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888 Holdings Launches New African Joint Venture

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888 Holdings PLC has announced that it has signed an agreement with five industry veterans to form a new joint venture (888AFRICA), that will operate 888 brands in online betting and gaming markets across selected regulated markets in Africa. 888 has invested in a minority stake in 888AFRICA, with the option to increase this to take control, and ultimately own up to 100% of the venture in the future.

888AFRICA will be led by industry leaders including Christopher Coyne, former Chief Marketing Officer and Chief Customer Officer at The Stars Group; Andrew Lee, former MD – Sportsbook of The Stars Group and current Chairman of Voxbet; Alex Rutherford, former Chief Product Officer at Editec Online; Ian Marmion, former Sportsbook Trading Director at The Stars Group; and Helen Scott-Allen, former CFO of Premier Bet.

Under the terms of the agreement, 888AFRICA will pay a brand licence fee to use and operate 888’s renowned online betting and gaming brands in selected regulated markets in Africa. The brands will operate via a third-party technology platform, with products and content designed for the local preferences of the African market. Initially, 888AFRICA expects (subject to licensing) to launch in four markets on the continent during 2022.

Itai Pazner, CEO of 888 Holdings, said: “We are very excited to establish 888AFRICA alongside such an impressive roster of industry talent. The new JV will launch 888’s world-class online betting and gaming brands to millions of new customers in the exciting and fast-growing African online market. The structure of this deal enables the Group to invest in a strong business with high growth ambitions, without distracting focus from our core business and key strategic markets.

“We look forward to being a part of 888AFRICA’s journey as it grows its footprint and increases brand awareness, while also offering potentially significant long-term opportunities for the Group in the future.”

Christopher Coyne, CEO of 888AFRICA, said: “We are delighted to launch 888AFRICA alongside 888. With our team of experienced professionals and significant knowledge of the African markets, it is our ambition to build the business towards market-leading positions in selected regulated markets across the region.

“Partnering with 888 will give us access to a world-class brand, as well as a broad team of experts to support our growth plans, further enhancing our confidence in our future prospects.”

Oakvale Capital LLP acted as financial adviser and Herzog Fox & Neeman acted as legal adviser to 888.

Africa

ESA Gaming amplifies African presence with Betika collaboration

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ESA Gaming amplifies African presence with Betika collaboration
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Innovative games provider, ESA Gaming has unveiled its latest partnership with Betika, bolstering the presence of its EasySwipe™ portfolio across Africa.

The agreement will see ESA Gaming integrate its innovative EasySwipe™ game suite, tailored to meet the preferences of African players with a collection of ultra-lightweight, mobile-first titles.

The portfolio features high-performing titles such as Goal Mine and Pirate Mine, accompanied by the latest video slots like 12 Deadly Spins and Candy Drops, as well as the thrilling crash-style games, Rocket Racers and Big Fish Bonanza.

Established in 2016, Betika stands as a top-tier betting platform in Africa, offering its users a diverse selection of Sportsbook, Casino, and Virtual games across key markets such as Kenya, Ghana, and Tanzania.

Following its recent collaboration with Kiron Interactive, the supplier further solidifies its foothold in the continent with this latest announcement.

Thomas Smallwood, Head of Marketing at ESA Gaming, said: “We’re thrilled to partner with a leading operator like Betika, marking a significant stride in broadening our presence in Africa.

“With 18 titles currently available, and more on the horizon, our portfolio promises an unparalleled gaming experience that we believe local players will truly relish.”

Peter Stagles, Head of Gaming at Betika, added: “This partnership introduces a fresh wave of dynamic and non-traditional games to our platform.

“We’re excited to embark on this journey with ESA Gaming and further elevate the experience for our audience.”

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Africa

Kiron Interactive Secures South African Growth with SuperSportBet Deal

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Kiron Interactive, a leading provider of virtual sports and numbers games, is strengthening its presence in South Africa after partnering with SuperSportBet, a new operator in the market.

