Genius Sports Media, the media technology arm of Genius Sports Group, has today unveiled a new suite of data-driven fan engagement services that transform the way brands and publishers connect with their audiences.

Leveraging its 10 years of fan understanding, programmatic media buying knowhow and live sports data expertise, Genius Sports Media has launched a new, end-to-end digital agency service for sportsbook and gaming operators, sports rights holders, brands and digital publishers.

A new suite of next generation marketing tools make it simple for advertisers to tailor the content and delivery of campaigns around the sporting calendar. By embedding relevant content like real-time statistics, betting odds or video highlights into their creative, the service replaces scattergun marketing with non-intrusive, personalized messaging that captures the emotion of live sport. All digital marketing channels are supported – each driven by bespoke, proprietary technology to maximize efficiency of ad spend.

Genius Sports Media has also launched a broad portfolio of live data-driven widgets for digital publishers to engage their audiences, drive advertising revenue and tap into the growing opportunity in sports betting content. This includes a full, easily-integrated odds comparison service and affiliate marketing platform.

Mark Locke, CEO of Genius Sports Group, said: “We have been helping brands acquire customers for well over a decade and have subsequently built an understanding of how and when sports fans engage with media that simply can’t be replicated by traditional agencies.

“Using this expertise, in combination with our rapidly expanding live data portfolio, advertisers targeting sports fans can instantly connect with them in real-time to build stronger relationships that significantly increase conversion rates.

“By unifying these capabilities with our new suite of publisher products, Genius Sports Media both extends and optimizes the services we can provide for brands and publishers in this highly competitive marketplace.”

Really Wild™ introduces players to the law of the streets and all the golden bling that comes with it. This exciting online slot can now be found Greentube’s Home of Games – available for all B2B partners!

Players can now take a trip to the shadier parts of town to make a name for themselves: In Really Wild™, 7 win lines run across a total of 4 reels – a uniquely exciting setup that players simply can’t get enough of.

The reels of Really Wild™ are bursting with lucky symbols: hoodlums, fruits and more are all waiting to line up just right. The Guy (Scatter) symbol is the key to up to 20 Free Games, where the Wild symbol is the true star, as one of the reels will spin to show a cluster of them and remain fixed in place for all remaining Free Games. Players that are looking for a massive boost to their winning chances will absolutely love this feature, because the Wild symbol may substitute for every other symbol in the game except Scatter.

Really Wild™ is a slot forged in the streets and full of cool winning chances!

Pragmatic Play, one of the leading software providers for video slots, live casino and bingo, has lifted the lid on its latest video slot, Sweet Bonanza.

The sugary 6×5 tumbling video slot is bursting with toffees, watermelons and lollypops which guarantee a fun-filled gaming experience.

Hitting four or more scatter symbols triggers the free spins feature, which is packed with high multipliers and offers potential wins of up to 21,175x the original bet.

The unique tumbling feature is triggered when a winning combination of symbols appears, causing them to vanish and be replaced by new symbols which drop onto the reels from above.

Melissa Summerfield, Chief Commercial Officer at Pragmatic Play, said: “We are excited to unveil Sweet Bonanza, a high-volatility game which gives players an opportunity to load up on sugar and huge prizes.

“We’re certain that our innovative tumbling feature and tantalising gameplay will be a firm favourite with operators and players.”

Sweet Bonanza is the latest in a string of new Pragmatic Play releases, including 5 Lions Gold and The Dog House.

It will join best-performing titles Wolf Gold, Da Vinci’s Treasure and Mustang Gold in the supplier’s portfolio of video slots, alongside bingo, scratchcards and live casino games which are available to operator partners via a single API.