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Betting Analytics Website MightyTips.com Signs Player Sponsorship Deal with Sheffield Wednesday Veteran Liam Palmer

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MightyTips .com, one of the biggest betting analytics portals with over one million monthly views, concluded another player sponsorship agreement with a Championship club. The latest addition is Sheffield Wednesday full-back Liam Palmer.

Palmer is the fourth player from the Championship to be sponsored by MightyTips .com. Previous deals include Blackburn Rovers midfield captain Lewis Travis, Cardiff City central defender Dimitrios Goutas and Huddersfield Town prospect Scott High.

By sponsoring Palmer for the 2023/24 season, MightyTips .com aims to enhance brand visibility and strengthen its bonds with English football fans and the British sports community in general.

“We are thrilled to unveil Liam Palmer as our latest sponsored player,” the Communications and Marketing Manager for MightyTips .com, Eugene Ravdin, said. “We are eager to see him on the pitch as Sheffield Wednesday strives to make its mark in the Championship after winning promotion. The Championship provides us with unique reach and fan engagement opportunities.”

A club academy product, Palmer is currently Sheffield Wednesday’s longest-serving player with over 350 appearances under his belt. He made his first team debut in 2010 and had since left just once, spending the 2012/13 season on loan with Tranmere Rovers. Such was the impact of the right-back who can also cover centre-back and defensive midfield positions, that he claimed the Sheffield Wednesday Player of the Year awards twice, in 2013/14 and 2022/23.

Palmer made 47 league appearances last season, adding six goals and three assists as Sheffield Wednesday finished third in League One and won promotion. He has also won eight caps for Scotland, in 2019/2021.

The 31-year-old underwent groin surgery in the summer and has featured four times this season as Sheffield Wednesday struggles to make its mark in the Championship early in the season.

Formed in 1867, Sheffield Wednesday is one of the oldest football clubs in the world. It is also one of the most decorated English teams with four league titles, three FA Cups, one League Cup and one FA Community Shield to its name. Sheffield Wednesday has spent most of its history in the top division but has not played at that level since 2000.

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RG24seven Virtual Training appoints UK Safer Gambling CEO Victoria Reed As a Strategic Advisor

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RG24seven Virtual Training, the responsible, effective, and free video-based virtual training system for gaming employees, and a BMM Innovation Group company, today announced that Victoria Reed will serve as a Strategic Advisor to help expand operations and social impact across the global gambling industry.

Reed, currently the Chief Executive Officer of Better Change in the UK, will provide business development and strategy to fuel the continued growth of RG24seven Virtual Training.

Wendy Anderson, Chief Executive Officer of RG24seven, said, “I am very pleased to have Victoria join us at this important growth stage of RG24seven. She is an extraordinary leader and excels in all facets of global strategy, innovation, and business development. I look forward to working alongside Victoria and tapping into the wealth of experience and knowledge that she brings.”

Anderson added, “The importance of credible employee training is more critical than ever in today’s global gaming industry. It helps to improve employee performance, morale, and satisfaction, not to mention acting as a safety net against potential fines and violations. Victoria will be a great asset in helping RG24seven expand this message on a global scale.”

Victoria Reed expressed her admiration for RG24seven’s commitment to social impact, their extensive training library, and the exceptional operational excellence led by Wendy and her team.

She said, “It is a tremendous privilege to join RG24seven in a more official capacity. Our shared values emphasize the crucial need for training gambling employees and safeguarding players, all while ensuring that operators can achieve commercial success.”

Reed added, “Our industry is only as strong as the people working within it and by ensuring everyone has access to compliance-grade, responsible training, we can help to sustain our industry and ensure our customers remain free from gambling harm.”

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NODWIN(R) Gaming ropes in Android as title partner for BGMS Season 3; to be powered by Garnier Men

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NODWIN® Gaming, South Asia’s leading gaming and esports company has officially announced Android as the Title Partner for India’s premier esports event Battlegrounds Mobile India Series (BGMS) Season 3. Additionally, the tournament will be Powered By leading men’s skincare brand, Garnier Men, marking the first time that Android and Garnier Men have partnered with an Indian esports tournament.

The high-voltage action of Android BGMS Season 3 is being broadcast on Star Sports for the third consecutive year as the nation’s best BGMI squads battle it out for glory. The entire tournament will be played on high-performance Android devices.

