Connect with us
SIS

Daily Fantasy Sports

Evolution LA Joins Forces with FanDuel on “Walk Away” Ad Campaign with Former NFL/ Buffalo Bills Cornerback Vontae Davis

Zoltan Tundik

Published

on

Reading Time: 2 minutes

 

Evolution LA edited FanDuel‘s latest hit commercial featuring former NFL Buffalo Bills Cornerback Vontae Davis as part of a campaign to promote the company’s daily fantasy website.

The :30 second ad debuted during Thanksgiving on DIRECTV Sunday Ticket and NBCU properties, and is also running on digital, television and social media platforms. Davis recently retired from professional football during a game on the second week of the season.

 

The commercial promotes the gaming pastime known as daily fantasy on FanFuel, where players can pick a different team each week and quit previous choices. The ad’s premise is that it’s ok to “walk away” from their teams and remain engaged in fantasy football. Evolution worked closely with director Steve Giraldi and producer John Shepphird from the FanDuel group to edit this timely spot.

“Evolution is our ace-in-the hole post house,” said Shepphird. “They consistently create amazing promotional content for the FanDuel Group including TVG, Betfair Casino, and Draft.”

For more information visit www.evolutionla.com or www.fanduel.com.

About FanDuel Group

FanDuel Group is an innovative sports-tech entertainment company that is changing the way consumers engage with their favorite sports, teams, and leagues. The premier gaming destination in the United States, FanDuel Group consists of a portfolio of leading brands across gaming, sports betting, daily fantasy sports, advance-deposit wagering, and TV/media, including FanDuel, Betfair US, DRAFT, and TVG. FanDuel Group has a presence across 45 states and 8 million customers. The company is based in New York with offices in CaliforniaNew JerseyFloridaOregon, and Scotland. FanDuel Group is a subsidiary of Paddy Power Betfair plc, a leading international sports betting and gaming operator and a constituent of the FTSE 100 index of the London Stock Exchange.

About Evolution LA

Evolution LA produces work that breaks through the clutter and noise of today’s media landscape. This full-service production company believes in engaging audiences and connecting with consumers in authentic and meaningful ways. It is the name studios, brands and celebrities turn to for original ideas and proven marketing strategies. Its clients are some of the most lucrative and well-regarded properties in entertainment and business. Evolution LA creates innovative campaigns with an expert team of in-house producers, directors and post-specialists who deliver creative campaigns and ensure projects run smoothly anywhere in the world.

Africa

Scout Gaming launches with the African licensee of the operator brand Betway

George Miller

Published

on

Scout Gaming launches with the African licensee of the operator brand Betway
Reading Time: < 1 minute

 

Scout Gaming launches with the operator brand Betway, initially for the African market under Betway’s African licensee partner. Betway was founded 2006 and is among the leading global operators, and the brand is currently operating under local licenses in a number of jurisdictions.

Betway’s African licensee partner has gained access to Scout Gaming’s full product portfolio and will launch in the upcoming weeks.

“We are proud that Betway’s African licensee partner selected us as their Fantasy Sports partner. They have quickly become market leaders in the region, and we are looking forward to support them as they expand,” comments Scout Gaming CEO, Andreas Ternstrom.

The agreement is not expected to have a material impact on Scout Gaming’s 2019 revenues but has the potential to have a significant effect on its revenues in future years, depending on the speed of rollout in the region.

Continue Reading

Daily Fantasy Sports

ZenSports Launches Daily Fantasy Sports Contests

George Miller

Published

on

ZenSports Launches Daily Fantasy Sports Contests
Reading Time: 2 minutes

 

New Daily Fantasy Sports contests will be available in 41 states within the United States, and also internationally.

 ZenSports has been 100% focused on being a mobile peer-to-peer sports betting marketplace where anyone can create and accept sports bets with anyone else in the world without the need for a centralized bookmaker. Now the company is adding Daily Fantasy Sports Contests (DFS) to its suite of product solutions.

ZenSports’ peer-to-peer sports betting marketplace is currently only available outside the United States. However, its new Daily Fantasy Sports Contests product will be available in 41 states throughout the United States. Daily Fantasy Sports has a carve-out exemption at the federal level from the Unlawful Internet Gambling Enforcement Act, and ZenSports will offer its new DFS product in states that have either legalized DFS contests or not explicitly made it illegal.

