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Mr Green goes live with IWG’s games portfolio

George Miller

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Mr Green goes live with IWG’s games portfolio
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IWG – the award-winning supplier of online, instant win games – has struck an agreement with MRG, which has seen its portfolio of games go live across the Group’s brands.

Mr Green Ltd sites, including flagship brand Mr Green, now have access to IWG content such as the industry-leading Cash Buster Series and many more entertaining releases.

IWG’s portfolio has been made available to Mr Green Ltd following an integration via SG Digital’s Open Gaming System (OGS) content aggregation platform.

The deal marks yet another important commercial deal for the award-winning supplier, with its content already live with bet365, William Hill, 888 and GVC.

Mr Green is famed as a leading gambling company that offers online casino, Sportsbook, live casino, bingo, and keno. The company is licensed in UK, Sweden, Denmark, Malta, Italy, and holds a sportsbook license in Ireland. Recent survey results showed Mr Green as the fifth most well-known brand in Sweden, with a significant European presence. In January 2019, Mr Green Ltd was acquired by one of the world’s leading betting and gaming companies William Hill PLC.

Leon Thomas, Chief Commercial Officer at IWG, said: “Partnering with Mr Green is an important move for us, as it will allow us to further expand the reach of our games across the markets the operator group operates in.  

“This latest agreement shows the demand for instant win games continues to grow across multiple jurisdictions. We’re thrilled that our games will now be available to Mr Green’s players and look forward to providing them with more of our content for the foreseeable future.” 

Jacqui Gatt, Head of Gaming at Mr Green Ltd added: “We’re very pleased to have reached an agreement to integrate IWG’s award-winning content.

“They have built a reputation for delivering highly engaging games and with the popularity of the instant win vertical growing exponentially, we’re very confident our players will enjoy what IWG has to offer.”

 

About IWG

IWG is a world leader in supplying online, instant win games to lotteries and commercial brands and platforms in the online gaming industry. It has over 15 years’ experience of making top selling, high quality instant win games and the strategic know how to make them work.

IWG has launched over 300 games that perform consistently at the highest level, engaging and retaining players while driving excellent results for customers. It has the knowledge to deliver a winning portfolio of games, the experience to make it grow and the sales figures and data to back this knowledge up.

IWG delivers an end-to-end solution covering all aspects of game development and portfolio management and a Remote Game Server (RGS) delivering content in multiple regulated jurisdictions from data centres in the UK, Gibraltar, Canada and North America. It has a broad library available via the RGS with games covering many proven themes and mechanics that can be developed into an ideal offering for a partner’s instant win portal.

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Industry News

888 Holdings Names Jonathan Mendelsohn as its New Chairman

Niji Narayan

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888 Holdings Names Jonathan Mendelsohn as its New Chairman
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Online gambling firm 888 Holdings has named British lobbyist Jonathan Mendelsohn as its next chairman, replacing former chief executive and current chair Brian Mattingley. Mendelsohn will take over the role after Mattingley’s departure at the next annual general meeting in May 2021.

The FTSE-250 firm appointed Mendelsohn as its non-executive director as well, 888 Holdings said, adding that he also joined the board’s remuneration and audit committee.

Mendelsohn is having more than 20 years of industry experience. He previously co-founded Oakvale Capital, which is a leading M&A and strategic advisory boutique focusing on the gaming, gambling and sports sectors.

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Industry News

Scout Gaming Enters Distribution Agreement with BtoBet

Niji Narayan

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Scout Gaming Enters Distribution Agreement with BtoBet
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Scout Gaming has entered into a distribution agreement with platform provider BtoBet. The deal allows BtoBet to provide Scout Gaming’s full product offering to its vast network of operators.

“We are pleased to add another strong distribution platform to our already broad network of partners. We had a successful co-operation with BtoBet and looking forward to expand it,” Joakim Renman, CCO of Scout Gaming, said.

“We are happy to add the market leading DFS and fantasy sports supplier to our product portfolio of games. We are experiencing an increasing demand for additional sport content and believe that Scout Gaming’s product fits that need in a pleasant way,” Sabrina Soldà, Chief Marketing Officer of BtoBet, said.

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Industry News

Stakelogic Revamps its Super Stake Feature

Niji Narayan

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Stakelogic Revamps its Super Stake Feature
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Online slot developer Stakelogic has revamped its Super Stake feature for delivering more excitement and bigger wins to players.

The Mega Super Stake allows players to place a side bet and enable an additional feature that delivers an insanely high payout once in every 35 spins or so.

With the standard Super Stake feature, the side bet allows players to double their bet but with Mega Super Stake their original bet is multiplied by 2.5 for not just big but mega win potential. Both Super Stake and Mega Super Stake can be built into a single slot game.

“Super Stake has been an absolute game-changer for us and our players so we wanted to build on this and deliver even more entertainment. Mega Super Stake takes the big win anticipation and potential to the next level, allowing players to land massive wins at a regular hit rate from a relatively small stake,” Stephan van den Oetelaar, CEO of Stakelogic, said.

“Mega Super Stake will debut with our next release, Lion Gold, and will then be built into other games where our developers and mathematicians feel it will add the most value,” he added.

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