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Alliance Data To Launch Co-Brand Credit Card Loyalty Program For Penn National Gaming, North America’s Largest Regional Gaming Operator

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Alliance Data To Launch Co-Brand Credit Card Loyalty Program For Penn National Gaming, North America's Largest Regional Gaming Operator
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New program to expand and enrich Penn National’s player database, driving customer loyalty and increasing revenue through data-driven insights
Innovative application and on-site credit card issuance capabilities will allow customers to get their new card instantly at many of Penn National’s 40 properties nationwide

 

Alliance Data Systems Corporation (NYSE: ADS), a leading global provider of data-driven marketing and loyalty solutions, today announced its Columbus, Ohio‑based card services business, a premier provider of branded private label, co-brand and business card programs, has signed a new agreement to provide co-brand credit card services for Penn National Gaming (NASDAQ: PENN), North America’s largest regional gaming and entertainment company, subject to any requisite regulatory approvals. The credit card program will expand and enrich Penn National’s customer loyalty program.

Penn National Gaming, which recently acquired Pinnacle Entertainment, now operates 40 properties in the U.S., including multiple Hollywood Casinos, Ameristar Casinos, L’Auberge Casino, the Tropicana Las Vegas and the M Resort Spa & Casino. The company’s industry-leading loyalty program currently offers its customers the opportunity to earn points for gaming and other purchases at its locations. The addition of the credit card program allows customers to earn even more points on hotel, dining and non-gambling entertainment purchases at the company’s properties, while earning additional points when they use the card elsewhere for daily purchases.

Alliance Data’s innovative Frictionless Mobile CreditSM and Instant Card Issuance capabilities will simplify and accelerate the process of applying for and receiving the credit card. Alliance Data’s patent-pending Frictionless Mobile Credit capability enables customers to apply for the card in a matter of seconds from anywhere within a Penn National property through a text message and a few keystrokes. Approved customers receive their card within minutes, printed onsite at many Penn National property through Alliance Data’s Instant Card Issuance capability. Penn National will also leverage Alliance Data’s full suite of data-driven marketing services to gain further customer insights and increase loyalty.

“Our agreement with Alliance Data will allow us to offer customers additional ways to earn valuable benefits, while increasing our current customers’ loyalty and providing us with new insights to help reach even more customers,” said Jennifer Weissman, Chief Marketing Officer, Penn National Gaming. “Alliance Data, through its innovative approach to marketing and loyalty, has demonstrated the ability to drive top-line sales in our industry, and we are excited for the credit card program to contribute to our continued growth.”

Melisa Miller, president, Alliance Data’s card services business, added, “We look forward to leveraging the winning combination of innovative technology and data-driven insights to connect with loyal Penn National enthusiasts and to enable them to earn even more of what they love. By increasing customers’ access to the exceptional experiences they already enjoy, we are confident our unique partnership will help Penn National continue its impressive growth story.”

 

About Penn National
Penn National Gaming owns, operates or has ownership interests in gaming and racing facilities and video gaming terminal operations with a focus on slot machine entertainment. Reflecting the recent completion of the Pinnacle Entertainment transaction the Company now operates 40 facilities in 18 jurisdictions.  In total, Penn National facilities feature approximately 49,000 gaming machines, 1,200 table games and approximately 9,000 hotel rooms.  The Company also offers social online gaming through its Penn Interactive Ventures division and has leading customer loyalty programs with over five million active customers.

About Alliance Data’s card services business
Based in Columbus, Ohio, Alliance Data’s card services business develops market-leading private label, co-brand, and business credit card programs for many of the world’s most recognizable brands. Through our branded credit programs, we help build more profitable relationships between our partners and their cardmembers, and drive lasting loyalty.

Using the industry’s most comprehensive and predictive data set, advanced analytics, and broad-reaching capabilities, Alliance Data’s card services business has been helping partners increase sales and provide greater value to their cardmembers since 1986. We are proud to be part of the Alliance Data enterprise (NYSE: ADS), an S&P 500, FORTUNE 500 and FORTUNE 100 Best Companies to Work For company headquartered in Plano, Texas. To learn more, visit KnowMoreSellMore.com, follow us on Twitter @Know_SellMore, and connect with us on LinkedIn at Alliance Data card services.

