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Alliance Data To Launch Co-Brand Credit Card Loyalty Program For Penn National Gaming, North America’s Largest Regional Gaming Operator

George Miller

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Alliance Data To Launch Co-Brand Credit Card Loyalty Program For Penn National Gaming, North America's Largest Regional Gaming Operator
Reading Time: 4 minutes

 

New program to expand and enrich Penn National’s player database, driving customer loyalty and increasing revenue through data-driven insights
Innovative application and on-site credit card issuance capabilities will allow customers to get their new card instantly at many of Penn National’s 40 properties nationwide

 

Alliance Data Systems Corporation (NYSE: ADS), a leading global provider of data-driven marketing and loyalty solutions, today announced its Columbus, Ohio‑based card services business, a premier provider of branded private label, co-brand and business card programs, has signed a new agreement to provide co-brand credit card services for Penn National Gaming (NASDAQ: PENN), North America’s largest regional gaming and entertainment company, subject to any requisite regulatory approvals. The credit card program will expand and enrich Penn National’s customer loyalty program.

Penn National Gaming, which recently acquired Pinnacle Entertainment, now operates 40 properties in the U.S., including multiple Hollywood Casinos, Ameristar Casinos, L’Auberge Casino, the Tropicana Las Vegas and the M Resort Spa & Casino. The company’s industry-leading loyalty program currently offers its customers the opportunity to earn points for gaming and other purchases at its locations. The addition of the credit card program allows customers to earn even more points on hotel, dining and non-gambling entertainment purchases at the company’s properties, while earning additional points when they use the card elsewhere for daily purchases.

Alliance Data’s innovative Frictionless Mobile CreditSM and Instant Card Issuance capabilities will simplify and accelerate the process of applying for and receiving the credit card. Alliance Data’s patent-pending Frictionless Mobile Credit capability enables customers to apply for the card in a matter of seconds from anywhere within a Penn National property through a text message and a few keystrokes. Approved customers receive their card within minutes, printed onsite at many Penn National property through Alliance Data’s Instant Card Issuance capability. Penn National will also leverage Alliance Data’s full suite of data-driven marketing services to gain further customer insights and increase loyalty.

“Our agreement with Alliance Data will allow us to offer customers additional ways to earn valuable benefits, while increasing our current customers’ loyalty and providing us with new insights to help reach even more customers,” said Jennifer Weissman, Chief Marketing Officer, Penn National Gaming. “Alliance Data, through its innovative approach to marketing and loyalty, has demonstrated the ability to drive top-line sales in our industry, and we are excited for the credit card program to contribute to our continued growth.”

Melisa Miller, president, Alliance Data’s card services business, added, “We look forward to leveraging the winning combination of innovative technology and data-driven insights to connect with loyal Penn National enthusiasts and to enable them to earn even more of what they love. By increasing customers’ access to the exceptional experiences they already enjoy, we are confident our unique partnership will help Penn National continue its impressive growth story.”

 

About Penn National
Penn National Gaming owns, operates or has ownership interests in gaming and racing facilities and video gaming terminal operations with a focus on slot machine entertainment. Reflecting the recent completion of the Pinnacle Entertainment transaction the Company now operates 40 facilities in 18 jurisdictions.  In total, Penn National facilities feature approximately 49,000 gaming machines, 1,200 table games and approximately 9,000 hotel rooms.  The Company also offers social online gaming through its Penn Interactive Ventures division and has leading customer loyalty programs with over five million active customers.

About Alliance Data’s card services business
Based in Columbus, Ohio, Alliance Data’s card services business develops market-leading private label, co-brand, and business credit card programs for many of the world’s most recognizable brands. Through our branded credit programs, we help build more profitable relationships between our partners and their cardmembers, and drive lasting loyalty.

Using the industry’s most comprehensive and predictive data set, advanced analytics, and broad-reaching capabilities, Alliance Data’s card services business has been helping partners increase sales and provide greater value to their cardmembers since 1986. We are proud to be part of the Alliance Data enterprise (NYSE: ADS), an S&P 500, FORTUNE 500 and FORTUNE 100 Best Companies to Work For company headquartered in Plano, Texas. To learn more, visit KnowMoreSellMore.com, follow us on Twitter @Know_SellMore, and connect with us on LinkedIn at Alliance Data card services.

