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Movers and Shakers: Peter & Sons: we’re not afraid to stand out from the crowd

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the challenges of creating something truly unique for the iGaming industry
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Movers and Shakers” is a dynamic monthly column dedicated to exploring the latest trends, developments, and influential voices in the iGaming industry. Powered by GameOn and supported by HIPTHER, this op-ed series delves into the key players, emerging technologies, and regulatory changes shaping the future of online gaming. Each month, industry experts offer their insights and perspectives, providing readers with in-depth analysis and thought-provoking commentary on what’s driving the iGaming world forward. Whether you’re a seasoned professional or new to the scene, “Movers and Shakers” is your go-to source for staying ahead in the rapidly evolving iGaming landscape.

Writing for European Gaming, Yann Bautista, Commercial Director and Founder at Peter & Sons discusses the challenges of creating something truly unique for the iGaming industry.

Developing something ‘different’ for bettors is much easier said than done. Do you go down the game design route? Add new mechanics? How about completely reinventing the overall gameplay experience with the incorporation of new technologies?

Within the iGaming space, we’ve seen game developers and platform providers scramble to find new ways to differentiate themselves from the crowd. And I can see why.

The space has become much more saturated over the last few years, not to mention players demanding much more from their gaming experiences – those points of differentiation can mean the difference between engaging players or fading into the background.

At Peter & Sons, doing things ‘different’ has been our mantra since our inception back in 2019. Our founding team knew that the iGaming sector presented a lucrative opportunity, so in order to be successful, you really had to make a splash.

But let’s be clear, we weren’t looking to reinvent the wheel. From our collective experiences, we knew what worked and, more importantly, what did not. So instead, we wanted to keep the wheel as it was – but add our own fresh spin.

To achieve this, we chose to focus on the development of innovative products and combining that with our distinctive branding. We wanted to make sure that any player who was enjoying our games knew that this was a Peter & Sons product.

Innovation: simply a buzzword?

Now, we know what you’re probably thinking. Doesn’t everyone set out on a mission to innovate? And you’re not wrong. Innovation has become somewhat of a buzzword in our industry over the last few years.

Reskinning an existing game with a slightly tweaked design does not an innovator make.

True innovation, in our view, lies in reimagining existing concepts in ways that feel fresh and exciting, while also introducing entirely new elements that redefine the player experience.

For me, I guess you could say that the iGaming industry can be considered to be an innovative industry. We are seeing new products and technologies emerge which are paving the way for our industry to grow and evolve. However, what we have also seen is a handful of gaming companies recycle more established concepts and mechanics – something that can ultimately have a detrimental effect on player engagement.

Peter & Sons isn’t, and never will be, one of those gaming companies that relies on rehashing existing concepts. As a company, we strive to push the boundaries of game design by incorporating new technologies, creative mechanics and unique artistry to ensure that every single game we develop stands out both visually and experientially.

Our focus on differentiation means that we are able to deliver much higher quality, more immersive gaming experiences that not only captivate players, but help our operator partners to drive long-term engagement too.

It’s all about branding

As a company, we didn’t want our mantra of differentiation to be limited to the development of mechanics. In fact, it is also a value that has shaped our overall branding strategy – both in terms of game design, and how we portray our organisation to new and existing partners. Looking at game design, we ultimately wanted our branding strategy to complement our product innovation team.

To do this, our team follows three core principles: creative, fun and relevant to our audience. There is very little use in designing a game around a theme that has already proven to be unsuccessful with players; instead, look at either developing an entirely new design concept, or adding a new twist to a player favourite.

The synergy of unique game themes, stunning graphics, and top-tier audio design, alongside a brand that highlights creativity and player-centric values, truly sets us apart. This comprehensive approach ensures our games are not only played but also remembered and recommended by players.

Those three core principles have also shaped our brand identity. In fact, we underwent a brand refresh last year, as we wanted to align our visual identity and messaging with the innovative spirit of our game portfolio. For us, it shouldn’t just be our games portfolio that’s fun, creative and relevant. Our overall brand should be too.

Our brand refresh became much more important as we continued to expand our global reach and introduce new titles.

We wanted to be able to roll out new games across new markets, and for players and operators to be instantly familiar with Peter & Sons, and what we stand for. So, we chose to update our logo, website and market materials to better reflect the essence of who we are as a brand.

What lies ahead?

