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Pragmatic Play Completes Extreme Live Gaming Acquisition

George Miller

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Pragmatic Play Completes Extreme Live Gaming Acquisition
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Groundbreaking agreement broadens the provider’s multi-vertical strategy

 

26 June 2018: Multi-award-winning games provider Pragmatic Play has announced the landmark acquisition of Extreme Live Gaming from Novomatic Group for an undisclosed amount. Extreme Live Gaming is one of the most innovative suppliers of live casino solutions to the igaming industry.

The acquisition affirms Pragmatic Play’s position as a market-leading provider, adding Extreme Live Gaming’s wide array of live dealer games to its ever-expanding range of verticals alongside video slots, scratchcards and bingo.

Combining the latest in live casino technology with expert dealers and a range of unique titles including Golden Ball, Reel Roulette and Roulette 360, Extreme Live Gaming delivers desktop and mobile solutions certified by the UK Gambling Commission and the Malta Gaming Authority.

The provider operates ten tables, covering roulette, blackjack and baccarat from its studios in London.

Melissa Summerfield, Chief Commercial Officer at Pragmatic Play, said: “The name Extreme Live Gaming stands for quality and innovation, and we are delighted to enhance our multi-vertical gaming strategy with this acquisition, further cementing our position as a leading industry provider.

The popularity of live casino has grown hugely in recent years, and the vertical holds a great deal of potential. We have every confidence that our passion and drive for going beyond our clients and players’ expectations will help us to realise that potential.

Darwyn Palenzuela, Chief Executive Officer of Extreme Live Gaming, said: “We pride ourselves on providing groundbreaking live solutions both popular with players and profitable for our partners, and this acquisition will empower us to take our business to the next level.

The deal marks a further step in Pragmatic Play’s commercial expansion, having penned portfolio integration agreements with major online casino brands including The Rank Group, Mr Green, Lottoland and GVC Holdings in recent months.

 

About Pragmatic Play:

Pragmatic Play is one of the leading providers of mobile and desktop casino games for the online gaming industry. Our passion for premium entertainment is unrivalled and we strive to create only the most engaging and evocative gaming experiences. Pragmatic Play’s Games Library contains unique in-house content consisting of over 80 proven slot games, supporting 26 languages and all major currencies. We employ our extensive expertise to ensure that each high-quality game developed in our studios represents our mantra of innovation and dedication.

For more information please visit http://pragmaticplay.com/

 

George Miller started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Industry News

GiG signs Swedish artist, Erik Segerstedt, for audio collaboration agreement with GiG Games

George Miller

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GiG signs Swedish artist, Erik Segerstedt, for audio collaboration agreement with GiG Games
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Gaming Innovation Group Inc. (GiG) has signed an agreement with Swedish artist Erik Segerstedt, who  will deliver all audio for the upcoming game ‘Popstar’ which is being built by GiG’s in-house casino games developer, GiG Games.

‘Popstar’ is planned to be released in H1 2019 across all markets where GiG Games has a presence.

Mathias Larsson, Managing Director of GiG Games, says: “We are very excited about this agreement as it is the first time in our industry where a renowned artist has been involved from day one to compose audio for a game. Erik will create all audio for the game ‘Popstar’ which include computer sound generated effects, background music and much more. On top of that, GiG has taken a stake in the upcoming album from Erik which will be released simultaneously with the game launch.”

Artist, Erik Segerstedt, says: “I am very excited about this opportunity. I am used to co-working with record labels, however this is a totally new experience for me. Making sounds and effects for the game is very inspiring and I believe my expertise and experience as an artist will bring a new dimension to the game ‘Popstar’.”

Carlos Barth, CEO of Summit Music Management says: “This is the start of a revolution in the music industry where partners of an artist are going to be backing an album instead of a record company. These collaborations are going to support bringing new music to the audience as the business model is not  limited as it was before. Now, we can be more flexible in finding ways to ensure both partners reach a successful result.’”

Popstar’ will be released in H1 2019 across all markets where GiG Games has a presence.

