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ES: BtoBet fija su mirada en Perú

Zoltan Tundik

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Reading Time: 3 minutes

Después de analizar el panorama actual de los juegos de azar en América Latina, con Perú en planes de regularizar su mercado de juegos de azar por internet en los próximos meses, BtoBet ha decidido expandir sus operaciones a lo que es considerado con razón como un mercado prometedor. Y con la región vista como un mercado clave con características únicas que pueden impulsar el mercado a la vanguardia de la industria de juegos de azar por internet en América Latina, la compañía ha publicado un Reporte de Industria que se enfoca en los distintos elementos que constituyen las razones por las cuales la región está atrayendo tanto interés.

BtoBet ya cuenta con una presencia muy fuerte en América Latina, particularmente en Colombia y México. Sin embargo, considerando la postura de cambio de Perú hacia la regularización de su mercado en línea, el Presidente de Junta Directiva de BtoBet, Alessandro Fried, ha considerado esto como un crecimiento esencial para la compañía con el fin de continuar su expansión en América Latina. “Dada la regulación de amplio alcance que se prevé que será emitida, Perú está en un sitio alto de nuestra agenda”, declaró Fried. “Y con la región atrayendo el interés de varios operadores, incluso a nivel internacional, el momento está maduro para que BtoBet entre a participar en este interesante panorama”.

La región ya tiene una fuerte reputación desde la perspectiva del comercio minorista, con expertos en toda la región que ven ampliamente su marco regulatorio actual como un gran éxito y contando como una de las regulaciones más sólidas y competitivas en la región. La tarea ahora es hacer lo mismo para el sector en línea, donde los juegos de azar por internet, incluidas las apuestas deportivas, están informalmente permitidos, pero no están regulados.

Sin embargo, con personas del calibre de Manuel San Román Benavente, director de la autoridad de juegos de azar de Perú, la Dirección General de Juegos de Casino y Máquinas Tragamonedas (DGJCMT), que firmemente manifiestan su creencia de que el sector en línea será regulado a finales del año, es fácil ver por qué un interés tan alto acompaña a este país latinoamericano.

Aproveche la oportunidad y descargue el análisis de mercado más reciente de BtoBet en relación con las oportunidades que el mercado peruano tiene en espera.

 

Sobre BtoBet

BtoBet es una compañía multinacional y es parte de un grupo con 20 años de experiencia en desarrollo de software en informática, finanzas, telecomunicaciones, comercio electrónico y banca, fuertemente comprometido con la tecnología y con amplia inversión en investigación y desarrollo de tecnología. La experiencia obtenida en estos ambientes avanzados permite a BtoBet ser visionario en la industria de juegos de azar por internet y apuestas deportivas, con un profundo entendimiento de los requerimientos del mercado, capturando tendencias cambiantes y anticipándose a las necesidades de los corredores de apuestas y operadores. BtoBet es un verdadero aliado en tecnología, ofreciendo una plataforma autónoma y servicios a la industria de juegos de azar por internet y apuestas deportivas. Cuenta con un equipo de desarrollo muy talentoso y continuamente capacitado, y brinda soporte a los clientes para su manejo en el día a día. BtoBet permite a los licenciatarios ser únicos en el mercado, al darles la oportunidad de personalizar completamente sus ofertas para el negocio de apuestas deportivas y juegos de azar, en línea, en móviles y al por menor. BtoBet tiene oficinas técnicas con grandes equipos, siempre en crecimiento, de desarrolladores en Skopje, Ohrid, Bitola, Belgrado, Nish, Tirana y Roma. Malta es sede del centro comercial y de mercadeo. Visite nuestro sitio web en www.btobet.com

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After starting out as an affiliate in 2009 and developing some recognized review portals, I have moved deeper into journalism and media. My experience has lead me to move into the B2B sector and write about compliance updates and report around the happenings of the online and land based gaming sector.

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BtoBet Press Releases

BtoBet showcases gaming portfolio at inaugural iGB Live

George Miller

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BtoBet showcases gaming portfolio at inaugural iGB Live
Reading Time: 2 minutes

Alessandro Fried participates in a panel discussing the importance of AI and ML for the iGaming industry

Amsterdam lived up to its expectations and delivered a unique opportunity for the iGaming industry in the form of the inaugural iGB Live!, with the BtoBet team showcasing their entire gaming portfolio.

BtoBet’s Chairman, Alessandro Fried, stated that the event should be considered a success both from an organizer’s point of view and for the attendees themselves. “iGB Live has provided us with an amazing platform to showcase our renowned products and services, and with the major industry players present under the same roof, one could also see and determine the path that the industry is taking for the future in terms of the technology being implemented and the approach to the players.”

Fried also participated in a panel discussing the various benefits and applications that Artificial Intelligence and Machine Learning have for the iGaming environment. He stated that the industry is somehow still lagging behind in the implementation of these disruptive technologies when compared to other business scenarios. “However we are entering a new phase where the operators are put in a position of having to eventually endorse this technology, with the players becoming ever more demanding and in want of a more personalized and tailored experience.”

He stated that a deep understanding of the player journey is a requisite for the success of all operations in this highly demanding and competitive scenario. However true personalization is an area that the industry still needs to address, and which could eventually prove to be a major player for player acquisition, engagement and retention.

