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Evolution LA Joins Forces with FanDuel on “Walk Away” Ad Campaign with Former NFL/ Buffalo Bills Cornerback Vontae Davis

Zoltan Tundik

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Reading Time: 2 minutes

 

Evolution LA edited FanDuel‘s latest hit commercial featuring former NFL Buffalo Bills Cornerback Vontae Davis as part of a campaign to promote the company’s daily fantasy website.

The :30 second ad debuted during Thanksgiving on DIRECTV Sunday Ticket and NBCU properties, and is also running on digital, television and social media platforms. Davis recently retired from professional football during a game on the second week of the season.

 

The commercial promotes the gaming pastime known as daily fantasy on FanFuel, where players can pick a different team each week and quit previous choices. The ad’s premise is that it’s ok to “walk away” from their teams and remain engaged in fantasy football. Evolution worked closely with director Steve Giraldi and producer John Shepphird from the FanDuel group to edit this timely spot.

“Evolution is our ace-in-the hole post house,” said Shepphird. “They consistently create amazing promotional content for the FanDuel Group including TVG, Betfair Casino, and Draft.”

For more information visit www.evolutionla.com or www.fanduel.com.

About FanDuel Group

FanDuel Group is an innovative sports-tech entertainment company that is changing the way consumers engage with their favorite sports, teams, and leagues. The premier gaming destination in the United States, FanDuel Group consists of a portfolio of leading brands across gaming, sports betting, daily fantasy sports, advance-deposit wagering, and TV/media, including FanDuel, Betfair US, DRAFT, and TVG. FanDuel Group has a presence across 45 states and 8 million customers. The company is based in New York with offices in CaliforniaNew JerseyFloridaOregon, and Scotland. FanDuel Group is a subsidiary of Paddy Power Betfair plc, a leading international sports betting and gaming operator and a constituent of the FTSE 100 index of the London Stock Exchange.

About Evolution LA

Evolution LA produces work that breaks through the clutter and noise of today’s media landscape. This full-service production company believes in engaging audiences and connecting with consumers in authentic and meaningful ways. It is the name studios, brands and celebrities turn to for original ideas and proven marketing strategies. Its clients are some of the most lucrative and well-regarded properties in entertainment and business. Evolution LA creates innovative campaigns with an expert team of in-house producers, directors and post-specialists who deliver creative campaigns and ensure projects run smoothly anywhere in the world.

After starting out as an affiliate in 2009 and developing some recognized review portals, I have moved deeper into journalism and media. My experience has lead me to move into the B2B sector and write about compliance updates and report around the happenings of the online and land based gaming sector.

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Daily Fantasy Sports

FastPick comes home to Resorts for jackpot sports payouts

George Miller

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FastPick comes home to Resorts for jackpot sports payouts
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FastPick, the number-one game for head-to-head and over/under fantasy match-ups between the world’s biggest sports stars, is coming home to ResortsCasino.com, the first casino in Atlantic City.

Just click the FastPick tab on the ResortsCasino.com site to get some skin in the game, as your fortunes rise and fall alongside the performance of your favorite players.

Ever wanted to ride LeBron James’ hot hand? Feeling Aaron Rodgers will rack up more passing yards than Tom Brady any given Sunday? Or think Mike Trout will outhit Bryce Harper?

With FastPick, you can now select your preferred head-to-head match-ups and player over/unders on some of the most high-profile games. It’s straightforward fantasy against the house, as FastPick takes the payout pools and DFS sharks out of the equation, allowing players to define their own payouts.

Simply combine 3-10 player picks in parlay-style entries – and if all your chosen players earn more Fantasy Points than their respective rivals, you’ll scoop jaw-dropping payouts of between x5 and x500 your original stake. It’s that easy – no sharks, no rosters, no complex scoring systems.

It’s just the latest development from the ResortsCasino.com lobby, which now houses a leading sportsbook, alongside over 500 online casino games, including slots, table games and Live Dealer tables.

With ResortsCasino.com, you get rewarded for your play with cashback promos, deposit matches, and the best loyalty program around – all backed by nine different deposit and withdrawal methods. Sign up now and get a 100% bonus up to $1,000 on your first deposit, plus your first sports bet matched, up to $250.

