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Gambling in the USA

Flashtalking Strategic Services Debuts New Martech Solution for Sports Betting and Gambling Marketers

George Miller

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Flashtalking Strategic Services Debuts New Martech Solution for Sports Betting and Gambling Marketers
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Newest digital marketing “accelerator” equips major gambling ad marketers to activate and succeed with personalized dynamic creative and attribution at scale

 

Flashtalking, the leading global independent platform for ad management, data activation and unified insights, announces the debut of a new offering for its growing worldwide roster of gambling marketers, the company’s latest “accelerator” playbook within its vertical suite. Having long served gambling marketers in the EU, the debut of Flashtalking’s new Sports Betting and Gambling accelerator coincides with the opening of the U.S. market in the wake of the U.S. Supreme Court’s vote to overturn the Professional and Amateur Sports Protection Act (PASPA). In the first eight months, the U.S. Sports Betting market has already eclipsed $500 million in revenues and is expected to exceed $8 billion by 2030.

As with Flashtalking’s other vertical accelerator solutions, the Sports Betting & Gambling Accelerator playbook is the brainchild of the company’s Strategic Services team led by John Mruz. The group supports Flashtalking clients in developing their data-driven creative strategies with precision and scale, incorporating proven use cases and best practices for specific verticals.

“As the U.S. Sports Betting market opens up, these marketers need help developing and implementing their customer acquisition and growth strategies, as well as building the analytics capabilities to assess the impact of their creative,” said Mruz. “Combining Flashtalking’s long history of serving Gambling marketers in Europe and our expertise and leadership in data-driven creative, we are excited to debut our U.S. Sports Betting & Gambling Accelerator playbook in the U.S. market. We look forward to helping Sports Betting brands to globally leverage our technology to optimize their interactions with their customers and, in turn, grow their business and the market as a whole.”

The Sports Betting and Gambling Accelerator playbook addresses the unique personalization and analytics needs of the gambling vertical, demonstrating how to leverage Flashtalking’s technology platform to personalize the message across the customer journey and maximize the impact of data-driven creative. Leveraging Flashtalking’s vast experience serving large Gambling clients worldwide, the Accelerator presents tangible use cases to acquire, engage, and grow customer relationship leveraging a suite of data-driven personalization tactics, including audience targeting, geo-fencing, day-of-week, and real-time odds presentment with Flashtalking’s proprietary Power Feeds Betting solution.

“Quite a lot of SkyBet external display relies heavily on offering ‘live markets.’ To do this, we must be able to trust our market feeds. We needed a partner platform dependable and robust enough to load markets with a latency of 15 seconds or less,” said Sky Betting & Gaming Lead Designer Martyn Brook. “Flashtalking Power Feeds Betting allows our media team to quickly populate feeds with real time specific markets. This has allowed us to create our in-play markets banners. These offer the most up to date markets during football matches with the ability to update within seconds of fixture events.”

“Clients in all verticals have continued to look to Flashtalking to help them deliver on the ‘better creative’ imperative, and as the gambling vertical opens wide in the U.S., we are excited to see the outcomes with our Gambling & Sports Betting Accelerator, as the solution is especially effective for this unique vertical”, said Flashtalking CEO John Nardone. “John Mruz and his team have cracked the code on precision at scale, and almost nowhere is that more important than within the gambling vertical.”

About Flashtalking:
Flashtalking is a data-driven ad management and analytics technology company. We help sophisticated marketers use data to personalize advertising, analyze its effectiveness and optimize performance across channels and formats. Our platform leads the market with innovative products and services to ensure creative relevance and unbiased, actionable insights, powered by proprietary cookieless tracking, data unification and algorithmic attribution. Born in the UK, established worldwide, Flashtalking spans the globe with offices in New York, San Francisco, Los Angeles, Chicago, London, Leeds, Cologne, Hamburg, Amsterdam, and Sydney. For more information visit www.flashtalking.com.

