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PBS introduces new gamification product Levels Up

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Playtech BGT Sports to unveil industry’s most advanced sports betting solution at ICE
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Playtech BGT Sports (PBS), the Isle of Man-based gaming technology developer, has launched a new real-time gamification platform named Level Up. Captain Up, the online loyalty and gamification platform, is managing the new platform.

PBS will offer timed challenges, daily rewards, missions, trophies and more through this new product. The new product will enrich the sportsbook user experience by adding layers of rewards and real-time communication based on events and triggers.

Eoin Redmond, Sportsbook Product Director, PBS said: “Playtech “Level Up” is the first fully integrated gamification product available to the industry. It works seamlessly with all Playtech products encouraging usage across both Sportsbook and Casino products. Powered by Captain Up, the product, has challenges tailored to match any Sportsbook user’s preference. “Level Up” educates customers on new features and helps to build brand loyalty in a competitive landscape. We are excited to be able to showcase this for the first time on the Playtech stand at ICE 2019.

Uri Admon, CEO, Captain Up added: “Adding an extra buzz to the sport betting experience has been a challenge and a pleasure. By giving real time feedback to the player we are now able to reward any action, to notify on progression, and to communicate any event and promotion, directly to the customer, achieving the best results. Together, we are taking sports betting to a new level.”

 

About Captain Up:
Captain Up maximizes user engagement and retention, using gamification, social mechanics and communication tools. We enhance the business’s offering with behavioral economics and gaming methods. The module-based solution works like Lego – the brand can add brick by brick, with the foundations of an MVP and the end goal of something awesome.

About Playtech:
Founded in 1999 and premium listed on the Main Market of the London Stock Exchange, Playtech is a technology leader in the gambling and financial trading industries.
Playtech is the gambling industry’s leading technology company, delivering business intelligence-driven gambling software, services, content and platform technology across the industry’s most popular product verticals, including casino, live casino, sports betting, virtual sports, bingo and poker. It is the pioneer of omni-channel gambling technology through its integrated platform technology, Playtech ONE. Playtech ONE delivers data-driven marketing expertise, single wallet functionality, CRM and responsible gambling solutions across one single platform across product verticals and across retail and online.
Playtech partners with and invests in the leading brands in regulated and newly regulated markets to deliver its data-driven gambling technology across the retail and online value chain. Playtech provides its technology on a B2B basis to the industry’s leading retail and online operators, land-based casino groups and government sponsored entities such as lotteries. As of June 2018, through the acquisition of Snaitech, Playtech directly owns and operates the leading sports betting and gaming brand in online and retail in Italy, Snai. Snaitech operates a B2B2C model as a service provider, allowing franchisees to utilise the Playtech technology stack in in the retail environment while operating the leading brand, Snai, directly online as a B2C business.
Playtech’s Financials Division, named TradeTech Group, is a technology leader in the CFD and financial trading industry and operates both on a B2C and B2B basis.

Playtech has in total c.5,800 employees across 17 countries and is headquartered in the Isle of Man.

 

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BLAST Titans partners with Razer for first Apex Legends event

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BLAST has partnered with leading global lifestyle brand for gamers, Razer to sponsor the

esports tournament organiser’s first Apex Legends event (July 23-25 & July 31-August 1) – where Europe’s best teams will compete for a €40,000 prize pool.

The partnership will integrate Razer into the BLAST Titans tournament through a number of activations, including: product giveaways, player-led content opportunities, in-game branding and activation of the match and tournament MVP broadcast segment.

Razer is one of the most recognised brands in global gaming and is a world leading lifestyle brand for gamers and esports communities all around the world. Razer’s award-winning hardware spans from high-performance peripherals to a range of other gaming accessories.

Oliver Clarke, Head of Brand Partnerships at BLAST, said: “Razer is a well recognised brand in the esports and gaming space – it’s great to have their backing and support ahead of our first ever BLAST Titans event this week. Apex Legends has a large and passionate community of gamers, one we look forward to engaging with through a variety of exciting digital activations involving Razer.”

Flo Gutierrez, Global Esports Director at Razer, said: “Over the last few years, BLAST has positioned themselves as one of the top esports event organisers worldwide, with incredible production value, great casting and engaging formats.”

“It is with great pleasure that we are supporting them on the launch and expansion of BLAST Titans, created for the growing Apex Legends community. We can’t wait to see the best EU teams battling it out for the very first BLAST Titans crown!”

Apex Legends has enjoyed a rapid rise since its launch in 2019. In April this year, EA announced the game had surpassed 100 million players, a 30% year-on-year growth and its esports event viewership had grown in line with the popularity of the game.

The inaugural BLAST Titans tournament will see 40 teams, including leading teams such as Gambit, Alliance and NAVI, competing online over two action packed weekends.

