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Nikola Jokić Becomes the First Brand Ambassador of Superbet in Serbia

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Nikola Jokić, iconic NBA Champion and NBA Finals MVP, has become the first brand ambassador of Superbet in Serbia. The ambassadorship agreement extends across all Superbet brands and CSR initiatives in Serbia.

Nikola Jokić plays centre for the Denver Nuggets of the National Basketball Association (NBA). He won the NBA Championship with Denver Nuggets in the 2022-23 season, while also being the NBA Finals Most Valuable Player (MVP) for the same season.

Furthermore, Nikola Jokić is a five-time NBA All-Star player, has been named to the All-NBA Team on five occasions and won the NBA Most Valuable Player (MVP) award for the 2020-21 and 2021-22 seasons. One of the most beloved athletes in Serbia, he was part of the Serbian basketball national team with which he won a silver medal at the 2016 Summer Olympics held in Rio de Janeiro (Brazil).

Thanassis Kanouris, Country Manager of Superbet Serbia: “We are thrilled and honored that Nikola Jokić has become part of the Superbet team. He is an amazing athlete, who stands out from everyone else, as he is the type of player who focuses on the team’s objectives, a quality that aligns seamlessly with our core values.

“Nikola’s reputation as one of the world’s premier basketball players, with a track record of outstanding achievements, is a testament to his unique talent and global appeal. We are proud to partner with him through this ambassadorship agreement, aiming to highlight his exceptional qualities and inspire audiences through his values.

“Furthermore, having Nikola Jokić as our brand ambassador is an ideal way for us to introduce the Superbet brand and our unique entertainment products in Serbia.

“Unity and collaboration are in our brand DNA, while Nikola’s motto is that the most important thing is to assist. That makes us and him driven by the same goal: to excite millions of sports fans across the world.

“Serbia is a strategic market for Superbet’s expansion in the wider European region and having such an iconic athlete in our team is an exciting opportunity and a sign of respect for local sports fans.”

Nikola Jokić said: “I am delighted to team up with Superbet, a company renowned for the unique way in which they connect fans across Europe with the thrilling world of sports. As a professional athlete, I’m deeply committed to enhancing the fan experience, and that’s perfectly aligned with Superbet’s mission.

“The Superbet team is highly professional, while also showing great care and respect for the needs of their customers. Even more, I appreciate the importance given by the company towards responsible gaming and that was one of the key aspects which convinced me to partner up with this amazing brand.

“I believe that the passion they invest in nurturing sports communities will have a strong impact in the years to come. Together we can build a sustainable future for the Superbet brand, working on long-term plans and discovering new synergies.

“My partnership with Superbet has been nothing short of fantastic so far, and I can’t wait to create exhilarating moments together for fans in Serbia and beyond.”

Balkans

CT Interactive’s content goes live with Everbet

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CT Interactive’s content goes live with Everbet
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In a strategic move to further solidify its presence in the Bulgarian gaming landscape, the leading online game supplier CT Interactive has integrated its premium content with Everbet, one of the newest licensed online betting operators in the country.

Milena Tsankarska, Head of Business Development EMEA at CT Interactive, shared her insights: “Our company is thrilled to contribute to Everbet’s journey through its gaming mix of exciting and diverse portfolio, which promises a gaming adventure like no other.”

Kiril Kirilov, CRM at CT Interactive, emphasized the significance of this collaboration: “Integrating with Everbet is not just about expanding our reach; it’s about crafting an immersive gaming environment. Players can anticipate an array of engaging titles that showcase our dedication to innovation and quality.”

Through this partnership, Everbet users will access a rich selection of CT Interactive’s renowned slot titles, including 40 Treasures, Lucky Clover, HOT 7’s X 2, Chilli Fruits, Duck of Luck, and more.

Reinis Kolnejs, CPO at Everbet, said: “The collaboration with CT Interactive represents a significant milestone for Everbet. Their dedication to pushing the gaming boundaries resonates seamlessly with our vision. We’re especially eager about introducing their games and the Hot Luck Jackpot, which will add an extra layer of excitement for our valued customers.”

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Balkans

CT Gaming Bags “Casino Management System of the Year” Award

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CT Gaming has received the prestigious “Casino Management System of the Year” Award at the BEGE Expo 2023.

“We are beyond thrilled to receive the award for best Casino Management System of the year for a second year in a row. It is a proof for our team’s dedication on constantly improving the products and delivering optimal results” said Biser Bozhanov, Director of Business Strategy and Sales at CT Gaming.

This recognition is a testament to the team’s innovation and hard work and underscores the commitment to excellence in the industry.

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Balkans

Evoplay sets its sight on Bulgarian expansion with 8888.bg partnership

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Evoplay sets its sight on Bulgarian expansion with 8888.bg partnership
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Award-winning game development studio Evoplay has taken its slot portfolio live with 8888.bg in Bulgaria.

Evoplay’s diverse suite of games will be accessible to players of the leading Bulgarian operator, including popular titles such as The Greatest Catch, Hot Volcano and Fruit Super Nova.

In a move that will strengthen the provider’s position in the CEE market, the latest tie-up follows similar deals for Evoplay such as its landmark partnership with Interwetten as well as BetFlag in Italy.

Commenting on the deal, Vladimir Malakchi, CCO at Evoplay, said: “As one of the most burgeoning markets in Europe, our new partnership with 8888.bg in Bulgaria is particularly exciting for Evoplay.

“8888.bg is a hugely significant brand among bettors and iGaming enthusiasts and we are delighted to now offer them our innovative portfolio of slots and instant games. We have no doubt our titles will be well received by its players in Bulgaria.”

Alexander Lichev, CMO at 8888.bg, added:  “We are constantly striving to provide players with a diverse range of game content. This is why the decision to integrate the globally recognized Evoplay game portfolio into our platform was an easy one.

“We are confident that their renowned titles will be well-received by the local audience and will attract players.”

As well as going live with multiple tier-one providers, including Bragg Gaming, Fortuna Entertainment Group and Relax Gaming, Evoplay was recognised at the SBC Awards 2023, winning Industry Innovation of the Year.

In addition, at the EIGE awards, Evoplay secured both the Best iGaming Supplier and Best Mobile Gaming Provider awards, a testament to Evoplay’s reputation as one of the industry’s most exciting suppliers.

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