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Yggdrasil Q4 and FY 2018 financial update

George Miller

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Yggdrasil Q4 and FY 2018 financial update
Reading Time: 3 minutes

 

Business highlights Q4 2018 (Q4 2017)

  • 11 new license agreements signed, including e.g. Svenska Spel, ATG and Veikkaus (6)
  • 7 new games launched (2)
  • First ever branded partnership game launched; Nitro Circus
  • Kick-off for all employees in Krakow, Poland
  • YGS Masters studio partnership with Fantasma Games
  • Record jackpot pay-outs of MSEK ~80 to a LeoVegas player and MSEK ~23 to a Bethard player
  • Number of FTEs 285 (191)
  • Player rounds increased by 42% to 1,686 million (1,184)
  • Mobile share of EGW was 66% (59%)

 

Financial highlights Q4 2018 (Q4 2017)

  • Total operating revenues increased by 53% to MSEK 78.5 (51.2)
  • EBIT increased by 13% to MSEK 19.8 (17.5)
  • EBIT margin amounted to 25% (34%)

 

Financial highlights FY 2018 (FY 2017)

  • Total operating revenues increased by 62% to MSEK 274.2 (169.1)
  • EBIT increased by 18% to MSEK 69.5 (58.8)
  • EBIT margin amounted to 25% (35%)

 

Notable events after the quarter

  • Signed ATG and Live in the newly regulated Swedish market (January 2019)

 

Comment on Q4 and FY 2018 by founder and CEO Fredrik Elmqvist

“Growth, expansion and strategic business development.

With 2018 behind us I am proud to present yet another eventful year for Yggdrasil. We have reported solid growth and revenues reached all time high levels of MSEK ~274, +62% from the prior year. We have also managed to grow with a healthy underlying profit whilst being in high growth mode and EBIT amounted to MSEK ~70. Yggdrasil has made several important investments for the future and we have more development projects in the pipeline than ever before. The total number of employees increased to 285, up by almost 100 from the prior year. Retaining world-class talent coupled with a focus on innovation, creativity and quality remain our top priorities to build our organisation and company for the long-term. Yggdrasil has also reached a major achievement in 2018 by being able to release all new games with GGA (Global Game Availability), i.e. where Yggdrasil can manage to launch all new games in all environments, including regulated environments, at the same time.

 

During 2018 we have continued our tireless focus on expansion and strategic business development, including the announcement of two new product verticals and entry into several new markets. We have also launched a new business vertical; YGS Masters, which invites leading independent studios on a selective basis to develop and distribute gaming content on Yggdrasil’s platform. YGS has during 2018 signed three studios and we conclude strong interest in the market both among top quartile studios and operators. YGS, together with our own offering, enables us to provide the best games and end player user experience in the industry. I am thrilled on the outcome of these initiatives and how they will support us in creating synergies with our current product portfolio and in-game promotional tools. In addition to the new vertical announcements, we have also launched 18 new games, including the third game in the immensely successful Vikings series, Vikings Go To Hell, as well as our first branded game in collaboration with Nitro Circus.

2018 also marks as a commercially active year with entry into new markets and the signing of 48 new customers – more than any year before! We continue to focus on locally regulated market environments and push for global expansion. We have signed several notable customers during the year including Paf, Veikkaus, 888 in addition to Svenska Spel and ATG as part of the Swedish re-regulation. Despite a more competitive and complex market environment with a regulatory landscape changing at a faster phase than ever before, we have been successful in capturing further market share. We believe this is the ultimate proof of our concept and clearly demonstrates that our business is in the game for the long run. I also believe the on-going regulation trend is positive on the back of increased barriers to entry and an overall improved market quality, with a more responsible approach among industry stakeholders yielding a safer player environment and a larger addressable market.

Finally, in order to enhance our strategic alignment for 2019, we gathered all our employees in Krakow, Poland, for our annual kick-off during three action packed days in October. The journey was a great opportunity for all Yggdraslians to network and learn from each other as well as putting our creative minds together to partner up for the coming year.

With this said I am now looking with excitement on the challenges and opportunities that 2019 has to offer and where we will above all continue to prioritize growth in addition to our primary directive: commercial expansion, technological consolidation and global collaboration.” – Fredrik Elmqvist, CEO and founder

George Miller started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Genius Sports Media unveils next generation sports marketing and publisher tools

George Miller

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Genius Sports Media unveils next generation sports marketing and publisher tools
Reading Time: 2 minutes

 

Genius Sports Media, the media technology arm of Genius Sports Group, has today unveiled a new suite of data-driven fan engagement services that transform the way brands and publishers connect with their audiences.

Leveraging its 10 years of fan understanding, programmatic media buying knowhow and live sports data expertise, Genius Sports Media has launched a new, end-to-end digital agency service for sportsbook and gaming operators, sports rights holders, brands and digital publishers.

A new suite of next generation marketing tools make it simple for advertisers to tailor the content and delivery of campaigns around the sporting calendar. By embedding relevant content like real-time statistics, betting odds or video highlights into their creative, the service replaces scattergun marketing with non-intrusive, personalized messaging that captures the emotion of live sport. All digital marketing channels are supported – each driven by bespoke, proprietary technology to maximize efficiency of ad spend.