Commented Ed Andrewes, Owner of EAGC, lead consultant to Resort Digital Gaming: We originally designed FastPick to accommodate every sports fan who wanted to get a slice of the action but didn’t have the time to compete effectively against those predatory DFS sharks.

“Now, in an evolving sports betting landscape, this fast-growing, easy-access take on head-to-head betting fuses the best of sportsbook props and DFS with some towering jackpots. Our players just love taking on the house in a series of one-on-one performance markets, featuring the superstars of US sports. We’re thrilled to be bringing the next generation of fantasy sports betting home to Resorts.”

For more information, please visit ResortsCasino.com.

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Indian gaming company Delta acquires stakes in HalaPlay

Niji Narayan

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Indian gaming company Delta acquires stakes in HalaPlay
Photo Source: bostonherald.com
Reading Time: 1 minute

 

Delta Corporation, one of the largest gaming and hospitality companies in India, has acquired stakes in the Indian fantasy sports developer HalaPlay. The company has revealed this in a filing with the National Stock Exchange of India.

As per the communication, the company has bought 31,994 equity shares or a 15.52 per cent stake in HalaPlay Technologies Pvt Ltd.

Delta will pay Rs. 15.50 crores in cash for its interest in the fantasy sports operator in two tranches. The hotel and casino company also pointed out that it intends to finalise the transaction before 1 May 2019, subject to conditions precedent by HalaPlay.

Delta is India’s only listed casino and hospitality company. It operates casinos in three Indian provinces where gambling is legal: the states of Goa and Sikkim and the district of Daman. The company operates the Adda52 online gaming operation which features online poker and online games of rummy.

Under the terms of its deal to acquire a minority stake in HalaPlay, Delta said that its wholly owned subsidiary Gaussian Networks Private Limited has entered into an agreement to transfer its fantasy sports business as a going concern to HalaPlay. Gaussian will be allotted 10,320 shares in HalaPlay as a result from the transfer. It will thus acquire a 4.03 per cent stake in the fantasy sports operator.

Delta expects to complete all related transactions by 1 May 2019.

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Asia

Scout Gaming signs deal with Indian Playsafe Games

George Miller

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Scout Gaming signs deal with Indian Playsafe Games
Reading Time: 2 minutes

 

Scout Gaming has entered into a licensing agreement that allows the brand Scoring 11, which will be run in the same company as Indibet.com, to access Scout Gaming’s full product range.

 

“This is the third customer agreement we sign where the counter-party is expected to have a significant presence in the Indian market that is growing strongly. Cricket is a huge sport locally and I’am excited about continuing to grow the liquidity network we have established. Further on this means larger prize pools and a more attractive product” comments Scout Gaming CEO, Andreas Ternström.

“We see how Fantasy Sports has a strong growth in the country. With players like Dream11 who are extremely popular at the forefront, we have explored the possibilities of expanding our value chain to operator business focusing exclusively on fantasy sports. After that scan of the market, Scout Gaming came across as the most competitive player, having established a global liquidity network with access to both popular local sports such as Cricket and Kabaddi, but also international leagues such as Premier League are something we believe will be winning in the long run”, comments Harshit Mehta, CEO of Indiabet.com.

Sports Gaming UK which owns Indiabet.com holds stake in Scoring 11 (Playsafe Games Pvt Ltd). IndiaBet is run by Harshit Mehta in India and he owns majority shares in Playsafe Games Pvt Ltd. Indiabet.com is originally an affiliate focusing on the Indian market. Scout Gaming‘s products are expected to be launched during the year. Scoring 11 is also expected to be part of Scout Gaming’s global liquidity network. Fantasy Sports is considered a skill game in India and is thus fully legal.

 

About Scout Gaming Group:
Scout Gaming Group is a licensed and regulated provider of B2B Daily Fantasy Sports and pool betting. The company offers a flexible and customizable network-based Fantasy Sports solution with support for most sports and leagues through an in-house StatCenter which also provides real-time information to players. Local sports can be provided on request. The Group has approximately 70 staff and is headquartered in Stockholm, Sweden with development and operations in Bergen, Norway and Lviv, Ukraine. Sales, support and product management is handled from the office in Malta.

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