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PBS introduces new gamification product Levels Up

Niji Narayan

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PBS introduces new gamification product Levels Up
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Playtech BGT Sports (PBS), the Isle of Man-based gaming technology developer, has launched a new real-time gamification platform named Level Up. Captain Up, the online loyalty and gamification platform, is managing the new platform.

PBS will offer timed challenges, daily rewards, missions, trophies and more through this new product. The new product will enrich the sportsbook user experience by adding layers of rewards and real-time communication based on events and triggers.

Eoin Redmond, Sportsbook Product Director, PBS said: “Playtech “Level Up” is the first fully integrated gamification product available to the industry. It works seamlessly with all Playtech products encouraging usage across both Sportsbook and Casino products. Powered by Captain Up, the product, has challenges tailored to match any Sportsbook user’s preference. “Level Up” educates customers on new features and helps to build brand loyalty in a competitive landscape. We are excited to be able to showcase this for the first time on the Playtech stand at ICE 2019.

Uri Admon, CEO, Captain Up added: “Adding an extra buzz to the sport betting experience has been a challenge and a pleasure. By giving real time feedback to the player we are now able to reward any action, to notify on progression, and to communicate any event and promotion, directly to the customer, achieving the best results. Together, we are taking sports betting to a new level.”

 

About Captain Up:
Captain Up maximizes user engagement and retention, using gamification, social mechanics and communication tools. We enhance the business’s offering with behavioral economics and gaming methods. The module-based solution works like Lego – the brand can add brick by brick, with the foundations of an MVP and the end goal of something awesome.

About Playtech:
Founded in 1999 and premium listed on the Main Market of the London Stock Exchange, Playtech is a technology leader in the gambling and financial trading industries.
Playtech is the gambling industry’s leading technology company, delivering business intelligence-driven gambling software, services, content and platform technology across the industry’s most popular product verticals, including casino, live casino, sports betting, virtual sports, bingo and poker. It is the pioneer of omni-channel gambling technology through its integrated platform technology, Playtech ONE. Playtech ONE delivers data-driven marketing expertise, single wallet functionality, CRM and responsible gambling solutions across one single platform across product verticals and across retail and online.
Playtech partners with and invests in the leading brands in regulated and newly regulated markets to deliver its data-driven gambling technology across the retail and online value chain. Playtech provides its technology on a B2B basis to the industry’s leading retail and online operators, land-based casino groups and government sponsored entities such as lotteries. As of June 2018, through the acquisition of Snaitech, Playtech directly owns and operates the leading sports betting and gaming brand in online and retail in Italy, Snai. Snaitech operates a B2B2C model as a service provider, allowing franchisees to utilise the Playtech technology stack in in the retail environment while operating the leading brand, Snai, directly online as a B2C business.
Playtech’s Financials Division, named TradeTech Group, is a technology leader in the CFD and financial trading industry and operates both on a B2C and B2B basis.

Playtech has in total c.5,800 employees across 17 countries and is headquartered in the Isle of Man.

 

Latin America

BetWarrior adds Neteller payments in Brazil

Zoltan Tundik

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Reading Time: < 1 minute

 

Online gaming fans across Brazil can now use Neteller to deposit and withdraw funds with leading mobile sports betting and casino app BetWarrior.

Neteller is trusted by millions of people every day to transfer money online and is one of the simplest ways to deposit with BetWarrior in Brazil.

BetWarrior is among the first online gaming operators to add Neteller payments in Brazil, underlining its commitment to delivering the number one mobile sports betting and casino product in the country.

Morten Tonnesen, CEO at BetWarrior, said: “We aim to offer not only the best mobile sports betting and gaming experience around but also the most convenient. This is why we have added Neteller, one of Brazil’s most trusted payment providers.

“Adding Neteller payments for our Brazilian warriors means it has never been easier to enjoy the BetWarrior app, some fantastic bonuses and the very best mobile sportsbook and casino.”

About BetWarrior

BetWarrior is a sports betting and casino operator and platform utilizing the latest in machine learning and artificial intelligence to deliver a truly personalized user experience. Founded by two former PokerStars executives, it aims to leverage innovative technology to place the customer at the center of the action.

The operator launched in 2019, with an initial focus on regulated markets in Europe and Latin America. BetWarrior is licensed by the Curacao e-Gaming Licensing Authority and is in the process of acquiring additional licenses in Europe and Latin America.

For more information, please visit https://www.track1group.com/

 

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Baltics

Gaming Innovation Group signs with Mr Green in Latvia

Zoltan Tundik

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Swedish Consumer Agency Warns Mr Green and Karl Casino for Self-exclusion Failures
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Gaming Innovation Group Inc. (GiG) has today signed a long-term agreement with SIA Mr Green Latvia (Mr Green) for the provision of its software platform licence, online casino, sportsbook and front end services for Mr Green’s brand entry into the Latvian market. Mr Green, part of William Hill plc, is one of GiG’s existing partners.

