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PBS introduces new gamification product Levels Up

Niji Narayan

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PBS introduces new gamification product Levels Up
Reading Time: 2 minutes

 

Playtech BGT Sports (PBS), the Isle of Man-based gaming technology developer, has launched a new real-time gamification platform named Level Up. Captain Up, the online loyalty and gamification platform, is managing the new platform.

PBS will offer timed challenges, daily rewards, missions, trophies and more through this new product. The new product will enrich the sportsbook user experience by adding layers of rewards and real-time communication based on events and triggers.

Eoin Redmond, Sportsbook Product Director, PBS said: “Playtech “Level Up” is the first fully integrated gamification product available to the industry. It works seamlessly with all Playtech products encouraging usage across both Sportsbook and Casino products. Powered by Captain Up, the product, has challenges tailored to match any Sportsbook user’s preference. “Level Up” educates customers on new features and helps to build brand loyalty in a competitive landscape. We are excited to be able to showcase this for the first time on the Playtech stand at ICE 2019.

Uri Admon, CEO, Captain Up added: “Adding an extra buzz to the sport betting experience has been a challenge and a pleasure. By giving real time feedback to the player we are now able to reward any action, to notify on progression, and to communicate any event and promotion, directly to the customer, achieving the best results. Together, we are taking sports betting to a new level.”

 

About Captain Up:
Captain Up maximizes user engagement and retention, using gamification, social mechanics and communication tools. We enhance the business’s offering with behavioral economics and gaming methods. The module-based solution works like Lego – the brand can add brick by brick, with the foundations of an MVP and the end goal of something awesome.

About Playtech:
Founded in 1999 and premium listed on the Main Market of the London Stock Exchange, Playtech is a technology leader in the gambling and financial trading industries.
Playtech is the gambling industry’s leading technology company, delivering business intelligence-driven gambling software, services, content and platform technology across the industry’s most popular product verticals, including casino, live casino, sports betting, virtual sports, bingo and poker. It is the pioneer of omni-channel gambling technology through its integrated platform technology, Playtech ONE. Playtech ONE delivers data-driven marketing expertise, single wallet functionality, CRM and responsible gambling solutions across one single platform across product verticals and across retail and online.
Playtech partners with and invests in the leading brands in regulated and newly regulated markets to deliver its data-driven gambling technology across the retail and online value chain. Playtech provides its technology on a B2B basis to the industry’s leading retail and online operators, land-based casino groups and government sponsored entities such as lotteries. As of June 2018, through the acquisition of Snaitech, Playtech directly owns and operates the leading sports betting and gaming brand in online and retail in Italy, Snai. Snaitech operates a B2B2C model as a service provider, allowing franchisees to utilise the Playtech technology stack in in the retail environment while operating the leading brand, Snai, directly online as a B2C business.
Playtech’s Financials Division, named TradeTech Group, is a technology leader in the CFD and financial trading industry and operates both on a B2C and B2B basis.

Playtech has in total c.5,800 employees across 17 countries and is headquartered in the Isle of Man.

 

Niji Narayan has been in the writing industry for well over a decade or so. He prides himself as one of the few survivors left in the world who have actually mastered the impossible art of copy editing. Niji graduated in Physics and obtained his Master’s degree in Communication and Journalism. He has always interested in sports writing and travel writing. He has written for numerous websites and his in-depth analytical articles top sports magazines like Cricket Today and Sports Today. He reports gaming industry headlines from all around the globe.

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AMATIC Industries Reports Excellent FER in Madrid, Presents Roulette Grand Jeu

Niji Narayan

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AMATIC Industries Reports Excellent FER in Madrid, Presents Roulette Grand Jeu
Photo Source: amatic.com
Reading Time: 1 minute

 

AMATIC Industries, an integrated supplier of premium gaming products, in collaboration with Comatel, has reported an excellent Fería International del Juego (FER) show in Madrid.

