SIS to offer additional Latin American content following three-year deal
Leading multi-channel supplier SIS (Sports Information Services) has agreed a deal with the Codere Group to provide online and retail operators with live pictures and data from its four racecourses in Latin America.
The new partnership will include a minimum of 3,892 races per year from the Hipódromo Presidente Remón racecourse in Panama City, the Hipódromo de las Américas in Mexico City, the Hipódromo Nacional de Maroñas and the Hipódromo de las Piedras, both in Uruguay.
The high-quality races will be included in SIS’s recently launched 24/7 Live Betting Channels, which offer operators a watch and bet channel with a betting event every 3 minutes throughout the day regardless of time zone.
Simon Fraser, Head of International Horseracing at SIS, said: “This is an exciting partnership for us and further enhances our 24/7 channels, adding more quality horse racing that will prove popular with bettors across the globe.”
Ramon Rionda, Codere’s Director of Operations, said: “We are pleased to have expanded our relationship with SIS. We are confident this can grow the audience for horse racing in markets which SIS supplies and can create more exposure for the premium horse racing content our race tracks provide.”
The Codere deal follows recent horse racing rights agreements with The Korean Racing Authority and Hipodromo Argentino de Palermo in Argentina, and supplements the international content already offered from Singapore, Latin America and Mauritius.
SIS (Sports Information Services) is the leading supplier of 24/7 betting services to retail and online operators globally. Our mission is to provide betting operators with desirable and profitable content with an end-to-end solution of live pictures, data on-screen graphics with betting triggers and a wide range of markets and pricing to drive betting revenues.
We can provide operators with a range of solutions including horse and greyhound racing, virtual & numbers content as well as a number of additional sports. For more information about SIS please visit www.sis.tv
Hub88 launches content with Betano in Buenos Aires, Argentina
Platform provider Hub88 has rolled out a selection of its content offering with Betano in the Buenos Aires region, further boosting its ecosystem of partners and expanding its growth across LatAm.
Kaizen Gaming, Betano’s parent company and one of the biggest GameTech companies in the world, can now offer its Argentinian customers titles from OneTouch and Bombay Live, providing a wide range of slots and luxury live casino experiences.
The partnership sees Hub88 strengthen its position as a leading platform provider in LatAm, with a wealth of local knowledge and content proven popular with regional audiences.
Hub88 welcomes the premium Betano brand into its ecosystem, which consists of content from over 100 suppliers as well as a wallet and services from top notch providers with a proven track record of helping gaming industry companies.
Maximiliano Majo, Head of LATAM for Hub88, said: “This partnership represents the ambitious start we’ve made to the new year, and our commitment to grow in LatAm, a key region for Hub88 in 2024.
“We are investing to be a leading provider in the continent, offering a next generation casino aggregation platform with the largest content library in the industry and a powerful back office, and together with Kaizen Gaming, the global GameTech powerhouse, we significantly cement our presence and reach new audiences.”
Christos Mavridis, Head of Live Casino at Kaizen Gaming, stated: “Hub88’s offering is a great addition to our online casino and will provide luxury live experiences and unique slots to our customers. As we grow the Betano brand in LatAm Hub88 will be a great partner and we look forward to a successful collaboration that will inspire Argentinian punters.”
GR8 ICE London Highlights: 3 New Clients & LatAm Expansion Plans
GR8 Tech’s edition of the last ICE in London, with over 300 meetings held, marked a successful start to the business year, bringing the company several new clients and laying the groundwork for its expansion into the Latin American region.
“While the latest ICE in London was not primarily focused on generating new leads, it proved to be an invaluable platform for reconnecting with industry peers and reigniting old conversations. GR8 Tech capitalized on this opportunity, finalizing discussions with several operators and thus adding three new clients to our growing portfolio. We look forward to the start of this cooperation and delivering results for our client,” said Evgen Belousov, GR8 Tech CEO.
GR8 Success Formula: Expanded Stand, Engaging Quiz, and Crisp Winning Mentality
Over the course of three action-packed days, GR8 Tech’s stand drew crowds with its dynamic and engaging setup. Among the highlights was a Formula 1 race car equipped with a cutting-edge VR experience, capturing the essence of GR8 Tech’s ‘top pit crew’ mentality and illustrating the company’s commitment to excellence. This feature proved to be a magnet for visitors, gathering non-stop traffic throughout the course of the event – over 60 participants every day.
Adding to the excitement, the GR8 Quiz was successfully held on the second day of the exhibition, gathering over 100 participants. The quiz concluded with one lucky quick thinker winning tickets to the F1 Dutch Grand Prix 2024.
