Leading sportsbook enters key region thanks to strategic deal with major operator

Altenar, a leading sportsbook and iGaming software provider, has acquired its first customer in Georgia after securing an agreement to provide its industry-leading sportsbook to online operator, Ambassadoribet.

One of the country’s top players in Georgia’s hospitality industry, Ambassadori’s name is synonymous with luxury and entertainment. The Ambassadori Group owns and operates a VIP casino in their hotel in Tbilisi, with two new casinos rising in Batumi and Kachreti.

The group is not only building an impressive portfolio of land-based casinos but branching out into the iGaming landscape with the launch of its online casino, Ambassadoribet. The brand will now use Altenar’s omnichannel sportsbook solution both online and at its trio of land-based casinos.

The agreement showcases Altenar’s versatility in working with partners on a global scale, with the partnership representing a significant move for the supplier as it makes its first foray into the region.

Alejandro Cazorla, Sales Manager at Altenar, said: “I am excited to announce the launch of our cutting-edge sportsbook in Georgia, in partnership with Ambassadoribet, a renowned resort and casino group. This collaboration represents a considerable expansion of our footprint and underscores our commitment to providing top-tier sports betting experiences to new markets.

“With Ambassadoribet’s esteemed presence and our state-of-the-art platform, we are poised to offer Georgian sports enthusiasts unparalleled access to a wide range of betting opportunities. We look forward to a successful venture and to bringing the thrill of sports betting to Georgia.”

Giorgi Svanidze, CEO at Ambassadoribet, said: “We are delighted to have integrated Altenar’s sportsbook in time for a busy summer of sport, including the Euros. Altenar’s sportsbook solution offers everything we need to grow our brand and we look forward to a long-term partnership.”

1,500 industry professionals will gather in Tbilisi, Georgia next week for the second edition of SBC Summit Tbilisi. Organised in partnership with Georgia-based company, Sports Media Holdings (SMH), and supported by presenting partners EGT Digital and Amusnet Georgia, the event promises delegates unmatched opportunities to discover the latest industry innovations, expand their industry network and enrich their educational horizons.

The event’s focus on pivotal Eastern Europe and Central Asia markets, including Georgia, Ukraine, Armenia, Bulgaria, and Romania, along with emerging markets like Uzbekistan will provide delegates with a comprehensive exploration of these vital regions, guided by insights from esteemed local experts.

Set to take place between the 25th – 26th of June at the Sheraton Grand Tbilisi Metechi Palace, the specialised summit will unify key stakeholders from leading regional and global operators, suppliers, affiliates, game developers, media organisations as well as specialists in marketing, CRM, SEO, payments and more.

Former Manchester City COO, and founder of EQ Esports & Gaming, Chris Bird, will kick off the event by delivering a keynote titled ‘Influencers, Content and Esports… You Bet! Unleashing the Power of Dynamic Strategies in the Esports Ecosystem.’ Bird will share effective strategies for leveraging influencers to drive the growth of esports and produce engaging content.

The conference agenda will serve as a pivotal educational platform for delegates seeking to expand their knowledge of the Eastern Europe and Central Asia regions. Attendees can expect to glean vital knowledge from over 60 distinguished experts across two dedicated conference tracks. Discussions will encompass topics ranging from navigating the region’s complex regulatory and compliance restrictions to the impact of Euro 2024 on sports betting.

Additionally, the conference will spotlight the burgeoning iGaming sector within the region. Delegates will gain key insights into the iGaming landscapes of markets such as Romania, Bulgaria, Serbia, Georgia, and Slovenia. The agenda also includes discussions on cross-market strategies for iGaming operators, emerging market opportunities, and iGaming socioeconomic impact on local communities.

The exhibition floor will feature 30 global and regional brands presenting the latest industry-defining technologies, innovative services, products, and new game releases. Notable brands featured on the show floor include Amusnet, Aviatrix, BetConstruct, Betlive, CreedRoomz, Crocobet, Digitain, EGT Digital, Setanta Sports, VBET, Winfinity and many more.

Concluding the first core day of the event will be an exclusive Poker Tournament, sponsored by Betlive and EvenBet Gaming. Set to be held at the ATI Rooftop Restaurant at the Sheraton Grand Tbilisi Metechi Palace, the tournament offers delegates the perfect opportunity to sharpen their poker skills, network with industry peers, and enjoy complimentary drinks.

In the evenings, attendees can look forward to building meaningful business relationships in scenic, lavish venues across several dedicated networking events. The first core day will conclude with the ‘Official Opening Party’ sponsored by Setanta Sports at Stamba Hotel. On the second day, an exclusive VIP dinner for C-level executives will be held at the Republic Restaurant, followed by the ‘Closing Party’ at the Republic Event Hall.

Rasmus Sojmark, CEO & Founder of SBC, said: “The inaugural SBC Summit Tbilisi was a tremendous success. This year’s event has built on that foundation to deliver even more. We’ve expanded networking opportunities, enriched educational experiences, and secured some incredible speakers.

“This year, we really focused on providing a comprehensive exploration of key regional markets, ensuring attendees are well-equipped to thrive in their business endeavours in Eastern Europe and Central Asia.”

Evoplay, the award-winning game development studio, has extended its outreach across Georgia by signing an agreement with Europebet, a leading brand within the Betsson Group.

This latest deal will see more than 20 of Evoplay’s most revered titles available for Georgian players through Europebet’s online casino, including the widely acclaimed Penalty Shoot-Out instant game and slots such as Temple of Thunder and Hot Triple Sevens.

Founded in 2010, Europebet became part of the Betsson Group in 2015, and delivers a plethora of online gaming services to its wide customer base, including a leading sportsbook, slots, and live casino.

This agreement amplifies Evoplay’s growth across regulated European markets, following deals earlier this year with the likes of PinterBet and Rizk.

Ihor Zarechnyi, CBDO at Evoplay, said: “Georgia has always been a market of huge appeal to us at Evoplay and it is fantastic to further branch out and be able to offer our award-winning games to more players thanks to this new partnership with Europebet.

“Some of our most popular titles will be available to users across the region and will undoubtedly elevate the player experience.”

Mindia Tskilauri, Slots Product Manager at Europebet, said: “As we continue to bolster our reputation as a leading casino brand within the Georgia market, we are thrilled at agreeing a deal with Evoplay to enhance our presence.

“Its portfolio is stacked with a variety of different themes and we expect it to resonate perfectly with our players.”