There was plenty to see as Comatel secured a large stand to house the AMATIC solutions. AMATIC Industries presented the latest Roulette Grand Jeu with the stylish, brand new Corona II overhead design that incorporates a large screen that can be viewed from both sides. This is an excellent way to portray the GO FOR GOLD bonus game which has been created especially for the Spanish market. Another highlight at the FER was the introduction of a further bonus game called LET’S PARTY.

Leopold Öller, Director at AMATIC Industries, summed up the response from the FER, stating, “It was a great opportunity to see our valued customers in Spain. Thanks to our unique partnership with Comatel our games have become extremely popular throughout the country. We are always focusing on bringing new innovations to strengthen our position here. We were able to do this in all areas – with our Corona II on the Roulette Grand Jeu, our new Amarox C24 Nero and new games for our Multiliner as well as the focus on our Landscape solution. We were very pleased with the response.”

 

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Betinvest to present new iFrame product with Asia-specific interface in Macao

George Miller

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Betinvest to present new iFrame product with Asia-specific interface in Macao
Reading Time: 2 minutes

 

Betinvest is going to the very heart of the Asian entertainment industry – Macao – to take part in one of the gaming business’s leading international events. At stand D1229, the company will present its well-established sports betting products as well as its very latest solutions, such as iFrame Sportsbook. The Betinvest team have also announced that visitors will have the opportunity to get a €5,000 certificate which can be used towards the cost of any Betinvest product.

“We are delighted to be returning to G2E Asia this year, both to network and to present our new special offers. We were able to have a discussion with our Asian partners before the exhibition to find out all about the special needs and requirements of betting operators in Asia. We’re well prepared and hope that visitors to our stand will be pleasantly surprised by what we have to offer them,” said Betinvest’s VP of Business Development, Valentyn Kyrylenko.

“We’ll be presenting our new iFrame solution which offers unique opportunities to integrate and manage traditional Sportsbook and/or eSports betting. Our iFrame solution will be an essential tool for operators in any region. As for special features for the Asian market, we’ve made some changes in the backend according to the market’s needs and developed a corresponding frontend. I hope they’ll like it!” Kyrylenko added.

Between 21st and 23rd May 2019 at The Venetian Macao, the Betinvest team will showcase – and provide every visitor with an opportunity to try out for themselves – all of the company’s products and services. The core Betinvest products are Sportsbook and Data Feed, but the company also offers simple yet profitable in-house solutions such as Lottery, Keno and Roulette.

Betinvest will be exhibiting at stand D1229. You can book a meeting with the Betinvest team here.

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Press Releases

22Bet Enters the UK Sports Betting Market

George Miller

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22Bet Enters the UK Sports Betting Market
Reading Time: 1 minute

 

Sports betting market in the UK is known for its strict regulations and, as a result, quality online bookmakers. Just recently, another major player in the field, 22Bet, has launched its UK version to offer its services for the new audiences.

The new betting site offers the usual services on major sports leagues, eSports and entertainment specials, such as odds on Game of Thrones and Prince Harry and Meghan Markle’s baby. Additionally, the site has a blog for best betting tips online.

The site also offers online slots, live casino games, as well as live bingo, wheel of fortune and poker among other games. By offering these combined services, 22Bet hopes to offer safe and reliable services in a strictly regulated UK market.

“Double twos” already cover various markets around the world, also offering sports betting throughout a great variety of regional leagues and a vast selection of eSports tournaments. 22Bet main portal is already one of the biggest sports bookmakers in Kenya, but has decided to launch a separate website specifically for the UK market.

Even though ease-of-use and best betting experience is the key subject of any bookmaker, special attention of their UK site was directed towards security and essential customer service, which works round the clock.

The brand is often most recognized from their ambassadors, which include the legendary Ronaldinho and Kevin Kuranyi – former member of German national football team that also played for Schalke 04 and Dinamo Moscow.

22Bet was also the main sponsor for Ronaldinho & Friends VS Adler All Stars charity match that took place at Eintracht Frankfurt’s Commerzbank Stadium and featured, among others, Kuranyi, Rafael Van der Vaart, and Kevin Prince Boateng.

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