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Groove Gaming hit the sweet spot with ALEA

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Groove Gaming hit the sweet spot with ALEA
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Energetic aggregator GROOVE GAMING has signed an encompassing partner deal with ALEA and their crown jewel brands SlotsMillion and LadyLucks.

ALEA has created the world’s first real-money virtual reality casino, SlotsMillion, with the brand extension SlotsMillion VR. They are the first online casino to take existing games from developers like NextGen, Microgaming and NetEnt, re-imagine them in VR, and build around them a social and immersive 3D environment; and to take popular 2D games and inject them into cabinets in a virtual reality playground.

SlotsMillion is one of the industry’s leading brands, with a bulging portfolio of over 2000 games, and aims to provide players with the largest number of slot games possible. Since its launch, SlotsMillion has gathered recognition for either Best Casino or Innovation Operator from leading awards shows including EGR, CEEG and IGA, as well as from reputable affiliates such as Latest Casino Bonuses, AskGamblers and Casinomeister. In addition, ALEA.com also operates LadyLucks.co.uk, one of the UK’s favourite mobile casinos, which they acquired from the IGT Group in late 2017.

The core of Groove Gaming’s highly differentiated offering is selecting the highest-quality content to set themselves apart and to drive player-engagement for clients. Groove Gaming has established a world-class portfolio of over 1500 HTML5 slots and other games from leading games makers, including Mr. Slotty, GameArt, Leap Games Studios, Iron Dog, Play’nGo, Betsoft, Playson, Extreme Live Gaming, Merkur, Spinomenal, Habanero, Fugaso and Evoplay, amongst others. The Groove Gaming team are constantly curating a portfolio of high-profile games, which is then made available to clients as a prebuilt library from which they choose the right regionally-compliant titles for their players.

Groove Gaming has a team of experienced gaming professionals working closely with a carefully-compiled cluster of clients, such as EveryMatrix, iGP, Digitain, Equinox Dynamic, Alpha Interactive, FairPlayBet, ProgressPlay and now ALEA, amongst others. Every client enjoys 24/7/365 account services to maximise revenue and introduce games that deepen player involvement.

SlotsMillion co-founder Alexandre Tomic said, “The variety of games we have on SlotsMillion makes the brand unique and we’re constantly searching for the right partners to keep that leadership advantage. Our philosophy at SlotsMillion centres around providing the best possible gaming experience to our players, and that involves offering high-quality games from top providers, which is why we sealed this deal with Groove Gaming.”

Rebecca Sotomora, Head of Sales at Groove Gaming said: “We are very excited to work with an industry heavyweight like ALEA as well as to provide our vast range of games for players to enjoy. We look forward to closely collaborating with one of the world’s most innovative igaming companies.”

 

ABOUT GROOVE GAMING:
Offering an extensive game library of over 1500 HTML5 slots, table games and video pokers, Groove Gaming is headquartered in Israel and holds licenses issued by the UKGC and the MGA. Groove Gaming was founded in 2016 by a group of professionals who all had the dream of creating an exclusive service so entrepreneurs could meet the growing gaming needs of the world. Expert managers control financial transactions with accuracy and foresight, and Groove Gaming’s top-notch customer service rivals, and in most cases beats, most multinational companies operating today. With integrated multiple streams from today’s top providers Groove Gaming powers market access with industry heavyweights.

ABOUT ALEAPLAY, SLOTSMILLION AND LADYLUCKS:
ALEA was founded back in 2012 with the aim of creating a world-class online casino experience and to design and develop new technologies and innovations to drive player engagement and take online casino to the next level. SlotsMillion is their flagship B2C brand while LadyLucks is a leading UK mobile casino.

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Betsoft Gaming Signs Partnership Deal with Simsino

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Betsoft Gaming has signed a partnership deal with Simsino, iGG’s newly launched casino brand.

The MGA licenced casino – simsino.com – will host Betsoft’s portfolio of table games and award-winning slots. Latest releases Alkemor’s Elements and the anime themed Kensei Blades, alongside classic hits The Slotfather and Weekend in Vegas are already available to play.

In order to further enhance gameplay, Betsoft launched its first promotional product, Take the Prize, earlier this year. The promotional tool will significantly add to the overall player experience by offering a random fortune wheel with cash prizes or bonuses in any of Betsoft’s qualifying games throughout any promotion.

Simsino has been designed to appeal to a younger player base looking for exciting promotions and fast, immersive gameplay. A generous Welcome Bonus and a unique “Simsino Cashback” feature are available as part of the Simsino loyalty programme. Furthermore, the easy-to-navigate site offers a streamlined user experience to take players straight to the games and promotions they want.

Anna Mackney, Head of Account Management at Betsoft Gaming, said: “We are delighted to be partnering with Simsino as they are a young and innovative brand. Betsoft has a diverse portfolio which appeals across many demographics and we anticipate a successful relationship with Simsino.”

John Foster, Head of Games & Aggregation Manager, iGG WhiteLabels, said: “Great content is a significant driver of customer traffic and so a provider of Betsoft’s calibre is essential for simsino.com and other iGG WhiteLabels. We look forward to seeing this partnership enhance players’ engagement with the brand.”

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Entain Appoints Rahul Welde as Independent Non-Executive Director

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Entain plc, the leading global sports betting, gaming and interactive entertainment group, announced the appointment of Rahul Welde as an independent Non-Executive Director. The appointment will take effect from 1 July 2022.

Rahul was most recently Executive Vice President of Global Digital Transformation at Unilever plc where he drove digital strategies for the Unilever brands. He is an Indian national and brings over 30 years’ experience in the global fast-moving consumer goods sector. On appointment, Rahul will become a member of the ESG (Environmental, Social and Governance) Committee.

“On behalf of the Board, I am delighted to welcome Rahul to Entain. Rahul brings with him exceptional knowledge of customer experience excellence, ecommerce and digital transformation. I am confident that his skills and expertise will further enhance the Board’s ability to support and oversee the delivery of our strategy,” Barry Gibson, Chairman of Entain, said.

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EM Group Joins Dutch Online Gambling Association

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The Dutch Online Gambling Association (NOGA) has welcomed EM Group as the newest member of the trade association.

The move comes as NOGA works to unite industry figures “under one flag” and to represent the industry’s collective interests as a whole.

The organisation has laid out some of its primary objectives, with two major goals being guarantees of consumer protection and the advocation of responsible gambling. NOGA hopes to achieve these through forging new partnerships and alliances with other key industry figures.

NOGA Director Peter-Paul de Goeij says the partnership has given NOGA a major boost, and that “EM Group also endorses NOGA’s core values ​​and objectives, and helps to achieve and defend them.”

He went on to describe how EM Group’s 15 years of international experience “is a great added value for us, and it also offers a wealth of additional expertise and experience that can only benefit the members of NOGA and the wider industry.”

EM Group MD Kees-Jan Avis said: “From EM Group we are very pleased to be part of the NOGA family.”

In describing NOGA and EM Group’s common goals, he said: “Think, for example, of the objectives and core values ​​with regard to the integrity and social responsibility of the sector.

“NOGA also endorses this and that is why we enter into the collaboration with great conviction and confidence. Our goal is to make a joint contribution to the online gambling market in the Netherlands and beyond.”

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