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Which casinos have the biggest market share in the US?

We have basically two worlds when it comes to gambling in the US: traditional land-based operators like those famous in Vegas, and Atlantic City and abroad in places like Macau, for example, and online operators.
Traditional casinos have a more steady form of business model, and comparing the evolution of these enterprises across time is easier as there’s more data available.
The online world is a bit more complicated, as online casinos have only been recently legalized in many American states.
Let’s have a look at the recent market share figures of both forms of casino betting in the US.
Understanding how Sports Betting and Casinos are Entangled Business-wise
Some operations are exclusively focused on sports betting, while some online sportsbooks have a casino section, for example, and we also have land-based sportsbooks at large physical casinos too. Therefore, depending on the figures we analyze, it may be a bit hard to separate the two verticals, but mobileuscasinos.com and other sites that are specialists in the topic do a good job of providing interesting insights.
iGaming is a term used to describe both forms of gambling, and depending on the region, poker online betting too. In the US, the term is usually related to sports betting, casino, and occasionally, horse racing betting.
Figures from October 2022 indicate that 3 brands dominate the iGaming world in the US: BetMGM and DraftKings have 52.6% of the North American online casino market, while FanDuel has 16.1%. Almost ¾ of the market is concentrated in 3 brands, but as mentioned, Draft Kings and FanDuel also have a strong presence in the sports betting scenario.
Traditionally, in markets that are more mature online such as Europe, casino preferences of the consumers are spread across several brands, as the only big difference between the houses use to be the current bonus promotions, and sometimes, an outstanding VIP program or customer service, but the vertical is marked by a lack of major product differences between operators.
More variables are usually seen with sports betting. When a bookie sponsors a specific NFL team, an entire city or state may become more inclined to bet with that specific brand due to local activations, and the simple notion that a specific brand is a ‘partner’ of a beloved club.
Land-based US market share of Casinos
National competition between land-based operators (that sometimes also have online operations like MGM), is always a fierce battle. Let’s analize by region.
The top 10 market protagonists as of February 2023 are as follows, sorted by their revenue in the last quarter ranked according to their in-person winnings at table games, slot machines and at-the-counter sports betting, but excluded online sports betting and internet casino games.
- the Las Vegas Strip ($8.2 billion);
- Atlantic City ($2.8 billion)
- Baltimore-Washington D.C. ($2.2 billion)
- Chicago region spanning parts of Illinois and Indiana ($2.1 billion)
- the Mississippi Gulf coast ($1.6 billion);
- New York City ($1.5 billion);
- Philadelphia ($1.4 billion);
- Detroit ($1.3 billion);
- the St. Louis market spanning parts of Missouri and Illinois ($1.1 billion);
- the Boulder Strip in Nevada ($966 million).
As we can see, the traditional regions with land-based casinos remain the market leaders after the pandemic.
Biggest Casino Brands by Market Share: Is America Leading the Casino World?
In terms of global market share, the US is responsible for the biggest holding by market cap, and the 5th, 6th, 7th and 8th most valuable casino parent companies in the world. We’re talking about Las Vegas Sands, worth $42B (1st), MGM Resorts, worth $14.2B as well as GLPI, worth virtually the same, and Wynn Resorts, worth $11B as of May 31st. Draft Kings is listed at the 8th post worth 10.4B.
As we can see, the US remains extremely relevant when it comes to being the home of 5 out of the 8 biggest holdings of the sector globally.
Even ‘rival regions’ like Macau count on several brands that have their HQs in America, which shows us that the US remains a reference for casino gambling, although some commercial lessons are being imported from Europe when it comes to online betting, as that region has had legal gambling online for a longer time.
Gaming
FBMDS’ First Ever Crash Game, Champion Tales, is Out Worldwide

Get ready to witness the dawn of a new era in online casino gaming as FBMDS unveils the highly anticipated Champion Tales, the brand’s first ever non-traditional game available worldwide. Brace your players for an immersive gaming experience that will transport them across the globe, hand in hand with the legendary Mr Champion himself.
