Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.

Latest News

Playmaker Capital has announced that it has acquired 100% of the digital assets of sports media publisher, JuanFutbol.

GameSquare Esports has scheduled its second-quarter 2022 financial results conference call with the investment community on Monday, August 29, 2022, at 8:00 am ET.

Sports betting entrepreneur Joey Levy and media mogul Jake Paul announced the creation of Betr, the first direct-to-consumer micro-betting focused sports betting company.

Novibet announced a new multi-year market access agreement with Caesars Entertainment, providing Novibet the opportunity to conduct online sports betting and iGaming operations in New Jersey.

Flutter Entertainment has provided independent research funding to the Responsible Gambling Council in Canada to support first-of-its-kind baseline research to inform global marketing and advertising standards in gambling for Operators and Regulators.

Table Trac has announced that it has signed an agreement to install the CasinoTrac management system at both the Bighorn Casino and the Longhorn Casino in Las Vegas, Nevada.

Barstool Sportsbook has announced plans to open the first physical sports betting facility at a NASCAR track.

New Partnerships

Evolv Technology has entered into a partnership with Hard Rock International. As per the deal, Evolv will support the casino’s mission to improve the overall customer experience at the Seminole Hard Rock in Hollywood, FL and in Tampa, FL by installing the company’s free flow, touchless security screening technology.

Betsson has become the sponsor of Brazilian football team Club Athletico Paranaense. Betsson will feature on the lower back of the club’s shirt, with the deal running until the end of 2023. The brand’s logo will additionally be visible on the team’s women’s kit.

ODDSworks has finalised an agreement to bring Jumbo Technology’s unique and innovative casino-proven games to the North American market via its BETguard remote game Server.

U.S. Integrity has announced a comprehensive partnership with the Silver Reef Casino, which is preparing to launch its sportsbook in the state of Washington. U.S. Integrity will provide integrity monitoring services via its proprietary dashboard to Silver Reef Casino and Lummi Tribal Gaming Agency.

Caesars Entertainment and the Eastern Band of Cherokee Indians announced their partnership in the development of Caesars Virginia, which officially breaks ground in Danville last week.

IGT has signed a multi-year contract with Nisqually Red Wind Casino in Washington State. Under the terms of the agreement, Nisqually Red Wind Casino in Olympia will leverage the award-winning IGT PlaySports platform, deploy IGT PlaySports betting kiosks and partner with the IGT trading advisory team.

WynnBet and SportsGrid announced a strategic programme sponsorship of the In-Game Live All Access Saturday edition. The WynnBet content sponsorship will include major sports betting coverage focused on college events, MLB, NBA, NHL and more.

New Appointments

Gaming Laboratories International (GLI) has announced the promotion of three client services staff to new positions. Patrick Cottingham is now Client Services Manager, and Jamie Garcia and Christos Karountzos are now Senior Account Executives.

BCLC’s Board of Directors announced that Pat Davis has been appointed BCLC’s President and CEO.

Light & Wonder Inc. has appointed Roxane Lukas as its Chief People Capability Officer (CPCO).

Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.

Latest News

Lotto.com, the first digital platform for ordering lottery tickets on any device, with no app download or deposit required, has announced its expansion into three new states: New York, Texas and Colorado.

The Sports Betting Conference Committee has reached an agreement on legislation to legalise sports betting in Massachusetts. The legislation would allow for wagering on both professional and collegiate sports in the Bay State.

Rush Street Interactive (RSI) has opened its BetRivers retail sportsbook in Maryland last week, in partnership with Bingo World, featuring 12 self-service kiosks and three over-the-counter machines on a 3000-square-foot facility.

WarHorse Gaming held its second groundbreaking during an event at Horsemen’s Park, the future site of WarHorse Omaha. The event took featured remarks from Lance Morgan, President and CEO of Ho-Chunk Inc, Garald “Wally” Wollesen, Nebraska Horsemen President, and others.

OddsJam has announced that it has completed the acquisition of OddsBoom, an odds comparison platform. The purchase will help OddsJam expand its presence as a premium content and data provider for regulated sports betting.

PLAYSTUDIOS Inc., the creator of the playAWARDS loyalty platform and an award-winning developer of free-to-play mobile and social games that offer real-world rewards to players, has launched its new blockchain division, playBLOCKS.

New Partnerships

Resorts Digital Gaming has signed a pioneering deal with casino influencer team the Slot Squad to create a unique online experience for their customers. In a first-of-its-kind partnership, the Slot Squad joins Resorts Live, a proprietary platform developed by RDG to showcase online casino games and content.

