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PBS introduces new gamification product Levels Up

Niji Narayan

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Playtech BGT Sports to unveil industry’s most advanced sports betting solution at ICE
Reading Time: 2 minutes

 

Playtech BGT Sports (PBS), the Isle of Man-based gaming technology developer, has launched a new real-time gamification platform named Level Up. Captain Up, the online loyalty and gamification platform, is managing the new platform.

PBS will offer timed challenges, daily rewards, missions, trophies and more through this new product. The new product will enrich the sportsbook user experience by adding layers of rewards and real-time communication based on events and triggers.

Eoin Redmond, Sportsbook Product Director, PBS said: “Playtech “Level Up” is the first fully integrated gamification product available to the industry. It works seamlessly with all Playtech products encouraging usage across both Sportsbook and Casino products. Powered by Captain Up, the product, has challenges tailored to match any Sportsbook user’s preference. “Level Up” educates customers on new features and helps to build brand loyalty in a competitive landscape. We are excited to be able to showcase this for the first time on the Playtech stand at ICE 2019.

Uri Admon, CEO, Captain Up added: “Adding an extra buzz to the sport betting experience has been a challenge and a pleasure. By giving real time feedback to the player we are now able to reward any action, to notify on progression, and to communicate any event and promotion, directly to the customer, achieving the best results. Together, we are taking sports betting to a new level.”

 

About Captain Up:
Captain Up maximizes user engagement and retention, using gamification, social mechanics and communication tools. We enhance the business’s offering with behavioral economics and gaming methods. The module-based solution works like Lego – the brand can add brick by brick, with the foundations of an MVP and the end goal of something awesome.

About Playtech:
Founded in 1999 and premium listed on the Main Market of the London Stock Exchange, Playtech is a technology leader in the gambling and financial trading industries.
Playtech is the gambling industry’s leading technology company, delivering business intelligence-driven gambling software, services, content and platform technology across the industry’s most popular product verticals, including casino, live casino, sports betting, virtual sports, bingo and poker. It is the pioneer of omni-channel gambling technology through its integrated platform technology, Playtech ONE. Playtech ONE delivers data-driven marketing expertise, single wallet functionality, CRM and responsible gambling solutions across one single platform across product verticals and across retail and online.
Playtech partners with and invests in the leading brands in regulated and newly regulated markets to deliver its data-driven gambling technology across the retail and online value chain. Playtech provides its technology on a B2B basis to the industry’s leading retail and online operators, land-based casino groups and government sponsored entities such as lotteries. As of June 2018, through the acquisition of Snaitech, Playtech directly owns and operates the leading sports betting and gaming brand in online and retail in Italy, Snai. Snaitech operates a B2B2C model as a service provider, allowing franchisees to utilise the Playtech technology stack in in the retail environment while operating the leading brand, Snai, directly online as a B2C business.
Playtech’s Financials Division, named TradeTech Group, is a technology leader in the CFD and financial trading industry and operates both on a B2C and B2B basis.

Playtech has in total c.5,800 employees across 17 countries and is headquartered in the Isle of Man.

 

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Mplay signs important deal with Solid Gaming

George Miller

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Mplay signs important deal with Solid Gaming
Reading Time: < 1 minute

 

The game studio Mplay Games has recently signed an agreement with Solid Gaming to distribute their games. Mplay is a fast growing game studio focusing on premium casino games for the Asian market and India in particular. The games are built with interactive functions to give the players a whole new game experience.

With popular Indian games like Ludo Express and Jhandi Munda, Mplay has delivered the only real money games of their kind in the market today. With the very popular Indian game Teen Patti Champion they have created a brilliant version that will be loved by the Indian gamers and for sure set Mplay apart from other Indian inspired game developers.

Aiming to reach a wider audience for their games, MPlay’s deal with Solid Gaming is the key to reaching first and foremost the large and important asian market.

Solid Gaming is welcoming the additional games for operators aiming for a greater presence in India.

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SPINMATIC PRESENTS ED JONES & BOOK OF BASTET

George Miller

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SPINMATIC PRESENTS ED JONES & BOOK OF BASTET
Reading Time: < 1 minute

 

Spinmatic has announced the release of its new slot game Ed Jones & Book of Bastet. The premium casino games developer and provider presents a new addition to its video slots portfolio.

Ed Jones & Book of Bastet is an enthralling Video Slot game with an Ancient Egyptian Gods theme that has 5 reels, 3 rows, and 10 fixed pay lines. The features of the game are Free spin, Wild Scatter with a Pay-out, and Gamble. All were created for a captivating game experience.

Technical info

RTP: 96.60%

Volatility: High

Demo: demo.spinmatic.net/Play/1710

Spinmatic is always innovating to provide stunning HTML5 casino games to the industry, with carefully developed storylines and high-quality visual and sound FX.

The company has grown enormously during the last years, having now a wide and diverse portfolio with more than 60 titles such as “Fall of the Beast”, “Poseidon”, or “Mayanera.”

Some of the company’s latest launches are “Haunted Chateau”, “World of Gods: Niflheim” and “3 amigos.”

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Cloudbet Enhancements Take Aim at Professional Sports Bettors

George Miller

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Cloudbet Enhancements Take Aim at Professional Sports Bettors
Reading Time: 2 minutes

 

Cloudbet, the pioneering bitcoin casino and sportsbook, has unveiled a raft of new features, including a world-first rollout aimed at professional sports players.

In a first for bitcoin betting operators, Cloudbet will grant all customers and affiliates open access to its machine interface (API), allowing them to more closely integrate their activities with the operator’s sportsbook.

This feature is geared towards professional sports bettors, and, at a minimum, will allow players to see changes in market odds at a vastly accelerated rate. Meanwhile, a partner API tier allows other bookmakers to interface with Cloudbet to manage their customer liabilities.

Other Cloudbet enhancements announced today include:

  • Sportsbook: Easy to edit “My Favorites” section, an updated bet slip that accommodates more parlay flexibility, and “Money Talks,” a feature that highlights for selected events any divergence in opinion between market odds and actual bets placed.
  • Casino: More variety and flexibility in bonus activations, and a new bonus reward for deposits greater than 20 euros.
  • Fiat currency integration: Players can now deposit and bet with US dollars, Canadian dollars and euros.

The wave of improvements comes hot on the heels of a milestone 2020 for Cloudbet, during which the operator integrated six new cryptocurrencies and added features including esports, politics betting, virtual sports, social-media bet sharing and easy credit-card coin purchases.

“We had a busy year, and we continue to raise the bar for ourselves,” a Cloudbet spokesperson said. “We’re constantly looking for ways to provide players with the best bitcoin betting experience in the world.”

Founded in 2013, Cloudbet established itself as one of the world’s leading bitcoin betting operators, with a reputation built on unparalleled security and speedy withdrawals. Cloudbet’s sportsbook has made a name for itself with its low-margin odds on a multitude of markets around the world, while the Cloudbet casino has hundreds of slots and a live-dealer experience with all classic table games.

The operator now supports betting in nine cryptocurrencies: Bitcoin, Bitcoin Cash, Ethereum, USD Tether, USDC, Pax, Pax Gold, Dai and Link.

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