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888 to take Yggdrasil games content

George Miller

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888 to take Yggdrasil games content
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5th July, 2018 ­­– Yggdrasil has signed a deal to supply its content to online gaming operator 888 Holdings plc.

The global agreement covers all joint regulated markets, including the UK, Italy, Denmark and Spain, and will see 888 add Yggdrasil’s award-winning portfolio of video slots, including recent blockbuster release Vikings go to Hell.

The suite of Yggdrasil slots will be available to 888 players across the operator’s core business, 888 Casino, and will enable 888 to utilise Yggdrasil’s range of complementary in-game promotional tools, BOOST®.

Yggdrasil CEO Fredrik Elmqvist, said: This is further evidence that our content is in high-demand from operators and we are delighted to have 888 on board.

We are working tirelessly to ensure this integration is accelerated and 888 customers can enjoy our games as soon as possible.

888 is a hugely significant name in the industry and we are certain our games will be well received by their players.

Hila Klein, SVP, Head of Product Technologies at 888, said: Yggdrasil’s rich content portfolio will be very welcomed aboard the 888 proposition as we continue to offer a market-leading casino experience to players worldwide. The games will complement our recent relaunch of 888casino on our new proprietary platform.

 

 

About Yggdrasil:

Yggdrasil is a provider of superior online and mobile casino games. It has emerged as one of the industry’s most respected and acclaimed suppliers and provides games for some of the world’s biggest operators, including: bet365, Betsson Group, bwin.party, Cherry, LeoVegas, Mr Green, Casumo and Unibet.

The company is headquartered in Malta, with a major development office in Krakow, Poland and regional offices in Stockholm and Gibraltar. The firm holds licences in Malta, Romania, Gibraltar and the United Kingdom.

Yggdrasil’s slots are renowned for their outstanding graphics and gameplay and many have become global hits. They are integrated via the industry-changing iSENSE 2.0 HTML client framework which allows for simultaneous launches on desktop and mobile, and is supported by BOOST™, a collection of promotional tools focused on engagement and retention via concepts such as Missions, Super Free Spins™ and Cash Race, and BRAG, an industry-first concept which allows for the promotion of games via social channels.

iSENSE 2.0+, launched in April 2017, includes a number of industry-leading features, including retina support for crisper visuals, a new minimalistic mobile UI with a sleek and fresh feel, and a new and easy in-game deposit process.

Yggdrasil was the winner of Innovator Supplier of the Year at the 2017 and 2018 International Gaming Awards, Slot Provider of the Year at the 2016 and 2017 EGR B2B Awards, Gaming Software Supplier of the Year at the 2016 International Gaming Awards and Software Rising Star at the 2015 EGR B2B Awards.

 

About 888:

888 Holdings Public Limited Company (888) is one of the world’s most popular online gaming entertainment and solutions providers. 888’s headquarters and main operations are in Gibraltar and the company has licenses in Gibraltar, the UK, Spain, Italy, Denmark, Ireland, Romania, Nevada, New Jersey and Delaware.

888 has been at the forefront of the online gaming industry since foundation in 1997, providing to players and B2B partners an always innovative and world-class online gaming experience. At the heart of 888’s business is its proprietary gaming technology and associated platforms, allowing 888 to differentiate itself from and innovate ahead of competitors.

888 is listed on the London Stock Exchange (ticker: 888).

George Miller started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Greentube revolutionising iGaming integrations in 2019

George Miller

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Greentube revolutionising iGaming integrations in 2019
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With nJoin, Greentube has reduced the integration of its games into partner platforms from months to a few days, while providing a simple, interactive and transparent integration process. The tool enables B2B partners to quickly build up a knowledge base about Greentube’s games and platform features, launch and play its games as well as integrate, debug and fix issues on the fly. The tool is designed in a way that best fits the needs of Greentube’s B2B partners integrating its games into their platform.

Amir Gharani, Head of Games Integration at Greentube: “nJoin was a vision on paper last year, now it is a reality. Game integrations have never been easier and it’s amazing to see feedback from the operators on how easy, effective and transparent the integrations have become for them with nJoin. In addition, this project would never be completed without having such a team of highly talented and inspiring specialists. Greentube is on a mission to establish itself as the world’s leading B2B game provider and nJoin is an essential part of that journey.”

Michael Bauer Greentube CFO/CGO: “Our strategy is to continuously expand throughout Europe and the Americas. nJoin will be a catalyst in reaching our goals as future integrations will be more efficient and faster for both us and our B2B partners. I want to congratulate the team who did an amazing job from creating the concept until implementation. It is the first step in a series of innovations and improvements which we are planning to implement moving forward. Watch this space for more to come.”

