Latest News
RL Commercial Extends Sponsorship with Betfred Until 2026
Rugby League Commercial and Betfred announced a record-breaking three-year extension which means the most significant and wide-ranging commercial partnership in the sport’s history will celebrate its 10th season in 2026.
Since first linking up with Rugby League as title sponsors of the men’s Super League in 2017, Betfred have widened their support to include the men’s, women’s and wheelchair Challenge Cup competitions – including the first women’s Final at Wembley earlier this year – and the Women’s and Wheelchair Super Leagues, as well as shirt sponsorship for the England Men’s, Women’s and Wheelchair national teams.
The new partnership, which represents a 25% increase on the previous record-breaking deal, includes a unique new full-size pitch covering for Wheelchair Rugby League – a transformational development for the Wheelchair game, which will be used for the first time in this Sunday’s Betfred Wheelchair Super League Grand Final in Manchester, and again for England’s World Cup Final rematch against France at the first direct Arena in Leeds next month.
As a key part of the partnership, Betfred, RL Commercial and the Rugby Football League will continue to emphasise the importance of safer gambling, with the RFL having worked closely with other sports, the Gambling Commission and Government in recent months over the proposal of a Sports Sponsorship Code. The renewal takes into account the principles of the draft Code to ensure all parties meet their obligations.
Rhodri Jones, Managing Director of RL Commercial, said: “Rugby League’s partnership with Betfred has been hugely significant for the sport in the seven years since they first became title sponsors of the men’s Super League.
“As we look forward to Old Trafford and the seventh Betfred Super League Grand Final this weekend, we are thrilled that the relationship will continue to develop and thrive for at least another three years.
“As a company founded in Salford and still based in the north where they are significant employers, they have so much in common with Rugby League, which is a key reason why the partnership has proved so fruitful.
“Rugby League could have had no more loyal and valuable partners through the unique challenges presented by Covid-19 since 2020, and it is through those years that Betfred’s relationship with the sport has grown to include Women’s and Wheelchair Rugby League, our three Challenge Cups now with two Finals at Wembley, and our three England teams.
“There has been a feeling through the 2023 season of fully re-emerging from the long shadow of the pandemic with significant increases in attendances and viewing figures – but the increase in revenue from this deal will be vital in allowing us to deliver greater financial sustainability for our clubs, allowing them to maintain and increase the unique role they play in their communities.
“This deal is surely unique in including a bespoke pitch-covering which provides such exciting opportunities for Wheelchair Rugby League to continue its growth since last year’s World Cup triumph. It is another tangible example of Betfred’s support of all levels of Rugby League.”
Betfred boss Fred Done said: “Rugby League has undoubtedly proven to be one of our most enjoyable as well as successful sponsorships and the sport has, at all levels, made myself, my family and the entire Betfred team feel most welcome.
“The sport has been working tirelessly to become one of the most inclusive in the world and it is important that this includes the Men’s, Women’s and Wheelchair versions of the game so I am delighted to be able to provide the new pitch covering for Wheelchair Rugby League to help with this.
“I look forward to a weekend of fantastic finals and to at least another three years’ Betfred involvement in Rugby League.”
Latest News
SkillOnNet Launch Live Arcade Game ‘The Coin Pusher,’ with Betterlore
SkillOnNet and Betterlore have unleashed a completely unique game on the industry, one that marries the nostalgia of traditional arcades with a truly high-tech experience. ‘The Coin Pusher’ lets players control real coin-pushing machines beamed live into their homes from Betterlore’s studios in Europe. This one-of-a kind gaming experience is now live on the SkillOnNet network in selected markets and then rolled out globally in the coming months.
Coin-pushers, also known as penny pushers or dozers, are popular in end-of-the-pier arcades the world over. The Coin Pusher works in exactly the same way. Players drop coins into the playfield, aiming to push others over the edge. Then they sit back and watch the action in real time, with each coin and chip that falls instantly credited into the player’s wallet.
With over 100 playfields in different configurations available, players always have access to a game, though each player can only control one playfield at a time. The Coin Pusher guarantees minimal latency, ensuring a smooth, real-time gameplay that accurately reflects each move and coin drop.
It’s the first game from Betterlore, a startup that aims to couple popular physical machines with the power of online technologies. In doing so, the company says it is building an entirely new category of online gaming involving live mechanics and two-way interactions between the player and gaming machine in real time.
SkillOnNet is a global entertainment powerhouse that operates dozens of market-leading igaming brands in numerous regulated jurisdictions across the world. These include household names like PlayOJO in the UK and Ontario; PlayUZU in Spain, Mexico, Peru and Buenos Aires City; BacanaPlay in Portugal, and DrueckGlueck in Germany.
Jani Kontturi Head of Games at SkillOnNet said: “This is not just about pushing coins, it’s also about pushing boundaries. The Coin Pusher blends the excitement of classic arcade machines with the convenience of online gaming – and you won’t find anything like it anywhere on the internet. Betterlore is a truly exciting new company that is bringing completely new ideas to the industry. We can’t wait to see what they come up with next.”
