Players Account Management (PAM): after all, whose data is it? Such a question inspired the article recently published in the Brazilian iGaming media from Peter Nolte, Salsa Technology founder. Here the executive highlighted the significance of data security. He points out its crucial role is not just in safeguarding user information in accordance with the Brazilian General Data Protection Law (LGPD) but also maintaining an operator’s business capabilities in platform migrations.

Following Salsa Technology’s successful move into Brazil’s regulated market, the company has reported an increase of at least 200% in potential customer interest. These potential partners are exploring the Salsa Omni PAM platform to launch a new operation or to migrate data from an existing one. It is worth noting Salsa Technology is the technology partner for NossaBet, an operator licensed by Lottopar.

In the case of rapidly expanding markets such as Brazil and other Latin American countries, the urgency for new operators to ‘enter the field’ or ‘change the game’ with a robust platform is common. Salsa Technology emphasises the importance of cautiousness, especially when it comes to platform migration. The company passionately advocates a process that is delivered with responsibility and in-depth planning to guarantee quality and integrity of the data.

“More than once, due to negotiations with potential investors who were also PAM owners, we came to consider migrating our platform,” the Chief Operating Officer for Mexican operator BigBola Online, which has been using the Salsa platform since 2016, Etna Rueda, said. “On each of these occasions we have relied on the absolute availability of the Salsa Technology team to assist us with data transfer. It is essential to have peace of mind knowing that our users’ data is stored securely and clarity about the ownership of this information.”

“In addition to ensuring clarity around data ownership, it’s crucial that the infrastructure is correctly sized and the platform guarantees scalability to support company growth,” the Head of Marketing and Sales for Salsa Technology, Eliane Nunes, said. “Salsa Technology also stands apart as whether in the first steps of a new operator or in a new journey of an existing operation our technical team is there side-by-side for the customer.”

iGaming content provider BGaming has secured a significant content partnership with Salsa Technology, one of Brazil’s largest gaming technology suppliers.

The omni-channel agreement will see BGaming expand its LatAm reach by integrating a selection of its ever-evolving games portfolio with Salsa Technology’s platform.

BGaming’s latest deal marks a series of high-profile partnerships with LatAm operators, including Betara, The Factory Gaming, and Blokotech, after the creative slot studio placed the thriving region at the top of its business development agenda last year.

Paulina Hovar, Sales Manager at BGaming, said: “Our partnership with Salsa Technology demonstrates BGaming’s commitment to LatAm growth this year.

“Salsa Technology is a well-established supplier across Brazil, and indeed LatAm as a whole, so we are delighted to provide some of our games to its customer base.”

Eliane Nunes, Head of Marketing & Sales at Salsa Technology, said: “We look forward to providing BGaming’s hugely unique and engaging games to our customers as part of a fruitful partnership.

“BGaming’s presence is growing exponentially in the region and it is therefore essential for us to add some of their most popular games to our ever-changing offering.”

BGaming is a fast-growing iGaming content provider converting gambling into gaming. Thanks to an expert team and a player-driven approach, the studio creates innovative and engaging products featured on reputable platforms and 1,000+ online casinos worldwide. BGaming is the world’s first to support cryptocurrencies and offer Provably Fair games. Today the brand’s portfolio includes 100+ products with HD graphics and a clear user interface for every device. The studio is also known for its brand exclusives created in partnerships with leading operators in the industry.

Salsa Technology is a leading B2B company that develops regulation-ready solutions for the iGaming industry, especially in Latin America and Brazil, including a management platform for regulators, Salsa Safe. Salsa provides a customisable and scalable iGaming platform (Salsa Omni) with a native mobile app (Salsa App), integrated Sportsbook, Agents management system (Salsa Agents), as well as a game aggregator (Salsa Gator) that features over 17,000 titles from more than 100 providers, including a portfolio of localised video bingo games developed by Salsa Studio. Through its consulting and services hub, Salsa offers solutions such as customer support, marketing intelligence, and licence advising among others.

EveryMatrix will imminently launch a series of new customers in Peru following regulatory accreditation from the country’s Ministry of Foreign Trade & Tourism (Mincetur).

The tier-1 iGaming technology provider excels in delivering compliant solutions within regulated and emerging markets and is one of the first to be accredited in the country enabling its customers to gain early market share.

Regulatory approval will also further expand its reach across the rapidly growing Latin America market with several new customers due to launch in Peru in the coming months.

EveryMatrix is live in several LatAm markets and is significantly accelerating its regulated growth across the region with a dedicated office opening later this year.

LatAm customers have access to its entire range of proven, modular revenue-generating technology products. This includes online casino and sportsbook platforms, player account management and sports and esports odds/data feeds.

EveryMatrix clients can also select from affiliate management and optimisation software and services, gamification, bonus and loyalty features, localised content and aggregation and bespoke safer gambling tools.

Mincetur has projected that approximately Sol3.8 billion (€1bn) in bets was placed in 2022 with online gaming and sports betting estimated to produce Sol162m (€40.6m) a year for the state.

Bobby Longhurst, Group Chief Commercial Officer, EveryMatrix said: “We’re delighted to be among the first technology providers to be given accreditation so we can instantly power our customers to gain valuable, early market share.

“This is a vital step in further increasing our footprint in LatAm, both as Peru and the wider region continue to regulate. We see huge opportunities across all our product areas including turnkey partnerships that involve multiple EveryMatrix products and services coming together to launch or relaunch operator offerings.

“We’ve proven we can deliver large-scale tier-1 technology projects in Europe and are excited at the prospect of replicating this success in Latin America.

“It’s no secret the LatAm market is gathering speed and we’re determined to be at the forefront of that growth in the months and years ahead.”