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SoftGamings partners with Pragmatic Play

George Miller

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SoftGamings partners with Pragmatic Play
Reading Time: 2 minutes

Riga / Latvia, Valetta / Malta:June 2018 – SoftGamings, a leading iGaming developer, and Pragmatic Play, one of the fastest growing providers of digital casino games, signed a cooperation agreement.

Accordingly, online casino operators will be able to get Pragmatic Play gaming content through the SoftGamings platform via single unified API integration.

Pragmatic Play Games Library includes 80+ in-house HTML slots and table games. The games are optimised for playing on any device, addressing to desktop and mobile markets. Some of the most popular titles are Queen of Gold, Hot Safari and Fairytale Fortune, while new releases occur 2 times per month.

Director of Partnerships at SoftGamings, Irina Sazonova, said:

This partnership is a significant deal for us since Pragmatic Play has established reputation as a top-end games developer. We are thrilled to offer our clients this content and look forward a successful cooperation.

Pragmatic Play Chief Commercial Officer, Melissa Summerfield, said:

Cooperation with SoftGamings lets us boost CIS and European reach. We are happy to offer Pragmatic Play high-end gaming content on the SoftGamings’ advanced platform.

About Pragmatic Play:
Pragmatic Play is one of the fastest growing mobile and desktop providers of digital casino games for the online gaming industry. Their passion for premium entertainment is unrivalled and they strive to create only the most engaging and evocative gaming experiences. Pragmatic Play’s Games Library contains unique in-house content consisting of over 80 proven slot games, supporting 26 languages and all major currencies. The company employs their extensive expertise to ensure that each high-quality game developed in their studios represents their mantra of innovation and dedication.

About SoftGamings:
SoftGamings is a B2B casino platforms provider and gaming systems aggregator. With over 10 years of experience in the industry, SoftGamings provides solutions demanded in the market and develops its own creative solutions – White Label, Turnkey, Self-Service, Bitcoin platform solutions, Bonus System Standalone, Sportsbook solution, Slots Bundle, Live Bundle and Casino Games Integration. SoftGamings’ strong IT team can also provide gamification possibilities, which is one of the major industry trends. Products portfolio includes 40+ gaming suppliers with 3000+ games. The company offers live dealer solutions from Evolution Gaming, NetEnt, Ezugi, Authentic Gaming, Lucky Streak etc, slots from NetEnt, Microgaming, BetSoft, Endorphina, Habanero, Booming Games, WorldMatch etc, BetRadar sportsbook solution, hosting, licensing and banking services. Over 100 clients use SoftGamings products and services since 2007.

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Asia

Adverty appoints The Scale Factory to drive commercialization in Asia Pacific

George Miller

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Adverty appoints The Scale Factory to drive commercialization in Asia Pacific
Reading Time: 2 minutes

 

Adverty AB (publ) has appointed Singapore-based The Scale Factory, led by former Omnicom Group and Tapad executives, to drive commercialization in Asia Pacific by bringing Adverty’s seamless in-game advertising solution to brands and media agencies in the region.

Adverty, the leading in-game platform for advertisers, agencies and game developers, today announces a new partnership with Singapore-based The Scale Factory to drive the commercialization and go-to-market strategies for Adverty’s seamless in-game advertising solution in the APAC-region.

The Scale Factory, founded and led by Lars Bjoerge, former APAC EVP for Omnicom Group TBWA and Pierre Martenson, former Head of International Expansion for Tapad, will spearhead Adverty’s footprint in Asia by establishing a growth vision, implementing go-to-market strategies and taking on the commercial leadership by directly bringing Adverty’s seamless in-game advertising solution to brands, media agencies and other stakeholders in the region.

“We absolutely love what Adverty is doing to disrupt in-game advertising. With current in-game ad solutions, we are seeing more and more users reject brands that interrupt, and in some cases even destroy the gaming experience. Adverty has solved this elegantly by enabling brands to be present alongside gamers in this extremely valuable and rapidly growing consumer segment. We are thrilled to start building Adverty’s footprint across APAC”, says Lars Bjoerge, founder and Managing Partner at The Scale Factory.

Adverty’s industry-leading in-game advertising platform was awarded the IAB UK and IAB Sweden Gold Standard certificates in 2018 and 2020 respectively and enables access to all major programmatic buy-side platforms through partnerships with PubMatic, Smaato and BidSwitch. The company recently invented and announced a new in-game brand advertising format called In-Menu™, which enables contextually relevant IAB display banner ads on menu screens in between gameplay, alongside its current In-Play™ format, which allows brands to take over billboards and other virtual outdoor sites within games.

