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China Sports In The Spotlight As 1.1 Million Viewers Tune In To Sports Connects!

George Miller

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China Sports In The Spotlight As 1.1 Million Viewers Tune In To Sports Connects!
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Over 200 sports industry executives from mainland China and around the world were at Mission Hills Resort in Shenzhen, southern China this week for the return of ‘Sports Connects’.

Leading Chinese media and tech firms including Tencent, Weibo Sports, Wanda Sports, SECA, China Sports Media, Netease and Gemdale joined international counterparts on stage from NBA, NFL, WTA, The R&A, AEG, New Zealand Rugby, Hong Kong Rugby Union, Visa, AIA, UBS, Bose and more.

Highlights of the three-day China Sports Forum included three major golf announcements, a live stream to 1.1 million viewers and fun networking including a Golf Day and Bowling Night.

Tenniel Chu, Group Vice-Chairman of Mission Hills said: “This was another important gathering for the China sports industry, one which we hope to make a fixed annual event. At a sensitive time for international relations, it is important for our industry to come together and demonstrate how sport can create friendships, bridge divides and unite cultures.”

Jasper Donat, CEO of organisers Branded commented: “With a truly bilingual programme and 50 percent of attendees from mainland China, we achieved our objective of bringing together an impressive mix of domestic and international stakeholders from the world of sport. With 35 high-quality speakers also in attendance and some key topics addressed, this was another milestone appointment for the China sports industry.”

Features of the programme included:

▪ Two golf announcements from Martin Slumbers, Chief Executive of The R&A, including a new golf scholarship programme in China with Mission Hills and SECA, plus a new Rules of Golf app in Chinese

▪ A third major golf announcement from PGA of America’s Head of Global and Corporate Strategy, Arjun Chowdri that the first PGA of America Golf Academies in China will be launched in Shenzhen and Hainan as part of a multiyear partnership with Mission Hills

▪ A live-streaming session with global sports media property, the ONE Championship – featuring heavyweight world champion Brandon Vera – that attracted 1.1 million live views

▪ Regular references to the buzzword “Springtime” when describing the emerging nature of the China sports industry, including Eddy Liu, CEO of Gemdale Sports who is bringing the WTA tennis finals to Shenzhen starting in 2019

▪ A keynote interview with Derek Chang, CEO of NBA China which explored the potential growth of one of China’s most popular spectator sports with 38 million followers on Weibo Sports alone and a new Bytedance partnership announcement announced that day

▪ Case studies on sports sponsorship from high-level executives at AIA, Bose, UBS and Visa

▪ Insights into China’s leading role in the rise of esports from Tencent, Netease and Culture Group

▪ Round-table sessions with iSportConnects, Mass Participation Asia and Weibo Sports, with Zhou Tianyi of Weibo Sports reporting 3.2 billion video plays during the 2018 Winter Olympics

▪ A study on international sports coming into China with the NFL, WTA, New Zealand Rugby, Hong Kong Rugby and Genius Sports

▪ A look at the shortage of high quality “city defining” venues in Asia, according to AEG Asia, KPMG and Wanda Sports

With a bowling night at Mission Hills Centreville and golf day also on the agenda, delegates had plenty of opportunity to enjoy the facilities at Mission Hills Shenzhen, one of two luxury Mission Hills resorts spanning 40 square kilometres and 22 golf courses, making it the world’s largest golf facility.

Sports Connects, the China Sports Forum was presented by Weibo Sports, ONE Championship, Mission Hills China, Mailman, and Branded and was sponsored by KPMG, Culture Group and Genius Sports.

 

About Branded:
Producers of “It’s a Girl Thing”, “Sports Connects”, “Tencent Music Connects”, the YouTube FanFest and “Matters” series of events including Music, Sports, Gaming and Digital Matters, Branded designs, sells, markets and produces award winning B2B2C and B2B2F(an) events in Asia Pacific. Founded in 2002 and listed as a top 10 Event Marketing agency by Marketing Magazine, Branded connects people through the organisation, programming and production of dynamic conferences, live music festivals, academies, and youth fan events. Branded was acquired by Dentsu Aegis Network in 2018.

About Mission Hills Group:
Mission Hills Group, owner and operator of Mission Hills resorts in the heart of the Pearl River Delta and on the tropical island of Hainan, is synonymous with leisure, wellness, entertainment and luxury.

Founded in 1992, Mission Hills is recognised as one of the world’s leading golf brands and a pioneer in China’s hospitality, sports and leisure industry. The world- class integrated leisure and wellness resort destinations have been accredited by the Guinness World Records as the “World’s Largest Golf Club” and the “World’s Largest Mineral Springs and Spa Resort”.

