent page would pass authority to that parent page. Parent pages usually have a keyword with higher search volume, and passing as much authority as you can to the child page is very important. Too often websites lack content on child pages.
The future of SEO and experience needed
Going forward, we see AI as one of the most significant developments in SEO. At this point, we are not able to rank user engagement in AI, and it is important to keep yourself updated with how Google is reacting to this.
Google in time may provide additional options if you want to be eligible for a particular set of results in that environment. Keep an eye on what features it will offer and the types of websites. Google may consider implementing specific types of results for betting, such as displaying odds or a comparison of odds from three or four sites at the same time.
With all these issues, it is vital to have the relevant experience on board, particularly when it comes to the skill of conducting very in-depth competitor analysis, and this is something The Unit can provide. Conducting competitor analysis is something we have done across several industries, and not just in igaming. The main strength you can have with SEO is to know your competitors inside out, and those skills can be adjusted based on your needs.
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