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PBS introduces new gamification product Levels Up

Niji Narayan

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PBS introduces new gamification product Levels Up
Reading Time: 2 minutes

 

Playtech BGT Sports (PBS), the Isle of Man-based gaming technology developer, has launched a new real-time gamification platform named Level Up. Captain Up, the online loyalty and gamification platform, is managing the new platform.

PBS will offer timed challenges, daily rewards, missions, trophies and more through this new product. The new product will enrich the sportsbook user experience by adding layers of rewards and real-time communication based on events and triggers.

Eoin Redmond, Sportsbook Product Director, PBS said: “Playtech “Level Up” is the first fully integrated gamification product available to the industry. It works seamlessly with all Playtech products encouraging usage across both Sportsbook and Casino products. Powered by Captain Up, the product, has challenges tailored to match any Sportsbook user’s preference. “Level Up” educates customers on new features and helps to build brand loyalty in a competitive landscape. We are excited to be able to showcase this for the first time on the Playtech stand at ICE 2019.

Uri Admon, CEO, Captain Up added: “Adding an extra buzz to the sport betting experience has been a challenge and a pleasure. By giving real time feedback to the player we are now able to reward any action, to notify on progression, and to communicate any event and promotion, directly to the customer, achieving the best results. Together, we are taking sports betting to a new level.”

 

About Captain Up:
Captain Up maximizes user engagement and retention, using gamification, social mechanics and communication tools. We enhance the business’s offering with behavioral economics and gaming methods. The module-based solution works like Lego – the brand can add brick by brick, with the foundations of an MVP and the end goal of something awesome.

About Playtech:
Founded in 1999 and premium listed on the Main Market of the London Stock Exchange, Playtech is a technology leader in the gambling and financial trading industries.
Playtech is the gambling industry’s leading technology company, delivering business intelligence-driven gambling software, services, content and platform technology across the industry’s most popular product verticals, including casino, live casino, sports betting, virtual sports, bingo and poker. It is the pioneer of omni-channel gambling technology through its integrated platform technology, Playtech ONE. Playtech ONE delivers data-driven marketing expertise, single wallet functionality, CRM and responsible gambling solutions across one single platform across product verticals and across retail and online.
Playtech partners with and invests in the leading brands in regulated and newly regulated markets to deliver its data-driven gambling technology across the retail and online value chain. Playtech provides its technology on a B2B basis to the industry’s leading retail and online operators, land-based casino groups and government sponsored entities such as lotteries. As of June 2018, through the acquisition of Snaitech, Playtech directly owns and operates the leading sports betting and gaming brand in online and retail in Italy, Snai. Snaitech operates a B2B2C model as a service provider, allowing franchisees to utilise the Playtech technology stack in in the retail environment while operating the leading brand, Snai, directly online as a B2C business.
Playtech’s Financials Division, named TradeTech Group, is a technology leader in the CFD and financial trading industry and operates both on a B2C and B2B basis.

Playtech has in total c.5,800 employees across 17 countries and is headquartered in the Isle of Man.

 

Niji Narayan has been in the writing industry for well over a decade or so. He prides himself as one of the few survivors left in the world who have actually mastered the impossible art of copy editing. Niji graduated in Physics and obtained his Master’s degree in Communication and Journalism. He has always interested in sports writing and travel writing. He has written for numerous websites and his in-depth analytical articles top sports magazines like Cricket Today and Sports Today. He reports gaming industry headlines from all around the globe.

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Incentive Games signs renowned Gamification trailblazer Yu-kai Chou to their Advisory team

Zoltan Tundik

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Photo source: blog.decentral.ca
Reading Time: 2 minutes

 

Edinburgh-based software developer Incentive Games have announced the addition of internationally renowned Gamification trailblazer Yu-kai Chou to their Advisory team. The company has long followed Yu-Kai’s work and plans to apply his considerable expertise, including his pioneering Octalysis framework, to their products.

Author of “Actionable Gamification” and a regular speaker and lecturer on Gamification and motivation, Chou has worked with the biggest and the best; improving over 1 billion user experiences working with giants like Google, Lego, Tesla, TEDx, Huawei and Turkish Airlines. One of the earliest pioneers in Gamification, Yu-Kai has been named “Gamification Guru of the Year” in 2014, 2015 and 2017 by the World Gamification Conference, a testament to his continued research and contributions to the Gamification space.

Incentive Games develop games specialized to deliver value to the iGaming industry. Whether reinvigorating stale userbases or building them from scratch, Incentive Games acquire, retain and monetize users by delivering high quality, dynamic gaming content set within a casual, social framework to make their clients’ users go further. As Incentive Games continue their expansion through the USA and African markets, Yu-kai’s expertise will be invaluable in sharpening the competitive advantage of IG’s product suite.

