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Global Online Lottery Market to 2023 – Focus on Draw-Based Games, Instant Games, Sport Lotteries & Others

George Miller

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Global Online Lottery Market to 2023
Image Source: Svenskacasinon.co
Reading Time: 4 minutes

 

The “Online Lottery Market – Global Outlook and Forecast 2018-2023” report has been added to ResearchAndMarkets.com’s offering.

The global online lottery market is estimated to reach revenues of more than $10 billion by 2023, growing at a CAGR of around 8% during 2017-2023.

The growing popularity of draw-based games and scratch-off instant games across European countries will positively impact the development of the global market. The increasing focus on investment intechnology, improving digital sales, and tapping on the new customer groups will propel the transformation of the market.The global online lottery market is driven by the increase in the per capita income, high adoption, growing interest, and growth of dual-income households.

Countries such as the US, the UK, Sweden, Italy, and China & SAR are the largest revenues generators in the global market. The market research report provides in-depth market analysis and segmental analysis of the global online lottery market by product, platform, and geography.

The study considers the present scenario of the global online lottery market and its market dynamics for the period 2018-2023. It covers a detailed overview of various market growth enablers, restraints, and trends. The study covers both the demand and supply sides of the market. It also profiles and analyzes the leading companies and various other prominent companies operating in the market.

Online Lottery Market – Dynamics

The global online lottery market is witnessing an increasing influence of technologies in its landscape. With rapid technological advancements, vendors need to remain vigilant about the emerging tech trends. These technological trends are set to change the consumer behavior and ensure the success of the vendors during the forecast period.

Using a blockchain-based system would lead to decentralization as it would use a network of nodes comprising the players themselves.In the online lottery market, vendors who are one step ahead of their competitors in terms of implementing newer technologies, always have to offer something unique to their customers and provide players with enhanced experience.

The unprecedented growth of online gambling activities has propelled the industry players to adopt new technologies to survive the competition. One such technology which is widely making inroads to the market is the AR and VR.While many governments and financial institutions have opposed the use of cryptocurrency, the online gambling industry was quick to grab on the opportunity to use digital currency and gambling on blockchain-based gambling platforms.The global online gambling market is witnessing increased use of cryptocurrencies in making bets.

Online Lottery Market – Segmentation

This market research report includes a detailed segmentation of the market by product, platform, and geography. Draw-based games dominated approximately half of the total market share in 2017, growing at a CAGR of more than 8% during the forecast period.

The increasing shift in demand from the traditional modes of physical draw-based games to the virtual one is augmenting the growth of this segment in the global market.Sports lottery activity involves placing bets across varied sports such as football, basketball, baseball, hockey, soccer, boxing/MMA, Auto racing, and golf. Regions which have had a firm hold of the sports lottery market are Europe and China (Asia Pacific).

Desktop platforms occupied more than half of the market share in 2017, growing at a CAGR of over 5% during the forecast period. Big screen, larger content view, and a quest for learning new technology are some of the primary factors attributing to the growth of this segment in the global market.

The increased penetration of smartphones has given rise to a number of the mobile application-based lottery. The ease of convenience it offers to an end-user in gambling within the comfort of their own space is the major reason behind the segment’s growth.

Market Segmentation by Product

  • Online Draw-Based Games
  • Online Instant Games
  • Online Sport Lotteries
  • Others

Market Segmentation by Platform

  • Desktop
  • Mobile/App-Based

Online Lottery Market – Geography

The global online lottery market by geography is segmented into APAC, North America, Europe, Latin America, and MEA. Europe dominated more than half of the market share in 2017, growing at a CAGR of more than 9% during the forecast period. The increase in per capita disposable income that is fueling the discretionary spending across Europe is driving the growth of this region in the global market.APAC is fueled by the mass-gaming market in Macau, online gambling activities in the largest casino market, i.e., Macau is very small. Countries such as Japan, Hong Kong, and Australia will lead the market growth during the forecast period. Further, India is witnessing the increased popularity of online poker among end-users.

Key Vendor Analysis

The global online lottery market is highly fragmented due to the presence of various regional and international players. The continual innovations and upgrades in digital gambling domainare intensifying the competition in the global market.

The concentration in developed countries such as the Western European countries is high, while the market is in its nascent stage in developing online gambling economies such as the US and India. The leading vendors are focusing on developing new business models and focusing on diversifying their portfoliosto attract new consumers in the global market. The launch of innovative products will help players gain a larger global online lottery market share over the next few years.

