Connect with us
SoftSwiss
Playson

Gambling in the USA

Alliance Data To Launch Co-Brand Credit Card Loyalty Program For Penn National Gaming, North America’s Largest Regional Gaming Operator

George Miller

Published

on

Alliance Data To Launch Co-Brand Credit Card Loyalty Program For Penn National Gaming, North America's Largest Regional Gaming Operator
Reading Time: 4 minutes

 

New program to expand and enrich Penn National’s player database, driving customer loyalty and increasing revenue through data-driven insights
Innovative application and on-site credit card issuance capabilities will allow customers to get their new card instantly at many of Penn National’s 40 properties nationwide

 

Alliance Data Systems Corporation (NYSE: ADS), a leading global provider of data-driven marketing and loyalty solutions, today announced its Columbus, Ohio‑based card services business, a premier provider of branded private label, co-brand and business card programs, has signed a new agreement to provide co-brand credit card services for Penn National Gaming (NASDAQ: PENN), North America’s largest regional gaming and entertainment company, subject to any requisite regulatory approvals. The credit card program will expand and enrich Penn National’s customer loyalty program.

Penn National Gaming, which recently acquired Pinnacle Entertainment, now operates 40 properties in the U.S., including multiple Hollywood Casinos, Ameristar Casinos, L’Auberge Casino, the Tropicana Las Vegas and the M Resort Spa & Casino. The company’s industry-leading loyalty program currently offers its customers the opportunity to earn points for gaming and other purchases at its locations. The addition of the credit card program allows customers to earn even more points on hotel, dining and non-gambling entertainment purchases at the company’s properties, while earning additional points when they use the card elsewhere for daily purchases.

Alliance Data’s innovative Frictionless Mobile CreditSM and Instant Card Issuance capabilities will simplify and accelerate the process of applying for and receiving the credit card. Alliance Data’s patent-pending Frictionless Mobile Credit capability enables customers to apply for the card in a matter of seconds from anywhere within a Penn National property through a text message and a few keystrokes. Approved customers receive their card within minutes, printed onsite at many Penn National property through Alliance Data’s Instant Card Issuance capability. Penn National will also leverage Alliance Data’s full suite of data-driven marketing services to gain further customer insights and increase loyalty.

“Our agreement with Alliance Data will allow us to offer customers additional ways to earn valuable benefits, while increasing our current customers’ loyalty and providing us with new insights to help reach even more customers,” said Jennifer Weissman, Chief Marketing Officer, Penn National Gaming. “Alliance Data, through its innovative approach to marketing and loyalty, has demonstrated the ability to drive top-line sales in our industry, and we are excited for the credit card program to contribute to our continued growth.”

Melisa Miller, president, Alliance Data’s card services business, added, “We look forward to leveraging the winning combination of innovative technology and data-driven insights to connect with loyal Penn National enthusiasts and to enable them to earn even more of what they love. By increasing customers’ access to the exceptional experiences they already enjoy, we are confident our unique partnership will help Penn National continue its impressive growth story.”

 

About Penn National
Penn National Gaming owns, operates or has ownership interests in gaming and racing facilities and video gaming terminal operations with a focus on slot machine entertainment. Reflecting the recent completion of the Pinnacle Entertainment transaction the Company now operates 40 facilities in 18 jurisdictions.  In total, Penn National facilities feature approximately 49,000 gaming machines, 1,200 table games and approximately 9,000 hotel rooms.  The Company also offers social online gaming through its Penn Interactive Ventures division and has leading customer loyalty programs with over five million active customers.

About Alliance Data’s card services business
Based in Columbus, Ohio, Alliance Data’s card services business develops market-leading private label, co-brand, and business credit card programs for many of the world’s most recognizable brands. Through our branded credit programs, we help build more profitable relationships between our partners and their cardmembers, and drive lasting loyalty.

Using the industry’s most comprehensive and predictive data set, advanced analytics, and broad-reaching capabilities, Alliance Data’s card services business has been helping partners increase sales and provide greater value to their cardmembers since 1986. We are proud to be part of the Alliance Data enterprise (NYSE: ADS), an S&P 500, FORTUNE 500 and FORTUNE 100 Best Companies to Work For company headquartered in Plano, Texas. To learn more, visit KnowMoreSellMore.com, follow us on Twitter @Know_SellMore, and connect with us on LinkedIn at Alliance Data card services.

