Fast-moving affiliate strikes Playson, Endorphina and Bgaming agreements
30th August 2018: House Tech Ads, the leading affiliate network powering pioneering brand Online Casino Reports, has announced partnerships with Playson, Endorphina and Bgaming through its GamblersPick.com brand.
The landmark agreements will enable GamblersPick to offer a progressive portfolio of content from all three games suppliers, allied to top analysis and reviews of each game.
The partnerships will also incorporate demo-play functionality of the providers’ games via GamblersPick, as well as exclusive content coverage of upcoming games and new features.
This marks another milestone in GamblersPick’s quest to become the leading community-driven affiliate site, providing provably trusted insight for players across all games from Playson, Endorphina and Bgaming.
Oren Arzony, Director at House Tech Ads, said: “We are extremely pleased to have agreed these partnerships. It’s a very exciting time for us following the recent launch of Gamblerspick, and we hope to enjoy long and mutually beneficial relationships with all three partners.
“Our number one commitment with GamblersPick is to give players a forum to share their views, and partnering with pioneering providers like Playson, Endorphina and Bgaming is a big step in ensuring they have all the information they need to find their ideal online casino.”
The leading affiliate network also operates highly regarded affiliate marketing brands Jackpots Finder and Online Casino Reports, partnering with many leading operators worldwide including 888 Holdings, EGamingOnline, L&L Europe, Buffalo Partners, Affiliate Club and more.
About House Tech Ads:
House Tech Ads is the leading affiliate network, illuminating and energising igamers through cutting-edge technology and transparency. Its underpinning aim is to leverage its peerless assets and expertise in order to provide reliable and intelligible coverage to its legion of igamers who rely on its unique guides and analysis for a daily source of trusted news. Top-quality content is the cornerstone of the company which, allied to the hive mind of cohesive community, delivers global solutions with multi-lingual facilities.
Founded in 2015, House Tech Ads powers a wide variety of gambling communities and portals, including over 150 websites and mobile apps from trusted industry brands as recognisable as JackpotsFinder and OnlineCasinoReports.com. Mirroring the company’s own hive-mind mission statement, House Tech Ads’ core competencies are premised on the collective experience of its multi-talented team, combining over 15 years of sophisticated experience in the online gaming industry.
Blaze Gaming turns up the heat by joining First Look Games
Rising star studio gets serious about game promotion by partnering with award-winning marketing platform that directly connects providers and affiliates
First Look Games, the ultimate marketing platform for game studios, has partnered with Blaze Gaming as the up-and-coming provider looks to drive awareness of its titles among affiliates and players.
As a partner of First Look Games, Blaze Gaming gains access to a fully branded library where it can upload information and assets for each of its games. This can then be downloaded by a network of approved affiliates and used to create reviews and previews.
The First Look Games library is powerful and sophisticated, with providers such as Blaze Gaming able to upload game sheets, logos, images and videos for each title in their portfolio.
The provider can even offer demo links for each of its games, with player verification that is carried out seamlessly by 1account. This means that affiliates in highly regulated markets such as the UK can still offer demo games to their audiences.
Blaze Gaming has complete control over the assets it shares via its library, and when those assets are made available to affiliates. It can even offer a “first look” to certain affiliates up to two weeks before a new game launches.
This allows affiliates to build anticipation of the game ahead of its launch – when it goes live, players can then fire up the reels without delay.
Elliott Resnick of First Look Games, said: “It’s great to see Blaze Gaming engaging with affiliates by using our award-winning platform. First Look Games provides cost-effective game marketing that is proven to work, and Blaze can now take advantage of its unrivalled power and reach.”
Keith Goddard, CEO at Blaze Gaming, added: “We are excited to leverage First Look Games and its suite of features and tools to directly connect with affiliates and make them aware of the awesome games in our portfolio so that more players can discover Blaze Gaming and our innovative, entertaining slots for the first time.”
Catena Media Updates its Financial Targets
Catena Media has updated its long-term financial targets for 2024-26 to reflect a change in revenue streams as the group transitions towards a more sustainable revenue model following the completion of the strategic review in November last year.