Codere presented at a press conference held at the Más Monumental stadium, its step forward in sponsorship of the Club Atlético River Plate of Argentina. The gaming operator acquires the Club’s “Main sponsor” category, being placed on the front of the official game and training shirt.

The Detroit Lions announced a partnership with Soaring Eagle Casino and Resort which includes presenting partnership on the upcoming “Inside the Den” television specials, weekly “Inside the Pride” episodes for the 2022 season as well as Power Hour presented by Soaring Eagle Casino and Resort at Ford Field on Detroit Lions gamedays.

SB22 has partnered with Optimove. The partnership demonstrates SB22’s focus on developing highly tailored promotions using Artificial Intelligence and Machine Learning to enhance its operator portfolio’s marketing capabilities by executing sophisticated CRM Marketing campaigns.

Sirplay has partnered with blockchain sportsbook Moonbet, setting out a joint objective to internationally rollout “Web3 sports betting”.

Bally’s Corporation has announced a marketing partnership designating Bally Bet as an official sports betting partner of New York Yankees.

Catena Media has announced a significant media agreement in North America, signing a multi-year partnership with Advance Local’s NJ.com.

New Appointments

Aruze Gaming America (AGA) has appointed Kurt Hansen as its new Vice President of iGaming. His responsibilities will include building and strengthening the company’s iGaming products. He will oversee all the company’s iGaming operations as its new VP.

FanDuel Group has appointed Carolyn Renzin to the position of Chief Legal Officer. Renzin will continue in her role as Chief Compliance Officer for FanDuel Group.

Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.

Latest News

Internet Vikings has launched its iGaming hosting operations in Iowa, as the company works to further develop its US presence. Established in Sweden in 2008, Internet Vikings provides hosting and marketing solutions for iGaming operators.

The AGEM & AGA Annual Golf Classic, presented by JCM Global, has raised $180,000 for the International Centre for Responsible Gaming (ICRG). To date, the event has raised nearly $2.5 million to support the ICRG and its research into problem gambling.

MegaFans, the first open-source esports platform bridging Web2 and Web3, has announced that its Summer Extravaganza Tournament will have a $100,000 prize pool, an opportunity for its rapidly growing base of mobile gamers to win cash, gift cards, cryptocurrency, NFTs and more.

Penn National Gaming Inc has announced that its subsidiary Score Digital Sports Ventures (Canada) Inc has launched its proprietary risk and trading platform, the culmination of theScore Bet’s strategy to bring its sportsbook technology in-house.

Pragmatic Play, a leading content provider to the iGaming industry, has strengthened its position in Buenos Aires City, Argentina following the approval of its Live Casino content by the capital city’s regulator.

International Game Technology (IGT) has announced that its subsidiary, IGT Global Solutions Corporation, has signed an agreement to deliver engaging iLottery content through its high-performing remote gaming server (RGS) to the Michigan Lottery.

Magic Eden, the leading community-centric, NFT marketplace on Solana, introduced the Company’s first Semi-Fungible Token (SFT) marketplace in conjunction with the popular move-to-earn NFT game Genopets.

SciPlay Corporation, one of the world’s leading gaming companies, has launched a summer-long social media and advertising campaign for the top-ranked casino game Jackpot Party, starring actress and entrepreneur Sofia Vergara.

Partnerships

Lotería Nacional de Ecuador, the Ecuador National Lottery, has awarded a new, 10-year contract to Scientific Games that includes instant games, lottery systems, retail technology and a draw-based lottery game system that will launch Ecuador’s first-ever electronic draw games.

Ainsworth Interactive, the iGaming division of Ainsworth Latin America, has taken its iGaming content live in Peru with retail and online operator Apuesta Total. Games like Mustang Spirit and Vegas Fiesta Grand are now available at ApuestaTotal.com.

G2 Esports has entered into a partnership with Herman Miller Gaming. The partnership will provide G2 with Herman Miller Gaming equipment and create exclusive opportunities for the teams to collaborate on future products and research.

Betsoft Gaming has secured a content partnership with operator Condor Gaming Group’s new online casino, Gambeta10. The licensed casino will have access to Betsoft’s award-winning slots portfolio including the latest release Gemini Joker and classic comedy heist Take the Bank.

Brazilian top-flight club Fluminense has renewed its sponsorship arrangement with sports betting brand Betano. Running until June 2025, the sponsorship arrangement will focus on fan engagement, with various activations planned according to the duo, along with advertising and marketing provisions.

New Appointments

Pollard Banknote has appointed May Scheve Reardon as VP of government relations with responsibility for government and legislative affairs.

Bragg Gaming Group has announced that the Company’s Board of Directors has appointed Mark Clayton to the Board.