Connect with us

Latest News

Top 5 European Sportsbooks in the United States



Top 5 European Sportsbooks in the United States
Reading Time: 3 minutes


The United States may have been late to the sports betting party, but they are quickly making up for lost time, with sports betting spreading rapidly across the country over the last half-decade.

Up until 2018, sports wagering had been illegal across the US for over a quarter of a century (except in the state of Nevada), but that all changed in May of 2018 when the Supreme Court struck down the Professional and Amateur Sports Protection Act (PASPA).

That act had been put in place in 1992 to prevent the expansion of sports betting beyond Nevada.

Following PASPA’s demise, New Jersey became the first state to legalize sports betting, and many other states have since followed that lead. Today, sports wagering is now legal in one form or the other in more than 30 states in the US.

And with that, many sportsbooks have set up shop in the country widely seen as the golden goose of gambling, with legal betting sites in America now numbering over 30.

Unsurprisingly, American-based bookmakers dominate the market, with DraftKings, FanDuel and Caesars Sportsbook comfortably grabbing the majority of the market share, but foreign operators are beginning to show up more often in the states.

European sportsbooks have been flirting with the American market, with some already making their marks. In this article, we take a look at the top five European bookmakers currently operating in the American market.


1. Bet365

Not many betting sites are more reputable than bet365. From Europe to South America, Asia to Africa, the Stoke-based bookmaker is widely regarded as the No. 1 betting site in the world.

With an impressive track record of success across many geos, and backed by a sizable marketing budget, bet365’s inevitable entry into the American market has signaled significant competition to the current top order.

In typical bet365 style, they offer a lot of unique features, including a great sign up offer, rated as one of the best betting bonuses in the United States.

For now, bet365 is taking it slow and steady in the US, having only launched in New Jersey, Colorado, Ohio and Virginia, but it is surely only a matter of time before they widen their American reach.

And when that happens, better watch out!


2. Betway

Betway is one of the most recognizable betting brands in the world, renowned as a top bookmaker across Europe, South America, Asia and Africa.

The bookie debuted its online sportsbook in the US in Colorado and Indiana in June 2021, with Pennsylvania, New Jersey and Iowa following suit.

The brand’s parent company, Super Group, had already gained market access into up to 10 US states via its partnership with American-based iGaming business, Digital Gaming Corporation (DGC). And in January 2023, Super Group completed the acquisition of DGC.

As of now, betway’s online sportsbook is currently live and legal in Arizona, Colorado, Indiana, Iowa, New Jersey, Ohio, Pennsylvania and Virginia- the company is sure to expand its US footprint even further in the coming months.


3. BetFred

BetFred’s origin goes all the way back to Salford in 1967, when it was first set up as Done Bookmakers.

They have since become a sports betting dynasty in the United Kingdom, and are now eyeing similar successes across the Atlantic. At first, BetFred adopted a strategy of targeting states that have only just legalized sports betting for its online business in the US, as against relatively established locations.

Their entry points into the United States online space were Iowa and Colorado in 2020, and they have now spread into Arizona, Colorado, Maryland, Ohio, Pennsylvania and Virginia.

They operate retail sportsbooks in Nevada, Washington and Louisiana.


4. Unibet

From its humble beginnings in Earl’s Court in London back in 2007, Unibet has made great strides over the years, rising to become one of the global heavyweights of sports betting.

Now operated by the Kindred Group, Unibet sportsbook opened its US account in New Jersey where it launched an online sportsbook in September 2019.

The brand has since added Iowa, Pennsylvania, Indiana, Arizona and Virginia to its US catalog, and is set to branch into more states in the near future.


5. Tipico

Founded in 2004, Tipico has its headquarters in Malta, but it was in Germany that the company truly made its name as a high-quality sports betting provider.

Having established itself in Europe, Tipico officially crossed over to the United States in 2020, when the company launched its sports betting app in New Jersey.

Since then, it has expanded its US operations to Colorado, Iowa and Ohio. There is still a long way to go before the sportsbook gets anywhere near the established order in the US, but they certainly have the credentials to become one of the top operators in the country.


Latest News

Feng’s Fortune soars into the market



Feng’s Fortune soars into the market
Reading Time: < 1 minute


GAMOMAT, one of the leading independent software developers for slot games, proudly presents its brand new Asian-inspired title, Feng’s Fortune.

The story of Feng’s Fortune follows a beautiful Priestess within the mystical world of Feng, a powerful phoenix, who presides over an exceptional treasure. Feng’s Fortune is an exquisitely crafted, Asian-inspired game that radiates with the aura of ancient Chinese mythology.

This title delivers an immersive entertainment experience on the reels that is complemented by spectacular gold and red graphics, seamless animations and a heart-lifting soundtrack. When the reel picture shows three, four or five Scatter symbols, 10 Free Games will launch.

Before Free Games begin, three symbols are displayed and players must spin to discover what symbols will star in the feature. One of these three symbols is guaranteed to be a high-value symbol, which increases the chances of players winning big.

GAMOMAT’s risk ladder and card gamble are potentially an option for players hoping to maximise the gaming experience. Feng’s Fortune is available to all Bragg operator partners via Bragg HUB and for social gaming via Whow.

Sabine Müller, Chief Design Officer at GAMOMAT Development GmbH said: “Feng’s Fortune is a visual triumph which encapsulates perfectly Asia’s aesthetics which we know players have a special affinity with. The game is enriched with spectacular sounds, graphics and animations that deliver a truly fantastic title that players will adore.”

