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GVC Launches ‘Changing for the Bettor’ Safer Gambling Campaign and Announces Major Research Collaboration

George Miller



GVC Launches ‘Changing for the Bettor’ Safer Gambling Campaign and Announces Major Research Collaboration
Reading Time: 4 minutes


GVC Holdings PLC , the multinational sports betting and gaming group, has announced a global responsible gambling campaign, Changing for the Bettor, which is being spearheaded by a major new research project into problem gambling with the Division on Addiction, Cambridge Health Alliance, a Harvard Medical School teaching hospital.

The guiding principle of Changing for the Bettor is to further establish GVC as the most trusted and enjoyable betting operator in the world.  The campaign comprises of seven pillars, each of which have substantive projects attached:

  1. Understanding the problem and best solutions – Including today’s announcement of a five-year, multi-million pound research project with the Division on Addiction, Cambridge Health Alliance, a Harvard Medical School teaching hospital (further details below).
  2. Educating our key stakeholders – Including the national roll out of youth education programmes with the charity GamCare in the UK – the largest project of its kind in the UK, as well as a state-school awareness campaign with EPIC Risk Management.
  3. Promoting responsible attitudes – Leading the industry in recently agreeing a ban on pre-watershed gambling adverts on television, around live sports.
  4. Empowering customers – Rolling out a ‘markers of harm’ algorithm to all UK facing parts of the business.
  5. Funding treatment for those in need – Doubling our donation to research, education and treatment on problem gambling to 0.2% of gross gaming revenue (GGR).
  6. Championing responsible product design – Developing more responsible product design principles.
  7. Drive cultural change within our business – Ensuring that a safer gambling approach underpins all aspects of our business. Accordingly we are working in consultation with the Safer Online Gambling Group.

Fundamental to GVC’s commitment to better understand and reduce the potential for problem gambling behaviour to develop will be investment in rigorous research. Accordingly, the Group will be investing $5 million into a new partnership with Harvard Medical School faculty at the Division on Addiction over the next five years.  GVC will provide Harvard faculty at the Division with access to anonymised player data across a range of its brands, sports betting, and gaming products.

The research will be broad ranging, focusing on a number of areas including, but not limited to:

  • Patterns of normal internet gambling behaviour
  • Behavioural markers of gambling problems among internet players generally and on specific betting and game types
  • Cross-product analyses
  • Cross-brand analyses
  • The effects of the expansion of gambling in new markets

Within this approach, researchers will seek to evaluate the effectiveness of algorithms used by GVC and other operators to detect at-risk behaviours, assess the effectiveness of intervention messaging and the impact of operator’s responsible gaming tools.

Commenting on the announcement, GVC’s Director of Responsible Gaming, Grainne Hurst said:

“Whilst the vast majority of our customers enjoy playing with us in a safe and fun environment we are aware that for some players, gambling can impact their lives negatively. We are committed to leading the industry in minimising potential harm caused by problem gambling. That is why we are today launching Changing for the Bettor and have partnered with Harvard faculty at the Division on Addiction to help us to better understand and tackle the issues around problem gambling.”

Mims Davies MP the UK’s Gambling Minister, said:

“Gambling operators have a key role to play in protecting people from harm and identifying potentially risky betting behaviour. Research is essential to progress in this area and GVC’s ‘Changing for the Bettor’ campaign will make an important contribution to tackling problem gambling. We are committed to protecting consumers across the country and are working with industry to create a healthy and more socially responsible sector.”

Dr. Howard Shaffer, Morris E. Chafetz Associate Professor of Psychiatry in the Field of Behavioural Sciences, Harvard Medical School and Director, Division on Addiction added:

“It is only by taking an evidence-based approach to examining gambling that we can develop better strategies and tools to limit its potential to cause harm. The collaboration with GVC that we have announced today will play a significant role in advancing our knowledge about gambling and intemperate gambling and is warmly welcomed.”


About GVC:
GVC Holdings PLC is one of the world’s largest sports betting and gaming groups, operating both online and in the retail sector.  The Group owns a comprehensive portfolio of established brands; Sports Brands include bwin, Coral, Crystalbet, Eurobet, Ladbrokes and Sportingbet; Gaming Brands include CasinoClub, Foxy Bingo, Gala, Gioco Digitale, partypoker and PartyCasino. The Group owns proprietary technology across all of its core product verticals and in addition to its B2C operations provides services to a number of third-party customers on a B2B basis. GVC acquired Ladbrokes Coral Group plc on 28 March 2018 and is now the UK’s largest high street bookmaker, with over 3,500 betting shops.  The Group, incorporated in the Isle of Man, is a constituent of the FTSE 100 index and has licences in more than 20 countries, across five continents. GVC was a founding member of the Senet Group and is committed to leading the industry in Responsible Gambling standards.

For more information see the Group’s website:

About Division on Addiction:
Our mission is to alleviate addiction-related social, medical, and economic burdens through research, education, training, and outreach. We offer encouragement, education, and training to a diverse group, including health care providers, policy makers, and scientists. The Division was founded at the Harvard Medical School 25 years ago. We are part of the Department of Psychiatry at the Cambridge Health Alliance, a Harvard Medical School teaching hospital. Our faculty and staff come from diverse professional backgrounds helping us to expand our understanding, prevention, and treatment of addiction. We are funded through a variety of private and public agencies, businesses, and foundations. Those interested in joining our team, should review our latest fellowship and job opportunities.