About Alliance Data
Alliance Data® (NYSE: ADS) is a leading global provider of data-driven marketing and loyalty solutions serving large, consumer-based industries. The Company creates and deploys customized solutions, enhancing the critical customer marketing experience; the result is measurably changing consumer behavior while driving business growth and profitability for some of today’s most recognizable brands. Alliance Data helps its clients create and increase customer loyalty through solutions that engage millions of customers each day across multiple touch points using traditional, digital, mobile and emerging technologies. An S&P 500, FORTUNE 500 and FORTUNE 100 Best Companies to Work For company headquartered in Plano, Texas, Alliance Data consists of three businesses that together employ approximately 20,000 associates at more than 100 locations worldwide.

Alliance Data’s card services business is a provider of market-leading private label, co-brand, and business credit card programs. Epsilon® is a leading provider of multichannel, data-driven technologies and marketing services, and also includes Conversant®, a leader in personalized digital marketing. LoyaltyOne® owns and operates the AIR MILES® Reward Program, Canada’s most recognized loyalty program, and Netherlands-based BrandLoyalty, a global provider of tailor-made loyalty programs for grocers.

F

Forward Looking Statements
This release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Forward-looking statements give our expectations or forecasts of future events and can generally be identified by the use of words such as “believe,” “expect,” “anticipate,” “estimate,” “intend,” “project,” “plan,” “likely,” “may,” “should” or other words or phrases of similar import. Similarly, statements that describe our business strategy, outlook, objectives, plans, intentions or goals also are forward-looking statements.

We believe that our expectations are based on reasonable assumptions. Forward-looking statements, however, are subject to a number of risks and uncertainties that could cause actual results to differ materially from the projections, anticipated results or other expectations expressed in this release, and no assurances can be given that our expectations will prove to have been correct. These risks and uncertainties include, but are not limited to, factors set forth in the Risk Factors section in our Annual Report on Form 10-K for the most recently ended fiscal year, which may be updated in Item 1A of, or elsewhere in, our Quarterly Reports on Form 10-Q filed for periods subsequent to such Form 10-K.

Our forward-looking statements speak only as of the date made, and we undertake no obligation, other than as required by applicable law, to update or revise any forward-looking statements, whether as a result of new information, subsequent events, anticipated or unanticipated circumstances or otherwise.

 

Source: Alliance Data Systems Corporation

Advertisement Kasynos.Online

Gambling in the USA

Gaming Americas Weekly Roundup – February 22-28

Niji Narayan

Published

on

Reading Time: 3 minutes

Welcome to our weekly roundup of American gambling news again! It was again an eventful week in the USA, despite the still-active virus attack.

Here, we are going through the weekly highlights of the American gambling industry which include the latest news, new partnerships and compliance updates. Read on and get updated.

Latest News

Jackpot Digital has announced that it is reviewing and intending to spin-out its online gaming software assets to a newly incorporated company (Spinco). As consideration for the assets, Spinco will issue shares which shall be distributed to Jackpot’s shareholders. The purpose of the spin-out shall be to leverage and monetise the Company’s online digital assets and commercial relationships in the gaming sector. Also, the spin-out will allow a more streamlined regulatory process by separating the Company’s respective business operations and allow the Company to attract specialised management to run the online operations.

JCM Global has installed the upgraded version of its award-winning ICB Intelligent Cash Box system at two Sac & Fox Nation casinos in Oklahoma. The 623 slot games at Black Hawk Casino in Shawnee and the 148 slot games at Sac & Fox Nation Casino in Stroud now have the added boost of technology of JCM’s sophisticated ICB 3.0, further enhancing security and efficiencies. Both properties also benefit from JCM’s industry-leading iVIZION bill validators and a combination of GEN5 and GEN2U thermal printers.

Digital Gaming Corporation is entering the US online sports betting and iGaming market using the globally recognised “betway” brand. The betway brand operates in over 20 regulated markets across the world, and with global recognition it is both distinct and memorable. The high regard in which DGC Betway is viewed within the US gaming industry is demonstrated by the fact that DGC has secured market access agreements for 10 US States, for online Sports Betting, and where allowed by law, iGaming. DGC will continue to strive towards expanding its footprint across the US and is committed to finding partners that fit with its strategic objectives.

