Central Europe
Bragg Gaming Continues Global Expansion, Powers Kingsbet.cz Launch with an End-to-End iGaming Solution
Bragg Gaming Group has launched its full turnkey solution with Czech land-based casino operator Kings Entertainment A.S. (Kings). Kings will operate their online business in the Czech Republic under the brand Kingsbet.
Under the terms of the agreement signed between the two parties, Bragg will provide Kingsbet with Player Account Management (PAM) technology, exclusive content from Bragg studios, aggregated online casino content via the Bragg HUB and a fully localised sportsbook integration in partnership with Altenar.
Bragg provides Kingsbet with an all-in-one solution with powerful automation and marketing tools to seamlessly run its casino and sportsbook operations.
Braggās FUZE player engagement toolset for casino and sportsbook is also included, helping boost acquisition, conversion and retention with tools such as Free rounds, Missions, Quests, Journeys, Recommendation engine and Jackpots.
Kingsbet will additionally be supported by managed marketing and operational services delivered by Bragg.
The agreement and subsequent launch is the latest in a string of deals that Bragg has struck to provide its technology solutions to operators across global regulated iGaming markets, and is the Companyās second PAM and turnkey partner in the Czech Republic.
Bragg Group Chief Executive Officer Matevž Mazij said: āWe are proud to be chosen to support Kings Entertainment, a leading European entertainment, casino and poker brand with our full-service turnkey solution as they transition their market leading Czech operations online.ā
āThe new regulations make this an exciting time to be in the Czech market,ā Mazij added.
David VanÄk, Chief Executive Officer of Kingsbet, said: āOver the past 8 months, both teams worked very hard to prepare the launch of ākingsbet.czā ahead of the EURO championship. Iām proud that we are the first licensed betting and gaming operator in the Czech Republic who have undergone a rigorous and very demanding licensing process and are currently the sole operator fully compliant with the new Gambling Act, effective as of January 2024.
āKingsbet will offer players āThe Kingās experienceā in sports betting and casino, and we plan to launch a Live casino product by the end of this year. Braggās platform will enable us to enter the Czech market with powerful tools and a highly competitive product offering.ā
Founded in 2003, Kings Entertainment operates three land-based casinos: the Kings Rozvadov, Admiral Rozvadov and Hilton Prague properties. At Kings casino in Rozvadov, known as the biggest poker arena in Europe and a premier gaming destination, a variety of poker tournaments including W.S.O.P. are held attracting more than 500,000 visitors per year.
Kings has a 40% share of the Czech land-based casino market and now has ambitious plans to expand into online gambling, an expansion which will be supported by Bragg technology and expertise.
The Czech online casino market is projected to achieve approximately $1 billion in gross win in 2024, according to H2 Gambling Capital. This figure represents growth of 30% on a year-over-year basis from 2023ās figures.
Under previous Czech gambling regulations, operators were only able to offer online RNG games explicitly licensed under the Czech Gambling Act.
Following pressure from operators, this list was widened to include live dealer games (live casino), an amendment which came into force on January 1, 2024.
The inclusion of live dealer games was one of a number of amendments made to existing Czech gambling laws, the most wide-ranging of which was the introduction of a new streamlined licensing regime for operators.
Central Europe
Wildz becomes the new sponsor of FC Schalke 04
Royal Blue has a new addition: Wildz is joining FC Schalke 04 as an official sponsor with immediate effect. An initial two-year partnership has been agreed upon with Rootz Limited, Wildz’s parent company.
Matthias Tillmann, CEO of FC Schalke 04, looks forward to the collaboration: āAs in football, Wildz focuses on fair play and the fun of the game. The company works with the world’s leading gaming providers and offers entertaining and responsible gameplay.ā
Customers can control their gambling activities and thus prevent gambling addiction problems. Wildz has specialized tools to help players manage their time and spending limits and provides information on professional tools and access to customer service in five languages.
For Schalke fans, Wildz will be visible for the first time at all future home games on the board in the VELTINS-Arena. In addition, the gambling operator will now present the official crowd figures with its logo on the video cube and S04’s social media channels.
Sam Brown, CEO, Wildz: āWe are extremely excited about partnering with FC Schalke 04, one of Germanyās most historic and iconic football clubs. S04 stands for an intense love for the game shared by its millions of unique and passionate fans. The same passion and intensity is reflected in our own philosophy at Rootz, which is why we see this collaboration as a perfect synergy to reach new heights together.ā
As a licensed and regulated gaming operator, Wildz offers its customers a wide range of games on a sophisticated platform. In addition to a dynamic rewards system, the platform impresses with exclusive features, innovative and efficient programming, and impressive graphics and content.
