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THE FUSION OF NEW TECHNOLOGIES AND GAMING IS THE NEXT BIG THING

George Miller

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Highlights from the agenda of EEGS 2018
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The leading conference designed by and for gaming operators and people involved in the gaming and casino industry in the Eastern European region -EEGS will welcome next week in Sofia more than 40 distinguished panellists and speakers, including business leaders, investors, lawyers, technology professionals, entrepreneurs.

The 11th edition of the conference is „Fresh, focused, and informative. These are the three words that most aptly describe the Eastern European Gaming Summit”, says Kostandina Zafirovska, CSO of BtoBet. „EEGS provides so many experts from different countries and different perspectives – including both speakers and attendees with better knowledge – that finally all participants leave the conference with a better understanding of the gaming industry in Eastern Europe and beyond”, says Joseph Weinert, Executive vice president at Spectrum Gaming Group. „Trending, useful and well-organized. Trending, because it focuses on problems of the “now”, useful because it provides an opportunity to discuss all potential issues with specialists. Well-organized, because the staff is always on point“ says Miglena Dimitrova, Managing partner, MDMI Legal.

Keynote speakers of EEGS 2018 include Dr. Simon Planzer, Partner at Planzer Law, Dr. Joseph Borg, Partner at WH Partners, Ana-Maria Baciu, Partner at NNDKP, Angel Iribozov, Chairman of BTAMOGI, Tal Itzhak Ron, Chairman and CEO at Tal Ron, Drihem & Co. Law Firm, Oron Barber, CEO at CoinPoint Group, Amir Mikay, Co-founder of Trafficlightmedia, Nicc Lewis, President of Expozive Holdings, Vanya Ilieva, VP Marketing at FXTP Sofia and many more.

”Anyone that is currently engaged with R&D outsourcing solutions or did it in the past will learn much deeper on how these companies work, what are the main risks to take into account, as well as how to identify them and how to make sure you eliminate all barriers that prevent you from success” Stav Zilberstein, one of the keynote speakers, promises to all EEGS participants.

“By presenting the relevant facts about GDPR, sharing experience about its recent implementation and moderating the panel, I intend to attract the audience attention in the general hints about GDPR and the implementation of it so far” says Dr. Dusan Pavlovic, Compliance advisor at Better Collective.

“I will show the trends which are now prevailing in the industry and how they are changing the landscape forever. I will explain how to embrace it and how to set the marketing strategies which will take over in the coming years” promises Alex Kornilov, Managing director at BETEGY.

The future of gaming industry according to most of the conference panellists is the convergence between technology and gambling service. This fusion will bring challenges and opportunities in several aspects such as regulation, responsible gambling, competition and responsible innovation. Crypto gambling is seen as the next big thing and the professionalization of eSports and increased introduction of AI in gaming software will dominate the business, say all the experts. The keynote speakers unanimously underline one big topic – the gaming industry will change dramatically in terms of player acquisition strategies. The companies now should start focusing on creating the brands, which people will love and will stay with. The old acquisition strategies are dying out and the first companies to realise this and adopt the new reality will dominate the market.

For more information about the 11th edition of EEGS, the whole program of the conference and to register please visit https://eegamingsummit.com/.

EEGS – the annual gaming conference, which keeps you on track with the latest regulatory and technological developments in Eastern Europe. The event gathers 200+ industry representatives from 22 countries, helping them gain in-depth knowledge about hot updates and legal cases from top-level industry experts. EEGS is the right place for everyone looking to enhance their competence and get updates on the emerging Eastern European opportunities and challenges. EEGS helps you strengthen the regional business connections and establish new ones during interactive trainings, discussions and bunch of networking events: 20-21 November 2018, Inter Expo Center, Sofia, Bulgaria.

Eastern Europe

Greentube live with Mozzartbet in Romania

George Miller

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Greentube live with Mozzartbet in Romania
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Greentube, the NOVOMATIC Interactive division, has extended its successful partnership with Mozzartbet by launching its premium games library with the operator in Romania.