Maximilian Schmitt Sales & Business Development Manager at Betterlore said: “Coin-pushers are beloved by people across the world, and everyone knows how to play. That’s why we’re delighted to partner with a truly global company like SkillOnNet on our very first game, because we believe The Coin Pusher will be a hit in multiple markets.”
Latest News
SPORTRADAR DRIVES BETTING INNOVATION WITH MICRO MARKETS EXPANSION
Sportradar (NASDAQ: SRAD) is set to further transform the betting landscape with the launch of micro markets, the next generation of in-play betting products, across leading sports, opening fresh revenue streams for operators. In a strategic move, Sportradar, in collaboration with Tennis Data Innovations (TDI), is introducing micro markets for ATP tennis matches this October. This exclusive partnership marks yet another step in offering bettors more granular and engaging wagering options in tennis. Sportradar currently offers micro markets across other popular sports including soccer and table tennis.
By leveraging advanced artificial intelligence (AI) and deep tennis data from TDI, Sportradar will offer operators a cutting-edge solution that processes hundreds of thousands of data points per match. The result is eight distinct micro markets expected to generate approximately 1,500 new betting opportunities per match.
Unique to Sportradar, the ATP tennis micro markets include:
- The next breakpoint
- Will the next serve be an ace, rally, or double fault
- Who will serve the next ace
- All point outcomes (player 1 winner; Player 1 Error, Player 2 Winner; Player 2 Error)
- Total shots in a point
- Last stroke type (e.g. serve, return, forehand, backhand, or volley)
Karl Danzer, SVP Odds Services at Sportradar said: “The introduction of micro markets underscores Sportradar’s commitment to leading the industry with advanced proprietary technology to provide clients with unmatched opportunities to engage fans and generate new revenue across hugely popular betting sports like tennis.”
Sportradar is set to further expand micro markets with the addition of American football, baseball, basketball and ice hockey in the first half of 2025.
Micro betting is a form of live wagering that enables operators to offer bets on specific, short-term outcomes within a game or event.
Latest News
Mindway AI Joins Forces with Amazon Web Services (AWS) as an Official Partner
Mindway Al, a leading provider of Al-driven solutions for responsible gambling announces its official partnership with Amazon Web Services (AWS). This strategic collaboration marks a significant milestone for Mindway Al, enabling the company to leverage AWS’s extensive global network of sales professionals, advanced cloud infrastructure, and comprehensive security validation for its flagship products, GameScanner and Gamalyze.
By becoming an official member of the AWS Partner Network (APN), Mindway Al joins a global community of over 130,000 partners across more than 200 countries, with 70% headquartered outside of the United States. This partnership positions Mindway Al to harness AWS’s cutting-edge technologies, specialised programs, and robust tools to drive innovation, solve complex technical challenges, and deliver greater value to customers worldwide.
As an AWS partner, Mindway Al gains access to AWS’s extensive network of sales professionals, enabling the company to expand its market reach and accelerate the adoption of its responsible gambling solutions across diverse global markets.
Both GameScanner and Gamalyze, Mindway Al’s Al-powered tools designed to detect problem gambling behavior and support responsible gaming, have achieved AWS security validation. This ensures that the solutions meet the highest standards of security and compliance, providing peace of mind to customers and stakeholders.
Through the APN, Mindway Al will collaborate with AWS to innovate and enhance its offerings, leveraging AWS’s expertise in cloud computing, artificial intelligence, and machine learning. This partnership will empower Mindway Al to deliver even more effective and scalable solutions to its customers, driving greater value and profitability.
With AWS’s support, Mindway Al is poised to expand its presence in key markets across the globe beyond its current 61 jurisdictions, reaching new customers and delivering solutions that address the growing demand for responsible gambling technologies.
“We are very excited to partner with AWS and join their prestigious Partner Network,” said Rasmus Kjaergaard, CEO of Mindway Al. “This collaboration will not only strengthen our technological capabilities but also expand our global footprint, enabling us to make a greater impact in promoting responsible gambling on a true global scale. With AWS’s robust infrastructure and expertise, we are confident that our solutions will continue to set the standard in the industry.’
Mindway Al’s partnership with AWS underscores its commitment to innovation, security, and customer success. As the company continues to grow and evolve, this collaboration will play a pivotal role in shaping the future of responsible gambling technologies.
-
Latest News6 days ago
BOS/The Swedish Trade Association for Online Gambling commissions Advisense to strengthen efforts against money laundering
-
Central Europe6 days ago
EGT’s bestseller Bell Link with another great success: Its bells are now ringing in the Czech market
-
Industry News6 days ago
CT Interactive to Showcase Latest Solutions at SBC Summit in Lisbon
-
Africa6 days ago
Play’n GO announces landmark partnership with African operator Betika
-
Latest News6 days ago
Week 37/2024 slot games releases
-
Industry News6 days ago
BlueOcean Gaming Wins Best Aggregator 2024 Award at SiGMA East Europe Awards
-
Interviews7 days ago
Thunderkick’s secret to success: The importance of a localised approach
-
Industry News6 days ago
TaDa Gaming Delivers Enhanced Performance and Rewards with New Gamification Tool, GiftCode