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FSB Launches In-House Pre-Packed Bet Builder Product

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Award-winning sportsbook supplier adds additional revenue generating layer to its proprietary Bet Builder product

Global sports betting platform provider FSB has rolled out a fully automated, pre-packed Bet Builder product onto its sportsbook platform.

The new product, powered entirely from FSB’s proprietary football pricing models, generates and publishes an extensive selection of pre-built Bet Builder bets within individual matches.

Demonstrating the scale of FSB’s highly automated capabilities, the pre-packed Bet Builder odds content will be integrated into almost 100,000 annual matches covering top-flight and lower league action from multiple leagues across various continents in men’s and women’s football.

A multi-month, end-to-end collaboration between FSB’s Trading, Product and Quant teams, the pre-packed Bet Builder has player/team props content within its core output and has been built with a forensic focus on UX optimisation evidenced in a unique front end carousel display.

“The exciting introduction of our pre-packed Bet Builder product truly takes our football offering onto another level,” the Sportsbook and Trading Director for FSB, Mark Wilson, said. “To maximise the potential of this product, we are producing vast volumes of automated, pre-packed betting content and it’s no surprise that initial data indicates margins north of 30% and increased player LTV numbers across our partner community.

“This new roll out is a further example of our unique and skilled capabilities in building innovative, contemporary sportsbook technology products that position us as one of the leading B2B sportsbook specialists.”

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Playtech Launches Exclusive Dedicated Tables with Betsson Group

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Playtech announced that it has successfully launched dedicated live casino tables exclusively for Betsson players.

As part of this exciting venture, Betsson is relocating its existing tables to Playtech’s state-of-the-art studio, providing players with an immersive and seamless gaming experience.

The studio includes captivating gameplay with cutting-edge technology, hosted by native-speaking, English, Portuguese, Greek and Spanish dealers, where players can expect top-tier entertainment across a range of popular games.

The initial release features 10 dedicated tables such as; Blackjack and Roulette with more tables to follow.

Jamie Busby, Head of Live Casino at Betsson, said: “We are delighted to partner with the Playtech Live team to create an immersive and seamless gaming experience for valued players. Our longstanding and successful partnership with the Playtech team has been instrumental in our journey. The introduction of these dedicated tables further enriches our game offerings, providing our customers with an exceptional gaming experience.”

Ariel Hayat, Playtech Live Executive, said: “We’re thrilled to introduce the new dedicated tables for Betsson, and we’re confident that their players will thoroughly enjoy all of the new Blackjack games. Betsson is an important partner for us and and this launch will undoubtedly continue to contribute to our continued success. As partners, we remain committed to fostering a safe, sustainable, and responsible gaming environment for the players.​”

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St8.io adds Playtech content in latest partnership

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St8.io adds Playtech content in latest partnership
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The next-generation content aggregator St8.io has agreed a partnership with Playtech that sees content from the supplier added to the St8 aggregation platform for the first time.

Playtech games – including titles Oink Oink Oink™, Gold hit: Lil’ Demon™, Fire Blaze: Sky Queen Megaways™, Mega Fire Blaze Roulette Live, Age of the Gods™ Live Jackpot Roulette and Cash Collect Roulette Live – will now be available to St8’s operator partners, significantly boosting an already impressive portfolio.

St8 and Playtech are working together closely to ensure a robust and feature-rich integration, so operators can enjoy functionality including St8 Thumbnails, where they can pick from a selection of custom thumbnails for each game.

“Our commitment to operators is to deliver the best selection of games in the most seamless way possible, and adding Playtech content to our portfolio helps us further this mission,” said St8.io CEO Vladimir Negine. “This is another top tier games supplier joining St8, and we’ll be working closely with the Playtech team to ensure we continue to build upon this partnership.”

St8 takes a different approach to content aggregation, replacing legacy technology and manual work with automation. It means both operators and game suppliers save time and resources while achieving deep integrations with more possibilities for customisation.

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Digitain Wins Sportsbook Platform Supplier Award at The EGR B2B Awards

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Digitain, a global leader in Sportsbook and iGaming solutions for over 20 years, has won the coveted industry accolade of Gold Award for Sportsbook Supplier of the Year at the EGR B2B Awards recently held in London.

Iain Hutchison, Digitain’s Chief Revenue Officer, expressed his delight on behalf of Digitain and its whole team: “We are humbled by this recognition and industry award. Our entire teams all work tirelessly to deliver and equip our partner operators with the best sportsbook platform solutions and customer experience.

Our unwavering commitment to the highest quality and customer experience levels is at the core of our operations. We are dedicated to ensuring our partners thrive in today’s digital betting marketplace with our robust, scalable, and regulatory-approved solutions. We are excited to continue serving the needs of our partners, both now and in the future, with the same level of dedication and commitment.”

 

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