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Compliance Updates

EGBA: Finland’s New Gambling Legislation: A Step Forward, With Room For Improvement

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Finland’s proposed change to its online gambling legislation marks a significant milestone in European gambling regulation. Finland is the last EU country with a monopoly system for online gambling, and its shift towards a multi-licensing approach is a positive change. It finally brings it into line with the rest of the EU countries who all already have some form of licensing framework for online gambling.

Maarten Haijer, Secretary General of European Gaming and Betting Association, said: “At EGBA, we support the newly proposed legislation, which we’ve advocated for years. Experience shows that a monopoly doesn’t work in the online world, and consumers are best served and protected in a well-regulated but competitive environment, where safety tools such as deposit limits and self-exclusion are made available to players.”

While Finland’s proposal is heading in the right direction, some areas require some fine-tuning to ensure the new licensing framework achieves its goal of ensuring Finns play with locally licensed websites.

Maarten Haijer said: “For starters, the proposed marketing restrictions, especially the ban on affiliate marketing and social media advertising, might backfire. These channels play a key role in guiding consumers to licensed, regulated platforms. Without them, players will drift to black market websites that don’t follow Finnish regulations or prioritise consumer safety.

“Also, the proposed blanket ban on bonuses is concerning. While we support setting boundaries on bonusing, a complete prohibition will simply make any newly licensed operators less competitive against unlicensed ones. This risks pushing players towards unregulated sites, undermining the very consumer protections the legislation aims to establish and strengthen.”

He added: “In our response to the government’s recent consultation, EGBA suggests two key improvements: Bring affiliates into the regulatory framework and allow social media advertising under clear rules. Both are valuable tools for channelling players towards licensed operators. By implementing clear guidelines, such as mandatory safer gambling messages, Finland can harness the power of these marketing channels while maintaining high standards of consumer protection.

“Instead of banning bonuses outright, implement guidelines for their responsible use. For instance, a nuanced approach could involve prohibiting bonuses for players showing signs of problematic behaviour, or setting clear rules on when and how bonuses can be offered. This strategy would allow operators to compete more effectively with unlicensed sites who will undoubtedly use bonuses to try to entice Finnish players away from regulated websites.

“These changes would better align Finland’s approach with the successful models seen across the EU, striking a balance between market competitiveness and robust consumer protection.

“Transitioning to a licensed market is no small feat, but it’s one that ultimately benefits everyone involved. At EGBA we are ready to share our expertise and support Finland in creating a well-regulated, competitive, and safe online gambling market.

“Finland stands at a pivotal moment in the history of its gambling regulation. By crafting a successful online gambling framework, Finland, like its neighbours Denmark and Sweden, can successfully transition from its monopoly to a well-functioning licensing system. Denmark’s transition to multi−licensing in 2012 led to a significant improvement in online channelisation, reaching well over 90 per cent. Sweden has seen similar improvements.

“Addressing the concerns about marketing restrictions and bonus regulations is crucial to ensure the new legislation achieves its objectives, safeguarding Finnish consumers while fostering a healthy, well-regulated online gambling environment.”

Compliance Updates

UKGC Appoints Two New Members to the Advisory Board for Safer Gambling

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The UK Gambling Commission has appointed two new members to the Advisory Board for Safer Gambling (ABSG), Dr Virve Marionneau and Dr Spencer Murch.

Anna van der Gaag, Chair of ABSG, said: “We are very fortunate to have Virve and Spencer as our newest members.

“They are highly respected academics, both with a strong record of achievement in the field of gambling studies, and together they will expand the national and international research expertise we offer to the Commission. Gambling is a global business and the regulatory challenges faced in different jurisdictions have much in common. I am delighted to be welcoming them and have no doubt they will bring valuable new insights to an ever-expanding range of topics which inform policy and practice in gambling regulation.”

Dr Marionneau is a sociologist and the director of the Centre for Research on Addiction, Control and Governance at the University of Helsinki, Finland.

Her research focuses on a wide range of gambling-related topics, including regulations and policy evaluations, digital gambling environments, gambling industry practices and qualitative investigation of gambling experiences and harms.

She said: “I am honoured to join the ABSG, especially at a time when increasing international and cross-sector collaboration is needed to regulate and control gambling. I am thrilled to be a part of this impressive team of experts, and I look forward to advising particularly on regulatory practices and research from other jurisdictions.”

