Latest News
Locker Room Labs Partners with The Conexus Group
Partnership will elevate outsourced software engineering resources for the sports, betting, fantasy and iGaming technology industries
Locker Room Labs has entered into a new strategic partnership with The Conexus Group.
The collaboration aims to integrate industry-leading international consulting, recruiting and staffing solutions from Cohort Teams and its sister company, Pentasia, with Locker Room Labs’ United States-based outsourced software engineering resources and services.
The partnership is poised to provide The Conexus Group’s clientele with an innovative outsourced engineering option while enabling Locker Room Labs to seamlessly recommend top-tier recruiting and staffing solutions to its customers. An added advantage is Locker Room Labs’ access to near-shore and off-shore software engineering firms within The Conexus Group, facilitating the option of a hybrid outsourced development team to clients.
The founder of Locker Room Labs, Chris Shreeve, expresses enthusiasm about the collaboration with industry leader The Conexus Group by stating: “This relationship extends our reach to international technology companies in the sports, betting, fantasy and iGaming space through the incredible portfolio built by The Conexus Group.
“Locker Room Labs will now have increased service offerings, a wider range of engineering resources and a collaborative partner to grow alongside. The combination of these two teams will be a great asset to sports technology companies looking to scale their engineering teams.”
The Commercial Leader for Cohort Teams, David Shuttleworth, shares in this excitement by noting: “We have wanted to expand The Conexus Group footprint into the United States as we all see how fast that new market is growing. The upstart team at Locker Room Labs has quickly established itself as a leading outsourced engineering firm in the United States. Adding it to our stable of engineering partners will help us deepen our traction within the United States iGaming and payments market.”
To kick off this transformative partnership, Locker Room Labs and The Conexus Group will be attending ICE London 2024 from February 6 to 8, 2024. During the event, they will engage with current clients to expand partnerships and introduce new technology companies with engineering needs to this dynamic relationship.
Eastern Europe
Endorphina Announces Partnership with Ukrainian Online Casino Casino.ua
The leading online slot provider, Endorphina, has recently partnered with Casino.ua, a licensed Ukrainian online casino. This collaboration brings Endorphina’s innovative slots to Casino.ua’s platform, expanding its game portfolio and offering more variety for players.
This partnership signifies Endorphina’s continued focus on expanding its reach in regulated markets and making its games accessible to a broader audience. With a strong track record of partnerships in 2024, Endorphina is confident this collaboration will further their goals.
“This partnership with Casino.ua is a great opportunity for Endorphina to expand as a slot game provider in Ukraine and grow in a highly competitive market. We’re very excited about this collaboration and grateful for this wonderful opportunity to partner with such a prominent Ukrainian online casino,” said Maryna Iliukhina, PR Manager at Endorphina.
Casino.ua is a licensed Ukrainian online casino offering over 7,000 online entertainment options, including instant games, slots, table games, live games, tournaments, and promotions. The platform values the safety and comfort of its users, striving to create a high-quality gaming experience.
“We are thrilled to partner with Endorphina, a top software developer in the gaming industry. Their games blend innovation, quality, and immersive gameplay, seamlessly aligning with our vision. Together, we’re committed to delivering outstanding experiences and exciting opportunities for Casino.ua players,” said Casino UA’s team.
Latest News
Genius Sports Launches FANHub, World’s First Advertising & Activation Platform to Reach & Engage Sports Fans
Today Genius Sports Limited (“Genius Sports”) (NYSE:GENI) announced the launch of its fan activation platform FANHub, the only omnichannel marketing platform custom-built to reach and engage sports fans.
Capitalizing on 20+ years of experience in data collection, curation, and activation and harnessing direct global relationships with 400+ leagues and teams including the NFL and NCAA, Genius Sports created FANHub to give marketers an easy-to-use platform, which combines programmatic and social media buying capabilities built with a sports-first mentality.
“Sports has never been more at the center of the cultural conversation, and FANHub is primed to help marketers reach and engage fans with ultimate precision,” says Josh Linforth, CRO at Genius Sports. “Our depth and breadth of sports expertise has informed every aspect of this platform, so our customers can easily create memorable and impactful campaigns for fans across every channel.”
The FANHub platform includes the following core features:
- Fan-First Audiences. Safely integrate 1st-party data, overlay proprietary audiences, and capture the fan journey with Genius Sports identity graph, FANHub ID.
- Curated and Exclusive Premium Inventory. Buy high-quality, brand-safe media across social and programmatic channels, including display, video, CTV, audio, and DOOH.
- Bidding & Insights. Monitor performance with customizable bid models, real-time reporting, pacing and bidding strategies based on audience datasets, inventory, and live game-time data points.
- Dynamic Creative Optimization. Scale your campaigns with display and video creative that instantly integrates Genius Sports play-by-play data and fan preferences.
“Today’s fans watch and engage with their favorite sports across channels and formats, bringing new challenges to marketers looking to reach these highly engaged audiences,” said Manny Puentes, GM of advertising at Genius Sports and board member on the IAB Tech Lab. “FANHub finally lets marketers create sophisticated sports-based media strategies, track and manage the full-funnel fan journey from season to season, and leverage our live game-time data to drive hyper-personalized and relevant campaigns.”
Latest News
1spin4win joins forces with SoftGamings to bring classic slots to new markets
1spin4win, a fast-growing slot games provider, is excited to announce a new partnership with SoftGamings, a leading B2B casino platform provider and gaming systems aggregator.
This collaboration signifies a major leap forward for 1spin4win, expanding the studio’s global footprint. Through SoftGamings’ platform, a wider audience will now have access to 1spin4win’s growing collection of over 100 classic slot games. With more than three new releases every month and a solid client base of 400+ operators, 1spin4win is poised to further strengthen its presence in the iGaming industry.
SoftGamings is well known for its versatile iGaming solutions, including Turnkey and White Label platforms, Self-Service solutions, and Bitcoin casino options. Their platform offers an advanced loyalty system, gamification features, and customization options, providing operators with everything they need to offer a world-class gaming experience. Now, 1spin4win’s slots are integrated into the SoftGamings platform, expanding its availability to a larger network of operators and players.
Tanya Pisarchuk, Sales Manager at 1spin4win, commented: “Partnering with SoftGamings will help us grow into new markets and reach more players. We’re truly excited that this collaboration will make it easier for online casinos to bring our classic and well-balanced games to their users.”
Anna Kiselova, Head of Partnerships at SoftGamings, added: “Our platform is growing with the addition of 1spin4win’s classic slots, now available through the SoftGamings API. This partnership is part of our mission to bring the best gaming experiences to our clients. 1spin4win offers a mix of traditional fruit and themed slots with bonuses and solid RTPs, and we’re excited to offer their games as part of our ever-expanding catalog.”
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