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Amelco launches Quantum Omnichannel

George Miller

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Amelco launches Quantum Omnichannel
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Product enables operators to use machine learning to offer instant differentials on cross-channel pricing

 

Amelco, the leading sports betting software and trading services provider, has announced the launch of Quantum Omnichannel, the industry’s first fully automated price differentiation model.

Designed to be integrated into the existing Amelco Trading System (ATS) already used extensively by major sportsbook operators, Quantum Omnichannel is set to revolutionise the way in which operators manage their pricing strategies for various channels, customer segments and markets.

Operable from a single platform, sportsbook operators will have the power to instantly adjust their prices and limits across multiple brands, markets and channels from a singular source.

Whether for in-play, exclusively via mobile or online, Amelco’s machine learning price differential algorithms ensure the most optimal pricing structure is set for the operator based on likely price sensitivity.

Commenting on the launch, Maximillian Sutcliffe, Head of Product at Amelco said:

“We are very excited to be launching Quantum Omnichannel, which has been designed to give operators the ability to optimise margins and returns more than ever before.

“It also allows them to fully manage their entire cross-brand portfolios from one centralised platform, all the way down to the ability to adjust risk and pricing for one segment of customer.

“After all, why shouldn’t a major operator be able to instantly offer different prices on Barcelona versus Manchester United to different customers in Spain, the UK and other markets in Europe?”

Previously available as a white label product to Amelco’s partners, including operators such as BetStars and Coral, Quantum Omnichannel is now available for general release as part of its standard, modular, scalable platform.

With more than a decade of experience in supplying bespoke software solutions for pricing, trading and execution, Amelco provides bespoke enterprise sports betting and trading platforms to a large number of leading sportsbooks around the world.

 

Compliance Updates

Red Rake Gaming continues its regulated market focus with Belarus

George Miller

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Red Rake Gaming continues its regulated market focus with Belarus
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Player-focused casino games developer Red Rake Gaming, based in Spain and Malta, is delighted to announce its newest regulated market, Belarus. Red Rake Gaming made the move due to the demand from its clients and the response of their game content in the region.

Belarus introduced regulations in 2019 with operators required to obtain the relevant licenses ahead of a potential closure for non-regulated operators scheduled to take affect from 1st April 2021, 2 years after it introduced the licensing framework.

A selection of the top performing games will be made available to the Belarus licensed operators which include its records breaking Super12Stars – the non-stop, action packed slot which combines feature games and bonus rounds from all its predecessors in the Super series of games, all of which are firm favourites in the region. Additional titles from the diverse portfolio include Million 7 – giving players a million ways to win, The Asp of Cleopatra, Ryan O’Bryan and Mysteries of Egypt, to mention but a few.

Delivering into regulated markets is at the heart of Red Rake Gaming’s growth strategy, and our latest market entry represents a superb opportunity for the company to further its reach in Belarus.

Nick Barr, Managing Director for Red Rake Malta, commented: “We are continuing our commitment to driving our regulated market strategy and Belarus is the first new market for 2020, with more markets in the pipeline. It is important to Red Rake Gaming that we continue to support our clients in new markets strategies. Our games have been notably well received in the region, and we are looking forward to continuing to grow with our clients and delivering the finest games to the Belarusian players.”

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Industry News

Pragmatic Play And LeoVegas Announce Highly Awaited Bingo Deal

George Miller

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Pragmatic Play And LeoVegas Announce Highly Awaited Bingo Deal
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Pragmatic Play and LeoVegas have announced a ground-breaking deal which sees the award-winning casino launch top bingo games from one of the industry’s leading content providers.

Existing players on LeoVegas brands such as LeoVegas UK, Crown Bingo, Pink Casino and Legs Eleven will now have access to one of the most innovative and multi-featured bingo products on the market, offering highly competitive daily jackpots and prizes.

This deal strengthens Pragmatic Play’s strategy to offer a full suite of cutting-edge iGaming products to a wider audience.

Claire McDaid, Vice President of Bingo at Pragmatic Play said: ‘I am thrilled and thoroughly looking forward to working with the LeoVegas team on both their existing bingo brands and their new launches.”

“The Pragmatic Play bingo team have worked vigorously to ensure we have a stand-out product across UX, UI and Back Office features which I am confident will enable LeoVegas and the Rocket X managed brands to drive their bingo business forward.

A spokesperson at LeoVegas said: “We are delighted to further enhance our agreement with Pragmatic Play and take their revolutionary bingo offering.

“We have a close relationship with the supplier already, taking both slot titles and Live Casino products, so it was the next logical step to take another vertical from them, considering how well their products have performed in our portfolio.”

The provider’s Bingo product offers a market-leading number of variants including 90, 80,75,50 and 30 ball bingo. At ICE 2020, the supplier created much excitement with the launch of a unique mobile-first bingo game, ensuring partners have innovative and exciting content to attract and retain both bingo and softer gaming customers in an ever-increasing competitive marketplace.

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Press Releases

Relax Gaming releases third game in Tumble series with explosive TNT Tumble

George Miller

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Relax Gaming releases third game in Tumble series with explosive TNT Tumble
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Relax Gaming, iGaming aggregator and supplier of unique content, has expanded its widely-popular Tumble slot series with the action-packed addition of TNT Tumble.

Set in a serene meadow lined by Alpine mountains, the 5×7 grid slot offers explosive gameplay where players mine for valuable crystals and big wins of over 12,000x stake.

The game features TNT blocks which destroy a layer of dark stone when they fall, as well as Drill Wilds which travel down the reels racking up big prizes to add to the win.

In the showstopping Free Spins bonus round awarded when all dark stone blocks in the main game are destroyed, the player is provided with three variations of volatility to choose from: Multipliers, Multipliers & Extra Spins and Extra Spins.

In all three modes, clearing every third full row of dark stone blocks, regular and special, awards at least two free spins and adds additional layers of excitement to the gaming experience.

Simon Hammon, Relax Gaming CPO, said: TNT Tumble is set to become a new fan-favourite, offering players the familiar excitement of the Tumble series with a range of new mechanics that get hearts racing.

“The quality animations, sound and visuals all come together in this slot to create a slick and customisable game that is packed with engagement and retention potential, making for a dynamite addition to our operator partners’ portfolios.”  

Relax Gaming’s in-house portfolio continues to expand with top-performing titles, adding to its library of over 1000 casino games, which includes high-quality aggregated content from selected Powered By partners and Silver Bullet studios.

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