Dr Murch is a cognitive psychologist and AGRI Postdoctoral Fellow at the University of Calgary, Canada. His work seeks to:

• understand the cognitive, behavioural and psychophysiological profiles of addictive digital product use

• explore new opportunities for improving human health by using emerging Artificial Intelligence (AI) technologies to detect, intervene and ultimately prevent gambling-related problems.

He said: “I am eager to contribute to such a talented team as the ABSG. As AI technologies and digital gambling opportunities continue to evolve, it is more important than ever to understand clearly the threats posed to human health in the United Kingdom and around the world. The mandate of this group is important, timely, and represents an opportunity to transform research insights into working harm prevention policies.”

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Compliance Updates

Playnetic reinforces European foothold following regulatory approval from the Malta Gaming Authority

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Playnetic, the new B2B iGaming provider, has received regulatory approval from the Malta Gaming Authority (MGA).

The news sees the innovative gaming content provider recognised by the MGA, allowing Playnetic to provide its captivating portfolio of games to Maltese licensed operators. This strategic move allows the company to secure partnerships in one of the most prominent online gambling markets in the world, further solidifying its global footprint.

The major milestone comes fresh from a successful exhibition stand at the SBC Summit Lisbon, where the company launched a range of new game titles, including Patrick vs Joker and Medusa’s Fury. Both titles were showcased as the feature games at the show, with a range of activities including daily tournaments and prizes as well as the signature ‘Playnetic Cocktails’.

In the last few months, the company has secured licences in both Sweden and Romania, with recognition in Malta further expanding Playnetic’s reach. This success allows the company to continue its ambitious expansion plans in regulated markets across the globe.

Dan Phillips, Playnetic CEO said: “We’re delighted to have gained our recognition notice in Malta, where there continues to be incredible market potential, and we’re excited to have gained recognition in yet another country so quickly.

“This achievement sees us push forward with our goal of becoming a trusted and reliable partner, focussed on offering quality innovative games to operators on time, every time.  The recognition notice also demonstrates Playnetic’s commitment to upholding the highest standards of regulatory compliance.

“This is just the beginning. Playnetic is actively pursuing additional licenses, demonstrating our unwavering commitment to global expansion. Securing this approval from the Malta Gaming Authority fresh off the back of the exciting discussions at SBC Summit Lisbon, underscores our commitment to expanding our reach and offering our partners even more opportunities.”

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Australia

AUSTRAC CEO Brendan Thomas Announced as Speaker for Regulating the Game 2025 Sydney

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The organisers of Regulating the Game 2025 have announced that Mr Brendan Thomas, chief executive officer of AUSTRAC, will be a featured speaker at the 2025 edition of the conference, taking place at the Sofitel Sydney Darling Harbour from 10-13 March 2025.

Mr Thomas, who began his 5-year term as AUSTRAC CEO in January 2024, brings extensive experience in leading public services and delivering reforms, particularly within NSW’s criminal and civil justice systems.

As the head of Australia’s financial intelligence unit and AML/CTF regulator, he oversees AUSTRAC’s efforts to safeguard the financial sector from criminal exploitation while providing critical intelligence to support national security, law enforcement and regulatory partners.

AUSTRAC has intensified its focus on the gambling sector, following a series of high-profile enforcement actions against major casino operators and several corporate bookmakers. Reports in the Financial Review have also highlighted AUSTRAC’s increased scrutiny of pubs and clubs in the wake of the 2022 NSW Crime Commission’s Project Islington, which, while finding no widespread laundering of criminal proceeds, revealed significant amounts of illicit funds being gambled in these venues.

Paul Newson, principal at Vanguard Overwatch and organiser of Regulating the Game, said: “Having Brendan Thomas speak at the conference signals AUSTRAC’s ongoing commitment to the gambling sector. His participation emphasises the importance of making sure the industry is alert to money laundering risks and continually strengthened against financial crime.”

Mr Thomas’ presentation is expected to offer invaluable insights for regulators, industry leaders and key stakeholders, especially as AUSTRAC’s role in combatting financial crime is set to expand further with the anticipated passing of the Government’s Anti-Money Laundering and Counter-Terrorism Financing Amendment Bill 2024. This legislation aims to extend the AML/CTF regime to high-risk professions, such as real estate agents, lawyers, accountants and dealers in precious metals and stones, marking a pivotal shift in Australia’s regulatory landscape.

Regulating the Game 2025 will be held in Sydney, Australia, from March 10 to 13. The event will once again serve as a platform for thought leaders, innovators and regulators to come together and explore the most pressing issues in the gambling sector.

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