Continue Reading

Latest News

LeoVegas Group granted three licenses to offer gaming software in Sweden



Reading Time: 2 minutes


LeoVegas Group has been granted three five-year licenses by the Swedish Gambling Authority—known as “B2B licenses”— to develop and offer gaming software in Sweden. These licenses, effective from 1 July 2023, have been granted to the Group’s game studio Blue Guru Games and two platforms. Licenses are a prerequisite for providing software to licensed operators and an important step to prevent unlicensed gaming companies, consequently strengthening channelisation in the Swedish gaming market.

Since its inception, LeoVegas Group has experienced rapid growth, evolving from an operator into an integral player within the igaming industry’s value chain via game and platform development. Effective from July 1, 2023, under the Swedish Gambling Act, companies involved in the manufacture, provision, installation, or modification of game software utilised in online gaming are required to possess a license.

LeoVegas Group has now been granted three five-year licenses—referred to as “B2B licenses”—by the Swedish Gambling Authority. These licenses have been conferred upon the Group’s game studio Blue Guru Games, as well as the Group’s two platforms (PAM).

Gustaf Hagman, CEO of LeoVegas Group, said “We welcome the introduction of B2B licenses, a decisive step towards mitigating the impact of key gaming software being simultaneously provided to licensed operators and unlicensed operators targeting Swedish players. With the new regulations in force, it is now critical that authorities focus on those suppliers deliberately undermining the Swedish licensing system by facilitating unlicensed gaming“.

The 2019 initiation of Swedish gaming licenses marked a significant reform to regulate and supervise gaming companies operating in Sweden. This reform fortified regulations pertaining to marketing and consumer protection, while also ensuring substantial gambling tax revenues. The success of the B2B licensing system heavily depends on the Swedish Gambling Authority’s capacity to restrict key gaming software intended for licensed Swedish companies from simultaneously being used by unlicensed operators seeking to attract Swedish players.

On 1 May, LeoVegas Group announced its intentions to acquire game developer Push Gaming, which is also licensed by the Swedish Gambling Authority and holds two B2B licenses. The acquisition is expected to be completed in the third quarter of 2023.

Continue Reading

Latest News

Casino Guru Awards presents The Most Ethical Approach to Marketing category



Reading Time: 2 minutes


Casino Guru Awards’ 2nd edition is coming back on the core promise to provide one of the most equitable and fairest formats for industry stakeholders to distinguish their companies across numerous categories focused on responsibility and customer care. Since the first event, Casino Guru Awards has been actively thinking how to best capture the myriad efforts put into making the industry a better, safer, and more transparent place for consumers and businesses.

This has led the team to introduce The Most Ethical Approach to Marketing, nominations for which are now open. Companies applying in this category will have the opportunity to demonstrate that they apply robust standards to their advertising practices in making their gambling messages heard.

This category aims to recognize iGaming companies that showcase a strong commitment to responsible marketing practices. Our judges will be evaluating the style and content of marketing efforts and materials, such as newsletters, social media campaigns, and others, with a clear focus on ethical marketing practices and responsible messaging. Apart from Casino Guru’s own judges, all applicants will be evaluated by an external panel of industry experts with vast experience in marketing, including:

  • Shane Stafford, Interim Head of Channel Marketing at Three Ireland
  • Martin Calvert, Marketing Director at ICS-digital
  • Dmitry Belianin, Chief Commercial Officer at Parimatch
  • James Bennett, Group Communications at EveryMatrix

The jury will weigh in on the strategies and tactics used by all nominees to promote their products and services. Applicants will be expected to clearly and unambiguously demonstrate how their marketing materials promote their brands while also accurately representing the risks associated with gambling and offering truthful and transparent information that is not ambiguous.

Casino Guru Awards Project Lead Daniela Kianicová, who is also one of the judges for the category, said: “The introduction of The Most Ethical Approach to Marketing category is a continuation of our ongoing commitment to making sure that we create a format that is ground-breaking and addresses the most urgent aspects of our industry, and shine light on the true torchbearers that have unflinching attitude towards doing the right thing.

We are looking forward to seeing robust examples of marketing ethics that put the consumer front and center and provide accurate, truthful, factual, and unambiguous information. An experienced panel of marketers will be weighing in to help shortlist, evaluate, and ultimately pick a winner in this important category.” 

Nominations for Casino Guru Awards opened on May 152023, and will be going through October 312023. Shortlisted companies will be revealed on December 12023, when the voting for Voice of the People category will begin as well. The official event will take place in February 2024.

Continue Reading



Get it on Google Play

European Gaming Media and Events is a leading media and boutique event organizer in the European Union with a monthly reach of +110,000 readers. The official company (PROSHIRT SRL), has been listed for 4 years in a row among the top 3 Advertising and market research agencies in the local Top Business Romania Microcompanies based on the Financial Reports.

Contact us: [email protected]

Editorial / PR Submissions: [email protected]

Copyright © 2015 - 2022 European Gaming Media and Events. Registered in Romania under Proshirt SRL, Company number: 2134306, EU VAT ID: RO21343605. Office address: Blvd. 1 Decembrie 1918 nr.5, Targu Mures, Romania

We are constantly showing banners about important news regarding events and product launches. Please turn AdBlock off in order to see these areas.