International residents will also have access to the DFS product. The peer-to-peer sports betting product will continue to be excluded from U.S. residents. ZenSports uses multiple geo-restricting technologies to ensure that only international residents get access to the P2P sports betting features, and that only residents in the aforementioned 41 states have access to its DFS contest features.

According to ZenSports Co-Founder & CEO, Mark Thomas, “When building our new DFS features, we took great pains to ensure that the user experience and design within our app weren’t compromised for international customers that have access to both products. While at the same time, using the technologies available to us to ensure that only international residents get access to our P2P sports betting features, and only U.S. residents in the 41 states get access to the DFS features. We feel good that we’ve balanced both very well.”

ZenSports differentiates itself from other DFS platforms in 2 ways: through the use of its SPORTS utility token for betting/rewards, and its simple fee structure.

SPORTS utility token

The biggest differentiator between ZenSports and other DFS products is that ZenSports has created its own cryptocurrency utility token that is turning out to be one of the first best use cases for cryptocurrencies. Since ZenSports first launched its SPORTS utility token back in July 2019, 100% of all peer-to-peer sports bets have been made through the app using its SPORTS token.

“We expect the use of our SPORTS token to also be at or near 100% for Daily Fantasy Sports contests as well,” says Thomas. “The ease of use, savings, cash-back, bonuses, and other loyalty/rewards benefits that our SPORTS token offers is unparalleled compared to any other product. Plus, our token is portable and can be sent into and out of ZenSports with ease. No other product offers all of these benefits in a payment mechanism and loyalty/rewards program.”

Simple, Rewarding Fee Structure

ZenSports keeps its fee structure simple and low-cost so that customers can always understand what they’re paying and never pay too much. Makers that create DFS contests using Bitcoin or U.S. Dollars will only pay 2% to enter their own contests, and other Takers will only pay 4% to enter such contests. Makers that create DFS contests using SPORTS tokens pay 0% to enter their own contests, and other Takers will only pay 2% to enter such contests using SPORTS tokens.

Other DFS companies and products charge fees on upwards of 15%, which significantly reduces customers’ winnings in those other platforms.

ZenSports is available for download in both the App Store and Play Store, and is headquartered in San Francisco, CA.

 

SOURCE: ZenSports

Continue Reading

Daily Fantasy Sports

NBC Sports Chicago All Set to Air “The Daily Line”

Niji Narayan

Published

on

NBC Sports Chicago All Set to Air “The Daily Line”
Reading Time: < 1 minute

 

NBC Sports Chicago is going to air “The Daily Line” which is a four-hour long talk show dedicated to the topics of sports wagering and daily fantasy sports. The show will be hosted by Michael Jenkins and Tim Murray as well as Sara Perlman, the former sideline reporter for the Baltimore Orioles.

The show is designed to appeal to both the serious sports bettor and to those that may be new to the subject by featuring call-ins from guest experts and regular listeners.

The Daily Line should help to educate potential Chicago sports bettors in the meantime. In the event that there is a scheduling conflict, The Daily Line will be aired on NBC Sports Chicago Plus.

Continue Reading
Advertisement
NSoft

Global Gaming Industry Newsletter – Weekly Digest (sent every Wednesday)

Please select all the ways you would like to hear from European Gaming Media and Events:

You can unsubscribe at any time by clicking the link in the footer of our emails. For information about our privacy practices, please visit our website.

We use Mailchimp as our marketing platform. By clicking below to subscribe, you acknowledge that your information will be transferred to Mailchimp for processing. Learn more about Mailchimp's privacy practices here. Read more about European Gaming Media and Event's Privacy Policy and Terms of Service.

Subscribe to our News via Email

Enter your email address to subscribe to our news and receive notifications of new posts by email.

Latest by author

Trending

European Gaming Media and Events is a leading media and boutique event organizer in the European Union with a monthly reach of +50,000 readers. The official company (PROSHIRT SRL), has been listed for 4 years in a row among the top 3 Advertising and market research agencies in the local Top Business Romania Microcompanies based on the Financial Reports.

Contact us: [email protected]

Copyright © 2015 - 2019 European Gaming Media and Events. Registered in Romania under Proshirt SRL, Company number: 2134306, EU VAT ID: RO21343605. Office address: Blvd. 1 Decembrie 1918 nr.5, Targu Mures, Romania

Notice for AdBlock users

We are constantly showing banners about important news regarding events and product launches. Please turn AdBlock off in order to see these areas.