As we enter the next phase of our growth as a company, we will continue to remain firmly focused on changing the game for slot development and bringing new, exciting titles to players right across the industry.

By staying true to our core values of innovation and player-centric design, we aim to set new industry benchmarks and deliver unparalleled gaming experiences. We already have big plans in place to broaden our portfolio, with a pipeline of exciting slots as well as a range of instant and scratch games.

We’ll continue entering new regulated markets and strengthening our presence in existing ones. And rest assured, we will continue to maintain the highest possible standards of quality and creativity.

While I can’t give away much about our plans for the next 12 months, what I can tell you is that we plan to keep building on some of our most successful games, like Barbarossa. Following its success, we are releasing Barbarossa Revenge on the 1 October, which we believe will be a hit, captivating our loyal players and attracting new ones. So, keep your eye out for some new exciting products!

 

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Gate.io and AWS’s ‘Gateway to Championships’ Brings Blockchain to the Forefront with FC Internazionale Milano Partnership

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The event also brought together industry leaders, sports icons, and blockchain innovators for an evening that not only celebrated technological advancements but also paved the way for a historic and transformative partnership in blockchain and sports.

Panel discussions, moderated by Kristen Lim, Co-Founder and CEO of Rockrose, explored the profound impacts of blockchain technology on the global market. Thought leaders provided insights into the evolving landscape of Web3 and contributed their expertise, highlighting the transformative potential of blockchain across various sectors. Together, they examined key trends, challenges, and opportunities shaping the future of Web3.

VIP Dinner, Networking, and Celebrations

The event concluded with a VIP dinner and networking session, where attendees connected with industry and sports luminaries against the backdrop of a live DJ, creating an atmosphere of celebration and collaboration.

SOCCER2050: From On-Chain to On-Pitch

Additionally, Gate.io organized SOCCER2050, a separate football match highlighting its commitment to the sport and the community. The event was co-hosted with LTP on September 17 in Singapore, where several teams faced off in friendly football matches following a ribbon-cutting ceremony with Dr. Lin Han and representatives from LTP, Huawei Cloud, and Zodia Custody. This event further cemented Gate.io’s presence in the football world, fostering camaraderie and engagement among participants.

 

Disclaimer

This is a private event for professional knowledge sharing and networking purpose only. You should always seek independent professional advice before making any investment decisions. The products and/or services mentioned herein are only available to persons outside Singapore. Please be noted that Gate Group may restrict or prohibit the use of all or a portion of the Services from restricted locations. For more information, please read the applicable user agreements.

 

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Tom Horn Gaming to showcase its rich portfolio of iGaming Solutions at SBC Summit Lisbon

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Horn Gaming, the award-winning iGaming supplier, is gearing up for its debut at the SBC Summit in Lisbon, happening from September 24-26, 2024, at the Feira Internacional de Lisboa & MEO. At stand B900 the supplier will be showcasing its full range of products and services

15 Years of Expertise in iGaming

With 15 years of experience under its belt, Tom Horn Gaming has become a major player across various casino verticals – from slots to live casino solutions, and aggregation services. The company’s diverse offering is designed to meet the needs of operators across various markets, enhancing player engagement and boosting revenue growth.

Data -Driven, Player-Centric Slot Games

At SBC Summit Lisbon, Tom Horn Gaming’s RNG slot games will take centre stage, giving attendees the chance to check out popular titles like the signature slot series, Crystal Fruits and get an exclusive sneak peek at upcoming games, including 27 Crystal Fruits and 256 Frutas Grandes. These games blend the timeless appeal of classic slots with exciting proprietary mechanics like QuickXTM and BlastXTM,

Every game in the supplier’s portfolio is crafted with players’ preferences in mind, ensuring market-specific, localised experiences that resonate with players globally. This gives operators a solid competitive advantage in both established and emerging markets.

Leading Live Casino Solutions in Regulated Markets

Tom Horn Gaming has led the charge in live casino gaming, being the first to launch live casino products in the highly regulated Slovak_market. The supplier continues to expand its live dealer studio solutions to other heavily regulated markets in the Czech Republic and Spain. Tom Horn Gaming prides itself on offering jurisdiction, operator, and studio-agnostic live dealer solutions that leverage the latest technological advancements.

These studios are specifically tailored to meet the unique demands of each market, delivering a seamless and engaging player experience. Additionally, operators benefit from exclusive branding options allowing them to stand out in a competitive landscape.

