Leading distributor highlights the power of its unique campaign rewards tools for augmenting retention and digital dwell-time with Swedish studio

QTech Games, the leading games distributor for Asia and all emerging markets, has released the results of its latest Tournament Partnership case study, following a recent campaign with leading Stockholm-based studio, Thunderkick.

Responding to market demands amid the shifting landscape of the “new normal” post-COVID-19, this network slot tournament was powered by the sustained success of QTech’s market-leading campaign rewards tool, QT Tournament.

The report, premised on a 20-day tournament exclusively featuring Thunderkick’s progressive portfolio, unpacks three distinct periods of monthly player activity, each generating increasingly favourable results with the previous month for retention and turnover. For headline growth, Gross Gaming Revenue (GGR) rocketed to 26.3% month-by-month, with QT Tournament rounds soaring by 24.02%.

Thunderkick’s strong pipeline of innovative games, featuring immersive graphics and unique gameplay features, quickly fuelled players’ passions with classics such as Pink Elephants and Carnival Queen, ably abetted by exciting new releases like Crystal Quest – Deep Jungle and Sword Of Khans. All of these titles, and many more besides, were made available to QTech partners over the tournament where players competed for a whopping $15,000 in prizes.

QTech’s wider series of provably successful and flexible tournaments offers players the chance to turn their loyal spins into prizes during competitions on across their favourite titles. Players accumulate points in a variety of ways, such as consecutive wins, successive losses, or large multiplier wins. Unique gamification layers also include live leaderboards for each event, which update in real-time, permitting players to track their progress throughout the tournament, promoting engagement and improved dwell-time.

Fredrik Ekholm, Account Manager at Thunderkick, said: “QTech’s pioneering platform is setting the pace for bringing the best online games to market across emerging territories. So, it’s been great for us at Thunderkick to join forces with them, as our immersive games perform and connect with a wide variety of players in new markets, bolstering user-engagement in the process.”

Ulf Norder, CCO at QTech Games, added: “At QTech, we pride ourselves on responding to market needs and pressing player trends, which is why we launched QT Tournament in the first place. This industry-first campaign rewards tool allows any operator to create their own tournaments across the entire QTech suite of products, or they can simply select the specific games or studios which they want to promote. Both the adoption-rate and operator demand are outstripping our initial projections, while this exciting Thunderkick collaboration provides another eloquent case study. It’s a fantastic time to be showcasing their impressive games.

“QTech’s tournament campaigns frame the perfect opportunity for rising-star providers like Thunderkick to boost their games by delivering extra exposure and sustainability. Moreover, it’s an influential marketing tool for operators when it comes to ramping acquisition and retention rates by offering players a life-enhancing win from minimal stakes.

“At QTech, our modus operandi remains: one integration for all emerging markets. In fact, against the backdrop of Europe becoming more and more competitive, there’s a need for one partner for all developing territories. And naturally, one of the key aspects for sustainable and repeatable results is to have the correct games, verticals and tools at your disposal.”

Platform provider to integrate cutting-edge sports content management system (CMS)

Next-generation platform provider Pronet Gaming has partnered with Sportal365 to integrate the supplier’s sports content publishing platform.

Pronet Gaming will soon be able to offer its clients Sportal365’s pioneering CMS, which seamlessly integrates sports data with editorial content, alongside pre-game and live betting odds, to enhance user engagement.

Designed to organically combine operators’ betting pages and editorial coverage, the publishing platform also includes a host of features that boost customer conversions such as video streaming and betting monetisation.

The deal comes as Pronet Gaming continues to advance its fully customisable platform with content that powers differentiation for its partners, complementing the provider’s superior local expertise that has seen it significantly expand in emerging markets in recent months.

Alex Leese, Pronet Gaming CEO, said: “Pronet Gaming is always looking to add features that enable our clients to set their brand apart and with Sportal365’s unique CMS we will be able to offer them an additional competitive edge.

“Since delivering tailored solutions is at the heart of our strategy, we’re pleased to be enhancing our sportsbook platform with a product that takes the end-user experience to the next level.”

Stilian Shishkov, CEO of Sportal365, said: “As a technology-led provider like us, Pronet Gaming is an exciting partner to team with up, particularly given their growing footprint in emerging markets.

“By optimising how content is delivered to players to improve engagement our content platform will fit perfectly with their focus on providing bespoke products that boost brand differentiation.”

iSoftBet, the leading online games supplier and content aggregator, has released haunting hit, Phantasmic Fortunes, just in time for Halloween.

The slot, exclusive to LeoVegas from the 14th-21st October,  is the first to feature iSoftBet’s Xpanding Ways mechanic, which sees more spaces open up on the reels if a diamond appears, increasing the paylines from 243 up to a maximum of 7,776.

As players gather more diamonds, the orb prizes that float above each column come into play. Each orb contains random prizes, which could be cash, magic modifiers or even trigger the bonus feature, which sees prizes significantly increase in value. These rewards can be triggered by players expanding their reels to full size before landing another diamond symbol below the sought-after orb.

If any orb prizes are triggered, then the base game resets to its original 5×3 format, while also revealing new rewards that players can aim to reach with the expanding reel.

To start the free spins round, three bonus symbols are required to land on any spin, or players must reach a bonus round prize orb in gameplay, where the orbs are significantly boosted in value, with some offering up to 1,000x cash value, among other thrilling prizes.

Phantasmic Fortunes joins the latest game Kings of Gold in iSoftBet’s impressive slots portfolio, alongside top performing Gold Digger and Western Gold Megaways™ which both contain the supplier’s top performing Hold & Win feature.

Mark Claxton, Head of Games at iSoftBet, said: “With its mystical theme and bewitching win potential, Phantasmic Fortunes is the perfect addition to our portfolio in time for Halloween.

“With players aiming to rise from the depths of the reels to claim their wins with our riches-filled orbs and lucrative bonus rounds, Phantasmic Fortunes is set to be another thrilling title for iSoftBet.

“It also marks the debut of another exciting new feature for us, Xpanding Ways, which we will see more of in the future.”

Johan Ekberg, Casino Manager at LeoVegas, said: “We have a longstanding relationship with iSoftBet and Phantasmic Fortunes has been a big hit for us during the exclusive period, and we expect the popularity to continue through Halloween and for many months afterwards, with its artfully-crated setting and thrilling gameplay.

“Our partnership continues to strengthen with iSoftBet and we look forward to our next exciting exclusive collaboration.”