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Gambling in the USA

Penn National joins hands with Lightning Box for online slots

Niji Narayan

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Photo credits: www.alamy.com
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Penn Interactive Ventures (PIV), a US-based gaming operator, has announced a long-term deal with Lightning Box, a slots developer based in Australia through its digital subsidiary Penn National Gaming (PNG). The partnership will bring new titles to PNG’s portfolio of online casinos starting this year.

Initially, the games will be limited to social casino platforms, but gradually they will be migrated to the real-money space.

PNG has been trying especially hard in recent years, locking up major deals across both land-based and digital properties. This deal is a small but relevant piece of a much-larger expansion.

Under the deal, some of Lightning Box’s titles will be available within Penn’s online casino library this year. The popular Chilli Gold will be the first to go live in Q3, followed by Dolphin Gold, Respin Rhinos, Silver Lion and others from the company’s 50-title library.

The games will launch on PIV’s three social clients:

  • Hollywood Casino
  • Big Bonus Slots
  • Viva Slots

These are free-to-play products, but this deal also turns an eye towards a paid platform down the road. Lightning Box has experience in both spaces, including a real-money position in the young New Jersey market.

PIV Managing Director Chris Sheffield highlighted as much in his statements:

“Lightning Box’s gaming content is proven across real-money and social gaming platforms. And with its already established U.S. credentials, we look forward to working together for the foreseeable future.”

Source: playpennsylvania.com

Niji Narayan has been in the writing industry for well over a decade or so. He prides himself as one of the few survivors left in the world who have actually mastered the impossible art of copy editing. Niji graduated in Physics and obtained his Master’s degree in Communication and Journalism. He has always interested in sports writing and travel writing. He has written for numerous websites and his in-depth analytical articles top sports magazines like Cricket Today and Sports Today. He reports gaming industry headlines from all around the globe.

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Gambling in the USA

Delaware igaming Revenue Increases in September

Niji Narayan

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Delaware igaming Revenue Increases in September
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Delaware’s online gaming revenue has climbed to a year-high of $384,830 in September. This came despite player spending on igaming slipped month-on-month from $12.5m in August to $11.8m last month.

The September total smashed 2019’s previous monthly high of $313,648 in May and was only the second time that revenue had surpassed the $300,000 mark so far this year.

Table games were the most popular form of online gambling, with consumers spending $7.9m and operators taking $171,156 in revenue.

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Gambling in the USA

ICS heads to Vegas to showcase US services

George Miller

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ICS heads to Vegas to showcase US services
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Sports content and digital media specialists to talk to delegates about range of products and services

ICS Media Group (ICS), the sports content and digital media specialists, will be heading to Las Vegas next week to showcase and discuss the full range of services they can supply to the US market.

ICS’s Business Development Director Dean Rayson will be attending the event, which runs this week, to showcase the company’s range of content, marketing and translation services.

This includes ICS-digital campaigns targeted for a US iGaming audience as well as in-depth journalistic and analytical content around all US sports including American horseracing. Ideal for in-play bettors, the engaging content guides punters into making informed betting choices.

ICS creates written, audio and video content in 71 languages as well as providing translation and localisation services in Slots and Virtual in addition to Sportsbook and Casino.

Racing Post’s – ICS parent company – services will also be on offer throughout the conference. The recently launched global horseracing content, data and live betting content product, Intellr In-play, will take centre stage over the three days.

Dean Rayson, Business Development Director at ICS Media Group, said: “This will be the first time ICS has headed to the bright lights of Vegas and we are looking forward to being on the Strip. Having attended a number of other iGaming events in the United States, we already have a foothold in the country and are excited looking forward to showcasing our services to even more potential clients in Nevada.

“Clearly, the repeal of PASPA last year has made the US a very exciting territory and as more states legalise, there will be more opportunities too. With nearly two decades of experience in betting content, we are well-placed to support sportsbooks, casinos, esports organisations, affiliates and DFS businesses enhance their products for their punters.

“Adding content to a site increases dwell time, with live audio seeing the average customer stay up to 25 minutes more on a sports betting site, boosting conversions. Furthermore, content can be integral to the education process and can be used to encourage casual customers who are intimidated by betting to place their first sports wagers.

“Supplying editorial, audio and video services to clients across many territories globally, we’re excited to expand our contacts further.”

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Gambling in the USA

Taco Bell partners with MGM

George Miller

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Taco Bell partners with MGM
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The Taco Bell and BetMGM partnership means fans can now bet on who will steal that first base, becoming this year’s Taco Hero and securing free tacos for America

For the seventh year in a row, Taco Bell is giving fans across the country another reason to get excited for the World Series: free tacos. But this year, Taco Bell is raising the stakes again. By teaming up with BetMGM, operated by Roar Digital, BetMGM will offer sports and taco fans alike the chance to wager real money on what player they think will steal the first base of the World Series – an honor Taco Bell has dubbed, ‘Taco Hero.’*

“When it comes to the World Series, rooting for that first stolen base and rejoicing for free tacos has really become the game within the game. So, teaming up with BetMGM to give fans a whole new way to participate in ‘Steal A Base, Steal A Taco’ felt like a natural extension for us,” said Will Bortz, Director of Brand Partnerships and Sponsorships at Taco Bell. “We can’t wait to see fans engage with the program like never before and, of course, we’re excited to see if their predictions come true.”

Fans looking to test their luck this October can participate at MGM Resorts in NevadaMississippi and New Jersey, or download the BetMGM digital app in New Jersey (playMGM in Nevada). BetMGM will post prop bets on October 14, before the end of the League Championship Series presented by GEICO, offering a list of active players from the four remaining playoff teams. BetMGM oddsmakers will use historical data and their odds-making process to post real odds, which will be updated as the Postseason progresses. But win or lose, everyone’s a winner when free tacos are being offered.

“The 2019 World Series is certain to feature some of baseball’s biggest stars and most recognized teams, along with millions of hungry baseball fans,” said Matt Prevost, Chief Marketing Officer, Roar Digital. “Taco Bell’s ‘Steal a Base, Steal a Taco’ promotion is one of the most talked about and engaging initiatives in all of sports, and we are thrilled to be taking part in this fun and interactive experience via our BetMGM app as well as at participating MGM Resorts.”

The 2019 World Series presented by YouTube TV starts Tuesday, October 22, 2019. Once the first base is stolen in the World Series, Taco Bell will announce the redemption day for America to cash in on a free Nacho Cheese Doritos® Locos Tacos at all participating U.S. Taco Bell locations, while supplies last.

Fans that are registered users on Taco Bell’s website or app can redeem their free Nacho Cheese Doritos® Locos Tacos online or via mobile (all day, redemption date to be confirmed). Offer excludes delivery. Offer excludes Nacho Cheese Doritos® Locos Tacos Supreme®. Limit one (1) free Nacho Cheese Doritos® Locos Tacos per person or registered account in the fifty (50) U.S. States and the District of Columbia. Check out www.TacoBell.com/StealATaco for full terms and conditions.

 

*Valid only in NevadaMississippi and New Jersey at MGM Sportsbooks and via the BetMGM App in New Jersey and the PlayMGM App in Nevada. Must be 21 or older. If you or someone you know has a gambling problem and wants help, call 1-800-GAMBLER.

 

Source: Taco Bell Corp.

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