The first weekend (July 23-25) will be a double elimination battle royale event involving 40 teams, which will be made up of the top 20 European teams on recent form, 10 invited wildcard teams and 10 teams via open qualifiers. The second weekend (July 31-August 1) will feature the top 20 teams from weekend one, facing each other in the Arenas mode that was first introduced in the game only last month.

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PRAGMATIC PLAY DIVES INTO NORSE CULTURE IN BOOK OF VIKINGS™

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Pragmatic Play, a leading content provider to the gaming industry, continues to embrace Scandinavian adventures with the announcement of its new slot title, Book of Vikings™.

Featuring comic book-style visuals and a classical instrumental soundtrack, the highly volatile slot is riddled with symbols of Norse mythology, and includes a mystery Free Spins feature where landing a special expanding symbol will boost chances of big wins.

There is also a Scatter symbol that takes the shape of a Magic Book, which only needs to appear three times in a payline to trigger the Free Spins feature.

Here, a regular symbol is randomly selected to become the expanding Mystery Symbol before the player is allowed to use their 10 free spins, and every time it appears, the Mystery symbol will expand to fill the entire reel.

A huge number of winning combinations can be created with these expanding Mystery symbols, and players who wish to bypass the base game for the Free Spins feature can do so with the Bonus Buy element where available.

Book of Vikings is the latest title to join Pragmatic Play’s extensive slot collection, following in the footsteps of recent hits Empty the Bank™, 5 Lions Megaways™ and Lucky Lightning, which reside amongst 200+ HTML5 titles in the provider’s award-winning games portfolio.

Yossi Barzely, Chief Business Development Officer at Pragmatic Play, said: “Our previous Norse-themed release was dominated by an all-female warrior cast, but this time we see Viking royalty grace the helm of the ship.

Book of Vikingsutilizes a gorgeous aesthetic and combines it with simplified gameplay to provide a winning experience for players of all ages and demographics.”

Pragmatic Play currently produces up to five new slot titles a month, while also delivering Live Casino and Bingo games as part of its multi-product portfolio, available through one single API.

For more information, please click here.

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Create an offline game for Opera GX to never get bored when your WiFi is out

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We all know the horror of bad online connections. Ever lost the game due to lag? Got kicked out from a server when your WiFi went crazy? The Internet is great when it works. But what if it doesn’t?

Opera GX [NASDAQ: OPRA], the world’s first web browser built specifically for gamers, today announced a challenge for the best in-browser offline game: the Opera GX Game Jam 2021.

‘When the internet is out, some browsers get on our nerves with dinosaurs or surfing games which only reminds gamers that without the internet we’re back to the stone age and can’t surf the web. We created the Opera GX Game Jam to call on all artists and creative gamers to make the offline experience fun,’ said Maciej Kocemba, Product Director of Opera GX.

The Opera GX Game Jam competition will give one winner the unique opportunity for their game to be played by millions in the Opera GX offline page. The top three artists will also win cash prizes of $3k, $7k and $10K. The winning game will gain the prestige of becoming the first playable game to ever feature in Opera GX, helping to entertain gamers during those rare offline moments that would otherwise make them cry.

The GX Game Jam is being hosted with GameMaker Studio 2 – the world’s leading 2D game development engine, and in collaboration with Game Jolt, one of the largest communities for games and the people who make and play them.

The best game will receive expert development support from the GameMaker team, before being unleashed within the Opera GX desktop browser. Once completed, it will also be promoted to Opera GX’s millions of users through the browser’s GX Corner and across the social accounts of Opera GX, GameMaker Studio 2 and Game Jolt.

The Opera GX Game Jam will be open for submissions starting on the 29th of July, when the theme for the event will be revealed.

The expert jury includes:

  • Maciej Kocemba (Opera GX Product Director)

  • Russell Kay (GameMaker Studio 2 CTO)

  • Yaprak DeCarmine (Game Jolt co-founder and CEO)

  • GameMaker game creators:

    • Johan Vinet (Canari Games – LUNARK),

    • David Galindo (AKA chubigans – Cook, Serve Delicious!)

    • dietzribi (Toodee and Topdee)

 

Artists and game creators can register their interest, receive a free GameMaker Studio 2 licence for the duration of the jam, and read the terms and conditions by visiting this LINK.

“GameMaker Studio 2 is the perfect engine for Game Jams, as it allows anyone to convert creative ideas into playable games quickly. Whether using the intuitive no-code/low-code Drag and Drop system or it’s powerful GameMaker Language (GML), anyone can use GameMaker to take part in the Opera GX Game Jam 2021,” commented Russell Kay, CTO for GameMaker Studio 2. “It’s imagination that counts most, so get involved!”

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