About Alliance Data
Alliance Data® (NYSE: ADS) is a leading global provider of data-driven marketing and loyalty solutions serving large, consumer-based industries. The Company creates and deploys customized solutions, enhancing the critical customer marketing experience; the result is measurably changing consumer behavior while driving business growth and profitability for some of today’s most recognizable brands. Alliance Data helps its clients create and increase customer loyalty through solutions that engage millions of customers each day across multiple touch points using traditional, digital, mobile and emerging technologies. An S&P 500, FORTUNE 500 and FORTUNE 100 Best Companies to Work For company headquartered in Plano, Texas, Alliance Data consists of three businesses that together employ approximately 20,000 associates at more than 100 locations worldwide.

Alliance Data’s card services business is a provider of market-leading private label, co-brand, and business credit card programs. Epsilon® is a leading provider of multichannel, data-driven technologies and marketing services, and also includes Conversant®, a leader in personalized digital marketing. LoyaltyOne® owns and operates the AIR MILES® Reward Program, Canada’s most recognized loyalty program, and Netherlands-based BrandLoyalty, a global provider of tailor-made loyalty programs for grocers.

F

Forward Looking Statements
This release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Forward-looking statements give our expectations or forecasts of future events and can generally be identified by the use of words such as “believe,” “expect,” “anticipate,” “estimate,” “intend,” “project,” “plan,” “likely,” “may,” “should” or other words or phrases of similar import. Similarly, statements that describe our business strategy, outlook, objectives, plans, intentions or goals also are forward-looking statements.

We believe that our expectations are based on reasonable assumptions. Forward-looking statements, however, are subject to a number of risks and uncertainties that could cause actual results to differ materially from the projections, anticipated results or other expectations expressed in this release, and no assurances can be given that our expectations will prove to have been correct. These risks and uncertainties include, but are not limited to, factors set forth in the Risk Factors section in our Annual Report on Form 10-K for the most recently ended fiscal year, which may be updated in Item 1A of, or elsewhere in, our Quarterly Reports on Form 10-Q filed for periods subsequent to such Form 10-K.

Our forward-looking statements speak only as of the date made, and we undertake no obligation, other than as required by applicable law, to update or revise any forward-looking statements, whether as a result of new information, subsequent events, anticipated or unanticipated circumstances or otherwise.

 

Source: Alliance Data Systems Corporation

George Miller started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Gambling in the USA

Republican Senator Says Anti-Loot Box Bill Mainly Focus on Children

Niji Narayan

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Republican Senator Says Anti-Loot Box Bill Mainly Focus on Children
Photo Source: politico.com
Reading Time: 1 minute

 

Josh Hawley, the Republican senator, has made waves with his proposal “Protecting Children from Abusive Games Act.” The bill would ban loot boxes and microtransactions in games “designed for children.” According to Hawley, children are the main focus of the bill.

Hawley revealed that the idea for the bill came from “being a parent of two little boys,” as well as “talking to a lot of parents.” He also mentioned that he has heard from “lots of gamers” about their worries about the increasing volume of microtransactions in all kinds of games. Hawley also said that his children do not currently play games at all.

According to Hawley, children may not “know the nature of these microtransactions.” Comparing them to casinos, which of course minors aren’t legally able to enter, he noted that this bill falls in line with other efforts to “regulate what our children are exposed to.”

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Gambling in the USA

The Cordish Companies Announces Key Executive Appointments In Gaming Division Expansion

George Miller

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The Cordish Companies Announces Key Executive Appointments In Gaming Division Expansion
Reading Time: 3 minutes

 

Travis Lamb Elevated to Chief Financial Officer of Cordish Gaming Group; Anthony Faranca Named Executive Vice President & General Manager of Live! Casino & Hotel in Hanover, Maryland

 

The Cordish Companies announced key appointments to its corporate executive team in the Gaming & Lodging division, as the company moves to expand the Live! brand in the Mid-Atlantic region with the development of two new gaming properties in Pennsylvania.

TRAVIS LAMB, who most recently served as Executive Vice President & General Manager of Live! Casino & Hotel, in Hanover, MD, has been elevated to the new position of Chief Financial Officer for Cordish Gaming Group, the company’s international gaming division.

Succeeding Lamb will be ANTHONY FARANCA who joins the company as Executive Vice President & General Manager of Live! Casino & Hotel. Both appointments are effective immediately.

