Latest News
Exclusive interview with McLaren on brand partnerships
PartyPoker has conducted an interview on their blog, where McLaren Racing’s Nick Martin (Executive Director, New Business) shares what the F1 racing team is looking for in their partners, success stories and examples of innovative campaigns.
McLaren and betting group Entain signed a partnership for PartyCasino and PartyPoker in 2021, which has already resulted in several successful initiatives and campaigns over the past two years.
An example of this is the poker tournament McLaren Turbo Series, which took place from 13-28 August 2023, hosted by PartyPoker.
The McLaren Turbo Series is just one of the initiatives to come out of the partnership, and when asked to give other examples, Martin says that “a great one recently, was our Returnship scheme with Entain, which helps to reignite the careers of women returning to roles in STEM. As part of the programme, an initial 10 places were offered to women, at Entain or within our F1 Team, for six months.”
When elaborating on what McLaren is looking for when selecting brand partnerships and recent collaborations, Martin continues: “Another example is what we’ve done together with Entain where we hosted a fireside chat with Zak Brown (CEO, McLaren Racing) and Jette Nygaard-Andersen (CEO, Entain PLC), putting two like-minded leaders together to talk about their role as CEOs and their approach to leadership. This was a piece of content that catered to not only a business audience but also a broader audience where again, we are always looking for ways to engage our sizeable fan base.”
The interview also goes into detail on how McLaren is working with a wide variety of partners and how being present in the digital sphere is just as important as being available for motorsport fans locally and internationally:
“Firstly, we work to maximise visibility for partners across our most valuable inventory, which is our cars and our drivers.
Secondly, we have a real focus on digital. McLaren has led the way in F1 on digital and social, being the first team to join Instagram, the first to join TikTok and the first to launch an app.
At Silverstone this year, we hosted a free Fan Zone in Manchester for our fans who couldn’t be at the race itself.[CF1] This ran across all three days of the Silverstone weekend and gave people the opportunity to cheer for McLaren and watch together while offering interactive experiences on-site. This was a great activation which was quite accessible and brought papaya to the people of Manchester!”
Asia
Nazara announces five investments totalling INR 196 Crores to drive growth across Gaming and Entertainment
Nazara Technologies Limited (BSE: 543280 | NSE: NAZARA), India’s only listed diversified gaming and sports media company, has unveiled a series of strategic investments aimed at solidifying its position in the gaming and entertainment ecosystems.
Nazara has announced new Investments in Funky Monkeys & Learntube.ai
Nazara has expanded into physical entertainment with the acquisition of a 60% stake in Funky Monkeys Play Centers Private Limited, a leader in indoor soft play centers for children, for INR 43.7 crores. Funky Monkeys operates 11 centers across India, offering interactive play experiences for children.
Co-founders of Funky Monkeys, Binita Putcha and Sanjay Ghadiali, said: “We are excited to join hands with Nazara, whose vision for digital and hybrid entertainment aligns closely with ours. With Nazara’s expertise and resources, we are confident we can scale Funky Monkeys and bring even more joy to children and families across India. We also see synergies with digital IP’s owned by Nazara such as Kiddopia and will work to maximise these opportunities”
Nazara will also invest INR 4.2 crores for a 4.7% stake in Learntube.ai, an AI-powered platform revolutionizing education with 1:1 interactive and gamified learning. Catering to over 20 lakh learners, LearnTube is the world largest personalised learning platform that offers affordable, interactive gamified learning experiences for professional skilling.
“LearnTube’s collaboration with Nazara is a bold step forward in reshaping professional learning and interactive media. We are excited to combine forces to lead innovation on a global scale,” said Shronit Ladhani, Co-founder, LearnTube.
Nazara has Increased its shareholding of existing companies
Nazara will invest INR 148 crores in its existing subsidiaries including Sportskeeda, Nodwin Gaming, and Datawrkz to increase its ownership in them and support their growth.
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Nodwin Gaming: Nazara will invest INR 64 crores through subscription of Optionally Convertible Preference Shares to bolster Nodwin’s growth. The funds will support Nodwins expansion, enhance its intellectual properties (IPs), and strengthen its footprint in emerging markets.
