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Evolution LA Joins Forces with FanDuel on “Walk Away” Ad Campaign with Former NFL/ Buffalo Bills Cornerback Vontae Davis

Zoltan Tundik

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Reading Time: 2 minutes

 

Evolution LA edited FanDuel‘s latest hit commercial featuring former NFL Buffalo Bills Cornerback Vontae Davis as part of a campaign to promote the company’s daily fantasy website.

The :30 second ad debuted during Thanksgiving on DIRECTV Sunday Ticket and NBCU properties, and is also running on digital, television and social media platforms. Davis recently retired from professional football during a game on the second week of the season.

 

The commercial promotes the gaming pastime known as daily fantasy on FanFuel, where players can pick a different team each week and quit previous choices. The ad’s premise is that it’s ok to “walk away” from their teams and remain engaged in fantasy football. Evolution worked closely with director Steve Giraldi and producer John Shepphird from the FanDuel group to edit this timely spot.

“Evolution is our ace-in-the hole post house,” said Shepphird. “They consistently create amazing promotional content for the FanDuel Group including TVG, Betfair Casino, and Draft.”

For more information visit www.evolutionla.com or www.fanduel.com.

About FanDuel Group

FanDuel Group is an innovative sports-tech entertainment company that is changing the way consumers engage with their favorite sports, teams, and leagues. The premier gaming destination in the United States, FanDuel Group consists of a portfolio of leading brands across gaming, sports betting, daily fantasy sports, advance-deposit wagering, and TV/media, including FanDuel, Betfair US, DRAFT, and TVG. FanDuel Group has a presence across 45 states and 8 million customers. The company is based in New York with offices in CaliforniaNew JerseyFloridaOregon, and Scotland. FanDuel Group is a subsidiary of Paddy Power Betfair plc, a leading international sports betting and gaming operator and a constituent of the FTSE 100 index of the London Stock Exchange.

About Evolution LA

Evolution LA produces work that breaks through the clutter and noise of today’s media landscape. This full-service production company believes in engaging audiences and connecting with consumers in authentic and meaningful ways. It is the name studios, brands and celebrities turn to for original ideas and proven marketing strategies. Its clients are some of the most lucrative and well-regarded properties in entertainment and business. Evolution LA creates innovative campaigns with an expert team of in-house producers, directors and post-specialists who deliver creative campaigns and ensure projects run smoothly anywhere in the world.

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Daily Fantasy Sports

XFL LA Wildcats And Monkey Knife Fight Announce Marketing Partnership

George Miller

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XFL LA Wildcats And Monkey Knife Fight Announce Marketing Partnership
Reading Time: 2 minutes

 

Just in time for their home opener, the XFL’s Los Angeles Wildcats announced a partnership with Monkey Knife Fight (MKF), one of the fastest-growing sports gaming platforms in North America. MKF’s sponsorship will be activated through in-stadium promotions, weekly XFL fantasy games and an MKF decal that will appear on the Wildcats’ helmets during select games.

“The XFL created a league of great teams and we truly feel this partnership is a natural fit,” stated Bill Asher, Founder of Monkey Knife Fight. “We’re excited to introduce XFL fans to Monkey Knife Fight, particularly in the Los Angeles market.”

“We’re proud to be partnering with the fastest-growing sports gaming platform in North America, Monkey Knife Fight,” said LA Wildcats President Heather Brooks Karatz. “As the Official Daily Fantasy Sports Partner of the LA Wildcats, Monkey Knife Fight will boost our fan experience to a completely new level.”

The announcement comes on the heels of multiple accolades for Monkey Knife Fight, which includes being named the 2020 Fantasy Sports & Gaming Association Rookie of The Year and Disruptor of the Year and also received two 2019 EGR Operator Awards nominations.

About Monkey Knife Fight: Monkey Knife Fight (MKF) is the fastest-growing sports gaming platform in North America, while being the third-largest Daily Fantasy Sports (DFS) platform.  MKF is a new style of legal mobile gaming – a democratized platform with a level playing field where you play against the house, not professionals.  MKF launched in the Fall of 2018 with a dynamic slate of new daily sports contests for all NFL, MLB, NHL, NBA, WNBA, PGA, soccer, and NASCAR events.

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Daily Fantasy Sports

DraftKings Signs Multi-year Partnerships With Three NBA Franchises

George Miller

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DraftKings Signs Multi-year Partnerships With Three NBA Franchises
Reading Time: 3 minutes

 

Expanding League Relationship Through New Celtics, 76ers, Pacers Deals

DraftKings Inc. announces expanded partnerships with three National Basketball Association (NBA) franchises, making DraftKings an official partner of the Boston Celtics, Philadelphia 76ers, and Indiana Pacers. All three partnerships include the use of official team marks and logos, in addition to various branding options, ultimately enhancing DraftKings’ user experience and bringing sports fans closer to their favorite NBA teams.