The announcements come as The Cordish Companies prepares for significant growth with the addition of two new gaming properties, including Live! Casino & Hotel in Philadelphia, PA, and Live! Casino in Westmoreland County, PA, just outside of Pittsburgh. Additionally, Live! Casino & Hotel in Maryland is putting the finishing touches on a significant expansion of its Event Center to accommodate up to 4,000 seats upon completion.

“We are incredibly fortunate as a company to have a leader as skilled and knowledgeable as Travis and we’re pleased to elevate him to a position where he can have even greater impact on the growth of our gaming ventures in both Maryland and Pennsylvania,” said David Cordish, Chairman, The Cordish Companies. “We are also thrilled to have a gaming executive as experienced as Anthony on board and know he will be a fantastic addition to our flagship property in Maryland.”

TRAVIS LAMB is a senior level executive with more than 25 years of experience in the casino gaming industry, primarily serving in strategic planning and analysis and financial leadership positions. In his new capacity as CFO of Cordish Gaming Group, Mr. Lamb will oversee the planning, implementation and management of all the financial activities of the company’s gaming projects, including the newest ventures in Philadelphia and Pittsburgh.

Mr. Lamb joined The Cordish Companies as Chief Financial Officer of Live! Casino & Hotel and was later promoted to General Manager, where he oversaw the addition of the flagship Live! Hotel and the expansion of the Live! Event Center. Prior, Mr. Lamb served as Vice President of Finance at Harrah’s Philadelphia Casino & Racetrack, where his duties included managing financial accounting, income audits, planning & analysis, risk management and regulatory compliance, while overseeing a financial team of 100 employees. He also spent six years as Harrah’s Eastern Division Vice President of Financial Planning & Analysis, working with ten properties from Iowa to Atlantic City, including Canada and the Bahamas. Mr. Lamb also has ten years of experience serving in finance leadership positions with Harrah’s East Chicago Riverboat Casino Hotel and Showboat Atlantic City Casino Hotel.

ANTHONY FARANCA brings more than 25 years of diverse management experience from multiple gaming jurisdictions to his new role as Executive Vice President and General Manager of Live! Casino & Hotel in Maryland, where he will assume oversight of the day-to-day management and operations of one of the largest commercial casinos in the country.

Mr. Faranca most recently served as Vice President and General Manager for Station Casinos in Las Vegas, Nevada, before joining the Live! Team. Prior, he held the position of Vice President and General Manager for Parx Casino in Pennsylvania, where he helped affirm the property’s status as the number one revenue-producing facility in the state. In addition, Mr. Faranca spent several years in Atlantic City, New Jersey, where he served as Vice President of National Casino Marketing for Caesars Entertainment. Throughout his career, Mr. Faranca has helped organizations drive growth through effective marketing, enhanced guest service and team member engagement.

“During this exciting time, it is our primary focus to place attention on the projects at hand, while continuing to deliver the same level of excellent customer service that our guests have come to expect at Live! Casino & Hotel,” said Rob Norton, President of Cordish Gaming Group. “These appointments not only strengthen our corporate gaming division, but also position us to enhance the results of our existing operations, while pursuing development in other gaming jurisdictions.”

 

Source: The Cordish Companies

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Gambling in the USA

MGM Ends the Talks to Buy Encore Boston Harbor Casino Resort

Niji Narayan

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MGM Ends the Talks to Buy Encore Boston Harbor Casino Resort
Photo Source: travelandleisure.com
Reading Time: 1 minute

 

MGM has ended the talks with Wynn Resort to buy the Encore Boston Harbor Casino. The nearly finished property and Wynn Resorts as a whole were roped in a scandal of massive proportions that stemmed from multiple sexual misconduct allegations leveled against the casino operator’s ex-boss and founder Steve Wynn.

MGM said in a statement that they “have noted the anxiety raised by various stakeholders regarding a transaction” and that they think “the best course of action is to discontinue discussions” concerning the opportunity to buy Encore Boston Harbor. The statement further read that the company wishes to have “a positive impact on communities in which we operate.”

Wynn Resorts said in a statement that it has agreed to cease discussions with MGM “after careful consideration.” The company added that it is committed to opening and running the 671-room hotel and casino resort located along the Mystic River in Everett.

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