Watch here the panel “Aspects of AI in the iGaming Industry

 

About BtoBet:
BtoBet is a multinational company and is part of a group with 20 years of experience in software development in IT, finance, telecommunication, e-commerce and banking, strongly committed to technology and widely investing in technology research and development. The experience gained in these advanced environments, allows BtoBet to be visionary in the iGaming and Sports betting industry with a deep understanding of the requirements of the market, catching changing trends and anticipating bookmakers’ and operators’ needs. BtoBet is a true partner in technology, offering a standalone platform and services for the iGaming and Sports Betting industry. It counts on a very talented, continuously trained development team and day to day management support to clients. BtoBet allows licensees to be unique in the market, by giving them the opportunity to completely personalise their offers for Sports betting and iGaming business, online mobile and retail. BtoBet has technical branches with large ever-growing teams of developers in Skopje, Ohrid, Bitola, Belgrade, Nish, Tirana, and Rome. Malta hosts the commercial and marketing centre. Visit our site on: www.btobet.com

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BtoBet Press Releases

Alessandro Fried takes center stage at AI Malta Summit

George Miller

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Alessandro Fried takes center stage at AI Malta Summit
Reading Time: 2 minutes

BtoBet’s Chairman Alessandro Fried attended the AI Malta Summit where together with a panel of leading experts from the iGaming industry he discussed the various benefits and applications of Artificial Intelligence in the industry.

The panel discussed the importance of this disruptive form of technology at an industry level, with Fried giving his insight on how fundamental a role AI can have in all stages of the iGaming industry, from acquisition to retention and reactivation of players, and how AI can be an asset when it comes to the operator’s daily activities whilst also safeguarding the players’ interests.

Fried also gave his insight on the various challenges that see the industry still lagging behind other sectors. He opined that this is primarily due to the reluctant approach from the major operators to change their mentality and truly endorse Artificial Intelligence at the core of their business not only for their own benefit, but essentially for a better player experience.

BtoBet has recently published an Industry Report focusing on the various aspects of AI’s application in iGaming. The report analyses the various ways in which AI can prove to be fundamental for the industry, namely through:

  • Personalization through data acquisition and analytics;
  • AI as the core tool for an optimal Omnichannel;
  • AI in the prevention of gambling addiction;
  • AI in risk management

Download the report and book a meeting with our team of experts to have a demonstration on how BtoBet’s technologies can suite your requirements and assist your growth.

 

About BtoBet:

BtoBet is a multinational company and is part of a group with 20 years of experience in software development in IT, finance, telecommunication, e-commerce and banking, strongly committed to technology and widely investing in technology research and development. The experience gained in these advanced environments, allows BtoBet to be visionary in the iGaming and Sports betting industry with a deep understanding of the requirements of the market, catching changing trends and anticipating bookmakers’ and operators’ needs. BtoBet is a true partner in technology, offering a standalone platform and services for the iGaming and Sports Betting industry. It counts on a very talented, continuously trained development team and day to day management support to clients. BtoBet allows licensees to be unique in the market, by giving them the opportunity to completely personalise their offers for Sports betting and iGaming business, online mobile and retail. BtoBet has technical branches with large ever-growing teams of developers in Skopje, Ohrid, Bitola, Belgrade, Nish, Tirana, and Rome. Malta hosts the commercial and marketing centre. Visit our site on: www.btobet.com

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BtoBet Press Releases

BtoBet’s Chairman to make a presentation regarding AI at iGB Live! 2018

George Miller

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BtoBet’s Chairman to make a presentation regarding AI at iGB Live!
Reading Time: 2 minutes

July 10, 2018 – Taking center stage in a few days’ time at the ‘AI Malta Summit’ joining a panel of leading experts discussing the various applications for Artificial Intelligence in the iGaming sector, BtoBet’s Chairman Alessandro Fried is also expected to provide his views on AI at the much awaited iGB Live! expo that will take place in Amsterdam from the 17th till the 20th of July.

Commenting on the presentation that he will give on the 18th of July, Fried reiterated that that as BtoBet’s latest Industry Report “AI: The President and the Future of iGaming” indicates, Artificial Intelligence must be seen as a tool that not only assists and takes a lot of burden off the operators’ shoulders in terms of the day to day operations, but also provides the player with a more holistic gambling experience. All this whilst at the same time putting in place a system of checks and balances for both the operator and the player.

He further opined that even though Artificial Intelligence as a concept has been around for years, businesses – even within the iGaming industry itself – are still scrambling to truly understand the technology and how to best apply it in their activities. Having said that, Fried however maintained that AI is here to stay, providing operators with the opportunity to not only increase the reach and popularity of online gambling, but also serving as a tool that would in turn guarantee better gambling opportunities for the players themselves.

Proudly sponsoring iGB Live!’s B2B Lounge, BtoBet’s team of experts will take the opportunity to exhibit and demonstrate AI’s potential in the iGaming industry through their dedicated gaming and sportsbook platforms which heavily embrace this form of disruptive technology.

Download the latest Industry for a deeper insight and book a meeting to have a presentation on how BtoBet’s technologies can suite your requirements and assist your growth.

About BtoBet:
BtoBet is a multinational company and is part of a group with 20 years of experience in software development in IT, finance, telecommunication, e-commerce and banking, strongly committed to technology and widely investing in technology research and development. The experience gained in these advanced environments, allows BtoBet to be visionary in the iGaming and Sports betting industry with a deep understanding of the requirements of the market, catching changing trends and anticipating bookmakers’ and operators’ needs. BtoBet is a true partner in technology, offering a standalone platform and services for the iGaming and Sports Betting industry. It counts on a very talented, continuously trained development team and day to day management support to clients. BtoBet allows licensees to be unique in the market, by giving them the opportunity to completely personalise their offers for Sports betting and iGaming business, online mobile and retail. BtoBet has technical branches with large ever-growing teams of developers in Skopje, Ohrid, Bitola, Belgrade, Nish, Tirana, and Rome. Malta hosts the commercial and marketing centre. Visit our site on: www.btobet.com

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