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Sazka and SBTech agree multi-year sportsbook extension

George Miller

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Sazka and SBTech agree multi-year sportsbook extension
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Czech national lottery extends partnership with SBTech following two years of “substantial revenue” gains to drive further market share growth

 

SBTech, the leading sports betting and gaming technology supplier and Sazka, the Czech Republic’s national lottery operator, are delighted to announce the multi-year extension of their pioneering sportsbook partnership.

The agreement, first signed in 2016, means SBTech will continue to work closely with one of Europe’s premier lottery groups, supplying it with the industry’s leading sports betting offering.

Full integration with SBTech’s comprehensive responsible gambling protocols also ensures player safety and security are at the forefront of Sazka’s operations.

Since the sportsbook’s launch two years ago, Sazka has achieved significant growth despite competition from international operators, with an enhanced product built around SBTech’s award-winning event coverage and tailored, data-driven risk management, highly configurable bonus engine and a bespoke front-end designed specifically for the Czech market.

Andrew Cochrane, Chief Commercial Officer, SBTech, said: “We are delighted to strengthen our relationship with one of Europe’s leading lottery groups. Sazka has achieved remarkable growth by embracing innovation, while also maintaining the highest standards of player safety and corporate and social responsibility.

“We have high expectations for the growth of the regulated Czech market and are committed to long-term shared success in this exciting territory.”

Robert Chvatal, CEO, Sazka, added: “SBTech’s complete sports betting solution has enabled us to expand rapidly over the past two years and we are very happy to extend our partnership. We anticipate continued and sustained growth moving forward and are preparing to leverage the full power of the SBTech sportsbook in the months and years to come.”

 

About SBTech

 SBTech is a global leader in omni-channel sports betting and gaming, with more than 1,100 employees in nine offices worldwide. Since 2007, the group has developed the industry’s most powerful online sports betting and casino platform, serving licensees in more than 20 regulated markets.

SBTech’s clients include many of the world’s premier betting and gaming operators, state lotteries, land-based casinos, horse racing companies, and igaming start-ups. The group supplies highly flexible betting and gaming solutions to clients looking for exceptional configurability and the quickest route to market, complemented by proven business intelligence and reporting capabilities.

The SBTech offering includes its seamless sportsbook, Chameleon360 igaming platform, managed services, on-property sportsbook and omni-channel solutions that provide players with constant access to sports and casino products across all online, mobile and retail channels.

Supported by unrivalled expertise in trading and risk management, acquisition and CRM, and the highest standards of regulatory compliance, SBTech’s partners consistently achieve rapid growth, enhanced brand loyalty and record revenues. For more information, visit: www.sbtech.com

 

About SAZKA a.s.

SAZKA a.s. is the biggest and oldest lottery company in the Czech Republic with approximately 95% share on the lottery market. The main lottery products of the company are number lotteries with best known lottery Sportka. Apart from number lotteries in the product offer there are scratch cards, sport odds betting and fast-moving games. Second pillar contains non-lottery services, in particular the biggest mobile virtual operator in the Czech Republic SAZKAmobil, credit recharge and arranging of payments for services or selling tickets. SAZKA a.s. provides its products mainly via a unique selling network with more than 7200 selling places which are located all over the Czech Republic. Products are also available on www.sazka.cz, where the customers can play them online.  SAZKA a.s. is a member of supra-national investment group KKCG acting in 11 countries on 4 continents. Sazka a.s. is part of international lottery holding Sazka Group (there are also shares in Greek Lottery OPAP, Italian Lotto and Austrian Casinos Austria).

 

George Miller started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Central Europe

AGO Esports Enters Partnerships with Puma and Wrigley’s Orbit

Niji Narayan

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AGO Esports Enters Partnerships with Puma and Wrigley’s Orbit
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AGO Esports, the Polish-based esports organisation, has announced partnerships with Puma and Wrigley Company’s chewing gum brand Orbit.

Puma is a German athletic apparel company and AGO Esports will debut its new Puma jersey at DreamHack Open in Rio de Janeiro.

Kuba Szumielewicz, CEO of AGO Esports commented on the Orbit partnership: “We feel satisfied that AGO Esports have been selected as one of three Polish organisations by the Orbit brand to spread awareness of the positive influence of chewing sugar-free gums on caring for healthy and clean teeth among esports fans.”

He continued, this time discussing the deal with Puma: “We are proud that a global brand like Puma has [chosen] AGO Esports to enter the esports market in Europe. The assortment and technology used in Puma’s products fully meets the expectations and needs of our organisation.”

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Central Europe

UOKiK Approves Merkur’s Proposal to Acquire Totolotek

Niji Narayan

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UOKiK Approves Merkur’s Proposal to Acquire Totolotek
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The Office of Competition and Consumer Protection (UOKiK) has approved Merkur’s proposal to take control of Totolotek S.A.

Merkur develops and distributes mutual betting software and sports betting products (online and offline).

Totolotek is a licensed mutual betting operator in Poland offering  online services and in land based points, such as sports bets and animal competition bets.

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Central Europe

Totalizator Sportowy launches renewed website

Niji Narayan

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New design for Totalizator Sportowy’s website
Reading Time: 1 minute

 

Totalizator Sportowy, the state-owned gambling company in Poland, has launched a new-look website, with improved graphic design and a host of interesting solutions. The website also features important information about the company, job offers, the latest tenders, and information on great prizes.

After more than 60 years of activity on the lottery market, Totalizator Sportowy entered new areas of the gaming market. It started to function fully in the world of new technologies and e-commerce market.

“We are constantly improving the current offer, expanding the sales network, looking for innovative solutions, we care for the safety of the players, we support Polish sport and national culture. Totalizator Sportowy is also a trustworthy and reliable employer, which has interesting proposals for people representing many different specialisations” informs the press office of Totalizator Sportowy.

Totalizator Sportowy constantly improves the current offer, expands the sales network, looks for innovative solutions, cares about the safety of players, with increasing involvement supports Polish sport and national culture, but is also a popular employer that has interesting proposals for people representing many different professions.

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