Global Distribution Network

With over 200 global technical connects within igaming industry, Tom Horn Gaming has built a powerful distribution network, offering an attractive mix of exclusive third-party content and in-house titles. Designed for fast integration and quick time-to-market, the supplier’s content aggregation platform helps operators deliver high-quality content efficiently. Content partners can also benefit from the platform, expanding their reach to a global audience.

Tom Horn’s aggregation services are highly efficient and are perfect for bringing diverse content to players, helping operators meet the needs of a broad range of markets

Meet Tom Horn Gaming at SBC Summit Lisbon – Stand B900

“We’re excited to be part of SBC Summit Lisbon and show off our full suite of solutions to industry partners and potential clients,” said Ondrej Lapides, CEO of Tom Horn Gaming. “At stand B900, we’l be delighted to chat to existing and potential partners about our extensive range of slot games, dedicated live dealer solutions and other product verticals, all designed to help operators thrive in today’s highly competitive iGaming landscape.

If you’re attending SBC Summit Lisbon, visit stand B900 to meet with Tom Horn Gaming’s team to learn more about how Tom Horn Gaming’s slot igaming solutions can boost your revenues and player engagement.

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9 Aspects to Look For in a Top iGaming Payment Provider

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There are hundreds of iGaming payment providers out there. Which one will meet your demands? Many businesses ask this question. Not many get the right answer.

With the global online gaming market expected to reach $127 billion by 2027, getting the right iGaming payment services is paramount. Simply put, the better provider you have, the more customers you can serve, the faster payments will be, and the higher your income you will have.

Yet, choosing the right provider can be challenging, especially with the unique needs of high-risk industries like iGaming. In this piece, we will go through a nine-point checklist. These steps ensure you enter a pool of top iGaming payment providers.

So, buckle up.

 

1. Verify If an iGaming Software Provider is High-Risk Friendly

iGaming is a high-risk industry. That means higher fees and more scrutiny. Choose a provider specialising in high-risk sectors to avoid disruptions and reduce transaction rejections.

Keep note: Not all payment providers are willing to work with high-risk industries, leading to potential delays or increased fees.

The right iGaming payment provider must have these aspects to be truly high-risk friendly:

  1. Have no volume restrictions
  2. Understand the industry to the bone
  3. Provide a dedicated account manager with expert knowledge of the sector
  4. Support licenses in different jurisdictions

 

2. Check How Long It Takes for an iGaming Payment Provider to Open a Business Account

Now, you narrowed down the list of best payment providers for iGaming. The next important question to ask:

 How long will it take to open a business account?

In most cases, when you need to open a business account, you can expect two challenges:

  1. Lengthy approval process.
  2. A lot of documents to provide.

 

Many banks does not understand industries like iGaming. That is why they ask tons of unrelated questions and require documents you don’t simply have. As a result, getting a business account can take weeks or months.

A good provider opens a business account for you in several weeks. A great iGaming software solutions provider opens a business account in about 48 hours.

https://account.paydo.com/en/auth/business/sign-up

 

3. Make Sure an iGaming Payment Provider Has SWIFT In Their Arsenal

For international transactions, SWIFT is a must. This scheme allows for faster, more secure iGaming transactions. It reduces delays and ensures smooth processing of player deposits and withdrawals.

Without SWIFT, iGaming operators risk slower processing times and dissatisfied players. Yet, the rule of thumb dictates that the more payment schemes you have access to the better.

 

4. Does iGaming Payment Provider Offer Multiple Currencies?

This should be your next question. Even if an iGaming payment provider is high-risk friendly, opens a business account fast, and is connected to SWIFT, this does not mean you get many currencies to work with. You still need to pay contractors in their local currency.

Also, setting up a multicurrency account can come at a significant cost. Banks and EMIs impose additional charges for each extra currency you might need.

 

5. Check If an iGaming Payment Provider Offers Merchant Services

If you have a website accepting payments, you need a good checkout.

What constitutes a “good” checkout?

In most cases, the number of chargebacks, holds, rolling reserves, as well as payment methods available. Besides, you want a checkout that can be easily integrated.

 

6. What About Mass Payouts?

Every iGaming operator knows how hard it can be to send multiple payments to several customers. When you don’t have mass payments with your iGaming provider, every payment must be made one by one. Without saying, it will take a lot of your time and nerve.