“We are thrilled to have Yu-Kai Chou joining the Incentive Games team, his work in gamification and behavioral design is truly best in class, we can’t wait to implement his ideas into our games going forward,” said John Gordon, CEO of Incentive Games, on the announcement.

Formerly ‘Premier Punt Group’, Incentive Games have been moving from strength to strength since completing their B2B rebrand in late 2018. Previously designing industry-specific customer acquisition and retention software, Incentive Games has diversified their offering significantly with general purpose products now applicable to any industry.

Under the guidance of Yu-Kai, Incentive Games look to further hone the user experience across all their products, driving the user acquisition, retention, and monetization value of their games and capturing more competitive market share in 2019 than ever before.

Yu-kai Chou at TEDX Lausanne – speaking about how Gamification to improve our world

 

Incentive Games will be attending iGB Live! 2019 in Amsterdam 16-19 July. If you wish to book a meeting or have a chat at the conference please email dan@incentivegames.com or visit www.incentivegames.com

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Scout Gaming granted betting license

Zoltan Tundik

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Reading Time: 1 minute

 

Scout Gaming Group has been granted a license by Malta Gaming Authority, which enables Scout Gaming to provide betting related services, to operators under the Maltese regulation.

Scout Gaming has been granted permission from Malta Gaming Authority (MGA) to offer its recently developed products to operators licensed under MGA. As a part of the company’s strategy to offer additional sport-related services, a bunch of new games is expected to be launched under the second half of the year.

“Our player pricing is the foundation of additional odds related products, a prerequisite for launching these in Europe has been a license. Hence, I’m happy that we now can initiate the rollout. We already have a couple of current clients showing interest in this and one of the products is now live on the Indian market, comments Scout Gaming’s CEO, Andreas Ternstrom.

For additional information, please contact:
Andreas Ternstrom, CEO, Scout Gaming
Tel: +46 706 770 660
E-mail: andreas.ternstrom@scoutgaminggroup.com

About Scout Gaming Group
Scout Gaming Group is a licensed and regulated provider of B2B Daily Fantasy Sports and pool betting. The company offers a flexible and customizable network based Fantasy Sports solution with support for most sports and leagues through an in-house StatCenter which also provides real-time information to players. Local sports can be provided on request. The Group is headquartered in Stockholm, Sweden with development and operations in Bergen, Norway and Lviv, Ukraine. Sales, support and product management is handled from the office in Malta.

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Leander boosts content offering with IWG

Zoltan Tundik

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Photo by rawpixel.com from Pexels
Reading Time: 2 minutes

 

Supplier’s instant win games integrated onto LeGa platform

Leading instant win games supplier IWG has expanded its reach to the commercial sector after entering into a partnership with independent games and platform provider Leander.

As part of the agreement, IWG’s full portfolio of games has been seamlessly integrated onto the LeGa Remote Gaming Server (RGS).

Leander’s operator network, which includes Betsson Group, Stars Group and Videoslots, will now have access to a wide range of releases from the instant win supplier, such as its hugely popular Cash Buster series.

Rhydian Fisher, CEO at IWG, said: “Providing our games to Leander Games opens the door to a number of new exciting opportunities.

 “Through the LeGa RGS, more operators than ever before will be able to tap into this thriving vertical and help to diversify their product offering.”

 Steven Matsell, CEO at Leander Games, added: “Partnering with IWG ensures that we have significantly enhanced our instant win games offering for the LeGa RGS with attractive and engaging content.

 “Integrating games from world-class suppliers such as IWG is a key part of our long-term strategy and we’re sure these exciting new additions to our content library will prove to be very popular with our operator partners and their players.” 

 

About IWG

IWG is a world leader in supplying online, instant win games to lotteries and commercial brands and platforms in the online gaming industry. It has over 15 years’ experience of making top selling, high quality instant win games and the strategic know how to make them work.

IWG has launched over 300 games that perform consistently at the highest level, engaging and retaining players while driving excellent results for customers. It has the knowledge to deliver a winning portfolio of games, the experience to make it grow and the sales figures and data to back this knowledge up.

IWG delivers an end-to-end solution covering all aspects of game development and portfolio management and a Remote Game Server (RGS) delivering content in multiple regulated jurisdictions from data centres in the UK, Gibraltar, Canada and North America. It has a broad library available via the RGS with games covering many proven themes and mechanics that can be developed into an ideal offering for a partner’s instant win portal.

 

About Leander Games

Leander Games is an independent gaming company whose mission is to deliver innovative game content to market more quickly than other solutions. The company’s “LeGa” Remote Gaming Server (RGS) has been developed using the latest technology and making it fast, flexible and scalable. It is accredited and licensed by the UK Gambling Commission and has the Security Audit ISO 27001. The platform runs with 30 languages and ISO 4217 currencies.

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