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BtoBet sets its eyes on Peru

Zoltan Tundik

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Reading Time: 2 minutes

After analyzing the current gaming scenario in Latin America, with Peru set to regularize its online gaming market in the coming months, BtoBet has decided to expand its operations to what is rightly considered to be an up and coming market. And with the region seen as a key market with unique characteristics that could well propel the country to the forefront of the iGaming industry in LatAm, the company has published an Industry Report focusing on the various elements that constitute the reasons why the region is attracting such a big interest.

BtoBet already boasts of a very strong presence in Latin America, particularly in Colombia and Mexico. However, considering Peru’s shifting stance towards the regularization of its online market, BtoBet’s Chairman Alessandro Fried has deemed it as an essential growth for the company to further its expansion in LatAm. “Given the upcoming sweeping legislation that is set to be introduced, Peru scales high on our agenda,” declared Fried. “And with the region attracting interest from various operators, even on an international level, the time is ripe for BtoBet to enter such an interesting scenario.”

The region already has a very strong reputation from a retail perspective, with experts across the region widely viewing its current regulatory framework as a big success and counting as one of the most solid and competitive regulations in the region. The task now is to do the same for the online sector, where online gambling, including sports betting, is informally permitted, but unregulated.

However, with people of the calibre of Manuel San Roman Benavente, the head of Peru’s gaming authority La Dirección General de Juegos de Casino y Maquinas Tragamonedas (DGJCMT) firmly stating their believe that the online sector will be regulated by the end of the year, it is easy to see why such a big interest has garnished for this Latin American country.

Take the opportunity and download BtoBet’s latest market analysis regarding the opportunities that the Peruvian market keeps in hold.

 

About BtoBet

BtoBet is a multinational company and is part of a group with 20 years of experience in software development in IT, finance, telecommunication, e-commerce and banking, strongly committed to technology and widely investing in technology research and development. The experience gained in these advanced environments, allows BtoBet to be visionary in the iGaming and Sports betting industry with a deep understanding of the requirements of the market, catching changing trends and anticipating bookmakers’ and operators’ needs. BtoBet is a true partner in technology, offering a standalone platform and services for the iGaming and Sports Betting industry. It counts on a very talented, continuously trained development team and day to day management support to clients. BtoBet allows licensees to be unique in the market, by giving them the opportunity to completely personalise their offers for Sports betting and iGaming business, online mobile and retail. BtoBet has technical branches with large ever-growing teams of developers in Skopje, Ohrid, Bitola, Belgrade, Nish, Tirana, and Rome. Malta hosts the commercial and marketing centre. Visit our site on: www.btobet.com

Read in Spanish

After starting out as an affiliate in 2009 and developing some recognized review portals, I have moved deeper into journalism and media. My experience has lead me to move into the B2B sector and write about compliance updates and report around the happenings of the online and land based gaming sector.

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Africa

Innobet Pens BtoBet Partnership

George Miller

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Innobet Pens BtoBet Partnership
Reading Time: 2 minutes

 

Leading iGaming technology provider BtoBet has furthered its presence in Africa, with its regional Certified Partner – STM Gaming – striking a partnership with Ugandan operator Innobet. This has been the latest of a series of partnerships to be announced in Africa, with this year seeing operators in Kenya, Nigeria, Tanzania, Chad, Guinea and Namibia amongst other countries already going live making use of BtoBet’s lite yet advanced version of its iGaming platforms.

Seeking to provide an optimal user experience, Innobet will provide its players with a range of betting activities based on a global level such as football, horse racing, tennis, cricket and a variety of other popular sports. The Ugandan licensee will also be diversifying its content offering with a comprehensive list of online casino games and jackpot offerings.

STM Gaming’s CEO, Alessandro Pizzolotto, said that BtoBet’s White Label Partnership Program is constantly gaining momentum with African White Label Operators seeking to enter the local market opting for an approach based on knowledge coupled with simplified yet advanced and highly adaptable technology. Further commenting on the African scenario, Pizzolotto stated that the continent’s iGaming industry is increasingly becoming more appealing, with a number of countries moving towards embracing a regulatory framework, and significant investments ameliorating the local internet and smartphone penetration and infrastructure.

BtoBet will be present at GEFA which is set to take place in Abidjan, Ivory Coast, from the 26th until the 28th June. It has also published a Francophone Handbook, detailing important information on all the countries in the region concerning internet and smartphone penetration, financial inclusion, and how operators can augment the player experience through dedicated content featuring innovative user interfaces. Download the Industry Report and schedule a meeting with our team of local experts by sending an email on sales@btobet.com.

 

About BtoBet:
BtoBet is a multinational company and is part of a group with 20 years of experience in software development in IT, telecommunication, e-commerce and banking, strongly committed to technology and widely investing in technology research and development. The experience gained at the forefront in these advanced environments, compared with the more recent gambling industry, allows BtoBet to be visionary with a deep understanding of the requirements of the market, catching changing trends and anticipating bookmakers’ and operators’ needs. BtoBet is a true partner in technology, offering a standalone platform and services for the iGaming and Sports Betting industry. It counts on a very talented, continuously trained development team and day to day management support to clients. BtoBet allows licensees to be unique in the market, by giving them the opportunity to completely personalise their offers for Sports betting and iGaming business, online mobile and retail.

