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GVC Launches ‘Changing for the Bettor’ Safer Gambling Campaign and Announces Major Research Collaboration

George Miller

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GVC Launches ‘Changing for the Bettor’ Safer Gambling Campaign and Announces Major Research Collaboration
Reading Time: 4 minutes

 

GVC Holdings PLC , the multinational sports betting and gaming group, has announced a global responsible gambling campaign, Changing for the Bettor, which is being spearheaded by a major new research project into problem gambling with the Division on Addiction, Cambridge Health Alliance, a Harvard Medical School teaching hospital.

The guiding principle of Changing for the Bettor is to further establish GVC as the most trusted and enjoyable betting operator in the world.  The campaign comprises of seven pillars, each of which have substantive projects attached:

  1. Understanding the problem and best solutions – Including today’s announcement of a five-year, multi-million pound research project with the Division on Addiction, Cambridge Health Alliance, a Harvard Medical School teaching hospital (further details below).
  2. Educating our key stakeholders – Including the national roll out of youth education programmes with the charity GamCare in the UK – the largest project of its kind in the UK, as well as a state-school awareness campaign with EPIC Risk Management.
  3. Promoting responsible attitudes – Leading the industry in recently agreeing a ban on pre-watershed gambling adverts on television, around live sports.
  4. Empowering customers – Rolling out a ‘markers of harm’ algorithm to all UK facing parts of the business.
  5. Funding treatment for those in need – Doubling our donation to research, education and treatment on problem gambling to 0.2% of gross gaming revenue (GGR).
  6. Championing responsible product design – Developing more responsible product design principles.
  7. Drive cultural change within our business – Ensuring that a safer gambling approach underpins all aspects of our business. Accordingly we are working in consultation with the Safer Online Gambling Group.

Fundamental to GVC’s commitment to better understand and reduce the potential for problem gambling behaviour to develop will be investment in rigorous research. Accordingly, the Group will be investing $5 million into a new partnership with Harvard Medical School faculty at the Division on Addiction over the next five years.  GVC will provide Harvard faculty at the Division with access to anonymised player data across a range of its brands, sports betting, and gaming products.

The research will be broad ranging, focusing on a number of areas including, but not limited to:

  • Patterns of normal internet gambling behaviour
  • Behavioural markers of gambling problems among internet players generally and on specific betting and game types
  • Cross-product analyses
  • Cross-brand analyses
  • The effects of the expansion of gambling in new markets

Within this approach, researchers will seek to evaluate the effectiveness of algorithms used by GVC and other operators to detect at-risk behaviours, assess the effectiveness of intervention messaging and the impact of operator’s responsible gaming tools.

Commenting on the announcement, GVC’s Director of Responsible Gaming, Grainne Hurst said:

“Whilst the vast majority of our customers enjoy playing with us in a safe and fun environment we are aware that for some players, gambling can impact their lives negatively. We are committed to leading the industry in minimising potential harm caused by problem gambling. That is why we are today launching Changing for the Bettor and have partnered with Harvard faculty at the Division on Addiction to help us to better understand and tackle the issues around problem gambling.”

Mims Davies MP the UK’s Gambling Minister, said:

“Gambling operators have a key role to play in protecting people from harm and identifying potentially risky betting behaviour. Research is essential to progress in this area and GVC’s ‘Changing for the Bettor’ campaign will make an important contribution to tackling problem gambling. We are committed to protecting consumers across the country and are working with industry to create a healthy and more socially responsible sector.”

Dr. Howard Shaffer, Morris E. Chafetz Associate Professor of Psychiatry in the Field of Behavioural Sciences, Harvard Medical School and Director, Division on Addiction added:

“It is only by taking an evidence-based approach to examining gambling that we can develop better strategies and tools to limit its potential to cause harm. The collaboration with GVC that we have announced today will play a significant role in advancing our knowledge about gambling and intemperate gambling and is warmly welcomed.”

 

About GVC:
GVC Holdings PLC is one of the world’s largest sports betting and gaming groups, operating both online and in the retail sector.  The Group owns a comprehensive portfolio of established brands; Sports Brands include bwin, Coral, Crystalbet, Eurobet, Ladbrokes and Sportingbet; Gaming Brands include CasinoClub, Foxy Bingo, Gala, Gioco Digitale, partypoker and PartyCasino. The Group owns proprietary technology across all of its core product verticals and in addition to its B2C operations provides services to a number of third-party customers on a B2B basis. GVC acquired Ladbrokes Coral Group plc on 28 March 2018 and is now the UK’s largest high street bookmaker, with over 3,500 betting shops.  The Group, incorporated in the Isle of Man, is a constituent of the FTSE 100 index and has licences in more than 20 countries, across five continents. GVC was a founding member of the Senet Group and is committed to leading the industry in Responsible Gambling standards.

For more information see the Group’s website: www.gvc-plc.com

About Division on Addiction:
Our mission is to alleviate addiction-related social, medical, and economic burdens through research, education, training, and outreach. We offer encouragement, education, and training to a diverse group, including health care providers, policy makers, and scientists. The Division was founded at the Harvard Medical School 25 years ago. We are part of the Department of Psychiatry at the Cambridge Health Alliance, a Harvard Medical School teaching hospital. Our faculty and staff come from diverse professional backgrounds helping us to expand our understanding, prevention, and treatment of addiction. We are funded through a variety of private and public agencies, businesses, and foundations. Those interested in joining our team, should review our latest fellowship and job opportunities.

