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GamProtect: Will the single-customer view benefit the industry and vulnerable players?

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GamProtect, the initiative that is the combined brainchild of the BGC, ICO, GC and gambling operators, has now moved from the ‘sandbox’ stage to the implementation stage, and has caused a great deal of interest in the sector.

While creating a ‘single-customer view’ shared amongst operators will help to protect the most vulnerable customers, there have also been concerns that it may be viewed by customers as an invasion of privacy or used by operators for commercial purposes.

That’s where the ICO’s buy-in is important: GDPR concerns have been taken into account when crafting the initiative and deciding which information to share, when and with whom.

Some of the largest operators in the sector have been participating in GamProtect since April 2023, including Flutter, Entain, bet365 and William Hill – with the programme officially opened to all operators last week.

One interesting point to note is the suggestion that introducing the single-customer view, with operators taking the lead, will have the tangential benefit to the industry of helping reduce the need for further mandated player protection legislation.

Whether this is true remains to be seen.

How does GamProtect work?

Under the scheme, participating operators will identify a player as being at risk if the customer themself states they meet one of five triggers:

  • that they have a gambling addiction,

  • they are seeking support or treatment for addiction,

  • they might harm themselves and/or others,

  • they should not be gambling due to a health condition or

  • they want to stop gambling due to gambling addiction.

Following an interaction with the customer, an operator will share the customer’s name, date of birth, postcode, email address, telephone number and the reason for the flag with GamProtect, allowing other operators to check if the same customer has an account with them and to close it if necessary.

According to the Gambling Commission, GamProtect has already identified 5,527 consumers to date, with the goal of helping to protect them from risk and serious harm. Of these consumers, 88 per cent were matched by at least one operator, and 66 per cent by at least two.

Now the initiative is open to more operators, it will be interesting to see its efficacy and what public perception of it is. 

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Bonus.org on a Mission to Dominate Bonus Comparisons

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Navigating the crowded world of online gambling bonuses can be overwhelming for players.
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Navigating the crowded world of online gambling bonuses can be overwhelming for players. With so many offers and promotions, it’s easy to get lost. But Bonus.org is on a mission to change that. With a bold claim to soon surpass all competitors, Bonus.org aims to become the go-to resource for players seeking the best casino bonuses. So, how exactly does Bonus.org back up its bold claim?

Let’s Break Down Why They Are So Confident in Their Product

After a thorough investigation, I’m excited to share my findings. My research shows that Bonus.org dominates other bonus comparison platforms. Here’s why.

What Makes Bonus.org Stand Out?

So, what fuels Bonus.org’s confidence? These key elements clearly set them apart.

Rigorous Evaluation Process

Bonus.org meticulously evaluates each bonus listed on the site. They assess terms, wagering requirements, and overall value, offering comprehensive insights into every offer. This transparency empowers players to make informed decisions about which bonuses to pursue.

Detailed Transparency

Bonus.org’s commitment to transparency shines in the detailed reviews accompanying each bonus. They clearly outline eligibility criteria and important conditions, giving players the essential information needed to act confidently.

Real Reviews by Real Players

One of Bonus.org’s standout features comes from reviews written by real users, sharing genuine experiences with online gambling. These authentic perspectives deliver valuable insights into the effectiveness of various bonuses. Unlike generic reviews found elsewhere, these user-driven insights reveal both the perks and drawbacks of each offer.

Expert Tips to Maximize Bonuses

Bonus.org goes beyond listing bonuses by offering practical tips to help players maximize them and avoid common pitfalls. These tips have significantly enhanced my gaming experience, allowing me to navigate the online gambling landscape with greater confidence and effectiveness.

Regular Updates

Bonus.org stays dedicated to keeping information 100% relevant and current. They regularly update listings, ensuring players only encounter active casinos and bookmakers. No outdated promotions, no closed sites—just fresh, accurate content that boosts Bonus.org’s reliability as a trusted resource.

Exclusive, Verified Offers

Unlike many competitors that promote enticing bonuses that vanish when you visit the casino site, Bonus.org takes verification seriously. Players can trust that the bonuses listed are genuine and accessible. Additionally, many promotions are exclusive to Bonus.org, offering access to unique deals unavailable anywhere else. This reliability significantly enhances the gaming experience.