This new agreement further strengthens GiG’s presence in the Latvian market where the Company already supports the sportsbook solution of the 11.lv brand (75% owned by Mr Green). It proves the strength of GiG’s services and collaborative partnership model, supporting the growth of online gambling with new brands and markets. Mr Green will, with GiG’s services, be able to offer its end users a competitive online casino and sportsbook with a unique front end where user experience and differentiation as key.

Mr Janis Tregers, CEO Mr Green Latvia, says: “This is an exciting moment for the William Hill Group business in Latvia, where we move forward with our strategy to introduce a global brand such as Mr Green to the market. We see it as the perfect compliment to the locally well established 11.lv brand, also hosted on the GIG platform. By working closely with GIG and leveraging their technology from product, compliance and other aspects we have been able to propel 11.lv to second position among leading brands in the market. It is now time to make Mr Green a similar success.”

Richard Brown, Chief Executive Officer in GiG says: “I am pleased to announce this expansion of our collaboration and partnership with Mr Green. Latvia is an interesting market for online gambling, we are looking forward to support Mr Green’s growth with a strong, safe and entertaining product.”

The agreement is based on revenue share and is expected to go live in Q2 2020 with a limited contribution on GiG’s overall revenues in 2020, and an increase in 2021 onwards. The Latvian interactive gambling market is expected to grow by more than 35% in the next two years with a market value of approximately 125 million euros in 2022 (Source H2GC).

To learn more about the gambling industry in the Baltics, make sure to attend the MARE BALTICUM Gaming Summit which will take place on the 7th of May in Tallinn, Estonia. Read more here…

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Press Releases

SKS365: Alexander Martin is the new CEO, Andrew McIver appointed Non-Executive Chairman

Zoltan Tundik

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Reading Time: 2 minutes

 

Andrew McIver appointed Non-Executive Chairman

 A solid experience in betting & gaming to strengthen its market position and customer experience

 SKS365 continues its journey of strengthening its regulatory and market operations by announcing the appointment of two new executive hires: Alexander Martin will take up the role of Chief Executive Officer, whilst Andrew McIver assumes the role of Non-Executive Chairman of the Board of SKS365. Both roles are fundamental to the next phase of growth and evolution of SKS365.

The SKS365 Malta Holding Board says: “This is an exciting time for SKS365, where we see strength and momentum across all segments of the business and great opportunity for future growth”.

Alexander Martin, was previously Chief New Media Officer and Executive Board Member of Gauselmann AG, holding the positions from 2014 to 2018. He brings a career of experience in both strategic leadership as well as sports betting, online gaming and digital transformation in multinational companies. Prior to 2014 he spent 15 years as Top Management Consultant at A.T. Kearney. The SKS365 Board welcomes him: “We are delighted that Alexander Martin will join our company as CEO. Alexander will be responsible for driving SKS365 through the next phase, building on the solid foundation and momentum achieved by the SKS365 employees under the current leadership team. His expertise in retail, online, global strategy and leadership combined with his strong industry knowledge and energy, make him ideally suited to further accelerate SKS365’s growth.”

On his new appointment Mr. Martin commented: “I feel very honored and proud to be offered this exciting and unique opportunity to lead this market leading brand. With the team of professionals, we will work to improve our excellent market position by growing our product and customer experience. I am delighted to factor all the experience that I gained in the field in a moment that is crucial for the company’s expansion.

Andrew McIver is a recognized and respected industry leader with a wealth of expertise in regulating sports betting and online gaming. A Chartered Accountant by training, he held the position of CEO, Jackpotjoy PLC from 2016 to 2018, and prior to that he was CEO at Sportingbet PLC from 2006 to 2013. He has also undertaken Non-Executive roles with firms in other industry.

As SKS365 Board “we are delighted to welcome Andrew McIver as non-Executive Chairman of the Board. Andrew is a highly successful and well-regarded business leader who brings an unparalleled breadth of experience in leadership roles in the gaming industry. With his experience, expertise and vision, Andrew is uniquely qualified to support the management team to continue the exceptional growth of SKS365. We look forward to working with him.” On his Non-Executive position, McIver commented “I have built my career in the gaming industry and I am delighted to say that this role will afford me the opportunity to work with Alexander and his management team and play an instrumental part in the growth of this business at an exciting time in its history”.

The announcement of these key appointments of two, well respected industry figures reinforces the ongoing support and investment from the shareholders to truly realize the ambitions of SKS365 and Planetwin365.

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