All this happened against the backdrop of a GR8 exhibition centered around GR8 Tech’s high-performance Sportsbook platform, renowned for its unique margin management capabilities, reliability, and scalability. Denys Parkhomenko, GR8 Tech CPO and the key person behind the GR8 Tech platform shared his impressions from ICE, stating, “Along with other GR8 products, the platform attracted a lot of interest from operators and received excellent feedback after the demos. I’m excited to see that because it affirms GR8 Tech’s direction and strategy in the highly competitive iGaming market landscape.”
GR8 Trajectory: New Hires and LatAm Expansion Plans
In a strategic move to broaden its global footprint, GR8 Tech is to expand its presence in the Latin American region. This initiative was highlighted by the introduction of Thomas Carvalhaes, a known Brazilian iGaming executive with over 12 years of experience, who has joined GR8 Tech as a Senior Business Development Manager. Carvalhaes’ expertise in the LatAm iGaming landscape is expected to play a pivotal role in the company’s growth strategy.
“Thomas will lead GR8 Tech’s expansion into LatAm, an incredibly interesting region for us considering its explosive growth, bolstered by strong mobile Internet usage that feeds a high demand for streaming and esports along with traditional sports. With our deep market experience and a compelling product lineup, including our versatile high-performance GR8 Sportsbook tailored to local tastes and a robust casino offering for business monetization, we are ready to offer operators in the region—and globally—reliable, predictable, and profitable
solutions, fostering success in our lifetime partnerships,” highlighted Yevhen Krazhan, Head of Global Sales at GR8 Tech.
Looking ahead, GR8 Tech is set to delve deeper into the Latin American market with its participation in the upcoming SBC Summit Rio from March 5-7, 2024. Thomas Carvalhaes will take the stage as both a speaker and a moderator, engaging in discussions on Affiliate Leaders and Localized Marketing Approaches. The team aims to leverage these opportunities to gain insights into local trends and challenges, further strengthening their position in the region.
The momentum will continue with GR8 Tech’s presence at SiGMA Americas in April, where the company plans to showcase its products and solutions tailored to meet the specific needs of local operators. With a clear vision for the future and a solid plan in place, GR8 Tech is poised to continue its trajectory of growth and success in the iGaming industry.
SOFTSWISS to Showcase Tech Expertise at SBC Summit Rio 2024
SOFTSWISS, a leading tech company in the iGaming industry, is gearing up to participate in the first SBC Summit Rio, scheduled for 5-7 March 2024. With over 15 years of experience in the industry, SOFTSWISS is bringing its expertise and technology solutions to this promising event for Brazil’s growing market.
SBC Summit Rio officially marks Brazil’s first industry event since the introduction of new regulatory changes, signalling a pivotal moment in the nation’s iGaming sector.
SOFTSWISS invites expo visitors to stand D360 to explore its product ecosystem tailored to meet the evolving needs of the regulated iGaming market in LatAm. Leveraging its global expertise, SOFTSWISS unlocks new opportunities while ensuring compliance and driving innovation in this evolving landscape.
As Latin America, with a particular focus on Brazil, establishes itself as a pivotal hub for iGaming, SOFTSWISS strategically places itself to foster growth within the region. The company’s commitment to delivering exceptional service and cutting-edge solutions to the Latin American market is highlighted by recent initiatives, including enhancing its server infrastructure and assembling a local team of Regional Business Development Managers.
In Brazil, where football is more than just a sport but a national passion, SOFTSWISS introduces its Sportsbook, aligned with the country’s football fervour. Beyond betting, SOFTSWISS presents a comprehensive suite encompassing the Casino Platform and the Game Aggregator, addressing the escalating demand for diverse online entertainment. The integration of the Jackpot Aggregator and advanced engagement tools not only enhances operators’ portfolios but improves the overall user experience.
“I am Brazilian and also the Regional Business Development Manager for SOFTSWISS in LatAm. I deeply appreciate the significance of a localized business strategy that respects our national identity. SOFTSWISS is keenly aware of Brazil’s fervent sports culture, especially football, and we’ve tailored our products to align with this passion.
As the entertainment landscape evolves, SOFTSWISS stands ready to assist operators in seizing new opportunities and expanding their horizons. Our integrated solutions form an ecosystem designed to flourish in Brazil’s dynamic market, aiming to surpass the expectations of its enthusiastic players,” comments Carla Dualib, Regional Business Development Manager (Latin America) at SOFTSWISS.
Meetings with SOFTSWISS representatives can be scheduled through the official website.
SOFTSWISS is an international tech company supplying software solutions for managing iGaming projects. The expert team, which counts over 2,000 employees, is based in Malta, Poland, and Georgia. SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a Bitcoin-optimised online casino solution.
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