Final thoughts

In a crowded market of competing platforms, Bonus.org boldly declares its superiority by prioritizing transparency, user experience, and education. For anyone looking to enhance their online gaming journey, Bonus.org stands as a reliable, comprehensive resource for finding the best betting bonuses.

As online gambling explodes in popularity across Europe and beyond, platforms like Bonus.org pave the way for smarter decision-making among players. If you want to explore the latest bonuses and promotions, visit Bonus.org today.

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Maximizing ROI in Casino and Crypto Campaigns: How AI-Driven Advertising with ROIads Outperforms Traditional Methods

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How AI-Driven Advertising with ROIads Outperforms Traditional Methods
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Let’s be honest — running a casino or crypto campaign can feel a little like playing roulette. You spin the wheel, pray to the marketing gods, and hope you don’t land on “traditional advertising.” Because let’s face it, using old-school marketing methods today is like betting on the number 0 and hoping it’ll hit every time. Spoiler alert: It won’t.

But here’s the thing — AI-driven advertising isn’t a buzzword anymore; it’s the saviour of your marketing budget. And if you haven’t heard about ROIads, well, buckle up, because we’re about to deep-dive into how it’s not just better than traditional methods — it’s on another planet entirely.

Traditional Advertising: The Marketing Equivalent of Using a Flip Phone

Picture this: You’re standing on the street, shouting your casino or crypto promotion through a megaphone, hoping the right person hears you. That’s basically traditional advertising. You’re putting your message out there, but do you know who’s actually listening? Probably some random guy waiting for the bus, not your target audience of high-rollers or crypto enthusiasts.

Sure, you could run TV ads, print media campaigns, or (gasp) billboards. But let’s be real — when was the last time you stared at a billboard and thought, “Wow, I can’t wait to sign up for this crypto service!” Yeah, I thought so. The effectiveness of traditional advertising is about as reliable as a slot machine — sometimes you win, but most of the time you’re just out of cash.

Enter ROIads: AI-Driven Advertising That Actually Knows What It’s Doing

Now, imagine using AI to run your campaigns. You know, that mystical technology that can beat chess champions and predict the weather better than your phone’s app. ROIads takes AI and puts it to work for your casino and crypto campaigns. Instead of shouting into the void, AI ensures that your ads are only seen by the people who actually care—people who are already halfway to converting before they’ve even clicked on your ad.

Let’s talk about precision targeting. With traditional methods, you’re basically throwing your message into the wind, hoping it lands somewhere useful. ROIads, on the other hand, uses advanced AI algorithms to slice through all the noise and hit exactly the right audience. Want to target that one guy who only bets on Wednesdays and prefers Litecoin over Bitcoin? Done. ROIads finds him.

The ROI Difference: Your Wallet Will Thank You

Now, I know what you’re thinking: “This sounds great, but how does it actually perform?” Well, let’s talk about ROI—that elusive creature traditional marketing tries to capture but often misses entirely.

With traditional methods, you spend a fortune and cross your fingers, hoping to see some return. With ROIads, the entire point is maximising every dollar. The AI tracks user behaviour in real time, optimising your campaign like a blackjack dealer shuffling the perfect hand. No more throwing cash at a campaign and hoping for the best. ROIads ensures that your ad spend is working for you, adjusting campaigns on the fly to get the most out of every cent.

Real-Time Optimization: Because Static Ads Are So 2010

One of the biggest issues with traditional methods is that once the ad is out there, you’re stuck with it. If it bombs, well, tough luck. But with ROIads, your campaign doesn’t sit still—it’s constantly evolving. The AI analyses how users interact with your ads and adjusts in real time. If one angle isn’t resonating, boom—AI shifts the messaging. It’s like having a marketing team that never sleeps and never stops optimising. Sorry, traditional marketers, but your 9-to-5 just doesn’t cut it anymore.

ROIads vs. Traditional Methods: Not Even Close

Let’s break it down with some cold, hard facts. You run a traditional ad campaign, and you might (if you’re lucky) get some impressions, maybe a few clicks. But good luck calculating that return on investment without resorting to guesswork and vague KPIs. Meanwhile, ROIads doesn’t just track clicks—it tracks engagement, conversion, and real returns in real time. You’ll know exactly how your campaign is performing, who’s engaging, and, most importantly, how much money it’s making you.