Genius Sports Media has also launched a broad portfolio of live data-driven widgets for digital publishers to engage their audiences, drive advertising revenue and tap into the growing opportunity in sports betting content. This includes a full, easily-integrated odds comparison service and affiliate marketing platform.

Mark Locke, CEO of Genius Sports Group, said: “We have been helping brands acquire customers for well over a decade and have subsequently built an understanding of how and when sports fans engage with media that simply can’t be replicated by traditional agencies.

“Using this expertise, in combination with our rapidly expanding live data portfolio, advertisers targeting sports fans can instantly connect with them in real-time to build stronger relationships that significantly increase conversion rates.

“By unifying these capabilities with our new suite of publisher products, Genius Sports Media both extends and optimizes the services we can provide for brands and publishers in this highly competitive marketplace.”

 

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Bingo in the 21st century, lots of changes and many choices

George Miller

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Bingo in the 21st century, lots of changes and many choices
Reading Time: 3 minutes

 

I didn’t know much about the bingo industry as it wasn’t something that we have been reporting on, however after reading a few stories about how the bingo player sphere is changing, I must say, it is pretty fascinating.

The perception of bingo is mostly categorized as a game traditionally played by groups of middle-aged women over a glass of wine. This game play would take place in a bingo hall or retirement home, but things have certainly evolved with the digital age and lately there has been a huge shift.

Some recent reports show that only 21% of players are over the age of 55 and millennials are well over 25%, meaning the bingo industry has managed to attract a new crowd. A crowd which isn’t easy to please, by the way.

Online Bingo has somehow managed to keep the social spirit of the land-based game alive via integrated live chat, chat games, mobile play option and even forums. These are the favorite ways in which millennials communicate and spend their time.

Four main varieties of bingo

90 Ball Bingo: the most common type of bingo in the UK. The type of bingo game that is most commonly played in bingo halls in the UK, and online by UK players. 90 Ball Bingo is played on a card that features nine columns and three rows.

75 Ball Bingo: 75 ball bingo is the most common type of bingo in the USA, but recently has managed to gain popularity online with players in the UK. The game is played on a card that features five columns and five rows.

80 Ball Bingo: 80 ball bingo is fairly popular online. It is played on a card that features four columns and four rows.

30 Ball Bingo (aka Speed Bingo): also known as speed bingo, is a fast-paced version of bingo. It is fun to play and enjoyed by many and it has gained a great deal of popularity online. The game only features thirty balls, and it is played on cards that feature three rows and three columns.

Aside from there being four main types of bingo games, many sites also offer a number of different bingo rooms, and themed bingo games, such as Deal or No Deal bingo, and almost all major bingo websites also feature chat rooms. As mentioned above, this feature attract lots of millennials players and it’s evolving daily.

This is the online area on which members can socialize, get to know each other and just have fun. Many chat rooms, however, also feature chat room games.

Bingo operators have understood that by adding live chat and mobile accessibility into the mix, is like a match made in millennial heaven.

But that is not all, players can opt for their favorite choice of bingo and most of them are also available to play for free. Just opt to play free online bingo and win real money.

Not everyone happy that millennials are fans of bingo

It’s pretty strange that not everybody is happy about the new era, The Telegraph reported that bingo loyalists are unhappy about millennial slang creeping into the game, referring to the nicknames for numbers as they are called out – being replaced with modern slang.

These slangs are being heard in in hipster clubs where you can play bingo with your friends while enjoying vegan food and drinking cocktails.

The subject is approached by bingo operators in different manners and not all feel the same way. Large operators, which cater to thousands of bingo fans of all ages across the country, said they have never had any complaints from offended customers. Other have started implementing for the new century players, changing bingo games because millennials want different things from the game compared with previous generations of players.

We are really looking forward to see how bingo will evolve in the next five years and we are certain that the traditional four main varieties will see newcomers.

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Spain’s CEJUEGO Releases “Gaming and Society” Report

Niji Narayan

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Spain's CEJUEGO Releases “Gaming and Society” Report
Photo Source: theolivepress.es
Reading Time: 1 minute

 

CEJUEGO, Spain’s leading gaming trade association, has released its “Gaming and Society” report. As per the report, 9 out of 10 adults in Spain see gambling as an acceptable pastime and 29 million people played at least one type of gambling modality last year. The study was carried out by the Institute of Politics and Governance at the Carlos III University of Madrid.

The study shows that 92% of some of the people surveyed see gaming as leisure. Approximately 6.6 million people (which represent 20% of the population in Spain) visited a casino, bingo or gambling facility in 2018. Moreover, it was detailed that the rate of problem gambling was 0.3% of the Spanish adult population.

“Regarding the games managed by private operators, the analysis concludes that they attracted more restricted audiences of different generations, highlighting that their clients are divided into those who play out of curiosity and those who play as a hobby and because they offer them spaces to socialise with friends and acquaintances,” a spokesperson for CEJUEGO said.

Approximately 1.5 million people gambled online during the study period which represents 0.9% of the total population in Spain. “This group shows dispersed behaviour patterns, from those who play stably to those who do it out of curiosity or who bet on an exciting game. The behaviour of these users indicates that they have learned how to play online and rationalise their use – shorter sessions, moderate monthly spending or decreases in the playing of some games,” CEJUEGO said.

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