“It is with great enthusiasm that we announce these multi-year partnerships with the Celtics, 76ers, and Pacers. The NBA represents DraftKings’ second-most-popular sport, and we are thrilled to offer our fanbase a continually unique and authentic sports gaming product,” said Ezra Kucharz, chief business officer at DraftKings. “Each of these partnerships represent a common strategy and stress the importance NBA teams and DraftKings place on fan engagement and overall customer experience.”

PACERS: The partnership with the Pacers makes DraftKings the Official Daily Fantasy Sports and an official Sports Betting Partner of the Indiana Pacers. With this comes rights to marks and logos, as well as in-game promotions, activations, and branding. As part of the sponsorship, DraftKings will offer unique experiences for customers, including a VIP “Fantasy Camp” opportunity and “Honorary Team Captain Presentations”. This diverse suite of experiences, comprised of practice court scrimmages, game tickets, and alumni meet and greets, will provide unparalleled access for fans and users alike.

“We are delighted to welcome DraftKings into the Indiana Pacers’ family of corporate partnerships,” said Rick Fuson, Pacers’ sports and entertainment president and COO. “With prominent in-arena presence, presenting sponsorship of our popular post-game show hosted by Eddie White and other elements, our fans are certain to understand the strength and value of this partnership for both of us. It truly is a win-win.”

76ers: Per the agreement with the 76ers, DraftKings is now the exclusive and Official Daily Fantasy Partner – and a sportsbook and online casino partner – of the Philadelphia 76ers. As part of the partnership, along with traditional marketing and promotional opportunities, DraftKings will offer VIPs a “Court of Dreams” excursion allowing them an all-access, inside look at the 76ers’ training complex, in addition to season tickets and suites for hospitality and promotional use.

“Today marks a new, exciting chapter in the long-standing relationship between two of the sports industry’s most innovative companies, whose dedication to fan experience consistently raises the bar in the sports partnership space.  The 76ers are proud to continue to stand alongside DraftKings as we together create and amplify expanded and differentiated opportunities for fans to engage with our team, dynamic players and sport,” said Philadelphia 76ers President Chris Heck.

CELTICS: As part of the Celtics partnership, which focuses solely on Daily Fantasy Sports, DraftKings has been named the team’s Official Daily Fantasy Sports Partner. With this strategic relationship, DraftKings will continue to bolster its presence in its hometown market, gaining access to specific marketing promotions and impactful customer experiences like VIP watch parties, a “Play on the Parquet Event” and sweepstakes.

“Daily fantasy sports players are amongst the most highly engaged NBA fans,” said Celtics Team President Rich Gotham. “We’re happy to collaborate with our hometown partner, DraftKings, to serve Celtics fans through a variety of group activations and game day elements, including the presentation of our starting lineup across social channels.”

Since launch, DraftKings has seen over 500 million entries into DFS contests and about an astounding 40 percent of all DraftKings bettors have placed a wager on an NBA game. As an Authorized Sports Betting Operator of the NBA and the Official and Exclusive DFS and Sports Betting Partner of Madison Square Garden, DraftKings continues to invest heavily into NBA properties and fanbases. Ultimately, these partnership deals emphasize DraftKings continued commitment to growing its customer base and further positioning the company as an industry leader in sports gaming.

All DraftKings Sportsbook and Daily Fantasy offerings, including the NBA, are available for mobile download on both iOS and Android.

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Compliance Updates

NY Court Rules Online Fantasy-sports Betting is Unconstitutional

Niji Narayan

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NY Court Rules Online Fantasy-sports Betting is Unconstitutional
Photo Source: thedenverchannel.com
Reading Time: < 1 minute

 

A New York appellate court has ruled that online fantasy sports betting is unconstitutional in the state.

“We recognize that the legislature was sympathetic to and supportive of IFS (interactive fantasy services) participants. Nevertheless, we have rejected the legislature’s explicitly stated basis for the removal of IFS from the Penal Law definitions of gambling,” the appellate panel wrote in its decision.

The ruling by the New York State Appellate Division poses a new challenge for daily fantasy sports peddlers like FanDuel and DraftKings who seek to operate in the Empire State.

At issue is a 2016 amendment to Racing, Pari-Mutuel Wagering, and Breeding Law that declared that online fantasy sports did not constitute gambling and could thus be allowed.

A group of anti-gambling advocates sued over the law arguing that it violated the constitution. In October 2018, Albany Supreme Court Justice Gerald Connolly agreed with them and declared the 2016 amendment “null and void.”

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