Mission Hills’ properties sprawl over 40 square kilometres, including 22 championship courses, five-star resorts, award-winning spas and volcanic mineral springs, international convention centres, state-of-the-art golf academies, a 20-pitch football training base, Asia’s largest basketball school and Asia’s biggest tennis facility.

The Group’s ‘golf and more’ leisure philosophy has seen its tourism-related business expand into shopping, recreational, business, education, entertainment, leisure and cultural experiences. Mission Hills has also extended its foray into the hospitality industry by partnering with world-renowned hotel brands Hard Rock, Renaissance and Ritz-Carlton.

Other significant projects include Movie Town, China’s first Wet’n’Wild water park and ground-breaking partnerships with FC Barcelona, NBA and the PGA of America.

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Singapore Games Association Launches

Niji Narayan

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Singapore Games Association Launches
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A new association has been launched in Singapore to bring local Esports and gaming to world stage.

The Singapore Games Association (SGGA), formerly Singapore Games Guild (SGG), officially launched with the mission of creating a sustainable local gaming and esports ecosystem as well as attract more esports events to the region.

SGGA is operating with support from Enterprise Singapore, Infocomm Media Development Authority and the Singapore Tourism Board. SGGA will serve as the sovereign city-state’s primary trade association for gaming and esports.

SGGA’s initiatives will begin by hosting an Industry Day on August 7-8 for local game professionals, as well as those hoping to enter the industry. In the third quarter of 2020, SGGA will launch its paid membership programme, which is open to all companies registered in Singapore, as well as Singapore-based individuals including freelancers.

The SGGA also announced the Singapore Esports initiative to establish industry-wide standards for hosting esports events and to celebrate the achievements of the Singaporean esports community.

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Asia

Companies Continue Japan IR Bid Despite Covid-19

Niji Narayan

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Companies Continue Japan IR Bid Despite Covid-19
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Four of the five front-running companies in the bid for three integrated resort (IR) licenses are keen on competing despite the Covid-19 pandemic, according to a survey conducted by the Japan Integrated Resort Association (JIRA).

JIRA conducted the survey in June. The survey covered 132 companies that are involved in the bidding process. As many as 88 companies said they are willing to continue bidding, with 16 respondents suggesting that they are more interested now. Only one among the top-five companies that are tipped to win the bids answered that they are “less interested” in the project now in view of the Covid-19 situation.

Many companies, 118 to be exact, admitted that their bidding preparations had been affected by the pandemic-induced situation.

As expected, a majority of companies (61.4%) suggested problems in international travel as the main hindrance.

Among the respondents, 59.0% expect difficulty in forecasting demand, while 40.9% are concerned with the cost of infectious disease control measures.

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Asia

ITL bill acceptor expands into Southeast Asia

George Miller

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ITL bill acceptor expands into Southeast Asia
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A bill acceptor (CBA9) designed specifically for Southeast Asia has been introduced to the market to simplify cash handling for OEM’s that export throughout the region. Already dominating the vending industry in China, the market-leading, field-proven banknote validator is now available in Indonesia, Malaysia, Philippines, Singapore, Taiwan, Thailand & Vietnam. Following consumer and market demand, ITL are keen to roll-out its accessibility to this vast Southeast Asia region.

Kravitz Liew is ITL’s Business Development Manager for Southeast Asia based in Malaysia. Kravitz commented, “The CBA9 is a cost-effective bill acceptor and boasts a quick transaction time (2-3 seconds) and advanced note-to-note processing capabilities. With its enhanced sensing technology, the CBA yields a high acceptance rate for the Southeast Asian currencies which we have currently available and we are delighted with the positive interest we have received from key Manufacturers in the region. Since I started working for ITL back in February this year, I have built up strong relationships with our customers in Southeast Asia and CBA9 is proof that we are providing the right product for the demands of the region.”

Kravitz continued, “Due to the product’s modular design, the CBA9 can be upgraded to add a note recycler to suit customer needs. It is particularly suited to vending and amusement industries where it offers exceptional field reliability. Free remote updates (including MDB) are available too giving our customers excellent value for money.”

Concluding Kravitz said, “The CBA9 is devised to maximise cash efficiency for customers requiring quick transactions and I am delighted to be able to offer our customers this solution. Southeast Asia is an important region for us, and we look forward to seeing a fast and widespread take-up of this cost-effective bill acceptor in the region.”

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