For more information see: https://www.divisiononaddiction.org/

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GrooveGaming has created a bigger blueprint for global gaming with Blueprint Gaming

George Miller

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GrooveGaming has created a bigger blueprint for global gaming with Blueprint Gaming
Reading Time: 2 minutes

 

Slots developer Blueprint Gaming has reached an important content distribution agreement with dynamic igaming aggregator platform GrooveGaming that will see a significant extension of its franchise.

As part of the deal, Blueprint Gaming is making its entire portfolio of content available to GrooveGaming, enabling its fast-growing world-class operator network immediate access to Blueprint’s diverse range of immersive games, including popular releases such as Mars Attacks!™, Fishin’ Frenzy, King Kong Cash and Wish Upon A Jackpot, as well as its series of Megaways titles licensed from Big Time Gaming such as Slots O’ Gold MegaWays™ and Vikings Unleashed Megaways™, amongst others.

Blueprint Gaming is a leading UK based game studio and part of Germany’s Gauselmann Group. The studio creates exciting slot games for the global online and mobile markets and the popular games are also available on over 100,000 land-based gaming terminals across the UK, Germany and Italy. Blueprint Gaming are pushing creative boundaries in the creation of slots that are as successful for operators as they are entertaining and engaging for players.

Blueprint’s games are available in 18 languages, support over 30 currencies, have a release schedule of over 20 new games per year and a unique free spins promotional tool that has proved to be a hit with operators and players alike.

The slot developer’s integration onto GrooveGaming’s platform is part of the appealing aggregator’s international growth strategy and will allow the company to further expand its unique offering of over 2500 games with another rich portfolio of games.

GrooveGaming has curated a diverse portfolio of proprietary and 3rd party HTML5 video slots and table games as well as over 2500 casino games together with the biggest Lotto, Bingo, Live games, Scratch, Multiplayers and Sportsbook. GrooveGaming recognise that different countries have different player patterns and demands, so GrooveGaming tailor games lists and promotions for operators working in multiple markets to reflect typical regional player attitudes thereby helping to drive player engagement and revenue.

GrooveGaming is powered by technology innovation. Apart from the growing portfolio of games, other GrooveGaming services include advanced marketing and management system, risk management, regulatory compliance, business intelligence, affiliate promotion and customer service, as well as support in launching, maintaining, and growing new online casinos.

Siôr Walbyoff, head of business development at Blueprint Gaming, said: “We’re delighted to have secured this partnership with GrooveGaming, one of the industry’s most highly recognised up-and-coming casino providers. Our expansion with the world’s top aggregators gives us the opportunity to supply best-performing content into new markets.”

Yahale Meltzer, COO at Groove Gaming said: “We have received strong interest from operators who are looking to improve their portfolio of casino games. This partnership further strengthens our reputation as an aggregator of choice for Tier 1 operators.”

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Habanero agrees Betflag.it integration

George Miller

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Habanero agrees Betflag.it integration
Reading Time: 1 minute

 

Deal enhances provider’s European footprint

 

Premium slots and table games provider Habanero has further enhanced its footprint within Europe after agreeing a deal with Italian operator Betflag.it.

Habanero’s full Italian certified portfolio will be made available to Betflag, meaning its players will have access to titles such as Ways Of Fortune, 5 Lucky Lions and Jump!

The deal follows a number of integrations within the territory for Habanero having specifically targeted European expansion over the last 18 months.

Arcangelo Lonoce, European Head of Business Development at Habanero, said: “Betflag is one of Italy’s fastest-growing operators and we can’t wait to see our games go live on site.

“They host titles from some of the industry’s biggest providers and it’s really exciting to see our titles sit alongside them. We look forward to a great partnership together.”

Dario Rusconi, Head of Casino at Betflag.it, said: “It’s important to ensure we offer our players fresh and quality content and we have certainly ticked both boxes with this deal.

“Habanero know exactly what it takes to tailor their content for specific markets and their wide range of offerings means there is something for everybody to enjoy.”

 

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Industry News

High 5 Games joins forces with White Hat Gaming

George Miller

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High 5 Games joins forces with White Hat Gaming
Reading Time: 1 minute

 

Platform integration extends slot supplier’s global reach

 

Leading independent casino games provider High 5 Games (H5G) has announced a deal to integrate its slots portfolio with platform provider White Hat Gaming.

The agreement boosts the reach of the New York-based developer’s games, with White Hat Gaming’s growing roster of clients now having access to H5G’s top-performing releases, including Way Out Wilds, Midnight Eclipse, The Green Machine Deluxe and Silver Enchantress.

Partnering with White Hat Gaming marks another important platform integration for the slot supplier, which is aiming to enhance its international presence in new and emerging territories.

Anthony Singer, CEO and Founder of High 5 Games, said: “We are delighted to be launching our games on White Hat Gaming’s proprietary platform, which opens the door for a host of new players to access and enjoy our popular titles.

“Partnering with a well-respected brand such as White Hat Gaming is a great opportunity for us and we look forward to growing the relationship together.”

Phil Gelvan, CEO of White Hat Gaming, said: “High 5 Games has built an excellent reputation for providing popular and engaging games.

“The content will allow us to bring yet more innovative gaming experiences to our operator partners and their players, and we very much look forward to rolling out their slots.”

 

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