For more information see:

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Press Releases

Red Tiger launches Vicky Ventura

George Miller



Red Tiger launches Vicky Ventura
Reading Time: 1 minute


Portrait-friendly adventure story now available


Award-winning slots and software provider Red Tiger is inviting players on an intrepid adventure with its latest release Vicky Ventura.

The 5×3 slot (which can expand to 5×7) has been designed for portrait play and is set in the mysterious ruins of an ancient culture lost deep in the jungle. It features expanding reels offering over 16,000 ways to win.

Additional ways to win in the locked reels are unlocked when Totem Crystal symbols land, which in turn activate the Mystic Totem.

The feature adds Wild symbols to existing or newly unlocked positions on the reels. During Free Spins, the unlocked positions remain in play for the duration of the round, offering the best shot at the biggest wins of up to 10,000x stake.

Carl Ejlertsson, Director of Business Development at Red Tiger, said: “Vicky Ventura is a classic adventure tale. With its engaging, user-friendly gameplay, and great graphics, we expect it to be a massive hit.

“As with all Red Tiger games, we have endeavoured to make it as innovative and exciting as possible, as shown with our expanding reels which can deliver an amazing 16,807 ways to win.”

Vicky Ventura is the latest video slot to join Red Tiger’s high-quality and fast-growing portfolio which currently stands at close to 100 titles.

All of its games can be combined with the supplier’s unique progressive jackpot software, as well as its Smart Spins marketing tool which delivers unique promotions via an in-game dialogue module.

That jackpot software was expanded recently with the launch of Red Tiger’s Daily Drop Jackpot network, which ensures operators of all sizes can benefit from its unique marketing properties.


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ePlay Partners with Major Sports, eSports and Egaming Leader in China

George Miller



ePlay Partners with Major Sports, eSports and Egaming Leader in China
Photo Source:
Reading Time: 2 minutes


NextJoy Partnership brings ePlay technology and games to China’s massive esports and mobile gaming market


 ePlay Digital Inc.  announced a new Chinese distribution and marketing partnership with Next Joy. Next Joy is a major leader in esports, gaming, and augmented reality in China.

“ePlay and Next Joy have started working together to create a great platform for mobile gaming and esports,” says Andrew Wang, CEO of Next Joy. “We look forward to the first results of our teams’ collaboration with upcoming Big Shot launches in North American and China.”

Next Joy builds mobile games, is an esports broadcasting and news service reaching over 100 million viewers, and hosts some of the biggest esports events in the world. Next Joy and ePlay have begun working towards launching and marketing mobile games in China together.

“ePlay’s partnership with Next Joy is the first step of the company’s strategic execution in China”, says Philip Chen, Advisor for ePlay Digital. “China represents 38.7% global mobile esports game revenues on iOS and 30% for Android.”

“Working with Next Joy gives ePlay access to the Chinese gaming market,” says Trevor Doerksen, CEO of ePlay Digital. “Next Joy is a great partner to help ePlay introduce and grow massive audiences for our products and joint initiatives.”


About ePlay:
ePlay Digital Inc. is a mobile game creator and publisher specializing in sports, esports and entertainment augmented reality titles, including their new flagship title Big Shot Basketball. ePlay is operated by an award-winning team of sports, gaming and esports leaders as well as broadcast and digital technology industry experts, software engineers and athletes who have brought dozens of game titles to market for companies including Time Warner Cable, ESPN, Sony Pictures, AXS TV, Intel, AXN, Fiat, CBS, and others.

ePlay’s wholly owned subsidiary, Mobovivo esports specializes in augmented reality, mobile game development and mobile esports streaming.

About Next Joy:
NextJoy is a leading esports platform endeavors to develop internet based ecosystem providing all-round service including game, content creation and distribution.

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Press Releases

High 5 Games creates Diamonds by Da Vinci masterpiece

George Miller



High 5 Games creates Diamonds by Da Vinci masterpiece
Reading Time: 1 minute


New slot latest addition to H5G’s series of games inspired by the famous artist


High 5 Games (H5G), the industry’s leading independent casino games provider, has unveiled Diamonds by Da Vinci, the latest instalment of its classic slot game inspired by the work of the world’s most famous artist.

Hidden between the masterpieces of the Mona Lisa, the Lady with an Ermine, and the Portrait of a Musician, are an array of the finest diamonds on show.

The 5×3, low-to-medium volatility slot features Tumbling Reels that reveal winning gems, while three or more bonus symbols provide players with entry into the gallery of free games. In the bonus round, the famous artwork symbols award scatter pays and additional free spins.

The original release of Da Vinci Diamonds more than 10 years ago proved to be one of the supplier’s most successful, with the slot enjoyed by players all around the world across the casino floors and via desktop and mobile devices. High 5 Games has since released additional games to the series, including the very popular Double Da Vinci Diamonds and Da Vinci Ways.

Anthony Singer, CEO and founder of High 5 Games, said: “This latest addition to our series of games inspired by the artwork of Leonardo Da Vinci promises to be our most immersive creation to date.

“The classic gameplay is still enjoyed by casino players across the globe today and we’re sure that the Tumbling Reels and bonus rounds featured in Diamonds by Da Vinci will appeal to a wider audience and become a huge hit for operators.”

Diamonds by Da Vinci is now available to H5G’s fast-growing network of operator partners through its leading remote game server, High 5 VAULT.

View the game’s promo video by clicking here.


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