Multinational stadium designer Populous has revealed the designs for a $500 million convention, entertainment and esports centre in downtown Toronto. The venue is still unnamed but will sit on 4.5 acres of the Canadian National Exhibition grounds, a waterfront site on the northern edge of Lakeshore Boulevard that would also see a hotel tower rise at the project’s rear. OverActive Media (OAM), an international media and entertainment company, is serving as the project’s developer.

Helicon One Digital Ltd, the marketing company behind the UK casino portal The Slot Buzz, is set to launch its latest gaming site in Canada. The new website, thecasinoheat.ca, will focus on providing reviews and game guides for Canadian gamblers looking to place bets online. Reviews of more than 50 casino brands will be published on the site with operator and licensing information as well as informative and expert opinion on the games, software and payment services available.

Enthusiast Gaming Holdings is going to launch a new premium online publication dedicated to the growing needs of today’s esports fans. Combining content elements from the Company’s two existing esports coverage outlets, Upcomer and Daily Esports, Enthusiast Gaming will relaunch one unified esports publication later this spring. The new publication, which will operate as Upcomer, will leverage its existing user and prediction engine, to create one of the most complete esports fan engagement experiences.

New Partnership

Bally’s Corporation has become an Official Sports Betting Partner of the National Hockey League (NHL). This multi-year deal represents Bally’s first sports betting partnership with a professional sports league. The partnership provides Bally’s with rights to use NHL marks and logos as well as use of the League’s official data across its expanding portfolio of sports betting products. Also, through its media partnership with Sinclair Broadcast Group, Bally’s will create engaging content for NHL fans and integrate that content into live NHL game coverage spanning 19 regional sports networks.

Compliance Updates

Rush Street Interactive (RSI) has secured market access opportunities in Ohio, Maryland and Missouri through a strategic partnership deal with Penn National Gaming. Under the terms of the deal, RSI will have the ability to offer its BetRivers.com real-money online casino and sports betting platform for up to 20 years in Ohio, Maryland and Missouri through potential second skins in each of those states, subject to license availability, state law and regulatory approvals.

The North Dakota House of Representatives has passed two resolutions that could put sports betting and online poker on the November ballot. The legislation may allow North Dakota to join Michigan in legalising interstate poker. Since the state does not have any commercial casinos, all gaming and sports betting would take place online. The resolutions will now go to the Senate, where the Republicans hold a strong majority.

Continue Reading

Gambling in the USA

Gaming Americas Weekly Roundup – February 15-21

Niji Narayan

Published

on

Reading Time: 3 minutes

Welcome to our weekly roundup of American gambling news again! It was again an eventful week in the USA, despite the still-active virus attack.

Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.

Latest News

Casinos in New York are now able to stay open until 11 pm after Governor Andrew Cuomo eased the Covid-19 countermeasures in the state. Along with casinos, the governor’s executive order also puts back the previous 10 pm curfew by an hour for restaurants, bars, gyms and fitness centres, billiards halls and any other location with a State Liquor Authority licence.

The Michigan Gaming Control Board (MGCB) has authorised the launch of another online gaming and sports betting operator. The Pokagon Band of Potawatomi Indians — which operates three casinos under the Four Winds brand in Dowagiac, Hartford and New Buffalo — and its platform provider, Pala Interactive LLC, join a group of other operators and platform providers the state agency has approved in recent weeks, since the two forms of gambling officially launched in the state last month.

NeoPollard Interactive has congratulated its customer network on exceptional Fiscal Year 2020 (FY20) results. NPi’s iLottery partners, including the Michigan, Virginia, New Hampshire and North Carolina Education Lotteries, achieved topline sales totaling a collective $2 billion. Just as impressive as this milestone achievement is the fact that these lotteries grew topline sales by a remarkable 89% from the previous fiscal year. FY20 is defined as the twelve-month period ending 30 June 2020 for each state except Michigan, which concluded FY20 on 30 September 2020; all four lotteries have continued to achieve significant growth in the current fiscal year.

A class-action lawsuit filed last week targets Apple for hosting and profiting from casino-style apps through the App Store, specifically titles developed by Zynga. Lodged with the U.S. District Court for the Northern District of Columbia, the suit takes issue with free-to-play games that offer micro-transactions, or in-app purchases, for digital currency or other forms of digital goods.