The major vendors in the global online lottery market are:

  • Lotto Direct (theLotter.com)
  • LottoSend (LottoSend.com)
  • Play UK Internet (PlayHugeLottos.com)
  • Legacy Eight
  • Lotto Agent

Other Prominent Vendors

  • Ardua Ventures (onelotto.com)
  • Bmillions
  • Betpoint Group
  • Camelot
  • IGT
  • Jackpot.com
  • LotteryMaster
  • LottosOnline
  • Lottoland
  • Lotto247
  • Morpheus Games
  • Multi Lotto
  • Playtech
  • Svenska Spel
  • Tatts Group
  • Win2Day
  • Y&M Hans Management Limited
  • 1XBET
  • 24Lottos

 

George Miller started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Industry News

SoftSwiss begins its collaboration with Quickspin

Niji Ng

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SoftSwiss begins its collaboration with Quickspin
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European gaming software vendor SoftSwiss has started its partnership with Quickspin, the Swedish game developer studio.

SoftSwiss informed that operators and players alike have been demanding the inclusion of the full library of Quickspin games for quite some time. . With about  40 video slots in their portfolio at the time of writing, Quickspin offers a unique style and, more specifically, a very distinct math-model. For SoftSwiss’ part, they are able to complement their full platform solution and offer Quickspin’s games to their expanding network of global brands.

Quickspin has already established strong working relationships with a number of popular casino operators, and SoftSwiss say they are happy to be part of that fold. Quickspin’s work and experience, mixed with their knowledge, match SoftSwiss’ own, the company says.

SoftSwiss are excited to see Quickspin’s future releases find a home amongst the many brands live on the SoftSwiss online casino management platform.

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Asia

Kevin Clayton announces departure from Galaxy Entertainment Group

Niji Ng

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Kevin Clayton announces departure from Galaxy Entertainment Group
Photo Source: galaxyentertainment.com
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Kevin Clayton, the Chief Marketing Officer, of Galaxy Entertainment Group (GEG) has announced that he is going to leave the the company with immediate effect. Thursday 21 February 2019 will be his final day with company.

His abrupt exit marks the end of a seven-year tenure with GEG over two stints, having originally served as Principal – Strategic Marketing between 2007 and 2009 before returning to take on his current role as CMO in 2014.

“I’m leaving GEG after an incredibly enjoyable seven years with a great company,” Clayton said. “I have loved my time at GEG but I’m now looking for a fresh challenge and the time is also right for GEG.

“I am really proud of what has been achieved during my second stint with Galaxy which includes successful Galaxy Phase II and Broadway Macau launches, significant expansion of the Galaxy Privilege Club, a much larger and stronger brand footprint in China, establishing new service standards for premium customers, Galaxy Macau becoming the #1 integrated resort in the World by revenue and StarWorld also enter the top 10 gaming destinations in the world by revenue.

“Over the next few months there will be some quality time with the family and some travel.”

GEG also confirmed that Clayton would depart due to “personal reasons”.

Buddy Lam, SVP of Public Relations, added, “Mr Clayton led a centralized Marketing Services team that supported yet another major milestone in the company’s history – the successful opening of Galaxy Macau Phase 2 and Broadway Macau.

“Through various marketing initiatives, programs and campaigns, Kevin’s active partnerships with business unit leaders over the years have helped to drive customer acquisition and revenue and further strengthened GEG’s ‘World Class, Asian Heart’ brand in the market.”

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Industry News

BF Games goes live with 1XBet

George Miller

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BF Games goes live with 1XBet
Reading Time: 2 minutes

 

Dynamic game development studio BeeFee has taken its full portfolio of games live with 1XBet.

 

The completed integration sees all BF Games being made available for 1XBet’s customers, including the new releases Lucky Symbols, Bonnie & Clyde and 3D slot Aztec Adventure.

Jane Polushkina Account Manager at 1xBet, said: “We are delighted to announce the completion of the integration with such a powerful and fast-growing game provider as BF Games and are proud to announce that their high-quality games have appeared on our website.

“We are pleased to offer BF Games portfolio of slots to our growing list of customers and are looking forward to getting the first positive results of our cooperation. We are very happy to achieve new goals with the professional BeeFee team on board.”

Claudia Melcaru, Head of Business Development at BeeFee, said: “Our varied and broad portfolio greatly matches the needs of an operator like 1XBet which targets multiple markets and has millions of players with very divers preferences.

“We are very happy to provide our content to them as a valuable add-on to their product offering.”

BeeFee was recently awarded a licence by the Malta Gaming Authority, which enables the supplier to provide its games to operators in the region.

The provider also holds licences in the UK, Latvia and Montenegro.

1xBet is built on BetB2B’s platform which offers operators the opportunity to tailor their offerings to suit their individual needs.

BetB2B gives their partners an advantage by providing the most modern technology on the market and a fully operational suite of sports betting and gaming content.

 

About BeeFee:

BeeFee is a creative and dynamic game development studio that creates innovative slots content and IT services for the global online and land-based market. With a focus on developing high-quality games and platform, BeeFee offers an extensive portfolio of industry-leading products to the sector. The London-based company was founded by industry veterans and is also a land-based operator and slot machines producer in several European jurisdictions. Learn more at: www.beefee.co.uk

 

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