In this way, Wildz has succeeded in establishing itself as a leading online gaming operator and has already won several titles, such as āMobile Operator of the Yearā (2024). Like the best entertainment, data protection and complete privacy are top priorities at Wildz.
Rootz Limited operates its services with a license from the Joint Gambling Authority of the federal states. This license was granted throughout Germany in September 2022 for virtual machine gaming in accordance with sections 4 to 4d in conjunction with 22a GlĆ¼StV 2021.
Central Europe
Digitain and LeBull.pl Join Forces with a New Exciting Partnership
Digitain keeps expanding its presence on the European market with a new partnership with LeBull.pl, a major Polish sports betting and casino operator.
The integration with LeBull.pl will further expand the existing partnership with LeBull. Building on a successful partnership, LeBull.pl is taking its Polish market presence to the next level with Digitain’s award-winning sportsbook solution, which will empower LeBull.pl to engage players more effectively through a range of innovative features.
Following the announcement, Ani Mkrtchyan, Chief Sales Officer of Digitain, said: āThis new partnership is a significant milestone in Digitainās strategy to expand in Poland. Weāre happy to be able to work with such a brand as Lebull.pl and their management team to bring our common vision to life.
LeBull.pl commitments and objectives perfectly align with ours, so weāre looking forward to reach new heights together.ā
Konrad Åabudek, Head of LeBull Poland, also commented on this agreement: āPoland is an exciting market for us, as we are eager to further develop in the region and our implementation there has to do with our collaboration with Digitain. Together we managed to develop a product that complies with the specific and complicated regulations in force in Poland. Digitain’s incredible service and quality support were very helpful in this regard.
Poland is a significant market with opportunities for growth, and one weāre delighted to be a part of. We look forward to cooperating with Digitainās team to reach new heights and increase our brandās presence in this promising market for months and years to come.ā
The integration with LeBull.pl, which is powered by Gamingtec platform, will further expand the existing partnership with LeBull. Building on a successful partnership, LeBull.pl is taking its Polish market presence to the next level with Digitain’s award-winning sportsbook solution, which will empower LeBull.pl to engage players more effectively through a range of innovative features.
Central Europe
SOFTSWISS Steps In to Assist Southern Poland After Severe Flooding
SOFTSWISS, a global tech supplier of software for the iGaming industry, along with its employees, has actively aided communities affected by the recent flooding in Southern Poland.
In September, Storm Boris brought devastating floods to Central and Eastern Europe, causing widespread damage. Torrential rains left thousands of homes submerged, severely impacting numerous cities in Poland, the Czech Republic, and Romania. In Poland, the southern regions were hit the hardest, with dozens of towns requiring urgent evacuations and support for affected communities.
To provide immediate relief, SOFTSWISS made a financial donation to the Wielka Orkiestra ÅwiÄ tecznej Pomocy, a well-known Polish charity organisation. SOFTSWISS has two development offices in Poland, allowing employees to quickly join the relief efforts and offer their assistance during the flood.
Under the companyās coordination, Polish employees packed boxes of over 100 kilograms of essential items, including food, hygiene products, and necessities such as matches, candles, and batteries. SOFTSWISS handed these supplies to Caritas Polska, a charitable organisation spearheading relief efforts for the affected areas.
Earlier this year, SOFTSWISS also organised a large-scale charity and awareness campaign to support flood-hit regions in Brazil.Ā
āUnfortunately, natural disasters happen, and we donāt want to stand idly by. We strive to help in any way we can. This aligns with one of our core values, We See People, which applies not only to our employees. We always see the people beyond the business, and I believe our ESG initiatives reflect this,ā said Natalia Perkowska, Deputy Chief HR Officer at SOFTSWISS.
The aid campaigns in Poland and Brazil are part of SOFTSWISSā broader global strategy focused on social responsibility and sustainable development (ESG). The company also dedicates to long-term social and environmental projects, with notable initiatives such as participation in World Environment Day, Pink October, Movember, and various environmental protection efforts.
Recently, SOFTSWISS was recognised as The Best Employer of 2024 at the SBC Awards.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The companyās product portfolio includes the Online Casino Platform, the Game Aggregator with over 23,500 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.
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