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Responsible Gambling Week hailed a huge success

George Miller

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Responsible Gambling Week hailed a huge success
Reading Time: 4 minutes

 

 Responsible Gambling Week 2018 has been hailed as a resounding success, with the #RGWeek18 hashtag generating almost 20 million impressions during the campaign.

 

The slogan for the week was ‘Let’s Talk About Responsible Gambling’ and the objective of the campaign was to spark a national conversation. Social media channels were identified as the best way of communicating messages about how to gamble responsibly to the widest possible audiences. Meanwhile, more than 127,000 staff at over 11,000 gambling venues and online sites in the UK and Ireland provided advice to customers and staged charity events to publicise the campaign.

The social media campaign generated 19.3 million impressions on Twitter and Facebook, compared to 7 million during last year’s Responsible Gambling Week, and was led by operators in every sector of the industry and joined by leading football clubs and racecourses. Additionally, Strictly Come Dancing contestant and former England cricketer Graeme Swann endorsed the campaign on Instagram, alongside Team GB hockey gold medallist Sam Quek, in a campaign sponsored by Clarion Gaming, which was designed to reach beyond regular gamblers and generated hundreds of thousands of impressions.

The English Football League (EFL), sponsored by Sky Bet, gave strong support to the event with advertisements appearing in every match programme on the weekend during Responsible Gambling Week and messages on big screens, while many of the 72 clubs promoted responsible gambling videos on their social channels. Swansea City’s players wore a special shirt, featuring the campaign logo, for their match against Rotherham, whilst players from Middlesbrough and Preston North End recorded videos sharing the campaign’s key responsible gambling matches, which were pushed out on their social channels. Several Premier League clubs also supported the week including Crystal Palace, Huddersfield, Watford and West HHhhHam United, whose players warmed up in Responsible Gambling Week training tops before their match against Tottenham.

Ascot racecourse backed the campaign with a series of initiatives at its televised meeting during Responsible Gambling Week. Every runner in the 3.30 race wore co-branded Bet With Ascot/RGW saddle cloths, and the winner’s podium and Parade Ring were branded with campaign logos while all staff at the meeting wore Responsible Gambling Week badges. Other racecourses, including Chester and Bangor-on-Dee, also supported the campaign and adverts were published in race cards at every meeting in the country.

The charity, GamCare, ran training courses in Bristol, Birmingham, Leeds, London and Hull for professionals working with young adults and children, while in Ireland, the Dunlewey Centre ran a series of responsible gambling workshops and The Irish Bookmakers Association hosted a drop-in day in Leinster House. Customers who needed further help or information were referred to GambleAware, an independent charity which funds research, education and treatment, or the Dunlewey addiction services in Ireland.

Responsible Gambling Week was organised by the Industry Group For Responsible Gambling (IGRG), which through its member trade associations covers online, amusement arcades, bingo clubs, bookmakers and casinos. The campaign took place in the UK and Ireland and was supported by The Irish Bookmakers Association, Irish Amusement Trade Association, Horse Racing Ireland and both the Irish Greyhound and Horse Racing Tote.

During the week, John Hagan, chairman of the IGRG, held a drop-in event at the House of Commons, outlining the campaign to MPs and peers. He also moderated a successful breakfast briefing, organised by EGR Compliance, which was attended by more than 100 guests. The panel was made up of Helen Rhodes, director of safer gambling at the Gambling Commission, Anna Hemmings, chief executive of GamCare and representatives from operators, Sky Bet and William Hill, and event sponsors Genius Sports.

Jackpot Joy Group plc sponsored advertisements at London Undergound stations, ensuring the campaign was brought to the attention of hundreds of thousands of commuters.

John Hagan, Chairman of the Industry Group for Responsible Gambling, said:

“I would like to thank all the operators and other companies in the industry for their wholehearted support for Responsible Gambling Week. Thanks to their support, and the involvement of so many football clubs and leading racecourses, we successfully sparked a national conversation about what it means to gamble responsibly.

“The #RGWeek18 hashtag garnered 19.3 million impressions this year, a fantastic achievement, especially when compared to last year’s figure of 7m impressions. The campaign demonstrated that when operators from every sector come together to promote common messages across their networks they can make a real impact.

“I hope this has paved the way for more collaboration across the industry to promote best practice and set common standards around every aspect of responsible gambling. I know from my conversations with MPs, at the parliamentary event we held during Responsible Gambling Week, that this will be seen as an important and welcome development”.

Anna Hemmings, chief executive of GamCare, said:

Responsible Gambling Week demonstrates that positive collaboration across the industry can have real benefits.

To make gambling activities as safe as possible we need to have more conversations about gambling in general, as well as helping customers understand the tools which are available to help them stay in control of their gambling, providing information about risks in a clear and accessible way, and ensuring that if someone wants to take a break they can step away easily for as long as they want to.

GamCare was pleased to support the Week through our Youth Outreach Programme, helping those who support young people to have honest conversations about gambling in a broader range of contexts. We’re looking forward to an even bigger impact in the years to follow.”

 

ABOUT IGRG:

  • Established in 2014, the IGRG promotes socially responsible gambling within the British gambling industry, in support of the three licensing objectives in the Gambling Act 2005.
  • The IGRG comprises the Association of British Bookmakers (ABB); British Amusement Machine Association (BACTA); The Bingo Association (BA); National Casino Forum (NCF); and Remote Gambling Association (RGA).
  • IGRG’s member associations represent some 640 operators and 8,500 licensed premises, reflecting the spectrum of gambling businesses.

