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Canberra Racing Club Partners with TAB and Sky Racing
Canberra Racing Club race meetings will be beamed into 68 countries globally as part of an innovative new long-term partnership with TAB and Sky Racing that will elevate the status of racing in the nation’s capital.
The Club heralded a new era with the agreement for Australia’s largest wagering brand TAB to continue as the club’s official wagering partner until 2030 and a Sky Racing broadcast rights agreement that will see the network distribute racing in Canberra until at least 2029.
The partnership includes major race day activations, enhanced media content and priority coverage on Sky Racing as an official TAB partner. Tabcorp Senior Sponsorships & Events Manager Katherine Morgan said the agreement highlighted the strength of racing in the nation’s capital.
She said: “This partnership is a new era for racing in Canberra. It brings together our entire ecosystem to grow the club, from creating innovative race day activations for patrons at the track to using our media network to give Canberra a global footprint.
“TAB is the industry partner and this long-term partnership is built to create an exciting long term and sustainable future for racing in Canberra and to attract new audiences to the Canberra races.
“TAB has accelerated a digital transformation with new products to improve the customer experience and the Canberra Racing Club will benefit from that transformation.”
Sky Racing Head of Partnerships Selina Rumble said Sky would give Canberra a global footprint as part of the deal. “Canberra races will be beamed into 68 countries across the globe via the Sky Racing Network. We broadcast 150,000 races live each year and through our global partners the Canberra races will be live on screens worldwide,” she said.
“We’ll also be giving our Australian viewers front row seats to Canberra racing via our domestic network which is broadcasts into 4000 retail venues and 50,000 screens nationwide and into homes across the country.
“We’ve recently given Sky Racing a facelift and we’re innovating the way we broadcast races and Canberra will benefit from that.
Canberra Racing Club Chief Executive Darren Pearce said: “We couldn’t be prouder to partner with Sky to showcase Canberra’s fantastic racing around the globe and shine a light on our vibrant Capital,” he said.
“TAB are investing strategically for growth and are the right partners for our Club. We look forward to growing together and bringing exciting innovations to racing fans everywhere.
“These momentous partnerships are a really big win for our Club and will be great contributors in our drive for sustainable and long-term growth for everyone invested in Canberra Racing.
“The agreement will see the continuation of the TAB Federal series, a popular and established brand which see’s significant interest from a media and wagering perspective at each of our meetings.
“The Listed TAB Canberra Cup is in a fantastic position to further grow its profile with the 2022 quinella in Arapaho and Explosive Jack going onto Group 1 glory in subsequent Autumn features, the Tancred and Sydney Cup respectively.”
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SIS and Premier Greyhound Racing reveal improved greyhound race time schedule
Sports Information Services (SIS), the leading multi-content supplier of 24/7 live betting services, and Premier Greyhound Racing (PGR), the media rights company supplier of greyhound racing to the betting industry and direct to viewers, have collaborated to offer a revised race time schedule starting from 20 May.
Designed to protect the long-term future of UK greyhound racing, the new schedule will see morning fixtures start slightly later – moving from 10.47 to 11.01 and 10.54 to 11.09. Additionally, there will also be a slightly later start time for some evening fixtures aimed at a retail audience, with the first evening fixture now starting at 18.08.
Commenting on the improved schedule, Terry Mahoney, Head of Business Development at ARC, said: “The new race times will help make it easier for customers to navigate busy racing schedules as well as improving operations trackside. We will continue to listen, monitor, and adapt schedules where and when needed as we move forward to deliver the best service possible for betting operators as well as punters.”
Paul Witten, Managing Director at SIS, added: “We are passionate about delivering a greyhound racing service that benefits all of the sport’s stakeholders. Together with Premier Greyhound Raxing, we have introduced a revised racing schedule that benefits operators and their customers.
“Our approach to greyhound racing is grounded in sustainability and flexibility. This collaboration with fellow service providers allows everyone to enjoy all the high-quality action produced on a daily basis from tracks across the UK and Ireland.”
SIS has long-term agreements in place with bet365, William Hill, Paddy Power and Betfred to deliver its greyhound content across UK and Irish retail and digital channels. SIS also promotes this content across dozens of leading international operators, as well as through SISRacing.tv.
PGR offers greyhound action, cards, video replays, results, news and info on greyhounds.attheraces.com, and regular live broadcasts on Sky Sports Racing. Premier Greyhound Racing is a joint venture between Arena Racing (ARC) and Entain, the global sports betting, gaming and interactive entertainment group. Between them, the two companies own nine of the 20 licensed British greyhound tracks and ARC manage the media rights for five independent tracks.
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PRAGMATIC PLAY HITS THE SWEET SPOT WITH FRUITY TREATS
Pragmatic Play, a leading content supplier to the iGaming industry, has added Fruity Treats to its collection of clusters pays Slots.
Five or more fruit symbols must connect horizontally or vertically to award a win in this vibrant 7×7 title, which features a variation of the popular multiplier spots mechanic.
At the start of each spin, four marked spots of different colours take up random positions on the grid. If a win forms over a marked spot, a starting multiplier of 5x, 10x, 15x or 20x (depending on the spot colour) will be activated. Each time a winning combination lands on a marked spot after a tumble, the multiplier is applied to the win and then increases by its starting value.
Hitting at least three candy scatters on a spin awards entry to the bonus game with 10 free spins. During the feature, which can be retriggered with five additional free spins, activated multipliers from marked spots do not reset between free spins, potentially leading to massive wins.
Fruity Treats is the latest cluster pays Slot in Pragmatic Play’s multi-award-winning range, joining recent hit Sugar Rush 1000.
Irina Cornides, Chief Operating Officer at Pragmatic Play, said: “The roaming multiplier spots feature in Fruity Treats sets it apart from other successful cluster pays Slots in the Pragmatic Play portfolio, with marked spots staying sticky in the bonus game for even greater win potential.”
Pragmatic Play currently produces up to eight new Slot titles a month, while also delivering Live Casino and Bingo games as part of its multi-product portfolio, available through a single API.
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Kambi’s Festival of Sportsbook returns for fourth year
Kambi’s Festival of Sportsbook returns in June with registrations now open for a two-day content series featuring speakers from across the Kambi Group and insights covering the full breadth of the industry.
Taking place between 4-5 June, the Festival will be comprised of online sessions taking in topics ranging from UX optimisation and harnessing AI to maximising a summer of soccer featuring both UEFA Euro 2024 and the Copa América.
Erik Lögdberg, Managing Director of Kambi Sportsbook, will open the Festival with a session entitled ‘Exceptional, everywhere: meeting the increasingly high standards of an evolving market’, discussing how operators can develop their sportsbook to navigate changing consumer habits and fragmenting markets.
Kambi’s Head of Legal and Regulatory Compliance, Victoria Fernandes, will also be joined by Partner Success Manager Sabrina Andrade for a Portuguese language session delving into Brazil and how local operators can compete in the soon-to-be-regulated market.
Gerard Starkey, Kambi Group’s SVP of Marketing & Communications, said: “We are excited to once again be welcoming the industry to Kambi’s Festival of Sportsbook, and we look forward to sharing the sportsbook insights and knowledge the event has become known for. As ever, the agenda features a broad range of sessions hosted by experts from across the Kambi Group, providing plenty to interest those working in or with the sports betting industry today.”
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