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Absolute Sports (Sportskeeda): Nazara will invest INR 69 crores to purchase shares arising from exercise of ESOPs from the Sportskeeda management to increase its stake to 100% in the company making it a wholly owned subsidiary.
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Datawrkz: Nazara granted in-principle approval for an investment of INR 15 crores in Datawrkz through the subscription of Compulsorily Convertible Cumulative Preference Shares to support ongoing growth of Datawrkz
Speaking on these investments, Nitish Mittersain said: “Nazara is committed to building the largest diversified gaming and entertainment platform out of India and many of our initiatives announced today are geared towards propelling profitable growth in these strategic areas of our interest.”
Latest News
ProgressPlay Shortlisted in Two Prestigious Categories at The International Gaming Awards 2025
ProgressPlay, a leading platform in the iGaming industry, is thrilled to announce its selection as a finalist in the Safer Gambling Award and Innovator of the Year Award (Operator) categories at the upcoming International Gaming Awards (IGA) 2025. This recognition underscores ProgressPlay’s dedication to innovation, player protection, and excellence in iGaming operations.
The Safer Gambling Award nomination celebrates ProgressPlay’s proactive approach to promoting responsible gambling. The company has continually advanced its proprietary automated safer gambling tools, integrating cutting-edge AI-driven features to ensure operators and players remain in control and mitigate risks effectively. ProgressPlay has positioned itself as a trailblazer by prioritising player well-being in building trust and fostering a healthier gambling ecosystem while reducing compliance risks for operators.
Being shortlisted for Innovator of the Year (Operator) reflects ProgressPlay’s relentless pursuit of technological advancement as a B2B specialist within the iGaming industry. With a portfolio of groundbreaking solutions and an emphasis on user-centric design, the company has revolutionised how operators engage with their players. This category highlights ProgressPlay’s unmatched ability to combine technology, creativity, and market insights to deliver exceptional gambling experiences.
Marina Nahhas, Head of B2B Sales and Marketing at ProgressPlay, expressed her delight: “Being recognised as finalists in two categories by such a prestigious organisation is a testament to our team’s unwavering commitment to innovation and responsible gambling. At ProgressPlay, we don’t just follow trends; we set them while ensuring the safety and satisfaction of our operator cluster and their players remain paramount.”
The International Gaming Awards, known for spotlighting excellence and leadership across the global gambling industry, will host its gala event in London on February 5, 2025. This ceremony is set to welcome the brightest minds and most influential companies in the iGaming sector, celebrating innovation, responsibility, and operational success.
ProgressPlay is a leading iGaming platform provider, delivering fully managed services alongside white-label and standalone solutions. With an emphasis on innovative technology, player engagement, and responsible gambling, the company powers over 200 brands worldwide, offering a suite of premium gambling products and tools that drive sustainable growth.
ProgressPlay’s CEO Itai Lowenstein said: “ProgressPlay is honoured to be in the company of other industry leaders and looks forward to the opportunity to showcase its continued commitment to excellence at this globally renowned platform and at ICE Barcelona in January.”
Latest News
MGA Games presents Wild Snow Spin, a slot game with variable Free Spins set in the snowy mountains of Central Asia
This new release from MGA Games, a leading provider of casino games in Spain, is a thrilling new game that beautifully combines excitement and nature. The game’s main character is the snow leopard, a majestic creature that serves as an Expanding Wild symbol. When the snow leopard appears, it not only captivates players but also enhances their chances of winning, adding to the excitement with every spin of the reels.
Wild Snow Spin is a 5×3 slot game featuring a Scatter symbol and the opportunity to access a variable Free Spins screen, depending on the number of accumulated counters. This enhances the player’s chances of winning big prizes and provides a unique, immersive experience—a virtual escape to the Asian mountains, all from the comfort of their mobile screen.
The game features a minimum bet of €0.10 and a maximum bet of €20, offering a maximum prize of €42,000. With its realistic graphics and an epic soundtrack, meticulously designed to capture the essence of the winter season, this game is sure to appeal to both slot game enthusiasts and nature lovers alike.
This new release features a rich collection of Asian wildlife-themed symbols: wolves, brown bears, and giant pandas all of which promise an untamed experience. Wild Snow Spin will be available at major online casinos in Spain and .com Markets from November 28th.
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