Gambling in the USA

Century Casinos Receives Approval from Missouri Gaming Commission to Acquire Isle Casino Cape Girardeau and Lady Luck Caruthersville

Niji Narayan

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Century Casinos Receives Approval from Missouri Gaming Commission to Acquire Isle Casino Cape Girardeau and Lady Luck Caruthersville
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Century Casinos has received approval from the Missouri Gaming Commission to acquire the Isle Casino Cape Girardeau and Lady Luck Caruthersville from Eldorado Resorts Inc.

Isle Casino Cape Girardeau is located in Cape Girardeau, Missouri. The property opened in 2012 and consists of a dockside casino featuring 41,500 square feet of casino space, 851 gaming machines, 24 table games, three dining venues, a pavilion and an entertainment centre.

Lady Luck Caruthersville is a riverboat casino located along the Mississippi river in Caruthersville, Missouri. The property opened in 1995 and consists of a dockside casino featuring 21,000 square feet of casino space, 513 slot machines, nine table games, two dining venues, a 40,000 square foot pavilion and a 28-space RV park.

In June 2019, the Company entered into a definitive agreement with Eldorado Resorts to acquire the operations of Cape Girardeau, Caruthersville and Mountaineer Casino, Racetrack and Resort, located in New Cumberland, West Virginia, from Eldorado Resorts for approximately $107.0 million. The Acquisition, which is expected to close in December 2019, is subject to customary closing conditions.

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Gambling in the USA

New Coalition Forms to Protect Social Games in Washington

Niji Narayan

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New Coalition Forms to Protect Social Games in Washington
Photo Source: fodors.com
Reading Time: < 1 minute

 

Civic leaders, industry experts and tech executives in Washington have formed a new coalition to protect the social games industry in the state.

The coalition is leading an effort to ensure the state does not restrict access to so-called social games, which are played statewide by millions and support thousands of local jobs, according to the coalition.

The fear of restrictions or bans on social games stems from the Washington State Gambling Commission’s refusal in 2018 to issue guidance establishing that social games are not a form of illegal gambling. The “Game On WA” coalition says some 23,000 people are employed by the social games industry in Washington, jobs that could be on the line if the WSGC’s failure to act is not corrected.

Paul Mathews, founder and president of social-games company Playstudios Inc., said in an opinion piece written for GeekWire in October that concerns over social games being a form of gambling stem from the fact that players can win “non-redeemable tokens or credits,” which he describes as a “flawed premise” that “grossly misrepresents social games.”

“A potential misinterpretation of Washington state’s gambling statute by a federal court could mean Washington residents will lose access to their favorite apps,” Michael Schutzler, CEO of Washington Technology Industry Association and the Game On WA co-chair, said.

The coalition also is led by former Washington Governor Gary Locke and Kristina Hudson, executive director of OneRedmond. The group seeks to educate the public and lawmakers about the value of the social games industry and to convince the state Legislature to “affirm that social games are a form of entertainment, and not illegal gambling.”

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Gambling in the USA

Betgenius Appoints Bill Anderson as its VP for the Americas

Niji Narayan

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Betgenius Appoints Bill Anderson as its VP for the Americas
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Betgenius has appointed Bill Anderson as its Vice President for the Americas. Anderson will spearhead the company’s expansion strategy and oversee its growing team dedicated to the crucial markets of the U.S. and Latin America.

He joins from Stats Perform where he led the US betting business for Perform Media and has previously held senior commercial roles at GAN and TrafficGeneration.

“I couldn’t be more excited about joining Betgenius at this vibrant time in its global growth. As regulation rapidly evolves and markets mature throughout the Americas, our premium quality and highly customizable sportsbook management and best-in-class live wagering services will become increasingly desirable for ambitious operators,” Anderson said.

“Bill is an accomplished gaming executive with a deep understanding of the betting and media ecosystems in the Americas. We continue to invest in new products and services to meet the demands of operators throughout the region, including our renowned live wagering services powered by fast and reliable data, and Bill’s expertise will be invaluable in shaping and deploying this ambitious growth strategy,” Eric Stevens, Global Sales Director at Betgenius, said.

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