.

7. Confirm Whether an iGaming Payment Provider Have Virtual and Physical Cards

Virtual and physical cards allow flexibility for both business payments and player withdrawals. They can be used for payouts, ad spending, or corporate expenses. Besides, having a personalised plastic card speaks volumes about your brand.

 

8. Compliance With Global and Local Regulations

After going through the arsenal of services of a chosen best iGaming payment provider, the next logical step is to look at compliance. You must be sure a selected provider has the legal right to provide certain services and operate in partnership destinations.

To illustrate, as an iGaming payment provider, one should have at least these:

  1. The Financial Conduct Authority (FCA).
  2. Financial Transactions and Reports Analysis Centre of Canada (FINTRAC).

 

As an add-on, a good iGaming payment provider should have an Authorised Electronic Money Institution (UAB) license. This one allows the platform to issue electronic money and offer related financial services within the European Union (EU) and European Economic Area (EEA).

 

9. Double-Check the Security Measures an iGaming Payment Provider Implements

For top iGaming payment providers these security measures are non-negotiable:

  • Built-in anti-fraud.
  • PCI-DSS Level 1 compliance.
  • 3D-Secure (3DS) technology.
  • Anti-money laundering (AML) protocols.
  • Automated KYC.

 

PayDo—All Payment Solutions in One Place

While all roads lead to Rome, all aforementioned aspects lead to platforms like PayDo.

PayDo is a payment ecosystem. It made sure all the aspects we talked about were covered. Namely, the platform is:

 

1. High-risk friendly:

    1. No volume restrictions.
    2. No hidden fees
    3. No minimal commitments
    4. No minimal balances
    5. No nonsense requirements
    6. All iGaming licenses (Curacao included).
    7. In-depth understanding of high-risk industries.
    8. Curacao and other licenses supported
    9. A dedicated account manager with extensive experience in iGaming
    10. Momentary payouts
    11. Scheduled payments
    12. 140+ destinations

 

2. Business account opening:

    1. Takes about 48 hours.
    2. Completely remote.
    3. Requires a standard package of documents.
    4. Onboarding is as quick as verification.

 

3. Nine payment schemes: 

    1. SEPA
    2. SEPA instant
    3. Fedwire
    4. Target 2
    5. FasterPayments
    6. Chaps
    7. BACS
    8. Kronos2

 

4. Multicurrency:

    1. Dedicated IBAN with 35+ currencies and 150 countries.
    2. Personal account with 12+ currencies.
    3. No extra charges for currencies.

 

5. Checkout:

    1. Zero chargebacks
    2. No holds or rolling reserve
    3. Easy API integration
    4. 350+ payment methods
    5. Localization
    6. Instant settlements
    7. Conversion rate > 98%
    8. Unlimited websites

 

6. Mass Payouts:

    1. Automatic payouts without any manual inputs.
    2. Customers receive their funds without fees.

 

7. Virtual and Physical Cards:

    1. Offer employees personalized cards.
    2. Improve corporate expense management.
    3. No limit on issuance.

 

8. Compliance and Security:

1.Licensed by:

      1. FCA.
      2. FINTRAC
      3. UAB.

 

2.Security measures:

      1. Built-in anti-fraud.
      2. PCI-DSS Level 1 compliance.
      3. 3D-Secure (3DS) technology.
      4. Anti-money laundering (AML) protocols.
      5. Automated KYC.
      6. Encryption.
      7. Safeguarding.

 

 

Besides, recently PayDo was nominated for the Payment Innovation of the Year award at a

reputable iGaming-focused SBC 2024 convention.

 

Finally, PayDo have become a SWIFT Direct Participant. Now the platform can send and receive messages directly through the SWIFT network without intermediary banks.

For PayDo clients, it means faster transaction speed and fewer delays.

 

Conclusion

When choosing a payment provider for iGaming, check these aspects:

  1. High-risk friendly;
  2. Business account opening;
  3. SWIFT availability;
  4. Multiple currencies;
  5. Merchant services;
  6. Mass payouts;
  7. Virtual and physical cards;
  8. Compliance;
  9. Security measures.

 

The list is that long because top iGaming payment providers like PayDo work hard to develop a solution that will stand out in a competitive market. With PayDo, you get the services of 8-9 payment providers in one place and under one contract.

Don’t hesitate to open an account right now. We are ready when you are!

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