“The future of gaming is mobile, and in APAC the future is now. With an estimated number of gamers exceeding 1.5 billion people, soon crossing $100 billion in revenues, we see APAC as an integral part of our expansion in the coming years. We have had the pleasure of following the team behind The Scale Factory for quite some time and have been deeply impressed by their very hands-on approach. We are confident that we will achieve amazing things together”, explains Niklas Bakos, founder and CEO of Adverty.

The partnership is commencing on October 1st and will be rolled out in the region during Q4.

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EveryMatrix Press Releases

Be the top dog with Wilds of Wall Street II

George Miller

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Be the top dog with Wilds of Wall Street II
Reading Time: < 1 minute

 

Spearhead Studios is thrilled to announce the launch of the video slot Wilds of Wall Street II. The new title is the sequel of the very successful Wild of Wall Street game which was launched earlier this year. Optimised for perfect mobile gameplay, the new slot brings huge potential wins.

Wilds of Wall Street II is a dynamic, new video slot from Spearhead Studios that places players’ in 1980s New York as newbie stock market traders aiming to make it big.

The game’s theme is heavily influenced by classic movies set in that crazy-exciting era that players all know and love. The unique, high-intensity soundtrack builds anticipation of big wins and sets the player in a typical New York atmosphere.

Kevin Corti, Game Development Director at Spearhead Studios, comments: “Wilds of Wall Street was one of our top performers when it was released back in January 2020. Players loved the core expanding reel mechanics and the overall theme, and we felt that a sequel would be a great addition to our growing gaming portfolio.

“In Wilds of Wall Street II, we switched to a ‘ways pays’, rather than pay lines, mechanics as it was a better fit with the core expanding reels gameplay feature. In addition, we wanted to make the free spins features much more accessible, exciting, and volatile, hence we came with the idea of adding more and more wilds to the reels as the free spins progress, leading to an ever-higher potential for big wins.”

The features are designed to perfectly compliment the theme, with any paid base game win triggering free re-spins and expanding reels. Hit a sequence of six wins, and the game will take you into the free spins which are ‘endless’ – terminating only after 3 ‘closing bells’ have been rung.

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eSports

PandaScore raises $6M to drive esports betting with AI-powered data

George Miller

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PandaScore raises $6M to drive esports betting with AI-powered data
Reading Time: 2 minutes

 

PandaScore, a startup that provides real-time data for the esports betting industry, has raised €5 million (~$6M) in recent funding. The funds will be used to expand the company’s products for bookmakers, enabling more and better esports betting experiences.

Paris-founded startup PandaScore, which supplies esports bookmakers with AI-powered statistics and odds, announces today that it has raised €5M (~$6M) in funding. The round is led by Serena, with other investors in the round being Alven, sports-tech investor KB Partners and esports owner and investor aXiomatic Gaming.

Esports is estimated to have close to 500 million fans worldwide and the industry accounts for about $1bn in global revenues. Still, it has room to grow when it comes to betting. PandaScore’s real-time AI-powered odds empower betting traders to better leverage this massive entertainment industry.

“Providing game-changing data for bookmakers is our way to fuel the growth of esports,” says PandaScore founder and CEO Flavien Guillocheau. “When bookmakers can offer great esports betting it also helps in raising sponsorships for teams and tournaments.”

Collecting data in real-time from ongoing esports matches and from official sources, PandaScore uses its proprietary artificial intelligence to sift out and analyze the most useful pieces of information as it happens. Betting traders gain an edge utilizing machine learning to set better odds and a larger esports offering.

“Bookmakers are some of the most data dependent companies out there,” says Mr. Guillocheau. “With esport tournaments and fantasy leagues becoming a more significant component of sportsbook offerings around the world, access to PandaScore’s abundance of real time esports odds and data is vital to all the bookmakers we work with. Our vision is to help esports grow by providing the data resources for any esports business.”

PandaScore taps into the trend of a new generation tuning in to esports for entertainment and betting just as much as their older peers have done with traditional sports. The trend has only been emphasized by the recent lockdowns in many countries, which have disrupted regular sports more than they have the online gaming esports industry.

Pandascore has recently signed some of the fastest growing companies in the esports entertainment and esports betting industries as clients, including fantasy esports company Sleeper and leading companion app Strafe, esports betting platform Pixelbet and leading LATAM sportsbook BetCris. The company will use the new funding for further expansion, including hiring for the team in Paris and in Malta, as well as to cover more esport titles.

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