Champion Tales captures the essence of the emergent non-traditional gaming trend with its strategic betting rounds and monumental winnings. FBMDS’ new game merges top-notch technology with the brands’ expertise, creating a thrilling and immersive experience with high stakes for players and a safe choice for casino operators.
A distinctive non-traditional game with big prizes to award
Following a crash gaming logic, FBMDS’ release evokes players’ heart-pounding anticipation as the multiplier reaches new heights, requiring strategic decision-making and a thrilling rush to hit the ‘Collect’ button before it’s too late.
FBMDS has balanced gameplay mechanics to increase players’ chances of earning significant rewards, making it a lucrative choice for online casino operators. Furthermore, Champion Tales boasts a highly profitable RTP rate, surpassing competitors in the market.
But that’s not all. Champion Tales comes loaded with features designed to elevate the gaming
experience:
- Autoplay: Players can choose how many rounds they want to play without any hassle, making continuous play even more convenient and enjoyable.
- Auto Cashout: The Auto Cashout feature, where players can choose the value they want to cash out, minimizing mistakes or distractions that could impact their winnings.
- Responsible Gambling: FBMDS prioritizes players’ safety with the responsible gambling feature, allowing players to set limits above or below their initial balance, preventing any unwanted excessive play.
- Detailed Play History: A detailed play history feature ensures that players always remain safe and in control. They can review their past gaming sessions, bets and outcomes, promoting transparency and responsible gaming practices.
“Listening to our partners and clients was always the number-one priority during the creation process of Champion Tales,” the Director for FBM, Renato Almeida, said. “Since the crash gaming category has been getting a lot of popularity, we made sure we understood market needs to make sure our clients’ expectations and profitability rates were being met, while delivering an innovative solution able to provide players with an amazing gaming experience.”
A personalized crash gaming atmosphere
Champion Tales goes beyond colossal wins with its debut, offering a captivating Brazil-inspired tropical ambiance. Moreover, the game’s background, scenery and music can be customized to meet the needs of casino operators in diverse markets, cultural contexts and geographical locations.
This allows for an enriched gaming experience worldwide, whether by incorporating local landmarks, cultural references or regional music, to resonate with operators’ requirements, enhancing customer engagement and satisfaction.
In addition, clients can have their respective logos applied to the game’s flag, further aiding in branding. FBMDS maintains product localization as a priority by developing characters and backgrounds that resonate with the regions where partners operate and represent the seasonality of the market. This approach generates greater player identification, leading to increased retention and loyalty.
By developing mobile-friendly, cutting-edge and highly customizable gaming solution like Champion Tales, FBMDS proves once again its ability to deliver profitable and satisfying products for casino operators worldwide.
Latest News
Hub88’s Mark Taffler Taking to the Ring to Support Oliver’s Wish Foundation at the SBC Charity Boxing Championship

Supplier’s Commercial Director to don the gloves at prestigious industry charity event
Mark Taffler, Commercial Director for Hub88 and Bombay Group, is joining an industry lineup to compete in a white-collar boxing match at this year’s SBC Charity Boxing Championship fundraising event.
Taffler, who is being sponsored by One.io, whom is part of the Yolo Investments’ portfolio, will face SMPL Consulting’s Director Simon Pilkington in the opening bout of the night to raise money for three charity organisations.
Hub88 will be hosting a VIP table at the event, which was set up by SBC in partnership with Oliver’s Wish Foundation.
Over 500 industry representatives will be in attendance for an evening of boxing on November 10, with a blend of fierce competition and camaraderie taking place at the luxurious Hilton Hotel in London.
Last year’s event raised a staggering £152,000 and was donated to the Oliver’s Wish Foundation and its amazing partner charities Chestnut Tree House, Cystic Fibrosis Trust and SUDC UK.
“Mark’s fantastic work so far will be rewarded in the boxing ring and we look forward to seeing how he gets on against his fierce competition Simon when the action unfolds,” the Head of Hub88, Ollie Castleman, said.