SuperSportBet’s customers can now access and enjoy a comprehensive selection of cutting-edge virtual sports titles with the current offerings including football, horse racing, motor racing and jump racing.

A prominent South Africa-based brand, SuperSport provides televised sports content across a number of countries on the continent. Its recently-launched sportsbook brings unparalleled authority and trust to the market with Kiron Interactive’s products set to enrich its content offering and entertain the region’s players.

SuperSportBet’s customers can now enjoy the experience of betting on live sports events 24/7 with Kiron Interactive’s award-winning portfolio of virtual sports and number games. Players can place multiple bets on a variety of virtual fixtures modelled after real sports contests with familiar betting markets and modes such as in-play wagering.

The packed event schedule is a key feature with new events every two minutes. This constant stream of virtual matchups captures the thrill and real-time excitement of sports betting, giving players regular opportunities to try their luck.

This partnership marks another exciting development for Kiron Interactive, strengthening its market position in its home territory with a widely trusted brand and securing further growth on the road ahead.

“We are thrilled to partner with SuperSportBet to bring our cutting-edge virtual sports to its new sportsbook offering in South Africa,” the Co-Chief Executive Officer for Kiron Interactive, Steven Spartinos, said. “As a household name in African sports broadcasting, SuperSport brings unrivalled authenticity that will give players full confidence in the realism of our games.

“This deal is a tremendous vote of trust in our products from such a leader in African sports media. We look forward to SuperSportBet’s customers enjoying the 24/7 excitement of our virtual events and continuing to strengthen Kiron Interactive’s leadership in our home market of South Africa into the future.”

“We are excited to enrich our sportsbook with Kiron Interactive’s hugely popular virtual sports games,” the Interim General Manager for SuperSportBet, Marco Coetzee, said. “Its content’s realism will allow our customers to enjoy betting on virtual fixtures modelled after real sports contests at any time. The array of matches available offers exactly what players are looking for to complement their enjoyment of traditional live betting.

“To align with the values of our leading brand, authenticity is key for our new betting product. Kiron Interactive’s cutting-edge virtual sports will wow our customers with their attention to detail and quality. This partnership fits perfectly with our goal of bringing an authoritative and trusted sports betting experience to markets across Africa.”

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Africa

SoftGamings to Attend SiGMA Africa for the Second Time

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SoftGamings is set to participate in the highly anticipated second edition of SiGMA Africa. Taking place in  Cape Town, South Africa, this event marks a significant moment for an industry on the cusp of exponential growth driven by a rise in jurisdictions with legal casinos and sports betting across Africa.  

SiGMA Africa focuses on frontier technologies in gaming, including mobile gaming, sports betting, blockchain, and other pivotal advancements. By bringing together the brightest minds in gaming for three days of intensive networking, panels, workshops, and awards, the event will undoubtedly usher in a new era of iGaming on the continent, and SoftGamings will be right there to share in the glory.

The company’s representatives will showcase a comprehensive suite of solutions at stand 40ST, which includes an impressive aggregation of over 10,000 games from more than 250 esteemed providers, cutting-edge sportsbook offerings, and a range of services designed to enhance operator agility, safety, and profitability. 

SoftGamings Crypto Casino platform is a bright example of what African operators are after. It comes with integrated games, multi-currency systems, loyalty and bonus programs, and cross-platform compatibility, so the platform is perfectly optimised for mobile users that dominate African markets.  

Anna Kiselova, Head of Partnerships at SoftGamings, expressed her enthusiasm about the upcoming event: “SiGMA Africa 2.0 is a perfect gathering spot for industry leaders and, as such, a great opportunity to put our innovative solutions tailored for the African market on display. With the continent at the forefront of mobile gaming and blockchain technology, we’re excited to demonstrate how our products can help operators thrive and establish a strong foothold early on.”

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