And if you’re still hanging onto the idea that traditional methods are “tried and true,” let me remind you that the world has moved on. It’s 2024, people. We have AI that can beat humans at Go—don’t you think it can run a better marketing campaign than a random billboard?

AI-Driven Campaigns Are Here to Stay (And Traditional Advertising Isn’t)

Let’s be honest: traditional advertising is going the way of Blockbuster, MySpace, and those “As Seen on TV” infomercials. Meanwhile, AI-driven campaigns like ROIads are thriving because they’re smarter, more efficient, and actually designed for the digital age. If you’re still pouring money into outdated advertising methods, it’s time to wake up and smell the artificial intelligence.

With ROIads, you’re not just keeping up with the times—you’re staying ahead of the curve. And let’s face it, in an industry as fast-paced as crypto and gaming, you need every advantage you can get.

So, are you ready to stop gambling with your marketing budget and start maximising your ROI? Or are you going to keep hoping your ad hits the jackpot with traditional methods? The choice is yours—just don’t say we didn’t warn you.

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EveryMatrix set to complete Fantasma Games acquisition after meeting shareholder threshold

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On September 18th EveryMatrix announced a recommended public offer to acquire all shares in Fantasma Games AB for SEK 59 (€5.21) in cash per share with a total cash consideration of SEK 209.8 million (€18.5m).

Shares in Fantasma Games AB are listed on Nasdaq First North Growth Market Sweden.

The acceptance period for the offer commenced on September 19th 2024 and expired on October 10th 2024. The bid was conditional on at least 90% of shareholders accepting the offer.

This condition has now been met with 95.2% of Fantasma Games shareholders agreeing to the transaction.

EveryMatrix is the world’s largest games aggregator via its SlotMatrix platform with more than 29,000 games across 350+ third-party studios in addition to its own in-house games development within Armadillo Studios.

The acquisition will significantly strengthen EveryMatrix’s games output with the immediate addition of many well-known slots titles that are integrated with more than 250 operators including Paddy Power, Betsson, LeoVegas, DraftKings and BetMGM to name just a few, and played by millions of players across 50 countries.

By continuing to invest in content and casino EveryMatrix further strengthens its customer offering by adding a portfolio of globally popular premium games enjoyed by next generation players, boost its direct contracts and integrations, and further strengthen one of the most profitable areas of its business.

Fantasma Games’ market distribution will also boost EveryMatrix’s presence in rapidly growing markets such as North America where it has established contracts with multiple tier-1 operators in every licensed iGaming state, and where it has ambitious plans in the coming years.

Ebbe Groes, Group CEO and Co-Founder, EveryMatrix, said: “We’re delighted to announce that this acquisition will proceed. It is another M&A deal fully funded from our own cash flow and made possible due to our rapid organic growth. We see big synergies and opportunities!

“Fantasma’s games are recognised by the world’s largest operators and their players as among the very best both from a performance and an experience perspective. Its games production output is seriously impressive, as is their management and staff who have created a business that consistently generates remarkable financial results.

“I’d like to thank the EveryMatrix team that have worked so hard to make this possible as well as Fredrik and his team with whom we believe we can do even greater things as a combined force.”

Fredrik Johansson, CEO and Founder, Fantasma Games, said: “I’m incredibly proud of the fantastic journey we have undertaken so far with Fantasma Games. Now, as we approach the next major phase in our growth, I’m confident that EveryMatrix is the perfect partner to help us realise our long-term vision.

“We not only share a common passion for innovation, but also a deep understanding of what it takes to create gaming experiences that truly engage and entertain players in a unique way. EveryMatrix has a strong technical platform and extensive experience in fostering successful collaborations within the gaming industry, which makes us feel confident that together we can take our game development to new heights.

“Through this partnership, we see tremendous potential, not only to enhance the quality of our existing games, but also to develop new and groundbreaking game concepts that can set future standards. We look forward to building a long-term and successful collaboration where we can jointly continue to drive development forward and create added value for both players and our partners.”

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