Partnerships

Playtech plc has announced that it has signed strategic agreements with various subsidiaries of Greenwood Racing, which own and operate the Parx Casino in Bensalem, Pennsylvania. The agreements include licensing of Playtech products to the Greenwood companies in the states of Michigan, Indiana, New Jersey and Pennsylvania, commencing with the launch of online casino in Michigan on Playtech’s IMS Platform and Player Account Management (PAM).

Online casino content provider Pragmatic Play has entered into a partnership with BetPlay, one of the key operators in Colombia. This new partnership will see the Colombian operator take Pragmatic Play’s entire suite of award-winning slots including the fan-favourite Wolf Gold, recent hit The Hand of Midas, and the highly acclaimed John Hunter series. BetPlay is the online gaming division of Corredor Empresarial, the country’s national lottery operator. This deal is a strategic move in Pragmatic Play’s expansion plan in Latin America, as BetPlay is one of the market leaders in the regulated country as well as the main sponsor of the National Football League (NFL).

The Director Board of Atlantic Lottery has appointed Patrick Daigle as the organisation’s interim President and CEO. Daigle began his Atlantic Lottery career in 1997 and most recently served as the Lottery’s Chief Financial Officer. Sean O’Connor, Chair of Atlantic Lottery’s Director Board, said Daigle’s nearly 25 years of proven senior leadership experience will be a valued asset to the organisation during the transitional period.

DraftKings has appointed Jennifer Aguiar as its Chief Compliance Officer. Previously, Aguiar served as the company’s Vice President of Compliance and Risk. As Chief Compliance Officer, Aguiar will be responsible for overseeing corporate compliance and enterprise risk management. Among other responsibilities, she will ensure DraftKings’ compliance with all U.S. and international licensing requirements related to daily fantasy sports, sports betting and iGaming.

Continue Reading

Gambling in the USA

Gaming Americas establishes new branding strategy for the 2021 Summit, launches Summits By Gaming Americas

George Miller

Published

on

Reading Time: 2 minutes

 

Gaming Americas rebrands Sports Betting & Casino Summit North America.

 

Digital events specialists Hipther Agency has revealed its new branding strategy for its flagship conference in the Americas, previously called “Sports Betting & Casino Summit North America”

Starting 2021, Gaming Americas’ annual summit will be hosted under the “Summits by Gaming Americas” brand and will consist of two events:

  • 22 June, 2021 – Gaming Summit North America (#GSNA2021)
  • 23 June, 2021 – Gaming Summit Latin America (#GSLATAM2021)

Building on the success of the first edition that took place in 2020, the team is excited to add a full day of discussions about the Latin American gambling industry as part of the content coverage on GamingAmericas.com.

The Summit by Gaming Americas brand complements the Gaming Americas Quarterly Meetups and offers a leading range of insights and networking opportunities for industry stakeholders across North and Latin America.

Zoltán Tűndik, Co-Founder and Head of Business at Hipther Agency commented: “In less than a year, Gaming Americas has proved itself and climbed many rankings to become a one-stop media outlet which offers quality content daily and hosts some of the most talked-about industry meetings. We constantly adding to our offering and now our leading summit will cover even more regions in the Americas.

The team at Hipther Agency are already planning for the second meetup dedicated to the Americas, which will take place on the 29th of April and also preparing for the Summit which will take place between 22-23 June, 2021.

Details about the 2-day Summit can be found here: https://summits.gamingamericas.com/

Details about the Gaming Americas Quarterly Meetups can be found here: https://gamingamericas.com/meetups/

For sponsorship/speaking and marketing inquiries, make sure to reach out to Andrada Marginean (B2B Sales Executive at Hipther Agency).

For media-related inquiries, please contact Alexandru Marginean (Marketing Specialist at Hipther Agency).

To receive constant updates, subscribe here: http://eepurl.com/hfyZxf

Continue Reading
Advertisement
NSoft
Advertisement
EvoPlay Entertainment
Advertisement
Kasyno Online na HEX Polska

Subscribe to our News via Email

Enter your email address to subscribe to our news and receive notifications of new posts by email.

Trending

Notice for AdBlock users

We are constantly showing banners about important news regarding events and product launches. Please turn AdBlock off in order to see these areas.