Moreover, Crunchyroll, the world’s largest destination for anime and manga, has also joined forces with Android BGMS Season 3 as the anime partner while energy drink brand Red Bull has been onboarded as the Official Energy Drink Partner of Android BGMS Season 3. By leveraging the prominence of the tournament, partners will aim to engage with its widespread audience, while also elevating the overall experience for players and fans alike.

Anshuman Wanchu General Manager, Marketing, Garnier, L’Oréal India said, “We are delighted to partner with the BGMI Masters Series 2024. It is an incredible opportunity for us as this collaboration allows us to connect with the dynamic and passionate gaming and youth community in a meaningful manner. As a brand committed to innovation and excellence, we look forward to some incredible showcases in season 3 of BGMS. With this partnership, we aim to empower gamers to elevate not only their game, but also their skin care routine, and inspire them to achieve their best, both in the arena as well as in their daily lives.”

The tournament has also continued its association with TVS Raider, the sporty commuter motorcycle from TVS Motor Company as the Official Mobility Partner and Philips OneBlade, the male grooming product of Philips India as the competition’s Official Styling Partner.

Commenting on the partnership, Aniruddha Haldar – Senior Vice President (Marketing) – Commuters, Media and Corporate Brand commented, “We at TVS Motor company had Collaborated previously with Nodwin Gaming to help us develop a close connect with the Gaming audience – we are pleased to share that this collaboration has helped us to gain brand love, better connect to the gaming audience during and post the previous season. We are back again to announce yet another collaboration with Nodwin Gaming for the BGMI Master Series 3, this is in view to further strengthen our connect and engagement with the gaming audience.”

“We are thrilled to announce our partnership with Android, Garnier Men and Redbull for the highly anticipated third season of BGMS. Having such notable partners whose vision for the growth and development of competitive gaming in India mirrors our own, is a tremendous asset. Their involvement not just highlights the emergence of esports as a mainstream sport but also the massive potential of youth engagement in this field. Together, we are confident in our ability to provide the necessary resources and visibility required to nurture and promote esports talent nationwide,” stated Akshat Rathee, Co-founder and Managing Director, NODWIN® Gaming.
The opening weekend of Android BGMS Season 3 was a resounding success, recording peak concurrent viewership exceeding 140,000 on digital platforms. The tournament commenced with a three-day Opener Week, where all 24 teams—20 invited and 4 qualified— were in action at the Android Arena in Chhatarpur, New Delhi.
The top 18 teams led by table toppers Team 8Bit, and consistent performers OneBlade, IQOO Soul and Team X Spark progressed to the League Week. They were joined by Team Z and Godlike Esports who were selected through audience voting from the bottom six. Meanwhile, Team Limra, Gujarat Tigers, Viking Esports and FS Esports were eliminated from the competition.

During the League Week from July 22 to August 4, the 20 teams will compete in the Survival Week and Domination League stages. The top 4 teams will secure direct qualification for the Finals, while the remaining 16 teams will participate in the playoffs scheduled for August 6 and 7. In the grand finale from August 9 to August 11, the top 12 teams from the Playoffs, along with the 4 best teams from the League Week, will compete to fight for the BGMS Season 3 title.

Adding a touch of innovation, this season also includes three exciting formats –

1) Powerplay (Active throughout the tournament) – Squads will earn double points for each finish they achieve in the first circle of every match.

2) Bounty (Active during the League Weeks – Survival week and Domination week) – The top 4 squads from the overall standings of League Week one, followed by the top four in each subsequent match will carry a bounty. Teams can earn bonus points only by eliminating an entire squad with bounty on them, with 10 points per squad.

3) Impact Player (Active during the weekend matches of the League Stage: July 27-28 and August 3-4) – The in-game leader (IGL) of each squad will conduct a random draw to designate an Impact Player who will earn double points for each finish they achieve. Teams will earn four points for every finish by the Impact Player during Powerplay.

“Going beyond traditional tournament formats, our new concepts are designed not only to heighten the intensity of the tournament for players and viewers but also to set a new standard for esports in India. These innovations aim to push the boundaries of competitive gameplay, and I am incredibly excited to see this new format unfold. Similar to traditional sports tournaments, Android BGMS Season 3 will produce memorable, nail-biting moments and games decided by the smallest of margins. We will witness players rise to the occasion, carrying their teams to victory,” added Akshat Rathee.

