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Red Bull unveils star-studded creator lineup for Elden Ring DLC world premiere with BANDAI NAMCO
Diving into game development, Red Bull Levels reawakens to unveil the making of BANDAI NAMCO’s eagerly awaited upcoming DLC in ‘Red Bull Levels presents: ELDEN RING Shadow of the Erdtree’
- The brightest stars from Twitch and YouTube gather in Berlin on June 15th for an exclusive preview of Elden Ring’s first and final expansion
- The event will also be co-streamed by creators from across the world, including top streamers from Twitch and Youtube
- Global leader in gaming monitors, AGON by AOC will return to the Red Bull Gaming universe as the official Monitor Partner
- Watch the live stream on your favourite participating streamer’s channel, the official Red Bull Gaming Twitch channel, or via bnent.eu
Red Bull Levels, the series pulling back the curtain on video game development, is teaming up with BANDAI NAMCO to deliver an exclusive stream unpacking the making of new DLC, Elden Ring: Shadow of the Erdtree. Taking place on June 15th, 2024 at the enchanting Atelier Gardens in Berlin, Germany, ‘Red Bull Levels presents: ELDEN RING Shadow of the Erdtree’ will bring together the brightest stars from Twitch and YouTube for an exclusive first look at the acclaimed video game’s eagerly anticipated expansion.
Following the success of the previous Red Bull Levels Elden Ring event, this year’s spectacle promises even greater excitement as top streamers converge to showcase the upcoming DLC ahead of its release on June 21st. In collaboration with BANDAI NAMCO, creators will delve into the heart of Elden Ring’s mystical world, unveiling how legendary fantasy novelist George R. R. Martin helped to shape the game, and offering viewers an unprecedented glimpse into the untold depths of the Land of Shadow.
The event will be broadcast live across multiple platforms, including the Red Bull Gaming Twitch channel and each participating creator’s individual streaming channel. Kicking off with adrenaline-fueled challenges such as a “Brain and brawn” team boss fight, dance pad play, and quest and achievement runs, the stage is set for an epic lore-filled stream. Viewers will also be treated to exclusive gameplay and commentary as creators explore never-before-seen content from the DLC, and join up with streamers via Twitch and Youtube chats to complete challenges throughout the event.
A diverse lineup of top streamers from around the globe has been confirmed for the event, all set to team up with their viewers and tackle the challenges of the new DLC. To guide viewers through the action-packed event, ‘Red Bull Levels presents: ELDEN RING Shadow of the Erdtree’ has enlisted the expertise of world-renowned esports hosts and commentators, including Keltoum “Giniro” Baddaje, Alex “Otzdarva” and Nico “Dinossindgeil”, who will ensure that every moment of the Elden Ring DLC premiere is unforgettable.
Red Bull Levels is a series that explores video games from the perspective of development teams, sharing behind the scenes stories of how their games move from an idea on the drawing board to landing in the hands of millions. Having previously spoken to the minds behind several AAA and Indie titles, ‘Red Bull Levels presents: ELDEN RING Shadow of the Erdtree’ explores the shattered realms once more, as the team from BANDAI NAMCO take viewers through the development of Elden Ring: Shadow of the Erdtree DLC ahead of its release on 21st June 2024.
Livestream Details:
Date: June 15th, 2024
Time (Europe, CEST): Stream start: 17:00 CEST Show start: 18:00 CEST est. show end: 22:30 CEST
Time (United States, PST): Stream start: 08:00 PST Show start: 09:00 PST est. how end: 13:30 PST
Time (United States, EST): Stream start: 11:00 EST Show start: 12:00 EST est. show end: 16:30 EST
Alongside the main stream via the Red Bull Gaming Twitch channel, the event will also have a number of content creators streaming the event to their audiences. Confirmed players will be announced via Red Bull’s social channels in the run up to the event on June 15th.
UPDATE
Among the notable names confirmed to participate are:
- Divi, Elajjaz, EliasN97,
- HandOfBlood,
- Kurolily,
- Maxim,
- MissMikkaa,
- NoWay4u_Sir,
- Sabaku no Maiku,
- The Happy Hob.
These creators will team up to provide viewers with an exclusive first look at the eagerly awaited Elden Ring DLC ahead of its global release the following week.
The event will feature detailed expert commentary from the previously announced hosts and commentators,
- Keltoum “Giniro” Baddaje,
- Alex “Otzdarva,” and
- Nico “Dinossindgeil”,
- alongside game producer, Bertrand Mangin from BANDAI NAMCO Entertainment Europe.
With the creators co-streaming the event on their own channels, fans can also tune in to watch on the official Red Bull Gaming Twitch channel (https://www.twitch.tv/redbull) or via Bandai Namco’s website (bnent.eu/EldenRingxRedBull).
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INSPIRED DELIVERS BESPOKE GOLD CASH FREESPINS™ TITLE FOR BETFRED RETAIL
Inspired Entertainment, Inc. (“Inspired” or the “Company”) (NASDAQ: INSE), a leading B2B provider of gaming content, systems, and solutions along with The Betfred Group, UK based bookmaker proudly announce the launch of Betfred Gold Cash Freespins™.