“Ultimately, the goal is to raise money for a great cause and, following the success of last year’s event, we are delighted to play a part in the 2023 instalment of the SBC Charity Boxing Championship.”
Latest News
Counter-Strike 2 launches on FACEIT with new $100,000 FACEIT Pro League (FPL) Proving Grounds

Today, ESL FACEIT Group (EFG), the leading esports and video game entertainment company, reveals that Counter-Strike 2 (CS2) is now playable on FACEIT, the world’s leading online platform for competitive gaming. CS2 players looking to master the new iteration of Counter-Strike can now join the world’s largest community on FACEIT, with 22 million serious players, to hone their skills faster than anywhere else.
On FACEIT, players can join communities, gather tips and feedback for their path going pro and join or host matches on private servers. FACEIT provides its own ranking system in which players start at Level 1 and are able to reach Level 10. Players can participate in community tournaments or qualify for the FACEIT Pro League (FPL) and start their journey to become one of the best CS players in the world. To ensure a safe environment, FACEIT offers its renowned anti-cheat and chat moderation through its own AI called “Minerva”.
The new era of Counter-Strike begins on FACEIT with the launch of a new seasonal Elo system. FACEIT Season 1 is designed to create the ultimate competitive environment for CS2. FACEIT Season 1 will culminate with the first FPL Proving Grounds: The Ultimate Path to Pro, which will boast the highest prize pool ever awarded in a public matchmaking system – featuring $100,000 in prizes for top ‘Challenger’ rank players. Challenger is the new rank on FACEIT, introduced for the top 1,000 players in Europe, South America, and North America. Additionally, the top three players of FPL Proving Grounds will earn a direct invite to the FPL, and a monthly stipend to support them on their path to pro.
Designed to empower the highest Elo rated matchmaking players to break into the professional scene, FPL Proving Grounds will take place every four months and will act as a new way to qualify for FPL. Its first iteration will serve as the grand finale of FACEIT Season 1, replacing FPL-C Hubs and FPL-C Qualifiers. The path to FPL is now free and directly connects to the Elo leaderboards in Europe, North America and South America.
The FPL has already been launched in Counter-Strike 2 featuring top players, CS legends and truly top talents, optimizing the famous path to pro environment that supported stars such as Mathieu “ZywOo” Herbaut, Robin “ropz” Kool, and Ilya “m0NESY” Osipov. The goal is to recreate the look and feel of the early days of FPL with matches full of top pros and unique livestream content for the community. FACEIT is also making Elo and Skill Level adjustments to better reflect the current player base, which will reduce wait times for high-ranked players and offer better match balance, revitalizing the race to the #1 spot in Counter-Strike 2.
Further additions to CS2 on FACEIT include Super Match, a new innovative feature that empowers players to take control of their matching experience and 100% guarantee specific characteristics of their next match, ensuring the algorithm can adapt to player needs. Version 1.0 of Super Match will be available in all regions for all Plus and Premium subscribers.
In addition to North America, FACEIT has now rolled out a server selector feature for European players, offering an array of server locations to choose from, including Moscow, Germany, Finland, Sweden, Netherlands, UK, and France. CS2 players can now fine-tune their ping optimization by selecting server locations before they queue up. This is a game-changer for players in the CIS region, enhancing connectivity, while also minimizing language barriers at scale, by more effectively clustering Western and Eastern European players. To support this expansion without affecting queue times, FACEIT has raised the minimum map selection requirement for premium subscribers.
“Over the past decade, we have had the honor of collaborating with the CS community to build FACEIT, a platform capable of bolstering the entire CS ecosystem and its sporting scene. CS2 is an incredibly exciting new chapter that gives us the chance to reinforce our commitment to this mission on an even grander scale,” said Niccolo Maisto, co-CEO, ESL FACEIT Group. “We seize this moment to extend a warm welcome to all players, organizers, teams, and creators who, like us, have a profound passion for competitive Counter-Strike and want to contribute to grow this great scene even further.”
FACEIT users can play Counter-Strike 2 now at FACEIT .com.
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