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Helio Gaming partner with RISQ to deliver industry-standard changing jackpot games

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Helio Gaming Wins the Starlet Awards Lottery Supplier of the Year
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Helio Gaming has selected the industry-leading risk-management and insurance specialist RISQ, as their insurance supplier for their betting on lottery solutions and Hero Games suite of products.

The RISQ iGaming insurance Platform iGiP™, will enable Helio Gaming to offer high-value jackpots up to €150m as part of their Hero Games, Custom branded lottery games and Betting on international lottery games.

Julian Borg-Barthet, RISQ’s Director of Business Development commented on the deal. “We are very pleased, that Helio Gaming has decided to use the RISQ iGaming Insurance Platform iGiP™ to back the HERO products and their Betting on Lottery Suite. We are looking forward to a mutually beneficial and prosperous partnership. The new deal reflects a shift in the industry towards proprietary lottery games and giving more players access to international lotteries”.

Richard Mifsud, CEO of Helio Gaming, said: “Working with RISQ will give Helio Gaming the flexibility to deliver even more attractive lottery solutions to our clients. Partnering with RISQ will set new standards in delivering high frequency and high-value jackpots in the gaming industry”.

RISQ the iGaming Insurance Platform:

RISQ is the leading iGaming insurance platform iGiP™, helping the gaming industry to create new levels in player acquisition and retention via scalable jackpots of up to £150m. These flexible solutions enable operators and platform providers to run games and promotions boosted by jackpots that deliver the highest payouts in the industry. RISQ backed life-changing jackpot prizes can be used within a F2P and P2P scenario, with the goal of boosting player engagement and cross-sell.

Helio Gaming:

Helio Gaming, a fully scalable lottery engine system that offers multiple API functionalities with which to integrate existing gaming platforms, customer relationship management, campaign management, affiliate management, and other marketing automation tools.  Its portfolio includes custom-made lottery games to fulfil any operator’s lottery needs, including its flagship brand Lotto Hero. Such games can vary from operator-branded RNG lottery games, where the operator can tailor the game to their needs, lottery games based on the outcome of international lotteries, and much more. Helio Gaming’s products offer its partners a new vertical through which to grow and strengthen their player base and drive cross-sell between their other game verticals.  These products give them the edge in what is a fiercely competitive sector and can be integrated easily and seamlessly into any platform.

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EGT Interactive Partners with ZonaGioco

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EGT Interactive has entered into a partnership with ZonaGioco, a famous casino operator in Italy.

As per the deal, EGT’s portfolio is now available on ZonaGioco. The integration is through Octavian Lab, an Italian software house that offers a fully customisable online betting and gaming platform solution.

Players at ZonaGioco can now enjoy titles like 100 Super Hot, Shining Crown, Flaming Hot, Amazons’ Battle, Zodiac Wheel and many more.

The partnership with ZonaGioco grows the provider’s footprint in Italy-regulated territory and increases its reach.

“ZonaGioco is a well-known operator in Italy with an impressive reach. We are delighted to partner with them and to offer our famous games to more and more players across this market,” Todor Zahariev, Managing Director of EGT Interactive, said.

“Intend to facilitate consolidation of the proposals and ensure our customers the possibility of an increasingly captivating choice suited to their tastes and expectations. The partnership with the EGT Interactive provider ensures us the most appropriate experience and solidity to meet this commitment. We are confident that the operating agreement reached will see us together in supporting and relaunching our respective activities,” Fabrizio Frenna, Managing Director of Zonagioco, said.

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ANJ Opens Public Consultation on Gambling Advertising in France

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French national gambling regulator L’Autorité Nationale des Jeux (ANJ) has hosted its first citizen workshop on gambling advertising.

The body of research is one part of the ANJ’s “public consultation phase” on the prominence of gambling advertising launched by the regulator following the conclusion of UEFA Euro 2020.

This month, the regulator will host workshops across French provinces, seeking diverse public opinions on how France should update its advertising laws to moderate gambling advertising and protect young and vulnerable gamblers.

ANJ launched its national review after concluding that licensed operators failed to meet its pre-EURO 2020 warnings on advertising standards.

The regulator has split its public research into two phases that will see its citizen workshops followed by an online questionnaire that aims to secure direct feedback on current French gambling adverts.

The ANJ’s advertising research will be supported by France’s ARPP (Professional Advertising Regulatory Authority) and the country’s public health networks to ensure that “gambling is maintained as a recreational practice”.

French licensed operators have also been reminded of their duties to submit “a mid-term activity” report outlining their advertising campaigns scheduled for the remainder of 2021.

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Stanleybet Group Signs Deal with Fast Track

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Stanleybet Group Signs Deal with Fast Track
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Stanleybet Group has chosen Fast Track CRM to power player engagement for their online offering.

Fast Track CRM is built on a rich real-time data feed that enables operators to engage players instantly based on their behaviours. The platform also provides simple, visual workflows for operators to create and orchestrate complex sets of engagements. Stanleybet Group will be able to use the rich data in the platform to create granular segmentation models and get a deeper understanding of their players.

“We have been operating online for just over a decade and feel it’s time to revamp our engagement strategy and really show our players everything we have to offer. Fast Track is the perfect partner for this next phase in our online journey and can provide a solution to all the challenges we are facing in scaling our communications and rewards,” Joris Petllion, Director of Online at Stanleybet Group, said.

“Working with a brand like Stanleybet Group, that is a household name and has a long history in the industry, is a privilege. We hope to take all that history and power in their brand and enable them to work in a smart and scalable way to delight their online player base,” Simon Lidzén, Co-Founder and CEO of Fast Track, said.

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