About Alliance Data
Alliance Data® (NYSE: ADS) is a leading global provider of data-driven marketing and loyalty solutions serving large, consumer-based industries. The Company creates and deploys customized solutions, enhancing the critical customer marketing experience; the result is measurably changing consumer behavior while driving business growth and profitability for some of today’s most recognizable brands. Alliance Data helps its clients create and increase customer loyalty through solutions that engage millions of customers each day across multiple touch points using traditional, digital, mobile and emerging technologies. An S&P 500, FORTUNE 500 and FORTUNE 100 Best Companies to Work For company headquartered in Plano, Texas, Alliance Data consists of three businesses that together employ approximately 20,000 associates at more than 100 locations worldwide.

Alliance Data’s card services business is a provider of market-leading private label, co-brand, and business credit card programs. Epsilon® is a leading provider of multichannel, data-driven technologies and marketing services, and also includes Conversant®, a leader in personalized digital marketing. LoyaltyOne® owns and operates the AIR MILES® Reward Program, Canada’s most recognized loyalty program, and Netherlands-based BrandLoyalty, a global provider of tailor-made loyalty programs for grocers.

F

Forward Looking Statements
This release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Forward-looking statements give our expectations or forecasts of future events and can generally be identified by the use of words such as “believe,” “expect,” “anticipate,” “estimate,” “intend,” “project,” “plan,” “likely,” “may,” “should” or other words or phrases of similar import. Similarly, statements that describe our business strategy, outlook, objectives, plans, intentions or goals also are forward-looking statements.

We believe that our expectations are based on reasonable assumptions. Forward-looking statements, however, are subject to a number of risks and uncertainties that could cause actual results to differ materially from the projections, anticipated results or other expectations expressed in this release, and no assurances can be given that our expectations will prove to have been correct. These risks and uncertainties include, but are not limited to, factors set forth in the Risk Factors section in our Annual Report on Form 10-K for the most recently ended fiscal year, which may be updated in Item 1A of, or elsewhere in, our Quarterly Reports on Form 10-Q filed for periods subsequent to such Form 10-K.

Our forward-looking statements speak only as of the date made, and we undertake no obligation, other than as required by applicable law, to update or revise any forward-looking statements, whether as a result of new information, subsequent events, anticipated or unanticipated circumstances or otherwise.

 

Source: Alliance Data Systems Corporation

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Gambling in the USA

Gaming Americas Weekly Roundup – August 1-7

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Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.

Latest News

Lotto.com, the first digital platform for ordering lottery tickets on any device, with no app download or deposit required, has announced its expansion into three new states: New York, Texas and Colorado.

The Sports Betting Conference Committee has reached an agreement on legislation to legalise sports betting in Massachusetts. The legislation would allow for wagering on both professional and collegiate sports in the Bay State.

Rush Street Interactive (RSI) has opened its BetRivers retail sportsbook in Maryland last week, in partnership with Bingo World, featuring 12 self-service kiosks and three over-the-counter machines on a 3000-square-foot facility.

WarHorse Gaming held its second groundbreaking during an event at Horsemen’s Park, the future site of WarHorse Omaha. The event took featured remarks from Lance Morgan, President and CEO of Ho-Chunk Inc, Garald “Wally” Wollesen, Nebraska Horsemen President, and others.

OddsJam has announced that it has completed the acquisition of OddsBoom, an odds comparison platform. The purchase will help OddsJam expand its presence as a premium content and data provider for regulated sports betting.

PLAYSTUDIOS Inc., the creator of the playAWARDS loyalty platform and an award-winning developer of free-to-play mobile and social games that offer real-world rewards to players, has launched its new blockchain division, playBLOCKS.