Mozzartbet’s Romanian customers now have access to Greentube’s extensive games portfolio, including popular titles from the NOVOMATIC “Classics” series. Iconic online slots such as Sizzling HotTM deluxe, Book of RaTM  deluxe, Lucky Lady’s CharmTM deluxe, Dolphin’s PearlTM deluxe and Plenty on TwentyTM  have initially gone live as part of the extended deal, next to newly launched content which is tailored for local players.

The new market launch is the latest in a long-standing partnership between Greentube and Mozzart Group with the supplier’s premium content already proven hugely successful with the operator’s customers in several countries, including Croatia and Serbia, amongst others.

Michael Bauer, CFO/CGO of Greentube, said: “We are thrilled to extend our partnership with the Mozzart Group and to launch our content with their online brand in yet another thriving market. Strengthening our partnership with Mozzart will bolster our position as a leading content supplier in Romania, where our games have been very popular with local players since we entered the online market in 2016.”

Miloš Ranđić, Director of the Online Casino department at Mozzartbet, said: “Following our successful collaboration with Greentube in several key markets, we are excited to have launched their portfolio in Romania where we are certain their popular and well-known titles will help us further grow our loyal customer base.”

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Eastern Europe

ORYX Gaming secures deal with Superbet in Romania

George Miller

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ORYX Gaming secures deal with Superbet in Romania
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ORYX Gaming, a Bragg Gaming Group company, has struck a distribution deal with leading Romanian operator Superbet.

The agreement will give Superbet access to ORYX’s RGS library including proprietary ORYX content and titles from partnered studios such as Gamomat, Kalamba Games, Golden Hero and Givme Games, as well as newly-added CandleBets.

Via a single integration, the operator will also gain full access to ORYX Hub’s extensive library of 8,000+ casino games from 80+ premium providers as well as proprietary marketing and player engagement tools, such as real-time in-game tournaments and leaderboards.

Superbet operates an extensive retail network in Romania and launched its online brand in 2016.

The deal will see ORYX further bolster its presence in Romania where its casino offering has been proven popular with players of its operator partners, including Stanleybet, NetBet, PublicWin, GameWorld and Unibet.

ORYX is licensed by the Malta Gaming Authority (MGA) and the Romanian National Gambling Office (ONJN) and its content is certified or approved in 16 major jurisdictions.

Matevz Mazij, Managing Director of ORYX Gaming, said: “Going live with one of the most valuable operators in Romania is a strong statement for us and I am positive that this partnership will be very fruitful both in Romania and other markets that Superbet is planning to expand into.”

Adam Shaw, Online Managing Director of Superbet, said: “We want to provide our customers with the best casino experience through a variety of content. ORYX has a localised approach to games and a fantastic reputation for delivery of top quality games together with player engagement tools.

“We very much look forward to bringing the Superbet player base access to the wide range of content they offer, and we’re delighted to be working with them.”

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Eastern Europe

Greentube strengthens Romanian footprint with Baumbet integration

George Miller

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Greentube strengthens Romanian footprint with Baumbet integration
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Greentube, the NOVOMATIC Interactive division, has further strengthened its presence in Romania after going live with Baumbet.

Launching via the Pariplay platform for the first time, a wide range of Greentube’s market-leading games are now available on Baumbet.ro, including Sizzling Hot TM deluxeBook of Ra TM deluxeLucky Lady’s Charm TM deluxe and Dolphin’s Pearl deluxePlenty on Twenty, a favourite among local players, has also gone live, as well as many more top-performing NOVOMATIC games tailored for the Romanian market.

Baumbet is a prominent name in Romania, with its retail operations spanning over 25 years and having built a strong online presence since the market opened in 2018. The integration marks another significant step for Greentube as the company continues to gain market share in the Eastern European territory, building on a period of rapid expansion after going live two years ago.

Michael Bauer, Greentube CFO/CGO, said: “Launching with such an established operator further demonstrates the high demand for our portfolio among local players. We expect our games will be an instant hit with Baumbet’s customers. Romania has quickly proven to be a strong market for Greentube as our classic titles and new, modern content continues to perform strongly.”

Daniel Cordos, Baumbet COO, said: “Greentube has more than lived up to its reputation for creating quality interactive games that stand the test of time both in the land-based market and online. Their diverse range of content is already ranking high with our players and will contribute to our goal of providing an online casino experience that outperforms the market.”

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