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Africa

BtoBet Launches Francophone Africa Handbook

George Miller

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BtoBet Launches Francophone Africa Handbook
Reading Time: 2 minutes

 

Provides a focus of the region’s evolving technological profile, and details how its tailored content augments the local players’ UX

 

As the African iGaming market continues to pick up speed, platform market leader BtoBet has launched an industry report with a deep focus on the Francophone African countries. The report “Francophone Handbook: Augmenting user experience through tailored content” provides operators with all the essential data and statistics for all the region’s 26 countries as regards to internet and smartphone penetration, mobile internet usage, the local population’s access to financial institutions and mobile money.

The report also provides insight on the tailored approach that operators ought to undertake in Africa from a technological and content perspective, whilst making reference to BtoBet’s tailored content portfolio for the local market, presenting offerings for bookmakers and online casino operators alike that have been optimized for the local context, striking a balance on the player preference and tech scenario shaping the region.

BtoBet’s Chief Marketing Officer, Sabrina Soldà, also explains how the local consumers are increasingly opting for offerings that combine an outstanding and personalised user experience with an intuitive interface. An evolution of the African player that the vast majority of the operators and platform providers are still not able to address, and thus continuously falling behind or even failing in terms of closing the gap to the high UX and UI that now set the standard in the more established markets.

BtoBet’s team of experts are travelling to Ivory Coast to attend the GEFA expo that is set to take place in Abidjan from the 26th until the 28th June to showcase the company’s highly customizable technological solutions which enable operators to take hold of the exponential growth of the African market. Those operators keen on entering or expanding their activities should either book a meeting or send an email on sales@btobet.com.

DOWNLOAD BtoBet’s latest Industry Report to have a deep insight regarding the evolving situation in Francophone Africa.

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Africa

BtoBet Launches Portfolio of Advanced and Tailored Content for Africa

George Miller

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BtoBet Launches Portfolio of Advanced and Tailored Content for Africa
Reading Time: 3 minutes

 

Ever increasing its foothold in Africa, BtoBet has launched a portfolio of dedicated content for the African market further presenting the local players with a more customized and tailored betting experience.

Speaking about the approach undertaken, BtoBet’s Chief Marketing Officer Sabrina Soldà stated that: “There is a general misconception that the challenges in Africa from a technological perspective should result in a below par experience for the player. This is clearly not the case, as has been repeatedly demonstrated by BtoBet, where the player is put at the centre of the whole experience.” The dedicated content which is released exclusively by BtoBet to its partners focus on multiple areas, including sports book, virtual sports, novelty bets, and casino.

“Through this portfolio of content BtoBet is providing a truly tailored experience to the player. We have already provided unique novelty bets to a number of our partners, whereby they are in a position to provide their players with bets characterized by a high level of unicity. In a particular example I could cite, a Nigerian partner requested to provide novelty bets tailored to feature the local elections that were held during the month of February. These novelty bets can obviously focus on an infinite list of events such as local high-profile talent contests and awards for instance.”

She also referred to the new dimension of sports betting through the special bets market, with the players provided with an endless choice of betting scenarios related to a sports event, such as whether a particular player will be sent off, whether it will rain during a particular match or even if a pitch invasion could occur.

Soldà also underlined the local approach in the virtual sports betting content for the African market. “Virtual games are constantly increasing their popularity amongst local punters, and we have addressed this increase in demand by providing players with unique virtual super leagues, where the local sports teams are put in the same fold of the internationally renowned teams. A concept that is not only unique, but also highly customizable and adaptable to include all the different local teams depending where our partner is operating and what his player preferences are.”

Soldà further added that BtoBet have also invested heavily in the casino content. “For a long time African players have been presented with content that is inept to deliver a high level of player experience. However, poor user interface and user experience have given way to fun content with light weight technology at its core. The advanced technology of one of our featured casino content – Tiny Roulette – provides a crisp graphical experience without the player incurring a big toll on expensive data usage. There are no heavy calculations for the animations to load, with the game itself providing an excellent UI in both vertical and horizontal play, and also seamlessly adaptable to left or right handed play.”

Operators keen in providing a unique experience to their players can book a demo or send an email to sales@btobet.com.

 

About BtoBet:
BtoBet is a multinational company and is part of a group with 20 years of experience in software development in IT, telecommunication, e-commerce and banking, strongly committed to technology and widely investing in technology research and development. The experience gained at the forefront in these advanced environments, compared with the more recent gambling industry, allows BtoBet to be visionary with a deep understanding of the requirements of the market, catching changing trends and anticipating bookmakers’ and operators’ needs. BtoBet is a true partner in technology, offering a standalone platform and services for the iGaming and Sports Betting industry. It counts on a very talented, continuously trained development team and day to day management support to clients. BtoBet allows licensees to be unique in the market, by giving them the opportunity to completely personalise their offers for Sports betting and iGaming business, online mobile and retail. Visit our site on: www.btobet.com

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