New Partnerships

Resorts Digital Gaming has signed a pioneering deal with casino influencer team the Slot Squad to create a unique online experience for their customers. In a first-of-its-kind partnership, the Slot Squad joins Resorts Live, a proprietary platform developed by RDG to showcase online casino games and content.

Codere presented at a press conference held at the Más Monumental stadium, its step forward in sponsorship of the Club Atlético River Plate of Argentina. The gaming operator acquires the Club’s “Main sponsor” category, being placed on the front of the official game and training shirt.

The Detroit Lions announced a partnership with Soaring Eagle Casino and Resort which includes presenting partnership on the upcoming “Inside the Den” television specials, weekly “Inside the Pride” episodes for the 2022 season as well as Power Hour presented by Soaring Eagle Casino and Resort at Ford Field on Detroit Lions gamedays.

SB22 has partnered with Optimove. The partnership demonstrates SB22’s focus on developing highly tailored promotions using Artificial Intelligence and Machine Learning to enhance its operator portfolio’s marketing capabilities by executing sophisticated CRM Marketing campaigns.

Sirplay has partnered with blockchain sportsbook Moonbet, setting out a joint objective to internationally rollout “Web3 sports betting”.

Bally’s Corporation has announced a marketing partnership designating Bally Bet as an official sports betting partner of New York Yankees.

Catena Media has announced a significant media agreement in North America, signing a multi-year partnership with Advance Local’s NJ.com.

New Appointments

Aruze Gaming America (AGA) has appointed Kurt Hansen as its new Vice President of iGaming. His responsibilities will include building and strengthening the company’s iGaming products. He will oversee all the company’s iGaming operations as its new VP.

FanDuel Group has appointed Carolyn Renzin to the position of Chief Legal Officer. Renzin will continue in her role as Chief Compliance Officer for FanDuel Group.

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Gambling in the USA

Gaming Americas Weekly Roundup – July 25-31

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Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.

Latest News

Internet Vikings has launched its iGaming hosting operations in Iowa, as the company works to further develop its US presence. Established in Sweden in 2008, Internet Vikings provides hosting and marketing solutions for iGaming operators.

The AGEM & AGA Annual Golf Classic, presented by JCM Global, has raised $180,000 for the International Centre for Responsible Gaming (ICRG). To date, the event has raised nearly $2.5 million to support the ICRG and its research into problem gambling.

MegaFans, the first open-source esports platform bridging Web2 and Web3, has announced that its Summer Extravaganza Tournament will have a $100,000 prize pool, an opportunity for its rapidly growing base of mobile gamers to win cash, gift cards, cryptocurrency, NFTs and more.

Penn National Gaming Inc has announced that its subsidiary Score Digital Sports Ventures (Canada) Inc has launched its proprietary risk and trading platform, the culmination of theScore Bet’s strategy to bring its sportsbook technology in-house.

Pragmatic Play, a leading content provider to the iGaming industry, has strengthened its position in Buenos Aires City, Argentina following the approval of its Live Casino content by the capital city’s regulator.

International Game Technology (IGT) has announced that its subsidiary, IGT Global Solutions Corporation, has signed an agreement to deliver engaging iLottery content through its high-performing remote gaming server (RGS) to the Michigan Lottery.

Magic Eden, the leading community-centric, NFT marketplace on Solana, introduced the Company’s first Semi-Fungible Token (SFT) marketplace in conjunction with the popular move-to-earn NFT game Genopets.

SciPlay Corporation, one of the world’s leading gaming companies, has launched a summer-long social media and advertising campaign for the top-ranked casino game Jackpot Party, starring actress and entrepreneur Sofia Vergara.

Partnerships

Lotería Nacional de Ecuador, the Ecuador National Lottery, has awarded a new, 10-year contract to Scientific Games that includes instant games, lottery systems, retail technology and a draw-based lottery game system that will launch Ecuador’s first-ever electronic draw games.

Ainsworth Interactive, the iGaming division of Ainsworth Latin America, has taken its iGaming content live in Peru with retail and online operator Apuesta Total. Games like Mustang Spirit and Vegas Fiesta Grand are now available at ApuestaTotal.com.