 

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Industry News

Game Payment Technology raise international profile at ICE London

George Miller

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Game Payment Technology raise international profile at ICE London
Reading Time: 2 minutes

 

Game Payment Technology (GPT), the UK developed cashless payments app, launched its international marketing campaign with a successful debut appearance at ICE London.  The result of a joint venture between bacta and Polar Moment, GPT’s appearance at ICE London resulted in positive interest from gaming organisation’s based in Spain, United States, France and Holland as well as a meeting with representatives from the DCMS, which was described by bacta’s Robert Gibb as being ‘both productive and encouraging.’

Expanding on GPT’s ICE London experience, Gibb stated: “It’s been a key part of the business plan to explore opportunities to introduce the app to businesses operating outside of the UK and in the process seek to develop additional revenue streams to support bacta and its members. In that respect ICE London, which attracts over 100 nationalities, is the perfect platform.

“We met with representatives from several countries and our entire time was spent demonstrating how the app works and explaining how it has been built around a commitment to social responsibility. There’s no doubt that ICE delivers a new audience and is about making contacts for the future. From the feedback we received it’s clear that GPT provides solutions that cut across cultures and jurisdictions. It was also very valuable to be able to spend some time with representatives from the DCMS and keep them updated on the project and the significant progress that has been made. We are very grateful to the team at Reflex for allowing us to share their stand space and extremely happy to start the year with successful appearances first at EAG and then ICE London.”

The GPT app is undergoing its first live tests following completion of a payment acquiring agreement with one of the top three UK acquirers, a nationally recognised brand. It represents the first such deal with a Tier 1 UK bank for cashless gaming in pubs and other venues and is a testament of the acquirer’s confidence in GPT’s business plan, product credentials, financial structure, and the team’s ability to manage a gambling e-wallet.

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Industry News

Online Casino PlayJango Launches on SkillOnNet Platform

Niji Narayan

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Online Casino PlayJango Launches on SkillOnNet Platform
Reading Time: < 1 minute

 

PlayJango has become the latest online casino brand to launch on the SkillOnNet platform. PlayJango offers its players a huge range of online slots and casino games, as well as generous offers and promotions.

The SkillOnNet platform allows PlayJango to offer thrilling tournaments and promotions, as well as localised payment options and top-rated customer support, to its players.

PlayJango will use SkillOnNet’s licences to launch in core markets such as the UK, Germany, Finland and Norway plus dot.com markets via its Malta permit.

“We have gone to great lengths to create a fun and friendly brand that is straight-talking and delivers a no-nonsense online casino experience to players. Partnering with SkillOnNet has allowed us to do this while also providing our players with thousands of popular casino games and a great range of payment options. SkillOnNet is behind some of the most popular online casinos in Europe and we look forward to achieving similar success with PlayJango,” a spokesperson at PlayJango, said.

“We are thrilled to be working with PlayJango and to be powering their online casino which has all the right ingredients to be a huge success. SkillOnNet is one of the most experienced and successful online casino platform providers and we look forward helping PlayJango as it establishes itself as a top-rated online casino brand,” Jerry Land, VP B2B Sales at SkillOnNet, said.

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Industry News

Trustly recognized as the Best PISP, AISP at the Merchant Payment Ecosystem Awards (MPE Awards)

George Miller

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Trustly wins best open banking solution at the Merchant Payment Ecosystem Awards
Photo Source: trustly.net
Reading Time: 2 minutes

 

Trustly is thrilled to announce that it has been recognized as the Best PISP, AISP (Payment Initiation Service Provider, Account Information Service Provider) at the Merchant Payment Ecosystem Awards (MPE Awards).

The MPE Awards have, over the past 10 years, become an important benchmark of global excellence in POS and merchant payments and celebrate and honor the achievements of companies across the European merchant payments ecosystem. The PISP AISP award goes to the company that most efficiently brings open banking services to the merchant community, and provides the best customer experience. Trustly won this award for its continuously innovative approach to realizing the potential of open banking.

Leon Dhaene, Chairman of the MPE Awards, says: “Make e-commerce simple again. It could have been the slogan of a politician, but it is essential if you want to bring potential customers to effectively buy over the internet. The Jury appreciated the fact that Trustly delivers fast, simple and secure payments in only three steps.”

Oscar Berglund, CEO at Trustly, says: “We’re proud to be recognized as the Best PISP, AISP at the MPE Awards. We will continue to work meticulously on further developing the online banking payment solution that our merchants and their customers love. It feels great to have our hard work recognized by the merchant and partner community.”

 

About Trustly:

Founded in 2008, Trustly is the global leader in Online Banking Payments. Our account-to-account network bypasses the card networks, letting consumers make fast, simple and secure payments to merchants directly from their online banking accounts. With support for more than 6,000 banks, roughly 600 million consumers across Europe and North America can pay with Trustly. We serve many of the world’s most prominent merchants within e-commerce, financial services, gaming, media, telecom and travel, which all benefit from increased consumer conversion and reduced operations, fraud and chargeback costs.

Trustly has 400 employees across Europe, the US and Latin America. We are a licensed Payment Institution under the second payment services directive (PSD2) and operate under the supervision of the Swedish Financial Supervisory Authority in Europe. In the US, we are state regulated as required to serve our target markets. Read more at www.trustly.com.

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