 

About Erik Segerstedt:

Erik Segerstedt is one of Sweden’s most recognised artists. As a singer and piano player, he was first introduced to the public through the casting show “Idol”. Following his appearance on the show he formed a group with other contestants called ‘EMD’ . ‘EMD’ was a big success and produced a string of radio hits and successful tours. Following ‘EMD’, Erik started a solo career and has had a number of successful song releases as well as  appearances in the Swedish television’s dance contest; ‘Let’s Dance’ . Erik is also a regular guest artist on radio shows, movies, television, theatre and concerts.

 

About Gaming Innovation Group (GiG):

Gaming Innovation Group Inc. is a technology company providing products and services throughout the entire value chain in the iGaming industry. Founded in 2012, Gaming Innovation Group’s vision is ‘To open up iGaming and make it fair and fun for all’. Through its ecosystem of products and services, it is connecting operators, suppliers and users, to create the best iGaming experiences in the world. Gaming Innovation Group operates out of Malta and is listed on the Oslo Stock Exchange under the ticker symbol GIG.

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Industry News

BetBright Partner with ConversionBet to Boost Personalisation Capabilities

George Miller

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BetBright Partner with ConversionBet to Boost Personalisation Capabilities
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Irish based gaming operator, BetBright, has partnered with leading behavioural player acquisition experts, ConversionBet, in an effort to accelerate its personalisation capabilities to their proprietary Casino products.

The ConversionBet solution would be used to better understand and influence customers’ behaviour, which the company believes would help them stand out among their competitors.

“Understanding why someone visits our site in the first place is fundamental to delivering our differentiated product in the right way, the right person,” commented Ed Fogarty, Acquisition Manager of BetBright.

“The ConversionBet platform will allow us to communicate with our visitors prior to entering our registration process making for a smooth and highly personalised acquisition journey that will not only impact our conversion figures, but also lifetime value stats.”
“It’s vital that BetBright retain control of our milestone roadmap. To ensure this, a flexible and agile approach aids swift innovation allowing us move faster than our competition. ConversionBet provides this for us.”

BetBright would make use of the ConversionBet real-time technology, with its tools and functions integrated across its casino vertical in order to optimise its offerings. The behavioural-based model would allow the operator to offer the right message over the right channel at the right time, in order to improve their customers’ sign-up experience and thus, life-time value of each converted player.

ConversionBet has provided customisation and behavioural-driven products to a number of operators in the gaming industry, providing them with the experience to help BetBright excel and challenge other betting firms ‘in a crowded marketplace.’ Some of its other gaming partners include Betsson Group, Mr Green & the GIG Group.

“When operators like BetBright choose ConversionBet it demonstrates a shared mission to put an end to meaningless experiences,” stated Dan Morrison, Founder & CEO of ConversionBet. “We’re now in a partnership to help BetBright continue to be customer centric and be one of the most innovative operators in the gaming market.”

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NetEnt Press Releases

NetEnt to reign supreme as it launches Vikings™ Series Video Slot game

George Miller

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NetEnt to reign supreme as it launches Vikings™ Series Video Slot game
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Slots players will be able to raid the reels with NetEnt’s latest big-brand casino game, the Vikings™ Video Slot.

 

Based on the acclaimed Vikings TV series – a worldwide hit with viewers since it premiered in 2013 – Vikings Video Slot features star characters, including Ragnar Lothbrok (Travis Fimmel) and Lagertha (Katheryn Winnick), along with immersive footage and imagery inspired by the historical drama.

Players will be able to take out their sun compasses and set sail to the brutal and mysterious Dark Ages with the famous Norse clan as they battle for their plunder.

The 5-reel, 3-row, 243 betways video slot introduces new Hotspot and Shield Wall features, plus a Raid Spins symbol and Raid Spins mode, where the excitement is extended by boosting the game to a 7-reel, 5-row, 78,125 betways reel area.

“With its epic storytelling and loyal global fanbase, Vikings is an iconic franchise. It is a perfect brand for us to partner with and to bring to life for slots players,” says Bryan Upton, NetEnt Director of Game Products.

“Since first announcing the partnership at ICE in February the anticipation and excitement has been building all year. At NetEnt, we are huge fans of Vikings too and are delighted with the product we’ve created.”

The Vikings TV series is commissioned by HISTORY®, part of A+E Networks®, a global media and entertainment brand portfolio. A+E Networks is the exclusive licensor for Vikings gaming, gambling, and live event / experiential businesses.

 

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