The core features of nJoin are its test suites, which guide users through the implementation of any and all B2B interaction between Greentube and its partners. Easy bug fixing is facilitated though immediate feedback from the built-in diagnostic tools. At the end of the integration, the operator is able to run all automated test cases from start to end and will be provided with an overview on which tests have passed and which not.

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Trustly merges with PayWithMyBank to deliver transatlantic online banking payments coverage

George Miller

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Trustly merges with PayWithMyBank to deliver transatlantic online banking payments coverage
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Trustly, Europe’s leading online banking payments provider, is pleased to announce that it is merging with Silicon Valley-based online banking payments leader PayWithMyBank.

Together, Trustly and PayWithMyBank will enable merchants with a global footprint to accept online banking payments from European and US consumers. The merger addresses the needs of merchants to have an alternative to the card networks and accept online payments directly from consumers’ bank accounts, and for consumers to be able to pay in a fast, simple, and secure way.

In many European markets, consumers are used to paying directly with their bank account and the payment method is now also emerging in the US as a compelling alternative to credit cards. Following the merger, PayWithMyBank founder and CEO, Alexandre Gonthier, will be the US CEO, with overall responsibility for US market development. Gonthier will report to Group CEO, Oscar Berglund.

Oscar Berglund, CEO of Trustly, said: “This transformative merger creates the first and only online banking payments network with transatlantic coverage and accelerates our path towards global coverage. Alex was a co-creator of the online banking payments model in the year 2000 and we are very much looking forward to working with him and the impressive team at PayWithMyBank. Together we’re thrilled to be able to offer merchants and billers a unique alternative to card payments, allowing them to accept payments from 600 million consumers across Europe and the US.”

Alexandre Gonthier, CEO of PayWithMyBank, said: “Our large, US-headquartered customers were all asking us to expand our consumer coverage globally beyond the US. So, joining forces with Trustly, the established leader in our space in Europe, was a natural strategic next step for PayWithMyBank, the emerging leader in the US. We look forward to offering a richer service to our existing customers and partners, and building an unparalleled solution for merchants and billers with global ambitions.”

Trustly, as part of its product offering, holds merchant funds and is a licensed payment institution while PayWithMyBank does not hold any merchant funds. The shareholders of PayWithMyBank are joining the shareholders of Trustly in the merged group. The merged group had revenues in excess of EUR100 million (USD120 million) in the calendar year of 2018.

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International Betting Integrity Association and H2 Gambling Capital sign partnership agreement

George Miller

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International Betting Integrity Association and H2 Gambling Capital sign partnership agreement
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The International Betting Integrity Association and H2 Gambling Capital, the leading bodies in betting integrity and gambling market data, have signed a partnership agreement that makes H2 the official market data partner of the integrity association. The association has been active across six continents in recent years, promoting effective integrity arrangements and practical betting market frameworks with policymakers. The tie-up with H2, which includes access to its extensive market database of over 2 million data points across 150 jurisdictions, will significantly strengthen that global policy outreach.

Khalid Ali, Secretary General of the International Betting Integrity Association, said: “We worked with H2 when delivering our position and proposals to the independent review of tennis integrity last year. H2’s data and economic analysis was crucial and underpinned our key arguments during those discussions. Both parties are keen to continue working together and to utilise H2’s best in class global gambling data to foster informed regulatory policies.”

David Henwood, Director at H2 Gambling Capital, said: “H2 is dedicated to providing the best independent data and market intelligence in the sector. We increasingly want to help our clients and partners take advantage of new opportunities, safeguard their interests and meet their commercial objectives. Ensuring a safe betting environment is central to the current regulatory debate and the International Betting Integrity Association is at the forefront of that global discussion. We aim to support the association’s objectives in this area with our unrivalled intelligence, analysis and market data.”

The integrity association has now released the previously unpublished economic data produced by H2 (available here) which underpinned the association’s wider response to the Independent Review Panel’s (IRP) interim report on tennis integrity. In that, it opposed the IRP’s proposed prohibition on ITF in-play data being sold to betting operators and which saw the IRP subsequently amend the scope of this provision in its final report.

The International Betting Integrity Association is the leading global voice on integrity for the licensed betting industry. It is run by operators for operators, protecting its members from corruption through collective action. Its Monitoring & Alert Platform is a highly effective anti-corruption tool that detects and reports suspicious activity on its members’ betting markets. The association has longstanding information sharing partnerships with leading sports and gambling regulators to utilise its data and prosecute corruption. It represents the sector at high-level policy discussion forums.

The association publishes its responses to gambling consultations and its quarterly reports, covering the integrity alerts reported through its Monitoring & Alert Platform, which can be viewed here.

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