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Helio Gaming strikes Hammer Lottery deal

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Helio Gaming strikes Hammer Lottery deal
Richard Mifsud, Helio Gaming CEO (centre) shakes hands on the deal with Olumuyiwa Awosile, MD at Hammer Lottery (right) in Lagos, Nigeria
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First game to go live later this month

 

Games from innovative lottery supplier Helio Gaming are to go live in Nigeria for the first time after the supplier agreed a deal with Hammer Lottery.

Hammer Lottery operates a number of popular lottery products and will add Helio’s suite of tailored jackpot games in order to give players further chances to win big from small stakes.

An operator-branded 6 of 25 game, costing 100 Naira a ticket and drawn twice a week, will be launched in September, with further games boasting localised features to follow in the coming months.

Requiring no skill or pre-existing knowledge, these games boost acquisition and retention and enhance an operator’s ability to cross-sell to both casino and sportsbook players by offering high-frequency, life-changing prizes.

The new agreement comes a few weeks after Helio struck their first deal on the continent with popular Kenyan operator Lotto Joto.

Richard Mifsud, CEO at Helio Gaming, who is planning a local CSR initiative as part of the launch, said: “I’m delighted to announce our cooperation with Hammer Lottery and I am very confident their customers will enjoy playing our games.

“We have ambitious plans in Africa, which has a number of markets which are tailor-made for our new breed of lottery products, and it is great that Hammer lottery are leading the charge in Nigeria.”

Olumuyiwa Awosile, Managing Director at Hammer Lottery, said: “We are very pleased to have reached an agreement with Richard and the team at Helio and are excited about the opportunities the deal presents.

Malta-based Helio Gaming now offer a number of customisable lottery games including daily, weekly, and event-based draws, which can be branded by individual operators to appeal to a large number of customer demographics.

With unlimited jackpots, the draws can use the supplier’s certified RNG or live broadcast using existing casino studios, and even include non-monetary prizes such as cars, yachts, and luxury holidays.

 

About Helio Gaming:

Helio Gaming, a fully scalable lottery engine system that offers multiple API functionality with which to integrate existing gaming platforms, customer relationship management, campaign management, affiliate management, and other marketing automation tools.  Its portfolio includes custom-made lottery games to fulfil any operator’s lottery needs, including its flagship brand Lotto Hero. Such games can vary from operator-branded RNG lottery games, where the operator can tailor the game to their needs, lottery games based on the outcome of international lotteries, and much more. Helio Gaming’s products offer its partners a new vertical through which to grow and strengthen their player base and drive cross-sell between their other game verticals.  These products give them the edge in what is a fiercely competitive sector and can be integrated easily and seamlessly into any platform.

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Africa

PalaceBet Launches New Slots Offering Powered by Evolution

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PalaceBet Launches New Slots Offering Powered by Evolution
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African hospitality and entertainment company Peermont’s online gaming brand PalaceBet.co.za has now launched online slots as part of its iGaming offering. The 50-game slots release is powered by Evolution, boasting games by NetEnt that will now complement the existing library of live games which already include titles like Crazy Time, Dreamcatcher, Deal or No Deal and Lightning Roulette.

“We’re very excited to have online slots as part of our offering. As part of the Peermont family, we’re always looking for ways to offer our customers a wider variety. With the addition of online slots we now have a comprehensive product list that our existing and new players can take home with them,” Duncan Pollock, General Manager of PalaceBet, said.

PalaceBet’s new library of slots will consist of 50 initial games, including titles like Starburst, Gonzo’s Quest, Jumanji, Gordon Ramsey Hell’s Kitchen, Space Wars, Twin Spin, Gorilla Kingdom, Piggy Riches, Wild Water, Blood Suckers and Narcos.

The company anticipated that more titles from Evolution’s Red Tiger will be added to the collection in the near future. PalaceBet is licensed and regulated by the Western Cape Gambling & Racing Board, and is a subsidiary of Peermont Hotels, Gaming and Resorts a hospitality and entertainment company that operates 12 land-based properties across South Africa and Botswana.

“This is just the start and PalaceBet.co.za now offers the full gaming experience, whether you’re an existing Peermont player or new to us. But one thing is sure – you’ll always get quality Peermont service,” Pollock added.

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Africa

BMM Testlabs South Africa Now Licensed to Provide Compliance Testing Services in Tanzania

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BMM Testlabs, the world’s original gaming test lab and product certification consultancy, is pleased to announce that the Gaming Board of Tanzania has authorized BMM to provide compliance testing services.
Zeena Rossouw, Vice President Operations & Sales, South Africa, commented, “BMM Testlabs is pleased to have been granted a license to provide compliance testing services for the Tanzanian gambling market. We are honored that the Gaming Board of Tanzania has recognized BMM, and we look forward to servicing the Gaming Board and our customers as we continue to provide compliance services across the African region.”
BMM’s Boipelo Lencwe, Technical Compliance Manager, accepted the license from James Mbalwe, Director General of the Gaming Board of Tanzania, and Catherine Lamwai, Licensing and Legal Services Manager of the Gaming Board of Tanzania.
BMM Testlabs is now accepting supplier submissions for compliance testing services in Tanzania.
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Africa

Paris Saint-Germain Partners with 1XBET

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Paris Saint-Germain and 1XBET have signed a partnership agreement for the next three seasons. From now on, 1XBet is officially a partner of the French club in the African and Asian markets, with the possibility of extending the agreement to other regions in the coming seasons. In all these territories, marketing campaigns will be launched with the stars of the PSG men’s football team.

“We are delighted to welcome 1XBET as a regional partner of Paris Saint-Germain. 1XBET is well established in continents where the club has a great many supporters. 1XBET is an ambitious stakeholder in the world of online sports betting and, by collaborating with Paris Saint-Germain, hopes to consolidate its position as a leader in many countries,” Marc Armstrong, Chief Partnerships Officer at Paris Saint-Germain, said.

“Paris Saint-Germain is one of the world’s most popular football clubs. We share a desire to succeed in all fields and to offer fans a brand-new, enriched online betting experience,” Alex Sommers, spokesperson for 1XBET, said.

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