The teams who will be advancing to the League Week of Android BGMS Season 3 are as follows: Team 8Bit, OneBlade, IQOO Soul, Team X Spark, REVENANT, Entity, Gods Reign, Team Forever, Reckoning Esports, Carnival Gaming, Raven Esports, WSB GAMING, VASISTA ESPORTS, TEAM ORANGUTAN, Global Esports, MOGO eSports, Team Tamilas, Carpediem, Team Z and Godlike Esports.

Fans can catch all the action of Android BGMS Season 3 on Star Sports 2 (HD & SD) in English and Star Sports First in Hindi from Monday to Saturday from 7:00 PM. On league week Sundays, Playoffs and Finals, the broadcast will be from 6:30 PM. Fans will also have the option to switch to Tamil & Hindi commentary on SS2 using the blue button.

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SOFTSWISS Celebrates 15th Anniversary: How Company Transformed iGaming?

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SOFTSWISS Celebrates 15th Anniversary: How Company Transformed iGaming?
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15 years ago, on 21 July, SOFTSWISS, a leading iGaming software provider, started its path in the industry. As the company celebrates its birthday, it is the perfect moment to reflect on SOFTSWISS breakthroughs that revolutionised iGaming.

 

Introducing Crypto in Gambling

Back in 2013, SOFTSWISS visionaries were the first to leverage the potential of digital currencies, leading the way for their integration into the iGaming industry. Recent research states that crypto payments represent a long-term trend profoundly influencing the dynamics of online gambling. Namely, in Q1’24, the Crypto Bet Sum demonstrated an over 20% growth year-on-year.

 

Collecting Richest Game Portfolio

For almost nine years, SOFTSWISS has collected the biggest game portfolio in the industry. Recently, the SOFTSWISS Game Aggregator has surpassed 23,500 games from over 270 distinct providers. Offering unique player engagement tools, the SOFTSWISS Game Aggregator powers more than a thousand iGaming brands.

 

Elevating Service Level

SOFTSWISS has built a comprehensive product ecosystem that enables operators to create an iGaming business of any scale from scratch.  The unique blend of technology innovations and exceptional service allowed SOFTSWISS to gain proven client recognition. According to researchers by the world-leading marketing agency Kantar, SOFTSWISS has achieved a 93% customer satisfaction rate for its Game Aggregator and a 91% satisfaction score for Affilka by SOFTSWISS.

 

Leading Industry Expertise

SOFTSWISS’ profound expertise allowed it to become an industry pioneer in conducting comprehensive research in various iGaming verticals. Over the past three years, more than 20 industry reports were published, each garnering increasing interest. The 2024 iGaming Trends Report became the most sought-after, with over 3,000 downloads.

In 2024, SOFTSWISS appointed Rubens Barrichello as Non-Executive Director in Latin America. Valuable insights from another highly competitive field, business tips and advice regarding Brazilian business culture are now available for all iGaming stakeholders.

 

Revolutionising iGaming Marketing

SOFTSWISS realised the vibrant ‘Bringing the Heat’ and ‘Grab Success’ marketing campaigns in 2022 and 2023. Held in Malta, they have made a lasting impact on the discerning iGaming audience and allowed SOFTSWISS to gain the ‘B2B Marketing Campaign’ accolade at the esteemed EGR M&I Awards two times in a row. 

 

Developing Player Welfare

SOFTSWISS innovative advancements led to the creation of an automated Risk Scoring Tool. The instrument detects suspicious player activity, setting a new standard of player welfare. The innovation was rewarded at the SiGMA Africa Awards in the Responsible Gaming Category. 

 

Promoting Social Responsibility

Over the past three years, SOFTSWISS has invested millions of euro in charitable initiatives. In 2024, in response to the most devastating flood in Brazilian history, SOFTSWISS launched a multi-phase charity project. The company provided immediate aid to those affected and organised long-term support for the region’s recovery. Additionally, SOFTSWISS initiated a unique campaign inviting industry players to join the effort, which received widespread support from the iGaming media. 

“Such meaningful evolutionary changes are a credit to the SOFTSWISS talented experts. Personally, I am immensely proud of having built an exceptional team. Despite having no prior experience in the iGaming industry, their knowledge, innovative approaches, and creative thinking have made them highly sought after by our competitors. We have the most cohesive and ethically sound team in the industry,” summarises Founder of SOFTSWISS, Ivan Montik.

 

About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 20,000 casino games, the Affilka affiliate platform, the Sportsbook software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.

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