Flexion Launches Hill Climb Racing 2 on Alternative App Stores

Games marketing company Flexion has launched Fingersoft’s hit game Hill Climb Racing 2 on the alternative app stores. The game is now live on the Amazon Appstore, ONE store, Samsung Galaxy Store and Huawei AppGallery.

Hill Climb Racing and Hill Climb Racing 2 combined have accumulated over two billion installs and over €180M in net revenue across all its mobile platforms. Flexion’s distribution services add revenue and new players from the alternative app stores through monetisation, platform relations and new user acquisition.

For Fingersoft, the partnership with Flexion represents an opportunity to improve their brand and product recognition, and reach new users outside its existing distribution channels.

“We announced our partnership with Fingersoft a few months ago, so we’re delighted to have launched the first game. Flexion is currently averaging around 10% extra revenue for Android games it distributes,” Jens Lauritzson, CEO of Flexion, said.

Hill Climb Racing and Hill Climb Racing 2 are physics-based driving games that challenge players with unique hill climbing environments with dozens of different vehicles. Both titles are free to play and extremely popular with players. During the first year of its release in 2012, Hill Climb Racing was downloaded over 100 million times. Hill Climb Racing 2 is the all-time top grossing arcade racing game on Google Play.