G2 Esports has entered into a partnership with Herman Miller Gaming. The partnership will provide G2 with Herman Miller Gaming equipment and create exclusive opportunities for the teams to collaborate on future products and research.

Betsoft Gaming has secured a content partnership with operator Condor Gaming Group’s new online casino, Gambeta10. The licensed casino will have access to Betsoft’s award-winning slots portfolio including the latest release Gemini Joker and classic comedy heist Take the Bank.

Brazilian top-flight club Fluminense has renewed its sponsorship arrangement with sports betting brand Betano. Running until June 2025, the sponsorship arrangement will focus on fan engagement, with various activations planned according to the duo, along with advertising and marketing provisions.

New Appointments

Pollard Banknote has appointed May Scheve Reardon as VP of government relations with responsibility for government and legislative affairs.

Bragg Gaming Group has announced that the Company’s Board of Directors has appointed Mark Clayton to the Board.

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Gambling in the USA

Gaming Americas Weekly Roundup – July 18-24

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Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.

Latest News

Esports portfolio company X1 Esports and Entertainment has entered into a definitive agreement to acquire digital influencer management company Tyrus Talent Services.

Casino officials for Elk Grove’s Sky River Casino have announced that the casino is set to open in early September, two months ahead of schedule. Casino officials did not specify a date in their announcement, but work on the 100,000-square-foot casino west of Highway 99 near Kammerer Road is nearly complete as hiring continues.

Caesars Entertainment has received a top score on this year’s Disability Equality Index (DEI), a joint initiative of the American Association of People with Disabilities (AAPD) and DisabilityIN. Up from 80 on last year’s index, the company received a 100, marking it as one of the best places to work for disability inclusion.

Las Vegas Sands Corp has reported financial results for the quarter ended 30 June 2022. Net revenue was $1.05 billion, compared to $1.17 billion in the prior year quarter. Operating loss was $147 million, compared to $139 million in the prior year quarter.

FanDuel Casino has chosen Mischief @ No Fixed Address as its creative agency of record. Mischief is responsible for creative duties pertaining to FanDuel Casino.

FanDuel Group is expanding its online casino offerings through the introduction of its first-ever FanDuel-branded live dealer studios in Michigan and Pennsylvania in partnership with Evolution. All of FanDuel’s live dealer games, including blackjack and roulette will now be streamed for Michigan and Pennsylvania customers directly from FanDuel’s live dealer studios.

New Partnerships

PointsBet Canada has confirmed that it will continue to support curling in Canada, agreeing to a long-term partnership with Curling Canada and the newly formed Team Bottcher. The agreement will see PointsBet Canada become the official Team Bottcher sports betting partner.

ScoreBreak has announced a new, ground-breaking agreement with Genius Sports, the exclusive distributor of official NCAA data. ScoreBreak solutions, which can be delivered to the bench, sidelines, locker-room and the booth, will be powered by official NCAA game statistics across multiple sports.

U.S. Integrity has announced a comprehensive partnership with Desert Diamond Casinos & Entertainment, which on February 11, 2022, launched their mobile sportsbook operation.

Jackpocket, the leading third-party app in the US to provide a secure way to order official state lottery tickets, and the New York Mets announced Jackpocket as the Official Digital Lottery Partner of the Mets.

New Appointments

Betsson has announced Zé Roberto as its newest brand ambassador. The Brazilian former football player, who has a successful career worldwide, signed a three-year global contract with all brands in Betsson Group’s portfolio.

Jackpocket has appointed iGaming veteran John Worthington as the company’s first-ever VP of Interactive Gaming.

FanDuel Group has announced two appointments reflecting each executive’s contributions to the success of the business. Effective immediately, Christian Genetski has been promoted to the role of President, FanDuel Group and Mike Raffensperger has been named to the newly created position of Chief Commercial Officer.

Gaming Laboratories International (GLI) has appointed Ginnie Hollis as Director of Engineering. Previously, she served as Senior Manager of Engineering.

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