The group expects a resumption of organic growth in the second half of 2024 and full-year adjusted EBITDA in the range of EUR 20-30 million as the first operational impacts begin to show from an extensive programme of technology- and data-based investments.
The new targets are:
- Double-digit organic growth in both revenue and adjusted EBITDA for 2025 and 2026 at group level.
- Net interest-bearing debt to adjusted EBITDA ratio of 0-1.75.
The shift towards a more sustainable revenue model involves recruiting more players via revenue-share agreements with operators compared to cost-per-acquisition (CPA) contracts and implementing a programme of investments in tech and data innovation that is being rolled out in Q1 and Q2 2024.
These investments, planned as a result of the strategic review, will reinvent the group’s core technological focus by strengthening the organisation with new product offerings that prioritise technology, innovation and immersive user experiences. The primary initiatives include investments in artificial intelligence (AI), paid media, sub affiliation and further strategic media partners to broaden audiences and deliver greater value to partners.
Investments into AI include the establishment of a joint venture with a specialist AI partner to develop a generative AI application dedicated exclusively to content production for online betting and casino gaming affiliation. This initiative launched its first minimum viable product (MVP) in February 2024.
AI innovations and other tech-facing enhancements will enable Catena Media to scale the business, develop new revenue streams and generate synergies while also delivering a more personalised user experience as the group positions to become the data- and technology-driven leader of online affiliate marketing in its target sports betting and casino gaming markets.
Affiliate GGR Doubles in 2023: Affilka by SOFTSWISS Recap
Affilka by SOFTSWISS, a leading affiliate management software provider, registers a two-fold increase in affiliate Gross Gaming Revenue (GGR) in 2023.
In 2023, Affilka by SOFTSWISS significantly bolstered its reach, welcoming 120 new brands into its partner network, now exceeding 320 brands. Moreover, almost 100,000 new affiliate accounts were registered during the same timeframe, marking a 176% increase over the previous year. The number of new affiliate accounts registered in 2023 represents 43.5% of the total registrations since the platform’s establishment in 2018.
The rise in new affiliate accounts has led to a notable acceleration in new player registrations, exceeding 24 million over the past year. Compared to 2022, this metric has increased around 2.4 times, highlighting the impact of effective affiliate management on success within the iGaming landscape.
In 2023, the number of unique clicks on referral links with Affilka by SOFTSWISS increased notably, jumping 4.4 times compared to 2022. This growth can be credited to the expansion of the affiliate partner network and the improved brands’ capabilities using Affilka by SOFTSWISS.
In the financial review of Affilka by SOFTSWISS, notable growth is evident over the past year. Notably, the player deposit amount surged 2.4 times, the affiliate GGR nearly doubled, and affiliate payments increased by 70%.
Anastasia Borovaya, Head of Affilka by SOFTSWISS, remarks: “Our recent performance boost can be attributed to our robust referral infrastructure, ensuring smooth traffic flow that converts into higher player deposit amounts. We’re seeing an uptick in partner payments because we refined the commission constructor, allowing for more flexibility and customised management of partner rewards.
We invest consistently in innovation and improving user experience in affiliate marketing, recognising its crucial role in iGaming. Our mission is to provide clients with a comprehensive affiliate marketing software solution vital for their operations. We prioritise exceptional service to attract new clients and ensure their continued loyalty.”
In the last quarter of the previous year, the world’s leading agency, Kantar, conducted a customer satisfaction survey for Affilka by SOFTSWISS. The average score obtained was 8.1 out of 10, with 91% of respondents expressing satisfaction with the product. Additionally, the satisfaction score for account managers was also high at 9.1 out of 10, with 97% of clients expressing contentment with the quality of work provided by Affilka’s account managers.
SOFTSWISS is an international tech company supplying software solutions for managing iGaming projects. The expert team, which counts over 2,000 employees, is based in Malta, Poland, and Georgia. SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a Bitcoin-optimised online casino solution.
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