Immersing players in the atmosphere of Betfred’s distinctive style, Betfred Gold Cash Freespins is a 5-reel, 4-row, 40-win line slot adorned with Betfred-branded Wilds and symbols. Enhanced by a Free spins Bonus and a gamble feature, this game promises excitement at every spin. Triggering the Free Spins bonus requires three bonus symbols in a single spin, rewarding players with eight free spins.
Players have the opportunity to wager for additional Free Spins or to increase their cash winnings through the gamble feature. With a choice between two gamble wheels, players select their preferred wheel to activate this exciting feature. Featuring stacked Wilds on reels two, three, and four, these symbols act as substitutes for any other symbol on the reels, adding an element of excitement and anticipation to the gameplay.
Betfred Gold Cash Freespins seamlessly merges Betfred’s iconic branding with Inspired’s captivating gameplay from the Gold Cash Freespins theme, delivering an immersive and personalized gaming journey tailored to Betfred’s audience. This collaboration showcases Inspired’s expertise in crafting tailored gaming experiences that resonate with individual operator brands.
Inspired’s UK Product Director, Richard Terry, said: ‘We are proud and excited to be re-launching Gold Cash Freespins in partnership with our long-term customers Betfred. Gold Cash Freespins is extremely popular with players across all gaming verticals and has been transformed for retail with game optimisation functionality and the addition of the iconic Betfred branding.
Speaking ahead of the launch, Betfred’s Head of Retail Marketing, Clare Smith, said: “We’ve been delighted to work with Inspired to bring this new and innovative game to our loyal customers and believe they will be equally as excited by it as we are!”
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Aviatrix and Games Global partnership cleared for takeoff
Aviatrix, the fast-growing crash game featuring innovative engagement mechanics, has landed yet another content deal, this time with platform provider Games Global.
Aviatrix joins Games Global’s portfolio of world-class content and its distribution network, which reaches hundreds of iGaming brands worldwide.
It means players at Games Global’s operator partners will enjoy the most talked-about crash game on the market, complete with NFT-based engagement mechanics and regular updates.
Aviatrix regularly launches new features and functionality to keep the game fresh and exciting. These include free bets that can be accessed in-game via promo codes, and seasonal themes related to major events and celebrations, like St. Patrick’s Day or Euro 2024.
Mikalai Pobal, Co-founder and CBD at Aviatrix, said: “We really respect Games Global, because like Aviatrix, they’ve very quickly assembled a great team which is driving genuine innovation in our sector. We’ll continue to focus on delivering the very best experience to our players, now with the support of Games Global. We’re going to make fantastic partners.”
Andy Booth, Chief Product Officer at Games Global, said: “We constantly strive to offer operators the industry’s very best gaming content, bringing together the highest quality partner games to complement our exclusive portfolio. We’re thrilled to see Aviatrix take flight on our Games Global PLUS aggregation platform, elevating our third-party offering to new heights. The product really has been flying high since it launched, and we look forward to working with the Aviatrix team to ensure continued success.”
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Playbook Fusion appoints Jason Bradbury as CPO
Playbook Fusion, the pioneering new studio spearheaded by Steve Rogers that combines the worlds of betting and video gaming, today announces that Jason Bradbury will join its executive team as Chief Product Officer with immediate effect.
Bradbury has over a decade of impressive experience in the gambling industry, with time spent at operator and supplier powerhouses including Entain/GVC, Light & Wonder, Inspired Entertainment and ComeOn. As Chief Product Officer he will play a key part in delivering Playbook Fusion’s ambitious product roadmap.
Bradbury’s remit will involve designing and overseeing development of a new genre of content that will help to operators offer a more engaging and persistent betting experience to their player base, especially those who already enjoy virtual sports, fantasy sports and sports management titles with each game offering a deeper, more involved experience than current content in the market.
Playbook Fusion’s first game will be a football title, which will launch in early 2025 and be followed by games featuring other popular sports including cricket and basketball.
Steve Rogers, Founder and CEO of Playbook Fusion, said: “Jason has a proven track record of driving product innovation and advancements at some of the biggest operators and suppliers in the industry and his experience in launching products in the regulated betting markets is vital to our ambitious plans. Combining that experience with that of our Executive Creative Advisor, Santiago Jaramillo, from the video games industry is going to develop some very unique concepts, particularly around gamification and persistence within our games.
“He is perfectly placed to deliver our vision of combining betting and video gaming player attributes within our games, and I have full confidence in his abilities to design, develop and deliver games and experiences that will revolutionise the industry.”
Jason Bradbury, Chief Product Officer at Playbook Fusion, added: “I’m delighted to have the opportunity to work with Steve, Santiago and his impressive team to develop an innovative, never-before-seen product vertical that will bridge the gap between traditional sportsbook and video game players.
“Our content will have mass market appeal to existing player bases, but it will absolutely help operators to engage with harder to reach Millennial and Gen Z audiences as well as the next generation of players. This is a game-changing concept and I’m genuinely excited to join the team.”
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